{"id":3168,"date":"2020-06-02T09:03:57","date_gmt":"2020-06-02T09:03:57","guid":{"rendered":"https:\/\/pospotential.com\/services\/surtido-eficiente\/"},"modified":"2021-09-09T13:23:44","modified_gmt":"2021-09-09T13:23:44","slug":"efficient-assortment","status":"publish","type":"page","link":"https:\/\/pospotential.com\/en\/services\/efficient-assortment\/","title":{"rendered":"Efficient assortment"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-e3c155c5a49e1231c51efbf326632c4b\">\n.flex_cell.av-k233kcso-e3c155c5a49e1231c51efbf326632c4b{\nvertical-align:middle;\nbackground:url(https:\/\/pospotential.com\/wp-content\/uploads\/surtido-eficiente-smart-optimizacion-60.jpg) 50% 0% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-e3c155c5a49e1231c51efbf326632c4b{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-e3c155c5a49e1231c51efbf326632c4b av-gridrow-cell av_one_half no_margin content-align-middle avia-full-stretch'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k25yj7no-d7163157ffd4d274ea8a84b647548e91\">\n#top .hr.hr-invisible.av-k25yj7no-d7163157ffd4d274ea8a84b647548e91{\nheight:450px;\n}\n<\/style>\n<div  class='hr av-k25yj7no-d7163157ffd4d274ea8a84b647548e91 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-52c57a54c303683ad2d318e118643664\">\n.flex_cell.av-k233vca4-52c57a54c303683ad2d318e118643664{\nvertical-align:middle;\nbackground:url(https:\/\/pospotential.com\/wp-content\/uploads\/detalle-servicios-2.png) 100% 0% no-repeat scroll var(--verde1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-52c57a54c303683ad2d318e118643664{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-52c57a54c303683ad2d318e118643664 av-gridrow-cell av_one_half no_margin content-align-middle'  ><div class='flex_cell_inner'><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-4b661629af14978a7713d90e3e5efa85\">\n.flex_column.av-k236rjv5-4b661629af14978a7713d90e3e5efa85{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-4b661629af14978a7713d90e3e5efa85 av_one_full first flex_column_div av-animated-generic right-to-left av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-db40fa400956f211e1bd258fb14ea926\">\n#top .av_textblock_section.av-s9ty-db40fa400956f211e1bd258fb14ea926 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-db40fa400956f211e1bd258fb14ea926 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>#efficientassortment #efficientdistribution<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 class=\"headers\"><span style=\"color: var(--azul2);\">Optimisation of <\/span> assortment <span style=\"color: var(--azul2);\">and<\/span> distribution<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>We analyze assortment distribution in-store to ensure maximum presence, while also identifying and suggesting efficient ranges or cluster optimisations to evaluate their growth potential.<\/p>\n<\/div><\/section><\/p><\/div><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3sq1gdr-1ef2d7ba804fe6f346086e1bea0f38ba\">\n.avia-section.av-k3sq1gdr-1ef2d7ba804fe6f346086e1bea0f38ba{\nbackground-color:#ffffff;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/detalle-esquina-servicios-2.png);\nbackground-repeat:no-repeat;\nbackground-position:100% 100%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k3sq1gdr-1ef2d7ba804fe6f346086e1bea0f38ba main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  data-section-bg-repeat='no-repeat'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3168'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-bfe87271e8714a91559ef0be68cbf958\">\n#top .hr.hr-invisible.av-k3spigoi-bfe87271e8714a91559ef0be68cbf958{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-bfe87271e8714a91559ef0be68cbf958 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-731je-41f7ccd62965e0f54d83aca9728c4ec4 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-731je-41f7ccd62965e0f54d83aca9728c4ec4\">\n.flex_column.av-731je-41f7ccd62965e0f54d83aca9728c4ec4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-731je-41f7ccd62965e0f54d83aca9728c4ec4 av_one_fourth first no_margin flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic bottom-to-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cmlbbh-a38d5e22380e161ff245151e84b31c6c\">\n.avia-image-container.av-k4cmlbbh-a38d5e22380e161ff245151e84b31c6c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cmlbbh-a38d5e22380e161ff245151e84b31c6c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cmlbbh-a38d5e22380e161ff245151e84b31c6c av-styling- avia_animated_image av-animated-when-visible-95 