{"id":4282,"date":"2021-03-23T12:48:24","date_gmt":"2021-03-23T12:48:24","guid":{"rendered":"https:\/\/pospotential.com\/?page_id=4282"},"modified":"2021-05-28T14:29:21","modified_gmt":"2021-05-28T14:29:21","slug":"moment-of-truth","status":"publish","type":"page","link":"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/moment-of-truth\/","title":{"rendered":"What is the moment of truth?"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-851263be3b829518c6a97abb53324781\">\n.flex_cell.av-k233kcso-851263be3b829518c6a97abb53324781{\nvertical-align:middle;\nbackground:url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_en_momentoftruth.jpg) 50% 50% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-851263be3b829518c6a97abb53324781{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-851263be3b829518c6a97abb53324781 av-gridrow-cell av_one_half no_margin content-align-middle avia-full-stretch'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k25yj7no-d7163157ffd4d274ea8a84b647548e91\">\n#top .hr.hr-invisible.av-k25yj7no-d7163157ffd4d274ea8a84b647548e91{\nheight:450px;\n}\n<\/style>\n<div  class='hr av-k25yj7no-d7163157ffd4d274ea8a84b647548e91 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-52c57a54c303683ad2d318e118643664\">\n.flex_cell.av-k233vca4-52c57a54c303683ad2d318e118643664{\nvertical-align:middle;\nbackground:url(https:\/\/pospotential.com\/wp-content\/uploads\/detalle-servicios-2.png) 100% 0% no-repeat scroll var(--verde1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-52c57a54c303683ad2d318e118643664{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-52c57a54c303683ad2d318e118643664 av-gridrow-cell av_one_half no_margin content-align-middle'  ><div class='flex_cell_inner'><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-4b661629af14978a7713d90e3e5efa85\">\n.flex_column.av-k236rjv5-4b661629af14978a7713d90e3e5efa85{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-4b661629af14978a7713d90e3e5efa85 av_one_full first flex_column_div av-animated-generic right-to-left av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><a title=\"Business Intelligence and FMCG Glossary\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/\">Business Intelligence and FMCG Glossary<\/a>: #momentoftruth<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 class=\"headers\"><span style=\"color: var(--azul2);\">Moment of <\/span>truth<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><strong style=\"color: var(--azul2);\">What is the moment of truth?<\/strong><\/h3>\n<p>The moment of truth was defined by Procter &amp; Gamble as the critical fraction of time when the shopper meets the product in a store. The consequence of this encounter is the decision, yes or no, to buy the product.<\/p>\n<p>This decision to choose one product versus a competitor\u00b4s sums up all the efforts of a manufacturer to convince the shopper of the relevance of his offer.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"color: var(--azul2);\">A multitude of factors explain these decisions of purchase, such as:<\/h3>\n<ul>\n<li>Value proposition<\/li>\n<li>Price<\/li>\n<li>On-shelf availability<\/li>\n<li>Product format<\/li>\n<\/ul>\n<p>Procter &amp; Gamble also defined another moment of truth. This second moment occurs during the consumption of the product and conditions the repetition of the purchase based on the experience.<\/p>\n<p>As Procter &amp; Gamble explain, winning repeatedly in these two moments depends on a deep understanding of the shopper and the consumer thanks to numerous studies leading to define the factors influencing the purchase act (who buys, when, where, how or who consumes?).<\/p>\n<p>A third moment of truth relates to the feedback communication from the consumer to the manufacturer or towards colleagues, friends and family.<\/p>\n<\/div><\/section><\/p><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3suzv9-5f8a35fd273412b26b727363096d2931\">\n.flex_column.av-3suzv9-5f8a35fd273412b26b727363096d2931{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3suzv9-5f8a35fd273412b26b727363096d2931 av_three_fifth first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kkpmoevc-f06a09b0663f66658873ef23c58d4596 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>More insights on <strong style=\"color: var(--rojo2);\">our blog<\/strong>:<\/h3>\n<\/div><\/section><br \/>\n<div   data-autoplay=''  data-interval='5'  data-animation='fade'  data-show_slide_delay='90'  class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-odd  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class='avia-content-slider-inner'><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-7928 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/' title='How to boost sales in the FMCG sector during the summer: Strategies to heat up sales'>How to boost sales in the FMCG sector during the summer: Strategies to heat up sales<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2024-07-16T13:46:23+00:00\" >16 July 2024<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1500<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2024-07-16 13:46:23<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-07-16 13:46:23<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>How to boost sales in the FMCG sector during the summer: Strategies to heat up sales<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7863 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/how-big-data-analytics-drives-success-in-the-fmcg-industry\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/datos_bg.webp)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/how-big-data-analytics-drives-success-in-the-fmcg-industry\/' title='How Big Data Analytics Drives Success in the FMCG Industry'>How Big Data Analytics Drives Success in the FMCG Industry<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/how-big-data-analytics-drives-success-in-the-fmcg-industry\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-08-03T12:19:16+00:00\" >3 August 2023<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/how-big-data-analytics-drives-success-in-the-fmcg-industry\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/datos_bg.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1333<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2023-08-03 12:19:16<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 09:31:56<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>How Big Data Analytics Drives Success in the FMCG Industry<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7884 slide-entry-overview slide-loop-3 slide-parity-odd  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/the-use-of-artificial-intelligence-in-the-world-of-fmcg\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/ia-bg.