{"id":3376,"date":"2020-09-15T20:00:30","date_gmt":"2020-09-15T20:00:30","guid":{"rendered":"https:\/\/pospotential.com\/?page_id=3376"},"modified":"2021-05-28T08:21:10","modified_gmt":"2021-05-28T08:21:10","slug":"efficient-promotions","status":"publish","type":"page","link":"https:\/\/pospotential.com\/en\/services\/efficient-promotions\/","title":{"rendered":"Efficient Promotions"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-f4f91e99d3ff144923e1b24c4b76cf45\">\n.flex_cell.av-k233kcso-f4f91e99d3ff144923e1b24c4b76cf45{\nvertical-align:middle;\nbackground:url(https:\/\/pospotential.com\/wp-content\/uploads\/promociones_eficaces_dark.jpg) 50% 0% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-f4f91e99d3ff144923e1b24c4b76cf45{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-f4f91e99d3ff144923e1b24c4b76cf45 av-gridrow-cell av_one_half no_margin content-align-middle avia-full-stretch'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k25yj7no-d7163157ffd4d274ea8a84b647548e91\">\n#top .hr.hr-invisible.av-k25yj7no-d7163157ffd4d274ea8a84b647548e91{\nheight:450px;\n}\n<\/style>\n<div  class='hr av-k25yj7no-d7163157ffd4d274ea8a84b647548e91 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-52c57a54c303683ad2d318e118643664\">\n.flex_cell.av-k233vca4-52c57a54c303683ad2d318e118643664{\nvertical-align:middle;\nbackground:url(https:\/\/pospotential.com\/wp-content\/uploads\/detalle-servicios-2.png) 100% 0% no-repeat scroll var(--verde1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-52c57a54c303683ad2d318e118643664{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-52c57a54c303683ad2d318e118643664 av-gridrow-cell av_one_half no_margin content-align-middle'  ><div class='flex_cell_inner'><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-4b661629af14978a7713d90e3e5efa85\">\n.flex_column.av-k236rjv5-4b661629af14978a7713d90e3e5efa85{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-4b661629af14978a7713d90e3e5efa85 av_one_full first flex_column_div av-animated-generic right-to-left av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>#efficientpromotions<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 class=\"headers\"><span style=\"color: var(--azul2);\">Efficient<\/span> Promotions<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>We help you optimise your campaign\u2019s investment, calculating everything from promotional elasticity to ROI for each action taken with regard to product, shop, offer, visibility and so on. We identify the most appropriate levers and mechanisms for each brand and occasion.<\/p>\n<\/div><\/section><\/p><\/div><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3sq1gdr-1ef2d7ba804fe6f346086e1bea0f38ba\">\n.avia-section.av-k3sq1gdr-1ef2d7ba804fe6f346086e1bea0f38ba{\nbackground-color:#ffffff;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/detalle-esquina-servicios-2.png);\nbackground-repeat:no-repeat;\nbackground-position:100% 100%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k3sq1gdr-1ef2d7ba804fe6f346086e1bea0f38ba main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  data-section-bg-repeat='no-repeat'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3376'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-bfe87271e8714a91559ef0be68cbf958\">\n#top .hr.hr-invisible.av-k3spigoi-bfe87271e8714a91559ef0be68cbf958{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-bfe87271e8714a91559ef0be68cbf958 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-731je-41f7ccd62965e0f54d83aca9728c4ec4 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-731je-41f7ccd62965e0f54d83aca9728c4ec4\">\n.flex_column.av-731je-41f7ccd62965e0f54d83aca9728c4ec4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-731je-41f7ccd62965e0f54d83aca9728c4ec4 av_one_fourth first no_margin flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic bottom-to-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cmlbbh-4d9c8fbca3b58fa3128871f47a5c05e3\">\n.avia-image-container.av-k4cmlbbh-4d9c8fbca3b58fa3128871f47a5c05e3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cmlbbh-4d9c8fbca3b58fa3128871f47a5c05e3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cmlbbh-4d9c8fbca3b58fa3128871f47a5c05e3 av-styling- avia_animated_image av-animated-when-visible-95 fade-in avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3323 avia-img-lazy-loading-not-3323 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/promociones_eficaces.png\" alt='promociones eficaces' title='promociones_eficaces'  height=\"193\" width=\"176\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-731je-f8e8082ccd2c4929f8c1c9f400fd935b sc-av_three_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-731je-f8e8082ccd2c4929f8c1c9f400fd935b\">\n.flex_column.av-731je-f8e8082ccd2c4929f8c1c9f400fd935b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-731je-f8e8082ccd2c4929f8c1c9f400fd935b av_three_fourth no_margin flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic right-to-left av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-da4d082a94ffece6fff8620b4ae7cf5f\">\n#top .av_textblock_section.av-s9ty-da4d082a94ffece6fff8620b4ae7cf5f .avia_textblock{\nfont-size:22px;\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-da4d082a94ffece6fff8620b4ae7cf5f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\">At <strong style=\"color: var(--verde1);\">POS Potential<\/strong> we take pride in being particular and results-oriented. Hereafter are some examples of campaign efficiency issues that you have surely come across before. Thanks to the perfect <strong style=\"color: var(--verde1);\">integration and evaluation<\/strong> of sell-out data, we can help you solve these problems, while always having the right tools to sell a higher quantity of stock, more effectively.