fade-in avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2979 avia-img-lazy-loading-not-2979 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/surtido-eficiente-ico-big.png\" alt='surtido eficiente' title='surtido-eficiente-ico-big'  height=\"190\" width=\"176\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-731je-f8e8082ccd2c4929f8c1c9f400fd935b sc-av_three_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-731je-f8e8082ccd2c4929f8c1c9f400fd935b\">\n.flex_column.av-731je-f8e8082ccd2c4929f8c1c9f400fd935b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-731je-f8e8082ccd2c4929f8c1c9f400fd935b av_three_fourth no_margin flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic right-to-left av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-da4d082a94ffece6fff8620b4ae7cf5f\">\n#top .av_textblock_section.av-s9ty-da4d082a94ffece6fff8620b4ae7cf5f .avia_textblock{\nfont-size:22px;\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-da4d082a94ffece6fff8620b4ae7cf5f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\">At <strong style=\"color: var(--verde1);\">POS Potential<\/strong> we like to be specific. Below, we have outlined examples of some assortment efficiency problems that we\u2019re sure you\u2019ll have encountered. Thanks to the perfect <strong style=\"color: var(--verde1);\">integration and evaluation <\/strong> of sell-out data, we can help you solve them, while always having the right tools to sell a higher quantity of stock, more effectively.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-bfe87271e8714a91559ef0be68cbf958\">\n#top .hr.hr-invisible.av-k3spigoi-bfe87271e8714a91559ef0be68cbf958{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-bfe87271e8714a91559ef0be68cbf958 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-2'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-a9978ceda93181a722235b36c72d3e0e\">\n.flex_cell.av-k233kcso-a9978ceda93181a722235b36c72d3e0e{\nvertical-align:top;\nbackground-color:#f6f7f7;\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-a9978ceda93181a722235b36c72d3e0e{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-a9978ceda93181a722235b36c72d3e0e av-gridrow-cell av_one_half no_margin content-align-top'  ><div class='flex_cell_inner'><div class='flex_column_table av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd\">\n.flex_column.av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-575e7c785b2ac4d257a8053a5dce08d2\">\n#top .av_textblock_section.av-s9ty-575e7c785b2ac4d257a8053a5dce08d2 .avia_textblock{\ncolor:var(--verde1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-575e7c785b2ac4d257a8053a5dce08d2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 class=\"headers\">Distribution case: Effective in-store assortment presence<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9\">\n#top .hr.hr-invisible.av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>With a combination of hundreds of stores and thousands of SKUs, there are often \u2013 especially in supermarket channels \u2013 accidental stock losses during distribution.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--verde1);\">Aim:<\/strong> Ensure stock presence in stores, especially in the supermarket channel<\/li>\n<li><strong style=\"color: var(--verde1);\">What is analysed?:<\/strong> Numerical Distribution by channel\/store cluster<\/li>\n<li><strong style=\"color: var(--verde1);\">Key metrics (KPIs):<\/strong> Numerical Distribution<\/li>\n<li><strong style=\"color: var(--verde1);\">Action:<\/strong> Visit stores without stock to solve problems; logistical action at the distribution centre<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cmlbbh-776116de9320b8ca743814588ee2ea0e\">\n.avia-image-container.av-k4cmlbbh-776116de9320b8ca743814588ee2ea0e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cmlbbh-776116de9320b8ca743814588ee2ea0e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cmlbbh-776116de9320b8ca743814588ee2ea0e av-styling- avia_animated_image av-animated-when-visible-95 pop-up avia-align-right'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1649 avia-img-lazy-loading-not-1649 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/Innovacion-impactante-3.png\" alt='innovaci\u00f3n impactante' title='Innovacion impactante-3'  height=\"129\" width=\"120\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-11fb207cd6289c9f59f3c34cf046defb\">\n.flex_cell.av-k233vca4-11fb207cd6289c9f59f3c34cf046defb{\nvertical-align:top;\nbackground-color:var(--amarillo1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-11fb207cd6289c9f59f3c34cf046defb{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-11fb207cd6289c9f59f3c34cf046defb