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/the-use-of-artificial-intelligence-in-the-world-of-fmcg\/' title='The use of artificial intelligence in the world of FMCG: Are we ready for the future?'>The use of artificial intelligence in the world of FMCG: Are we ready for the future?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/the-use-of-artificial-intelligence-in-the-world-of-fmcg\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-07-12T13:36:21+00:00\" >12 July 2023<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/the-use-of-artificial-intelligence-in-the-world-of-fmcg\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/ia-bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1335<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2023-07-12 13:36:21<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 09:30:50<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>The use of artificial intelligence in the world of FMCG: Are we ready for the future?<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-7748 slide-entry-overview slide-loop-4 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/sell-in-vs-sell-out-a-fundamental-kpi-of-logistics-efficiency-and-demand\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/datasellout.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/sell-in-vs-sell-out-a-fundamental-kpi-of-logistics-efficiency-and-demand\/' title='Sell in vs sell out: a fundamental KPI of logistics efficiency and demand'>Sell in vs sell out: a fundamental KPI of logistics efficiency and demand<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/sell-in-vs-sell-out-a-fundamental-kpi-of-logistics-efficiency-and-demand\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-05-16T07:21:51+00:00\" >16 May 2023<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/sell-in-vs-sell-out-a-fundamental-kpi-of-logistics-efficiency-and-demand\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/datasellout.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>868<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2023-05-16 07:21:51<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 09:42:56<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Sell in vs sell out: a fundamental KPI of logistics efficiency and demand<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7693 slide-entry-overview slide-loop-5 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/the-3-fundamental-kpis-in-times-of-inflation\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/marcel-strauss-5gJZZe48BS4-unsplash.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/the-3-fundamental-kpis-in-times-of-inflation\/' title='The 3 fundamental KPIs in times of inflation'>The 3 fundamental KPIs in times of inflation<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/the-3-fundamental-kpis-in-times-of-inflation\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2022-12-07T10:14:31+00:00\" >7 December 2022<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/the-3-fundamental-kpis-in-times-of-inflation\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/marcel-strauss-5gJZZe48BS4-unsplash.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1600<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2400<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2022-12-07 10:14:31<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 09:44:37<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>The 3 fundamental KPIs in times of inflation<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7604 slide-entry-overview slide-loop-6 slide-parity-odd  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/some-thoughts-on-on-shelf-availability-the-importance-of-out-of-stock\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/outofstock.webp)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/some-thoughts-on-on-shelf-availability-the-importance-of-out-of-stock\/' title='On-shelf availability and out of stock'>On-shelf availability and out of stock<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/some-thoughts-on-on-shelf-availability-the-importance-of-out-of-stock\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2022-10-13T09:47:21+00:00\" >13 October 2022<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/some-thoughts-on-on-shelf-availability-the-importance-of-out-of-stock\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/outofstock.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1920<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1920<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2022-10-13 09:47:21<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 09:46:32<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>On-shelf availability and out of stock<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-6883 slide-entry-overview slide-loop-7 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/numeric-distribution-and-weighted-distribution-two-fundamental-kpis\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_distribucion.webp)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/numeric-distribution-and-weighted-distribution-two-fundamental-kpis\/' title='Numeric Distribution and Weighted Distribution: two fundamental KPIs'>Numeric Distribution and Weighted Distribution: two fundamental KPIs<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/numeric-distribution-and-weighted-distribution-two-fundamental-kpis\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2022-02-21T13:54:06+00:00\" >21 February 2022<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/numeric-distribution-and-weighted-distribution-two-fundamental-kpis\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/bg_distribucion.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1217<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2022-02-21 13:54:06<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 09:50:43<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Numeric Distribution and Weighted Distribution: two fundamental KPIs<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-6773 slide-entry-overview slide-loop-8 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/e-commerce-and-fmcg-threat-or-opportunity\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/ecommerce.