{"id":4125,"date":"2021-02-10T13:55:33","date_gmt":"2021-02-10T13:55:33","guid":{"rendered":"https:\/\/pospotential.com\/?page_id=4125"},"modified":"2022-03-02T14:37:31","modified_gmt":"2022-03-02T14:37:31","slug":"business-intelligence-and-fmcg-glossary","status":"publish","type":"page","link":"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/","title":{"rendered":"Business Intelligence and FMCG Glossary"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-k2347idx-654ebb6dbc6d8cb241e15c6f61d59afc entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-d3b26595a03584470bf78cf970df1d36\">\n.flex_cell.av-k233kcso-d3b26595a03584470bf78cf970df1d36{\nvertical-align:middle;\nbackground:url(https:\/\/pospotential.com\/wp-content\/uploads\/glosariobg.jpg) 100% 50% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-d3b26595a03584470bf78cf970df1d36{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-d3b26595a03584470bf78cf970df1d36 av-gridrow-cell av_one_half no_margin content-align-middle avia-full-stretch'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k25yj7no-d7163157ffd4d274ea8a84b647548e91\">\n#top .hr.hr-invisible.av-k25yj7no-d7163157ffd4d274ea8a84b647548e91{\nheight:450px;\n}\n<\/style>\n<div  class='hr av-k25yj7no-d7163157ffd4d274ea8a84b647548e91 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-76b26bf298520914b6ea24f4bff7d79f\">\n.flex_cell.av-k233vca4-76b26bf298520914b6ea24f4bff7d79f{\nvertical-align:middle;\nbackground:url(https:\/\/pospotential.com\/wp-content\/uploads\/detalle-esquina-business.png) 100% 100% no-repeat scroll var(--azul1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-76b26bf298520914b6ea24f4bff7d79f{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-76b26bf298520914b6ea24f4bff7d79f av-gridrow-cell av_one_half no_margin content-align-middle'  ><div class='flex_cell_inner'><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-4b661629af14978a7713d90e3e5efa85\">\n.flex_column.av-k236rjv5-4b661629af14978a7713d90e3e5efa85{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-4b661629af14978a7713d90e3e5efa85 av_one_full first flex_column_div av-animated-generic right-to-left av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1><strong style=\"color: var(--rojo2);\">Business Intelligence<\/strong> and <strong style=\"color: var(--rojo2);\">FMCG <\/strong> Glossary<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>On this page we add regularly definitions of some of the most important concepts of the FMCG world would they be related to sales, marketing, category management or others. It\u2019s worth coming back from time to time as this section is permanently enriched!<\/p>\n<\/div><\/section><\/p><\/div><\/p>\n<\/div><\/div>\n<\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-79ff81c021393065cee878051452f6a6\">\n.flex_column.av-av_one_full-79ff81c021393065cee878051452f6a6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-79ff81c021393065cee878051452f6a6 av_one_full first flex_column_div av-zero-column-padding  '     ><div id='av-masonry-1' class='av-masonry av-kp8faym2-aebd562fc70b391f72b093c7ba94689a noHover av-fixed-size av-large-gap av-hover-overlay-active av-masonry-animation-active av-masonry-col-6 av-caption-on-hover-hide av-caption-style-overlay av-masonry-entries av-orientation-square ' data-post_id=\"4125\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image all_sort glossary_sort '><\/div><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/artificial-intelligence\/\"  id='av-masonry-1-item-6583' data-av-masonry-item='6583' class='av-masonry-entry isotope-item post-6583 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"ai\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/ai-705x705.jpg);\"  title=\"ai\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is Artificial Intelligence or AI?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/assortment\/\"  id='av-masonry-1-item-5694' data-av-masonry-item='5694' class='av-masonry-entry isotope-item post-5694 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"surtido_bg_en\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/surtido_bg_en-705x705.jpg);\"  title=\"surtido_bg_en\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is assortment?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/baseline\/\"  id='av-masonry-1-item-6282' data-av-masonry-item='6282' class='av-masonry-entry isotope-item post-6282 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"baseline\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/baseline-705x705.jpg);\"  title=\"baseline\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is the baseline?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/big-data\/\"  id='av-masonry-1-item-6803' data-av-masonry-item='6803' class='av-masonry-entry isotope-item post-6803 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"bigdataen\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/bigdataen-705x705.jpg);\"  title=\"bigdataen\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is big data?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/big-data-in-the-world-of-fmcg\/\"  id='av-masonry-1-item-6952' data-av-masonry-item='6952' class='av-masonry-entry isotope-item post-6952 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"bigdataygranconsumo\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/bigdataygranconsumo-705x529.webp);\"  title=\"bigdataygranconsumo\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Big data in the world of FMCG<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/business-intelligence\/\"  id='av-masonry-1-item-6507' data-av-masonry-item='6507' class='av-masonry-entry isotope-item post-6507 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"business_intelligence2\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/business_intelligence2-1-705x705.jpg);\"  title=\"business_intelligence2\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is Business Intelligence?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/business-intelligence-tools\/\"  id='av-masonry-1-item-6527' data-av-masonry-item='6527' class='av-masonry-entry isotope-item post-6527 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"BI_tool_en\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/BI_tool_en-705x705.jpg);\"  title=\"BI_tool_en\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What are the business intelligence tools?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/category-management\/\"  id='av-masonry-1-item-5411' data-av-masonry-item='5411' class='av-masonry-entry isotope-item post-5411 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"categorymanagement_en\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/categorymanagement_en-705x705.jpg);\"  title=\"categorymanagement_en\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is category management?