av-gridrow-cell av_one_half no_margin content-align-top avia-full-contain'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2joe0m-a49d58f5332eaa822c061f0052c98e7c\">\n.flex_column.av-2joe0m-a49d58f5332eaa822c061f0052c98e7c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2joe0m-a49d58f5332eaa822c061f0052c98e7c av_one_full first flex_column_div av-animated-generic right-to-left av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">Results<br \/>\n<span style=\"color: var(--azul1);\">Optimisation of billing and shopper satisfaction\/reduction of linear check-in times\/up-to daily, real-time information<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-d0975deda849abf379a6e104b92b13fc\">\n#top .hr.hr-invisible.av-k3spigoi-d0975deda849abf379a6e104b92b13fc{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-d0975deda849abf379a6e104b92b13fc hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h4 class=\"headers\">Methodology:<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>The availability of sell-out data by store means we know the sales, and can thereby determine the presence of each SKU<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li>Monthly <strong style=\"color: white;\">identification <\/strong> of SKUs\/stores that have not had sales, despite being in the defined assortment<\/li>\n<li>Automatic <strong style=\"color: white;\">alarm system <\/strong> to improve process efficiency<\/li>\n<li><strong style=\"color: white;\">Replenishment <\/strong> of missing SKUs, either centrally or at the store level<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-3'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-fb4fa855a496a5fb697221816f856246\">\n.flex_cell.av-k233kcso-fb4fa855a496a5fb697221816f856246{\nvertical-align:top;\nbackground-color:var(--verde1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-fb4fa855a496a5fb697221816f856246{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-fb4fa855a496a5fb697221816f856246 av-gridrow-cell av_one_half no_margin content-align-top'  ><div class='flex_cell_inner'><div class='flex_column_table av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd\">\n.flex_column.av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">Assortment case #1:<br \/>\n<span style=\"color: white;\">define an assortment adapted to a channel<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-a133cbb1e20cd631b03a8d840c716521\">\n#top .av_textblock_section.av-s9ty-a133cbb1e20cd631b03a8d840c716521 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-a133cbb1e20cd631b03a8d840c716521 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Defining an assortment adapted to a channel is the basic and fundamental element of commercial strategy<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--azul1);\">Aim:<\/strong> respond to the needs of the shopper in a given category, in a specific shopping trip, and in a sustainable and profitable way for the chain and manufacturer<\/li>\n<li><strong style=\"color: var(--azul1);\">What is analyzed?:<\/strong> simulating changes in the product mix using real sales information<\/li>\n<li><strong style=\"color: var(--azul1);\">Key metrics (KPIs): <\/strong> rotations\/product P&amp;L<\/li>\n<li><strong style=\"color: var(--azul1);\">Action:<\/strong> define an optimal assortment in terms of profitability<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-bcf42d1226ab423298a0e521bc51af63\">\n.flex_cell.av-k233vca4-bcf42d1226ab423298a0e521bc51af63{\nvertical-align:top;\nbackground-color:#f6f7f7;\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-bcf42d1226ab423298a0e521bc51af63{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-bcf42d1226ab423298a0e521bc51af63 av-gridrow-cell av_one_half no_margin content-align-top avia-full-contain'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5\">\n.flex_column.av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5 av_one_full first flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">Results<br \/>\n<span style=\"color: var(--amarillo1);\">improve the assortment\u2019s profitability<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9\">\n#top .hr.hr-invisible.av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h4 class=\"headers\">Methodology<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>The availability of sell-out data and a brand\/chain\u2019s profit and loss account allows us to find the optimal combination of brands\/SKU\/channel\/chain.