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/e-commerce-and-fmcg-threat-or-opportunity\/' title='&quot;E-commerce&quot; and FMCG: threat or opportunity?'>\"E-commerce\" and FMCG: threat or opportunity?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/e-commerce-and-fmcg-threat-or-opportunity\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2022-02-01T11:18:53+00:00\" >1 February 2022<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/e-commerce-and-fmcg-threat-or-opportunity\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/ecommerce.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>573<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1030<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2022-02-01 11:18:53<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 09:55:47<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>&#8220;E-commerce&#8221; and FMCG: threat or opportunity?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-6635 slide-entry-overview slide-loop-9 slide-parity-odd  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/obtaining-and-exploiting-sell-out-data-obstacles-and-accelerators\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_sellout.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/obtaining-and-exploiting-sell-out-data-obstacles-and-accelerators\/' title='Obtaining and exploiting sell out data: obstacles and accelerators'>Obtaining and exploiting sell out data: obstacles and accelerators<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/obtaining-and-exploiting-sell-out-data-obstacles-and-accelerators\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-12-15T11:58:55+00:00\" >15 December 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/obtaining-and-exploiting-sell-out-data-obstacles-and-accelerators\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/bg_sellout.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1339<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2021-12-15 11:58:55<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 09:57:36<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Obtaining and exploiting sell out data: obstacles and accelerators<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-6468 slide-entry-overview slide-loop-10 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/with-which-key-lever-to-start-an-analysis-based-on-store-sellout-data\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/bgpalanca-scaled.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/with-which-key-lever-to-start-an-analysis-based-on-store-sellout-data\/' title='With which key lever to start an analysis based on store sell out data?'>With which key lever to start an analysis based on store sell out data?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/with-which-key-lever-to-start-an-analysis-based-on-store-sellout-data\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-11-15T13:48:31+00:00\" >15 November 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/with-which-key-lever-to-start-an-analysis-based-on-store-sellout-data\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/bgpalanca-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1709<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2560<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2021-11-15 13:48:31<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:01:27<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>With which key lever to start an analysis based on store sell out data?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-5979 slide-entry-overview slide-loop-11 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/the-decision-tree-that-hides-the-forest\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/arbol.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/the-decision-tree-that-hides-the-forest\/' title='The decision tree that hides the forest'>The decision tree that hides the forest<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/the-decision-tree-that-hides-the-forest\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-10-18T15:06:00+00:00\" >18 October 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/the-decision-tree-that-hides-the-forest\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/arbol.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1200<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2021-10-18 15:06:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:02:40<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>The decision tree that hides the forest<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-6012 slide-entry-overview slide-loop-12 slide-parity-odd  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/product-in-store-innovation-an-increasing-challenge\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/innovacion-bg.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/product-in-store-innovation-an-increasing-challenge\/' title='Product-in-store innovation: an increasing challenge'>Product-in-store innovation: an increasing challenge<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/product-in-store-innovation-an-increasing-challenge\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-10-04T08:32:02+00:00\" >4 October 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/product-in-store-innovation-an-increasing-challenge\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/innovacion-bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1216<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2021-10-04 08:32:02<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:06:29<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Product-in-store innovation: an increasing challenge<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-5788 slide-entry-overview slide-loop-13 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/from-product-marketing-to-shopper-marketing\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/shoppermarketing_bg.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/from-product-marketing-to-shopper-marketing\/' title='From product marketing to shopper marketing'>From product marketing to shopper marketing<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/from-product-marketing-to-shopper-marketing\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-09-07T13:44:53+00:00\" >7 September 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/from-product-marketing-to-shopper-marketing\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/shoppermarketing_bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1125<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1500<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2021-09-07 13:44:53<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:08:41<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>From product marketing to shopper marketing<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-5063 slide-entry-overview slide-loop-14 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/3-key-market-trends-in-fmcg\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/trends-bg-1.