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/consumer\/\"  id='av-masonry-1-item-5889' data-av-masonry-item='5889' class='av-masonry-entry isotope-item post-5889 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"consumer\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/consumer-705x705.jpg);\"  title=\"consumer\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Who is the consumer?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/crm-data\/\"  id='av-masonry-1-item-6723' data-av-masonry-item='6723' class='av-masonry-entry isotope-item post-6723 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"datos_crm_en\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/datos_crm_en-705x705.jpg);\"  title=\"datos_crm_en\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is CRM data?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/cross-merchandising\/\"  id='av-masonry-1-item-6927' data-av-masonry-item='6927' class='av-masonry-entry isotope-item post-6927 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"crossmerchandising\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/crossmerchandising-397x705.webp);\"  title=\"crossmerchandising\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is cross merchandising?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/data-science\/\"  id='av-masonry-1-item-7104' data-av-masonry-item='7104' class='av-masonry-entry isotope-item post-7104 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"datascience\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/datascience-705x705.webp);\"  title=\"datascience\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is Data Science?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/decision-tree\/\"  id='av-masonry-1-item-6342' data-av-masonry-item='6342' class='av-masonry-entry isotope-item post-6342 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"decisiontree\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/decisiontree-705x705.jpg);\"  title=\"decisiontree\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is the decision tree?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/direct-store-delivery\/\"  id='av-masonry-1-item-4328' data-av-masonry-item='4328' class='av-masonry-entry isotope-item post-4328 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"bg_en_entrega\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_en_entrega-705x705.jpg);\"  title=\"bg_en_entrega\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is direct store delivery?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/drive\/\"  id='av-masonry-1-item-6990' data-av-masonry-item='6990' class='av-masonry-entry isotope-item post-6990 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"drive4\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/drive4-490x705.webp);\"  title=\"drive4\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is the drive?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/etl\/\"  id='av-masonry-1-item-7637' data-av-masonry-item='7637' class='av-masonry-entry isotope-item post-7637 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"etl\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/etl-705x705.webp);\"  title=\"etl\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is ETL (Extract, Transform, Load)?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/facing\/\"  id='av-masonry-1-item-7507' data-av-masonry-item='7507' class='av-masonry-entry isotope-item post-7507 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"facing\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/facing-705x705.webp);\"  title=\"facing\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is a facing?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/gift-promotion\/\"  id='av-masonry-1-item-5596' data-av-masonry-item='5596' class='av-masonry-entry isotope-item post-5596 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"gift promotion\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_promoregalo_en-705x705.jpg);\"  title=\"gift promotion\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is a gift promotion?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/gondola-heads\/\"  id='av-masonry-1-item-5463' data-av-masonry-item='5463' class='av-masonry-entry isotope-item post-5463 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"cabecera_en\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/cabecera_en-1-509x705.jpg);\"  title=\"cabecera_en\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What are gondola heads?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/innovation\/\"  id='av-masonry-1-item-5180' data-av-masonry-item='5180' class='av-masonry-entry isotope-item post-5180 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"innovacion_EN\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/innovacion_EN-705x705.jpg);\"  title=\"innovacion_EN\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is innovation in FMCG?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/kpi\/\"  id='av-masonry-1-item-4038' data-av-masonry-item='4038' class='av-masonry-entry isotope-item post-4038 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"bg_en_kpi\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_en_kpi-705x705.jpg);\"  title=\"bg_en_kpi\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is a KPI?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/lever\/\"  id='av-masonry-1-item-6613' data-av-masonry-item='6613' class='av-masonry-entry isotope-item post-6613 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"lever\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/lever-705x705.jpg);\"  title=\"lever\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is a lever?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/machine-learning\/\"  id='av-masonry-1-item-6687' data-av-masonry-item='6687' class='av-masonry-entry isotope-item post-6687 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"machine-learning-en\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/machine-learning-en-705x705.jpg);\"  title=\"machine-learning-en\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is machine learning?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/market-share\/\"  id='av-masonry-1-item-4260' data-av-masonry-item='4260' class='av-masonry-entry isotope-item post-4260 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"bg_en_cuota\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_en_cuota-705x705.jpg);\"  title=\"bg_en_cuota\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is the market share?