<\/p>\n<p>Starting with the definition of the characteristics of those stores that make up the same channel (large\/medium\/small supermarkets, discounters, etc.)<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--amarillo1);\">Compare rotations <\/strong> by chain, brand and SKU<\/li>\n<li><strong style=\"color: var(--amarillo1);\">Compare contributions <\/strong> to product P&amp;L<\/li>\n<li><strong style=\"color: var(--amarillo1);\">Detection of opportunities <\/strong> and proposal of the assortment<\/li>\n<li><strong style=\"color: var(--amarillo1);\">Rotation\/profitability <\/strong> simulations with the defined assortment<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-4'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-a9978ceda93181a722235b36c72d3e0e\">\n.flex_cell.av-k233kcso-a9978ceda93181a722235b36c72d3e0e{\nvertical-align:top;\nbackground-color:#f6f7f7;\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-a9978ceda93181a722235b36c72d3e0e{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-a9978ceda93181a722235b36c72d3e0e av-gridrow-cell av_one_half no_margin content-align-top'  ><div class='flex_cell_inner'><div class='flex_column_table av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd\">\n.flex_column.av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-575e7c785b2ac4d257a8053a5dce08d2\">\n#top .av_textblock_section.av-s9ty-575e7c785b2ac4d257a8053a5dce08d2 .avia_textblock{\ncolor:var(--verde1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-575e7c785b2ac4d257a8053a5dce08d2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 class=\"headers\">Assortment case #2: Optimisation of the product mix<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9\">\n#top .hr.hr-invisible.av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>The defined assortment is composed of SKUs featuring different levels of profitability. Good definition of the mix or changes to it can have important consequences for the category\u2019s global attractiveness and profitability.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--verde1);\">Aim:<\/strong> Improved profitability for distributor and\/or manufacturer, covering the needs of the shopper.<\/li>\n<li><strong style=\"color: var(--verde1);\">What is analysed?:<\/strong> Simulating changes in the product mix using real sales information.<\/li>\n<li><strong style=\"color: var(--verde1);\">Key metrics (KPIs):<\/strong> Numerical Distribution\/Weighted Distribution\/rotations\/product P&amp;L.<\/li>\n<li><strong style=\"color: var(--verde1);\">Action:<\/strong> Define an adapted assortment in rotations and profitability for each cluster\/geographic area.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cmlbbh-506bafd1c0bfe8765dae7ac2ef17d7f1\">\n.avia-image-container.av-k4cmlbbh-506bafd1c0bfe8765dae7ac2ef17d7f1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cmlbbh-506bafd1c0bfe8765dae7ac2ef17d7f1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cmlbbh-506bafd1c0bfe8765dae7ac2ef17d7f1 av-styling- avia_animated_image av-animated-when-visible-95 pop-up avia-align-right'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1783 avia-img-lazy-loading-not-1783 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/pricing-ico.png\" alt='pricing smart' title='pricing-ico'  height=\"129\" width=\"120\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-11fb207cd6289c9f59f3c34cf046defb\">\n.flex_cell.av-k233vca4-11fb207cd6289c9f59f3c34cf046defb{\nvertical-align:top;\nbackground-color:var(--amarillo1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-11fb207cd6289c9f59f3c34cf046defb{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-11fb207cd6289c9f59f3c34cf046defb av-gridrow-cell av_one_half no_margin content-align-top avia-full-contain'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2joe0m-a49d58f5332eaa822c061f0052c98e7c\">\n.flex_column.av-2joe0m-a49d58f5332eaa822c061f0052c98e7c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2joe0m-a49d58f5332eaa822c061f0052c98e7c av_one_full first flex_column_div av-animated-generic right-to-left av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">Results<br \/>\n<span style=\"color: var(--azul1);\">Improved response to the shopper\u2019s needs.