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/3-key-market-trends-in-fmcg\/' title='3 key market trends in FMCG'>3 key market trends in FMCG<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/3-key-market-trends-in-fmcg\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-06-08T14:00:05+00:00\" >8 June 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/3-key-market-trends-in-fmcg\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/trends-bg-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1333<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Stanislas Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Stanislas Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2021-06-08 14:00:05<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:11:49<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>3 key market trends in FMCG<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-4950 slide-entry-overview slide-loop-15 slide-parity-odd  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/join-the-dark-side-we-have-ice-cream\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/helado_bg-1.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/join-the-dark-side-we-have-ice-cream\/' title='Join the dark side, we have ice cream!'>Join the dark side, we have ice cream!<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/join-the-dark-side-we-have-ice-cream\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-05-19T14:24:42+00:00\" >19 May 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/join-the-dark-side-we-have-ice-cream\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/helado_bg-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1200<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1800<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Stanislas Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Stanislas Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2021-05-19 14:24:42<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:13:44<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Join the dark side, we have ice cream!<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-4878 slide-entry-overview slide-loop-16 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/reduce-your-size-by-98-and-conquer-the-world\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel_en.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/reduce-your-size-by-98-and-conquer-the-world\/' title='Reduce your size by 98% and conquer the world!'>Reduce your size by 98% and conquer the world!<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/reduce-your-size-by-98-and-conquer-the-world\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-05-18T16:20:44+00:00\" >18 May 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/reduce-your-size-by-98-and-conquer-the-world\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel_en.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>627<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Stanislas Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Stanislas Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2021-05-18 16:20:44<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:15:25<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Reduce your size by 98% and conquer the world!<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-4198 slide-entry-overview slide-loop-17 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/discover-how-pos-potential-helps-with-digital-solutions-for-growth\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/sellout.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/discover-how-pos-potential-helps-with-digital-solutions-for-growth\/' title='Discover how POS Potential helps with digital solutions for growth'>Discover how POS Potential helps with digital solutions for growth<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/discover-how-pos-potential-helps-with-digital-solutions-for-growth\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-02-18T17:17:05+00:00\" >18 February 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/discover-how-pos-potential-helps-with-digital-solutions-for-growth\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/sellout.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>608<\/span>\n\t\t\t\t\t\t<span itemprop='width'>500<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Pospot<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Pospot<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2021-02-18 17:17:05<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:18:35<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Discover how POS Potential helps with digital solutions for growth<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3711 slide-entry-overview slide-loop-18 slide-parity-odd  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/omnichannel-distribution-the-rise-of-shopper-centric-strategies\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_benandjerrys2.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/omnichannel-distribution-the-rise-of-shopper-centric-strategies\/' title='Omnichannel distribution: the rise of shopper centric strategies'>Omnichannel distribution: the rise of shopper centric strategies<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/omnichannel-distribution-the-rise-of-shopper-centric-strategies\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-11-19T10:48:03+00:00\" >19 November 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/omnichannel-distribution-the-rise-of-shopper-centric-strategies\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/bg_benandjerrys2.