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/moment-of-truth\/\"  id='av-masonry-1-item-4282' data-av-masonry-item='4282' class='av-masonry-entry isotope-item post-4282 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"bg_en_momentoftruth\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_en_momentoftruth-705x705.jpg);\"  title=\"bg_en_momentoftruth\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is the moment of truth?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/numeric-distribution\/\"  id='av-masonry-1-item-4018' data-av-masonry-item='4018' class='av-masonry-entry isotope-item post-4018 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"bg_en_dn\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_en_dn-705x705.jpg);\"  title=\"bg_en_dn\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is numeric distribution?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/omnichannel-distribution\/\"  id='av-masonry-1-item-6754' data-av-masonry-item='6754' class='av-masonry-entry isotope-item post-6754 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"omnicanal\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/omnicanal-705x705.jpg);\"  title=\"omnicanal\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is omnichannel distribution?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/omnichannel-marketing\/\"  id='av-masonry-1-item-7045' data-av-masonry-item='7045' class='av-masonry-entry isotope-item post-7045 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"marketing omnicanal\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/marketing-omnicanal-705x705.webp);\"  title=\"marketing omnicanal\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is omnichannel marketing?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/on-shelf-availability\/\"  id='av-masonry-1-item-5557' data-av-masonry-item='5557' class='av-masonry-entry isotope-item post-5557 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"on_shelf_availability_bg\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/on_shelf_availability_bg-1-705x705.jpg);\"  title=\"on_shelf_availability_bg\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is On Shelf Availability (OSA)?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/out-of-stock\/\"  id='av-masonry-1-item-3942' data-av-masonry-item='3942' class='av-masonry-entry isotope-item post-3942 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"bg_en_out\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_en_out-705x705.jpg);\"  title=\"bg_en_out\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is an out of stock (OOS)?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/perfect-store\/\"  id='av-masonry-1-item-7568' data-av-masonry-item='7568' class='av-masonry-entry isotope-item post-7568 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"perfect store2\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/perfect-store2-705x705.webp);\"  title=\"perfect store2\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >\u00bfWhat is a perfect store?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/promotional-elasticity\/\"  id='av-masonry-1-item-7130' data-av-masonry-item='7130' class='av-masonry-entry isotope-item post-7130 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"elasticidad_promocional_en\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/elasticidad_promocional_en-705x705.webp);\"  title=\"elasticidad_promocional_en\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is promotional elasticity?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/promotional-roi\/\"  id='av-masonry-1-item-7476' data-av-masonry-item='7476' class='av-masonry-entry isotope-item post-7476 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"roipromocional\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/roipromocional-705x705.webp);\"  title=\"roipromocional\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is the promotional ROI?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/retailer-own-brand\/\"  id='av-masonry-1-item-7551' data-av-masonry-item='7551' class='av-masonry-entry isotope-item post-7551 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"marca blanca\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/marca-blanca-705x705.webp);\"  title=\"marca blanca\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is a retailer own brand?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/revenue-management\/\"  id='av-masonry-1-item-5153' data-av-masonry-item='5153' class='av-masonry-entry isotope-item post-5153 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"revenue-management\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/revenue-management-705x705.jpg);\"  title=\"revenue-management\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is revenue management?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/roi\/\"  id='av-masonry-1-item-7439' data-av-masonry-item='7439' class='av-masonry-entry isotope-item post-7439 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"ROI\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/ROI-705x705.webp);\"  title=\"ROI\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is the ROI?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/rotation-of-a-product-on-shelf\/\"  id='av-masonry-1-item-7141' data-av-masonry-item='7141' class='av-masonry-entry isotope-item post-7141 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"rotation\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/rotation-705x705.webp);\"  title=\"rotation\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is the rotation of a product on shelf?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/s-and-op\/\"  id='av-masonry-1-item-7805' data-av-masonry-item='7805' class='av-masonry-entry isotope-item post-7805 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"s&#038;op\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/sop-705x705.webp);\"  title=\"s&#038;op\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is S&#038;OP?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sell-in\/\"  id='av-masonry-1-item-4248' data-av-masonry-item='4248' class='av-masonry-entry isotope-item post-4248 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"bg_en_sellin\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_en_sellin-705x705.jpg);\"  title=\"bg_en_sellin\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is the sell in?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sell-in-data\/\"  id='av-masonry-1-item-6425' data-av-masonry-item='6425' class='av-masonry-entry isotope-item post-6425 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"sellindata\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/sellindata-705x705.jpg);\"  title=\"sellindata\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is sell in data?