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-bfe87271e8714a91559ef0be68cbf958\">\n#top .hr.hr-invisible.av-k3spigoi-bfe87271e8714a91559ef0be68cbf958{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-bfe87271e8714a91559ef0be68cbf958 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-2'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-a9978ceda93181a722235b36c72d3e0e\">\n.flex_cell.av-k233kcso-a9978ceda93181a722235b36c72d3e0e{\nvertical-align:top;\nbackground-color:#f6f7f7;\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-a9978ceda93181a722235b36c72d3e0e{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-a9978ceda93181a722235b36c72d3e0e av-gridrow-cell av_one_half no_margin content-align-top'  ><div class='flex_cell_inner'><div class='flex_column_table av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd\">\n.flex_column.av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-575e7c785b2ac4d257a8053a5dce08d2\">\n#top .av_textblock_section.av-s9ty-575e7c785b2ac4d257a8053a5dce08d2 .avia_textblock{\ncolor:var(--verde1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-575e7c785b2ac4d257a8053a5dce08d2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 class=\"headers\">Promotional case #1: Not all campaign mechanisms achieve the desired results<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9\">\n#top .hr.hr-invisible.av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>The effectiveness of a campaign depends on channel, category, time of the year and product. In order to be efficient and to achieve an adequate return on the campaign investment and shopper satisfaction levels, it is vital that promotional mechanisms are adapted to the parameters of each product\/channel\/time period.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--verde1);\">Aim:<\/strong> Increase sales and share<\/li>\n<li><strong style=\"color: var(--verde1);\">Key metrics (KPIs):<\/strong>for each family, analyse of the most important mechanisms with regard to seasonality; promotional uplift according to lever, product or product family<\/li>\n<li><strong style=\"color: var(--verde1);\">Action: <\/strong> Compare the results between mechanisms and product families in order to choose which ones deliver the highest growth<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cmlbbh-506bafd1c0bfe8765dae7ac2ef17d7f1\">\n.avia-image-container.av-k4cmlbbh-506bafd1c0bfe8765dae7ac2ef17d7f1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cmlbbh-506bafd1c0bfe8765dae7ac2ef17d7f1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cmlbbh-506bafd1c0bfe8765dae7ac2ef17d7f1 av-styling- avia_animated_image av-animated-when-visible-95 pop-up avia-align-right'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1783 avia-img-lazy-loading-not-1783 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/pricing-ico.png\" alt='pricing smart' title='pricing-ico'  height=\"129\" width=\"120\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-11fb207cd6289c9f59f3c34cf046defb\">\n.flex_cell.av-k233vca4-11fb207cd6289c9f59f3c34cf046defb{\nvertical-align:top;\nbackground-color:var(--amarillo1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-11fb207cd6289c9f59f3c34cf046defb{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-11fb207cd6289c9f59f3c34cf046defb av-gridrow-cell av_one_half no_margin content-align-top avia-full-contain'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2joe0m-a49d58f5332eaa822c061f0052c98e7c\">\n.flex_column.av-2joe0m-a49d58f5332eaa822c061f0052c98e7c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2joe0m-a49d58f5332eaa822c061f0052c98e7c av_one_full first flex_column_div av-animated-generic right-to-left av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">Results:<br \/>\n<span style=\"color: var(--azul1);\">Maximise sales value and increase market shares<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-d0975deda849abf379a6e104b92b13fc\">\n#top .hr.hr-invisible.av-k3spigoi-d0975deda849abf379a6e104b92b13fc{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-d0975deda849abf379a6e104b92b13fc hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h4 class=\"headers\">Methodology:<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>In order to analyse the results of different promotional mechanisms:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: white;\">Identify <\/strong>the promotional periods to calculate each product\/family\u2019s base sales and promotional sales<\/li>\n<li><strong style=\"color: white;\">Identify <\/strong>the promotional mechanisms used in each campaign<\/li>\n<li><strong style=\"color: white;\">Compare<\/strong> the two sales figures to calculate the promotional sales uplift by product\/family and mechanism. This enables to define which products\/families of products are the best value contributors<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-3'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-fb4fa855a496a5fb697221816f856246\">\n.flex_cell.av-k233kcso-fb4fa855a496a5fb697221816f856246{\nvertical-align:top;\nbackground-color:var(--verde1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-fb4fa855a496a5fb697221816f856246{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-fb4fa855a496a5fb697221816f856246 