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1896<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1080<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Stanislas Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Stanislas Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2020-11-19 10:48:03<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:20:41<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Omnichannel distribution: the rise of shopper centric strategies<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-3620 slide-entry-overview slide-loop-19 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/pos-data-which-are-the-relevant-kpis-at-store-level\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/sellout_bg.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/pos-data-which-are-the-relevant-kpis-at-store-level\/' title='POS Data: which are the relevant KPIs at store level?'>POS Data: which are the relevant KPIs at store level?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/pos-data-which-are-the-relevant-kpis-at-store-level\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-11-18T11:40:56+00:00\" >18 November 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/pos-data-which-are-the-relevant-kpis-at-store-level\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/sellout_bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1333<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2020-11-18 11:40:56<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:22:38<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>POS Data: which are the relevant KPIs at store level?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3597 slide-entry-overview slide-loop-20 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/smart-data-a-generational-issue\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/pexels-andrea-piacquadio-3783200.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/smart-data-a-generational-issue\/' title='&quot;Smart data&quot;: a generational issue?'>\"Smart data\": a generational issue?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/smart-data-a-generational-issue\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-11-17T16:27:39+00:00\" >17 November 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/smart-data-a-generational-issue\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/pexels-andrea-piacquadio-3783200.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1333<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2020-11-17 16:27:39<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:25:27<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>&#8220;Smart data&#8221;: a generational issue?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3342 slide-entry-overview slide-loop-21 slide-parity-odd  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/lets-talk-about-category-management\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/category-management-dark-1.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/lets-talk-about-category-management\/' title='Let&#039;s talk about Category Management'>Let's talk about Category Management<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/lets-talk-about-category-management\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-09-29T14:48:52+00:00\" >29 September 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/lets-talk-about-category-management\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/category-management-dark-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1455<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1920<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2020-09-29 14:48:52<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:27:12<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Let&#8217;s talk about Category Management<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-3491 slide-entry-overview slide-loop-22 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/is-danone-on-the-same-innovation-path-as-ferrari\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/ferraribg-scaled-1.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/is-danone-on-the-same-innovation-path-as-ferrari\/' title='Is Danone on the same innovation path as Ferrari?'>Is Danone on the same innovation path as Ferrari?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/is-danone-on-the-same-innovation-path-as-ferrari\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-09-25T11:54:46+00:00\" >25 September 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/is-danone-on-the-same-innovation-path-as-ferrari\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/ferraribg-scaled-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2254<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2560<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Stanislas Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Stanislas Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2020-09-25 11:54:46<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:28:17<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Is Danone on the same innovation path as Ferrari?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3273 slide-entry-overview slide-loop-23 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/net-revenue-management-with-smart-data\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/pospotential-net-revenue-thumb.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/net-revenue-management-with-smart-data\/' title='Net revenue management with smart data?'>Net revenue management with smart data?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/net-revenue-management-with-smart-data\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:38:54+00:00\" >25 August 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/net-revenue-management-with-smart-data\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/pospotential-net-revenue-thumb.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1280<\/span>\n\t\t\t\t\t\t<span itemprop='width'>951<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2020-08-25 14:38:54<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:29:16<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Net revenue management with smart data?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3237 slide-entry-overview slide-loop-24 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/smart-data-is-the-new-sexy\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-thumb-dark.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/smart-data-is-the-new-sexy\/' title='\u00a1Smart (data) is the new sexy!'>\u00a1Smart (data) is the new sexy!<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/smart-data-is-the-new-sexy\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >25 August 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/smart-data-is-the-new-sexy\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-thumb-dark.