<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-d0975deda849abf379a6e104b92b13fc\">\n#top .hr.hr-invisible.av-k3spigoi-d0975deda849abf379a6e104b92b13fc{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-d0975deda849abf379a6e104b92b13fc hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h4 class=\"headers\">Methodology:<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>The availability of sell-out data helps define an optimal assortment based on a comparison of the efficiency of the current assortment (store rotations; Numerical Distribution\/Weighted Distribution).<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: white;\">Start <\/strong> with the definition of the customer need units (strategic choice of chain positioning).<\/li>\n<li><strong style=\"color: white;\">Comparison <\/strong> of various stores of the same size\/positioning.<\/li>\n<li><strong style=\"color: white;\">Comparison <\/strong> with average panel data for a channel.<\/li>\n<li><strong style=\"color: white;\">Profitability <\/strong>simulations from assortment\/mix hypotheses<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-5'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-fb4fa855a496a5fb697221816f856246\">\n.flex_cell.av-k233kcso-fb4fa855a496a5fb697221816f856246{\nvertical-align:top;\nbackground-color:var(--verde1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-fb4fa855a496a5fb697221816f856246{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-fb4fa855a496a5fb697221816f856246 av-gridrow-cell av_one_half no_margin content-align-top'  ><div class='flex_cell_inner'><div class='flex_column_table av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd\">\n.flex_column.av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">Assortment case #3:<br \/>\n<span style=\"color: white;\">Tactical change of assortment in a channel<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-a133cbb1e20cd631b03a8d840c716521\">\n#top .av_textblock_section.av-s9ty-a133cbb1e20cd631b03a8d840c716521 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-a133cbb1e20cd631b03a8d840c716521 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Apart from a complete assortment review, it is important to establish a routine to monitor the cluster assortment\u2019s or the channel\u2019s effectiveness of the cluster assortment or channel, and to be able to react quickly to seasonal changes or new trends.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--azul1);\">Aim:<\/strong>Ensure that the assortment SKUs follow the best of the available range for the considered channel.<\/li>\n<li><strong style=\"color: var(--azul1);\">What is analyzed?:<\/strong> Comparison of presence and rotations of the assortment in the different store clusters of the distributor.<\/li>\n<li><strong style=\"color: var(--azul1);\">Key metrics (KPIs): <\/strong> Numerical Distribution\/Weighted Distribution\/rotations.<\/li>\n<li><strong style=\"color: var(--azul1);\">Action:<\/strong> Informed decision about an assortment change in a channel.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-bcf42d1226ab423298a0e521bc51af63\">\n.flex_cell.av-k233vca4-bcf42d1226ab423298a0e521bc51af63{\nvertical-align:top;\nbackground-color:#f6f7f7;\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-bcf42d1226ab423298a0e521bc51af63{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-bcf42d1226ab423298a0e521bc51af63 av-gridrow-cell av_one_half no_margin content-align-top avia-full-contain'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5\">\n.flex_column.av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5 av_one_full first flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">Results<br \/>\n<span style=\"color: var(--amarillo1);\">Optimization of the available linear potential<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9\">\n#top .hr.hr-invisible.av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h4 class=\"headers\">Methodology<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--amarillo1);\">Monitor <\/strong>daily assortment rotation and distribution in the defined channel<\/li>\n<li><strong style=\"color: var(--amarillo1);\">Proceed <\/strong>to change the cluster level by SKU, depending on the rotations and billing\/profitability potential of each one.