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sell-out\/\"  id='av-masonry-1-item-5381' data-av-masonry-item='5381' class='av-masonry-entry isotope-item post-5381 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"sellout_en\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/sellout_en-705x705.jpg);\"  title=\"sellout_en\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is the sell out?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sell-out-data\/\"  id='av-masonry-1-item-6368' data-av-masonry-item='6368' class='av-masonry-entry isotope-item post-6368 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"selloutdata\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/selloutdata-705x705.jpg);\"  title=\"selloutdata\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is sell out data?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/share-of-shelf\/\"  id='av-masonry-1-item-4920' data-av-masonry-item='4920' class='av-masonry-entry isotope-item post-4920 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"bg_shareofshelf\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_shareofshelf-705x705.jpg);\"  title=\"bg_shareofshelf\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is the share of shelf?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/shopper\/\"  id='av-masonry-1-item-5940' data-av-masonry-item='5940' class='av-masonry-entry isotope-item post-5940 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"shopper_en\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/shopper_en-705x705.jpg);\"  title=\"shopper_en\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Who is the shopper?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/shopper-marketing\/\"  id='av-masonry-1-item-5852' data-av-masonry-item='5852' class='av-masonry-entry isotope-item post-5852 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"shopper_marketing\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/shopper_marketing-705x705.jpg);\"  title=\"shopper_marketing\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is shopper marketing?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/shopping-trip\/\"  id='av-masonry-1-item-6155' data-av-masonry-item='6155' class='av-masonry-entry isotope-item post-6155 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"shoppingtrip-en\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/shoppingtrip-en-705x705.jpg);\"  title=\"shoppingtrip-en\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is a shopping trip?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sku\/\"  id='av-masonry-1-item-6075' data-av-masonry-item='6075' class='av-masonry-entry isotope-item post-6075 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"sku-en\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/sku-en-1-705x705.jpg);\"  title=\"sku-en\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is a SKU?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/stock-in-trade\/\"  id='av-masonry-1-item-7724' data-av-masonry-item='7724' class='av-masonry-entry isotope-item post-7724 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"stockintrade\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/stockintrade-705x705.webp);\"  title=\"stockintrade\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is the &#8220;stock in trade&#8221;?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/supply-chain\/\"  id='av-masonry-1-item-6116' data-av-masonry-item='6116' class='av-masonry-entry isotope-item post-6116 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"supplychain-en\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/supplychain-en-705x705.jpg);\"  title=\"supplychain-en\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is the supply chain?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/the-7-v-of-big-data\/\"  id='av-masonry-1-item-6844' data-av-masonry-item='6844' class='av-masonry-entry isotope-item post-6844 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"7v-big-data-en\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/7v-big-data-en-705x705.jpg);\"  title=\"7v-big-data-en\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >The 7 V of big data<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/trade-marketing\/\"  id='av-masonry-1-item-5827' data-av-masonry-item='5827' class='av-masonry-entry isotope-item post-5827 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"trade_marketing\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/trade_marketing_bg-1-705x705.jpg);\"  title=\"trade_marketing\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is trade marketing?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/trade-promotions\/\"  id='av-masonry-1-item-4518' data-av-masonry-item='4518' class='av-masonry-entry isotope-item post-4518 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"promocionbg\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/promocionbg-705x705.jpg);\"  title=\"promocionbg\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What are trade promotions?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/types-of-shopping-trips\/\"  id='av-masonry-1-item-6207' data-av-masonry-item='6207' class='av-masonry-entry isotope-item post-6207 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"tiposshoppingtrip\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/tiposshoppingtrip-705x705.webp);\"  title=\"tiposshoppingtrip\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Types of shopping trips<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/weighted-distribution\/\"  id='av-masonry-1-item-5030' data-av-masonry-item='5030' class='av-masonry-entry isotope-item post-5030 page type-page status-publish has-post-thumbnail hentry category-glossary all_sort glossary_sort  av-masonry-item-with-image' title=\"distribucion-ponderada\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/distribucion-ponderada-705x705.jpg);\"  title=\"distribucion-ponderada\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >What is weighted distribution?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='boton-contacto-fijo'  class='avia-section av-k3a0jjxv-71f84a9ace7c1f2e8998fc0ae5adb1d4 main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4125'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-builder-widget-area clearfix '><div id=\"custom_html-10\" class=\"widget_text widget clearfix widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a class=\"boton-contacto-fijo-desktop\" href=\"\/en\/contact\/\" title=\"contacto\" target=\"_self\"><img decoding=\"async\" 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