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1200<\/span>\n\t\t\t\t\t\t<span itemprop='width'>800<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2020-08-25 13:07:35<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:30:14<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u00a1Smart (data) is the new sexy!<\/span><\/span><\/span><\/article><\/div><\/div><div class='avia-slideshow-arrows avia-slideshow-controls'><a href='#prev' class='prev-slide' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'>Previous<\/a><a href='#next' class='next-slide' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'>Next<\/a><\/div><\/div><\/p><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1x7ied-3407d6b4b39a54930d9ea637de673a63\">\n.flex_column.av-1x7ied-3407d6b4b39a54930d9ea637de673a63{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1x7ied-3407d6b4b39a54930d9ea637de673a63 av_two_fifth flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kkpmoevc-f06a09b0663f66658873ef23c58d4596 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Explore our <strong style=\"color: var(--rojo2);\">website<\/strong>:<\/h3>\n<\/div><\/section><br \/>\n<div  class='av_promobox av-kkpnjjof-53f688b05f4f719c930d7937d5d02d6a avia-button-yes'><div class='avia-promocontent'><p>\nReach your targets<br \/>\nDiscover our services<\/p>\n<\/div><div  class='avia-button-wrap av-kkpnjjof-1296e962168052078221cc27fbf770e6-wrap avia-button-right '><a href='https:\/\/pospotential.com\/en\/services\/'  class='avia-button av-kkpnjjof-1296e962168052078221cc27fbf770e6 av-link-btn avia-icon_select-no avia-size-large avia-position-right avia-color-theme-color'   aria-label=\"Services\"><span class='avia_iconbox_title' >Services<\/span><\/a><\/div><\/div><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='boton-contacto-fijo'  class='avia-section av-k3a0jjxv-71f84a9ace7c1f2e8998fc0ae5adb1d4 main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4282'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-builder-widget-area clearfix '><div id=\"custom_html-10\" class=\"widget_text widget clearfix widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a class=\"boton-contacto-fijo-desktop\" href=\"\/en\/contact\/\" title=\"contacto\" target=\"_self\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/boton-contacto-en2.png\" alt=\"contact icon\"><\/a>\r\n<a class=\"boton-contacto-fijo-mobile\" href=\"\/en\/contact\/\" title=\"contacto\" target=\"_self\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/boton-contacto-en3.png\" alt=\"contact icon\"><\/a><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":4378,"parent":4125,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[71],"tags":[],"class_list":["post-4282","page","type-page","status-publish","has-post-thumbnail","hentry","category-glossary"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"I\u2019m not convinced when people talk about big data as if it were a miracle solution. That\u2019s why I much prefer the emerging concept of smart data.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"WcyjXZ1WI7AbAXGGoe4AJKHwcIiQbvxmOmJ1jsrdRpU\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/pospotential.com\/en\/blog\/smart-data-is-the-new-sexy\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PosPotential\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u00a1Smart (data) is the new sexy! | POS Potential\" \/>\n\t\t<meta property=\"og:description\" content=\"I\u2019m not convinced when people talk about big data as if it were a miracle solution. That\u2019s why I much prefer the emerging concept of smart data.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/pospotential.com\/en\/blog\/smart-data-is-the-new-sexy\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-thumb-dark.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-thumb-dark.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-08-25T13:07:35+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-05-07T10:30:14+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pospotential\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@pospotential\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u00a1Smart (data) is the new sexy! | POS Potential\" \/>\n\t\t<meta name=\"twitter:description\" content=\"I\u2019m not convinced when people talk about big data as if it were a miracle solution. That\u2019s why I much prefer the emerging concept of smart data.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"http:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-thumb-dark.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/smart-data-is-the-new-sexy\\\/#article\",\"name\":\"Smart data is the new sexy! | POS Potential\",\"headline\":\"\\u00a1Smart (data) is the new sexy!\",\"author\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/author\\\/chucho\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/pospotential.com\\\/wp-content\\\/uploads\\\/smart-data-new-sexy-thumb-dark.jpg\",\"width\":800,\"height\":1200,\"caption\":\"smart data is new sexy\"},\"datePublished\":\"2020-08-25T13:07:35+00:00\",\"dateModified\":\"2024-05-07T10:30:14+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/smart-data-is-the-new-sexy\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/smart-data-is-the-new-sexy\\\/#webpage\"},\"articleSection\":\"Blog, big data, FMCG, gran consumo, smart data, Optional\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/smart-data-is-the-new-sexy\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/#listItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/pospotential.com\\\/en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/business-intelligence-and-fmcg-glossary\\\/#listItem\",\"name\":\"Business Intelligence and FMCG Glossary\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/business-intelligence-and-fmcg-glossary\\\/#listItem\",\"position\":2,\"name\":\"Business Intelligence and FMCG Glossary\",\"item\":\"https:\\\/\\\/pospotential.com\\\/en\\\/business-intelligence-and-fmcg-glossary\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/business-intelligence-and-fmcg-glossary\\\/moment-of-truth\\\/#listItem\",\"name\":\"What is the moment of truth?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/#listItem\",\"name\":\"Inicio\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/business-intelligence-and-fmcg-glossary\\\/moment-of-truth\\\/#listItem\",\"position\":3,\"name\":\"What is the moment of truth?