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-6'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-a9978ceda93181a722235b36c72d3e0e\">\n.flex_cell.av-k233kcso-a9978ceda93181a722235b36c72d3e0e{\nvertical-align:top;\nbackground-color:#f6f7f7;\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-a9978ceda93181a722235b36c72d3e0e{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-a9978ceda93181a722235b36c72d3e0e av-gridrow-cell av_one_half no_margin content-align-top'  ><div class='flex_cell_inner'><div class='flex_column_table av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd\">\n.flex_column.av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-575e7c785b2ac4d257a8053a5dce08d2\">\n#top .av_textblock_section.av-s9ty-575e7c785b2ac4d257a8053a5dce08d2 .avia_textblock{\ncolor:var(--verde1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-575e7c785b2ac4d257a8053a5dce08d2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 class=\"headers\">Assortment case #4: Testing the potential of an assortment change in a channel<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9\">\n#top .hr.hr-invisible.av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Before proceeding with a big assortment change, it\u2019s good practice to perform an assortment test in a limited number of stores, as an example of distributor\/manufacturer collaboration.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--verde1);\">Aim:<\/strong> Evaluate the potential risks of an assortment change.<\/li>\n<li><strong style=\"color: var(--verde1);\">What is analysed?:<\/strong> The shopper\u2019s response to the new assortment offer.<\/li>\n<li><strong style=\"color: var(--verde1);\">Key metrics (KPIs):<\/strong> Daily rotations\/profitability via facing.<\/li>\n<li><strong style=\"color: var(--verde1);\">Action:<\/strong> Informed decision about an assortment change in a channel.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cmlbbh-be54ae433a442cd62235b288f91b63cc\">\n.avia-image-container.av-k4cmlbbh-be54ae433a442cd62235b288f91b63cc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cmlbbh-be54ae433a442cd62235b288f91b63cc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cmlbbh-be54ae433a442cd62235b288f91b63cc av-styling- avia_animated_image av-animated-when-visible-95 pop-up avia-align-right'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1651 avia-img-lazy-loading-not-1651 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/Surtido-eficiente-3.png\" alt='surtido eficiente' title='Surtido eficiente-3'  height=\"129\" width=\"120\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-11fb207cd6289c9f59f3c34cf046defb\">\n.flex_cell.av-k233vca4-11fb207cd6289c9f59f3c34cf046defb{\nvertical-align:top;\nbackground-color:var(--amarillo1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-11fb207cd6289c9f59f3c34cf046defb{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-11fb207cd6289c9f59f3c34cf046defb av-gridrow-cell av_one_half no_margin content-align-top avia-full-contain'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2joe0m-a49d58f5332eaa822c061f0052c98e7c\">\n.flex_column.av-2joe0m-a49d58f5332eaa822c061f0052c98e7c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2joe0m-a49d58f5332eaa822c061f0052c98e7c av_one_full first flex_column_div av-animated-generic right-to-left av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">Results<br \/>\n<span style=\"color: var(--azul1);\">Save time and improve efficiency before a general assortment change.<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-d0975deda849abf379a6e104b92b13fc\">\n#top .hr.hr-invisible.av-k3spigoi-d0975deda849abf379a6e104b92b13fc{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-d0975deda849abf379a6e104b92b13fc hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h4 class=\"headers\">Methodology:<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: white;\">Definition<\/strong> of the rotation\u2019s targets and profitability of the category following the change.<\/li>\n<li><strong style=\"color: white;\">Choice<\/strong> of a representative sample of cluster stores.<\/li>\n<li>Daily <strong style=\"color: white;\">monitoring <\/strong>of sell-out data over a representative period in these stores.<\/li>\n<li><strong style=\"color: white;\">Profitability <\/strong>differential calculation.<\/li>\n<li><strong style=\"color: white;\">Conclusions.<\/strong><\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='boton-contacto-fijo'  class='avia-section av-k3a0jjxv-71f84a9ace7c1f2e8998fc0ae5adb1d4 main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div 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icon\"><\/a><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3141,"parent":2713,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3168","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Efficient assortment, we analyze the distribution of the assortment in store to ensure maximum presence. 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