av-gridrow-cell av_one_half no_margin content-align-top'  ><div class='flex_cell_inner'><div class='flex_column_table av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd\">\n.flex_column.av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">Promotional case #2:<br \/>\n<span style=\"color: white;\">not all products show the same promotional behaviour<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-a133cbb1e20cd631b03a8d840c716521\">\n#top .av_textblock_section.av-s9ty-a133cbb1e20cd631b03a8d840c716521 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-a133cbb1e20cd631b03a8d840c716521 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Each product reacts differently to campaigns due to their positioning and life cycle. It is important to understand the reactivity of each SKU in order to optimize campaign planning and seasonality.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--azul1);\">Aim:<\/strong> Define the products that are the best value contributors at all times<\/li>\n<li><strong style=\"color: var(--azul1);\">Key metrics (KPIs):<\/strong> Ongoing identification of the products that show the greatest increase above the baseline while on promotion. Promotional uplift by promotional mechanism, product\/family and time period.<\/li>\n<li><strong style=\"color: var(--azul1);\">Action:<\/strong> Compare the results of products and families during each season to choose the product families that contribute the most value during a defined period.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-bcf42d1226ab423298a0e521bc51af63\">\n.flex_cell.av-k233vca4-bcf42d1226ab423298a0e521bc51af63{\nvertical-align:top;\nbackground-color:#f6f7f7;\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-bcf42d1226ab423298a0e521bc51af63{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-bcf42d1226ab423298a0e521bc51af63 av-gridrow-cell av_one_half no_margin content-align-top avia-full-contain'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5\">\n.flex_column.av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5 av_one_full first flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">Results<br \/>\n<span style=\"color: var(--amarillo1);\">Maximise sales value<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9\">\n#top .hr.hr-invisible.av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h4 class=\"headers\">Methodology<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>To analyse the behaviour of different products in promotion:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--amarillo1);\">Identify <\/strong>the promotional periods to calculate each product\/family\u2019s promotional and base sales<\/li>\n<li><strong style=\"color: var(--amarillo1);\">Identify <\/strong>the promotional mechanisms used in each campaign<\/li>\n<li><strong style=\"color: var(--amarillo1);\">Correlate <\/strong>the two sales points to calculate the uplift (or increase in sales) while on campaign for each product\/family and each mechanism. This enables to then choose which products\/families of products are the highest value contributors with the optimum mechanism<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-4'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-a9978ceda93181a722235b36c72d3e0e\">\n.flex_cell.av-k233kcso-a9978ceda93181a722235b36c72d3e0e{\nvertical-align:top;\nbackground-color:#f6f7f7;\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-a9978ceda93181a722235b36c72d3e0e{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-a9978ceda93181a722235b36c72d3e0e av-gridrow-cell av_one_half no_margin content-align-top'  ><div class='flex_cell_inner'><div class='flex_column_table av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd\">\n.flex_column.av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-575e7c785b2ac4d257a8053a5dce08d2\">\n#top .av_textblock_section.av-s9ty-575e7c785b2ac4d257a8053a5dce08d2 .avia_textblock{\ncolor:var(--verde1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-575e7c785b2ac4d257a8053a5dce08d2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 class=\"headers\">Promotional Problem #3: Deviations between actual sales and forecast<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9\">\n#top .hr.hr-invisible.av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Once the appropriate mechanisms for each product have been chosen<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--verde1);\">Aim:<\/strong> Avoid out-of-stock or surplus stock during or after a promotional event<\/li>\n<li><strong style=\"color: var(--verde1);\">Key metrics (KPIs): <\/strong> Historical sales and out-of-stock patterns to feed demand planning processes. Campaign uplift and OSA (On Shelf Availability) per point of sale<\/li>\n<li><strong style=\"color: var(--verde1);\">Action: <\/strong>Incorporate promotional sell-out data into sales forecasts and demand planning<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cmlbbh-776116de9320b8ca743814588ee2ea0e\">\n.avia-image-container.av-k4cmlbbh-776116de9320b8ca743814588ee2ea0e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cmlbbh-776116de9320b8ca743814588ee2ea0e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cmlbbh-776116de9320b8ca743814588ee2ea0e av-styling- avia_animated_image av-animated-when-visible-95 pop-up avia-align-right'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1649 avia-img-lazy-loading-not-1649 