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/business-intelligence-and-fmcg-glossary\\\/#listItem\",\"name\":\"Business Intelligence and FMCG Glossary\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/#organization\",\"name\":\"pospotential\",\"description\":\"Smart Data Big Growth\",\"url\":\"https:\\\/\\\/pospotential.com\\\/en\\\/\",\"telephone\":\"+34936222175\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/pospotential.com\\\/wp-content\\\/uploads\\\/logonotify.png\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/smart-data-is-the-new-sexy\\\/#organizationLogo\",\"width\":192,\"height\":192,\"caption\":\"icono pos potential\"},\"image\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/smart-data-is-the-new-sexy\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/pospotential\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@pospotential\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pospotential\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/author\\\/chucho\\\/#author\",\"url\":\"https:\\\/\\\/pospotential.com\\\/en\\\/author\\\/chucho\\\/\",\"name\":\"Gilles Dallest\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/smart-data-is-the-new-sexy\\\/#webpage\",\"url\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/smart-data-is-the-new-sexy\\\/\",\"name\":\"Smart data is the new sexy! | POS Potential\",\"description\":\"I\\u2019m not convinced when people talk about big data as if it were a miracle solution. That\\u2019s why I much prefer the emerging concept of smart data.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/smart-data-is-the-new-sexy\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/author\\\/chucho\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/author\\\/chucho\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/pospotential.com\\\/wp-content\\\/uploads\\\/smart-data-new-sexy-thumb-dark.jpg\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/smart-data-is-the-new-sexy\\\/#mainImage\",\"width\":800,\"height\":1200,\"caption\":\"smart data is new sexy\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/smart-data-is-the-new-sexy\\\/#mainImage\"},\"datePublished\":\"2020-08-25T13:07:35+00:00\",\"dateModified\":\"2024-05-07T10:30:14+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/pospotential.com\\\/en\\\/\",\"name\":\"POS Potential\",\"description\":\"Smart Data Big Growth\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Smart data is the new sexy! | POS Potential<\/title>\n\n","aioseo_head_json":{"title":"Smart data is the new sexy! | POS Potential","description":"I\u2019m not convinced when people talk about big data as if it were a miracle solution. That\u2019s why I much prefer the emerging concept of smart data.","canonical_url":"https:\/\/pospotential.com\/en\/blog\/smart-data-is-the-new-sexy\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"WcyjXZ1WI7AbAXGGoe4AJKHwcIiQbvxmOmJ1jsrdRpU","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pospotential.com\/en\/blog\/smart-data-is-the-new-sexy\/#article","name":"Smart data is the new sexy! | POS Potential","headline":"\u00a1Smart (data) is the new sexy!","author":{"@id":"https:\/\/pospotential.com\/en\/author\/chucho\/#author"},"publisher":{"@id":"https:\/\/pospotential.com\/en\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-thumb-dark.jpg","width":800,"height":1200,"caption":"smart data is new sexy"},"datePublished":"2020-08-25T13:07:35+00:00","dateModified":"2024-05-07T10:30:14+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/pospotential.com\/en\/blog\/smart-data-is-the-new-sexy\/#webpage"},"isPartOf":{"@id":"https:\/\/pospotential.com\/en\/blog\/smart-data-is-the-new-sexy\/#webpage"},"articleSection":"Blog, big data, FMCG, gran consumo, smart data, Optional"},{"@type":"BreadcrumbList","@id":"https:\/\/pospotential.com\/en\/blog\/smart-data-is-the-new-sexy\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/pospotential.com\/en\/#listItem","position":1,"name":"Inicio","item":"https:\/\/pospotential.com\/en\/","nextItem":{"@type":"ListItem","@id":"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/#listItem","name":"Business Intelligence and FMCG Glossary"}},{"@type":"ListItem","@id":"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/#listItem","position":2,"name":"Business Intelligence and FMCG Glossary","item":"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/","nextItem":{"@type":"ListItem","@id":"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/moment-of-truth\/#listItem","name":"What is the moment of truth?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/pospotential.com\/en\/#listItem","name":"Inicio"}},{"@type":"ListItem","@id":"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/moment-of-truth\/#listItem","position":3,"name":"What is the moment of truth?","previousItem":{"@type":"ListItem","@id":"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/#listItem","name":"Business Intelligence and FMCG Glossary"}}]},{"@type":"Organization","@id":"https:\/\/pospotential.com\/en\/#organization","name":"pospotential","description":"Smart Data Big Growth","url":"https:\/\/pospotential.com\/en\/","telephone":"+34936222175","logo":{"@type":"ImageObject","url":"https:\/\/pospotential.com\/wp-content\/uploads\/logonotify.png","@id":"https:\/\/pospotential.com\/en\/blog\/smart-data-is-the-new-sexy\/#organizationLogo","width":192,"height":192,"caption":"icono pos potential"},"image":{"@id":"https:\/\/pospotential.com\/en\/blog\/smart-data-is-the-new-sexy\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/pospotential\/","https:\/\/www.youtube.com\/@pospotential","https:\/\/www.linkedin.com\/company\/pospotential\/"]},{"@type":"Person","@id":"https:\/\/pospotential.com\/en\/author\/chucho\/#author","url":"https:\/\/pospotential.com\/en\/author\/chucho\/","name":"Gilles Dallest"},{"@type":"WebPage","@id":"https:\/\/pospotential.com\/en\/blog\/smart-data-is-the-new-sexy\/#webpage","url":"https:\/\/pospotential.com\/en\/blog\/smart-data-is-the-new-sexy\/","name":"Smart data is the new sexy! | POS Potential","description":"I\u2019m not convinced when people talk about big data as if it were a miracle solution. That\u2019s why I much prefer the emerging concept of smart data.