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/Innovacion-impactante-3.png\" alt='innovaci\u00f3n impactante' title='Innovacion impactante-3'  height=\"129\" width=\"120\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-11fb207cd6289c9f59f3c34cf046defb\">\n.flex_cell.av-k233vca4-11fb207cd6289c9f59f3c34cf046defb{\nvertical-align:top;\nbackground-color:var(--amarillo1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-11fb207cd6289c9f59f3c34cf046defb{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-11fb207cd6289c9f59f3c34cf046defb av-gridrow-cell av_one_half no_margin content-align-top avia-full-contain'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2joe0m-a49d58f5332eaa822c061f0052c98e7c\">\n.flex_column.av-2joe0m-a49d58f5332eaa822c061f0052c98e7c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2joe0m-a49d58f5332eaa822c061f0052c98e7c av_one_full first flex_column_div av-animated-generic right-to-left av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">Results<br \/>\n<span style=\"color: var(--azul1);\">Increase in sales and share\/shopper satisfaction<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-d0975deda849abf379a6e104b92b13fc\">\n#top .hr.hr-invisible.av-k3spigoi-d0975deda849abf379a6e104b92b13fc{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-d0975deda849abf379a6e104b92b13fc hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h4 class=\"headers\">Methodology:<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>In order to analyse campaign deviations:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: white;\">Identify <\/strong>and focus on campaign actions with strong deviations between forecast and actual sales<\/li>\n<li><strong style=\"color: white;\">Identify <\/strong>out-of-stock cases for items in promotion during these actions, both at a global level and at point of sale looking for patterns<\/li>\n<li><strong style=\"color: white;\">If out-of-stock events are high,<\/strong> increase stock for future campaigns wherever required. This could involve questioning promotional space allocation<\/li>\n<li><strong style=\"color: white;\">If there are no out-of-stock events,<\/strong> adjust forecast for future campaign actions<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-5'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-fb4fa855a496a5fb697221816f856246\">\n.flex_cell.av-k233kcso-fb4fa855a496a5fb697221816f856246{\nvertical-align:top;\nbackground-color:var(--verde1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-fb4fa855a496a5fb697221816f856246{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-fb4fa855a496a5fb697221816f856246 av-gridrow-cell av_one_half no_margin content-align-top'  ><div class='flex_cell_inner'><div class='flex_column_table av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd\">\n.flex_column.av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">Campaign Problem #4:<br \/>\n<span style=\"color: white;\">Disparity between results of different points of sale<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--azul1);\">Aim:<\/strong> Maximise the results of future actions<\/li>\n<li><strong style=\"color: var(--azul1);\">Key metrics (KPIs):<\/strong> Sales per point of sale (POS), and difference between forecast and sales by POS, areas, etc<\/li>\n<li><strong style=\"color: var(--azul1);\">Action:<\/strong> Incorporate campaign data into sales forecast and demand planning per point of sale<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-bcf42d1226ab423298a0e521bc51af63\">\n.flex_cell.av-k233vca4-bcf42d1226ab423298a0e521bc51af63{\nvertical-align:top;\nbackground-color:#f6f7f7;\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-bcf42d1226ab423298a0e521bc51af63{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-bcf42d1226ab423298a0e521bc51af63 av-gridrow-cell av_one_half no_margin content-align-top avia-full-contain'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5\">\n.flex_column.av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5 av_one_full first flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">Results<br \/>\n<span style=\"color: var(--amarillo1);\">Increase sales and share<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9\">\n#top .hr.hr-invisible.av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h4 class=\"headers\">Methodology<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>In order to analyse the disparity between results at points of sale level:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--amarillo1);\">Identify <\/strong>the campaign results per point of sale: promotional uplift and out-of-stock events, and compare these to see if there is a direct correlation<\/li>\n<li><strong style=\"color: var(--amarillo1);\">Compare <\/strong>results identifying the best-case and worst-case scenarios. Analyse which actions have been taken and not taken in both cases to draw insights<\/li>\n<li><strong style=\"color: var(--amarillo1);\">Share <\/strong>these insights with the sales teams and develop specific action plans and monitoring processes for the future<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='boton-contacto-fijo'  class='avia-section av-k3a0jjxv-71f84a9ace7c1f2e8998fc0ae5adb1d4 main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3376'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-builder-widget-area clearfix '><div id=\"custom_html-10\" class=\"widget_text widget clearfix widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a 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