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/pospotential.com\/en\/#website"},"breadcrumb":{"@id":"https:\/\/pospotential.com\/en\/blog\/smart-data-is-the-new-sexy\/#breadcrumblist"},"author":{"@id":"https:\/\/pospotential.com\/en\/author\/chucho\/#author"},"creator":{"@id":"https:\/\/pospotential.com\/en\/author\/chucho\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-thumb-dark.jpg","@id":"https:\/\/pospotential.com\/en\/blog\/smart-data-is-the-new-sexy\/#mainImage","width":800,"height":1200,"caption":"smart data is new sexy"},"primaryImageOfPage":{"@id":"https:\/\/pospotential.com\/en\/blog\/smart-data-is-the-new-sexy\/#mainImage"},"datePublished":"2020-08-25T13:07:35+00:00","dateModified":"2024-05-07T10:30:14+00:00"},{"@type":"WebSite","@id":"https:\/\/pospotential.com\/en\/#website","url":"https:\/\/pospotential.com\/en\/","name":"POS Potential","description":"Smart Data Big Growth","inLanguage":"en-US","publisher":{"@id":"https:\/\/pospotential.com\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"PosPotential","og:type":"article","og:title":"\u00a1Smart (data) is the new sexy! | POS Potential","og:description":"I\u2019m not convinced when people talk about big data as if it were a miracle solution. That\u2019s why I much prefer the emerging concept of smart data.","og:url":"https:\/\/pospotential.com\/en\/blog\/smart-data-is-the-new-sexy\/","og:image":"https:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-thumb-dark.jpg","og:image:secure_url":"https:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-thumb-dark.jpg","og:image:width":"800","og:image:height":"1200","article:published_time":"2020-08-25T13:07:35+00:00","article:modified_time":"2024-05-07T10:30:14+00:00","article:publisher":"https:\/\/www.facebook.com\/pospotential","twitter:card":"summary","twitter:site":"@pospotential","twitter:title":"\u00a1Smart (data) is the new sexy! | POS Potential","twitter:description":"I\u2019m not convinced when people talk about big data as if it were a miracle solution. That\u2019s why I much prefer the emerging concept of smart data.","twitter:image":"http:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-thumb-dark.jpg"},"aioseo_meta_data":{"post_id":"4282","title":"#post_title #separator_sa #site_title","description":"The moment of truth was defined by Procter &amp; Gamble as the critical fraction of time when the shopper meets the product in a store. The consequence of this...","keywords":[],"keyphrases":{"focus":{"keyphrase":"moment of truth","score":76,"analysis":{"keyphraseInTitle":{"title":"Frase clave objetivo en el t\u00edtulo SEO","description":"Frase clave objetivo encontrada en el t\u00edtulo SEO.","score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"title":"Frase clave objetivo en la meta descripci\u00f3n","description":"Frase clave objetivo encontrada en la meta descripci\u00f3n.","score":9,"maxScore":9,"error":0},"keyphraseInURL":{"title":"Frase clave objetivo en la URL","description":"Frase clave objetivo usada en la URL.","score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"title":"Frase clave objetivo en la introducci\u00f3n","description":"Su Frase clave objetivo no aparece en el primer p\u00e1rrafo. Aseg\u00farese de que el tema est\u00e9 claro de inmediato.","score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"title":"Frase clave objetivo sus subt\u00edtulos","description":"Utilice m\u00e1s frases clave objetivo en sus subt\u00edtulos H2 y H3.","score":3,"maxScore":9,"error":1},"keyphraseLength":{"title":"Longitud de la Frase clave objetivo","description":"\u00a1Buen trabajo!","score":9,"maxScore":9,"error":0,"length":3},"keyphraseInImageAlt":[]}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"#post_title #separator_sa #site_title","og_description":"The moment of truth was defined by Procter &amp; Gamble as the critical fraction of time when the shopper meets the product in a store. The consequence of this encounter is the decision, yes or no, to buy","og_object_type":"article","og_image_type":"custom_image","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":"http:\/\/pospotential.com\/wp-content\/uploads\/momentoftruth_en_post-1.jpg","og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":true,"twitter_card":"summary","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"WebPage","defaultPostTypeGraph":""},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","location":null,"local_seo":{"locations":{"business":{"name":"","businessType":"","image":"","areaServed":"","urls":{"website":"","aboutPage":"","contactPage":""},"address":{"streetLine1":"","streetLine2":"","zipCode":"","city":"","state":"","country":"","addressFormat":"#streetLineOne\\n#streetLineTwo\\n#city, #state #zipCode"},"contact":{"email":"","phone":"","phoneFormatted":"","fax":"","faxFormatted":""},"ids":{"vat":"","tax":"","chamberOfCommerce":""},"payment":{"priceRange":"","currenciesAccepted":"","methods":""}}},"openingHours":{"useDefaults":true,"show":false,"alwaysOpen":false,"use24hFormat":false,"timezone":"","labels":{"closed":"","alwaysOpen":""},"days":{"monday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"tuesday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"wednesday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"thursday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"friday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"saturday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"sunday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"}},"closedLabel":"","open24h":false,"open24hLabel":"","open247":false,"twoSets":false,"hours":[]},"businessInfo":{"name":"","urls":{"website":"","aboutPage":"","contactPage":""},"address":{"line1":"","line2":"","zip":"","city":"","state":"","country":""},"contact":{"email":"","phone":"","fax":""},"ids":{"vatID":"","taxID":"","chamberID":""},"payment":{"priceIndication":"","currenciesAccepted":"","methodsAccepted":""},"areaServed":""}},"seo_analyzer_scan_date":"2026-05-13 06:57:10","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-03-09 15:55:40","updated":"2026-05-13 06:57:10","focus_keyword":"moment of truth","additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/pospotential.com\/en\/\" title=\"Inicio\">Inicio<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/\" title=\"Business Intelligence and FMCG Glossary\">Business Intelligence and FMCG Glossary<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tWhat is the moment of truth?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Inicio","link":"https:\/\/pospotential.com\/en\/"},{"label":"Business Intelligence and FMCG Glossary","link":"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/"},{"label":"What is the moment of truth?","link":"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/moment-of-truth\/"}],"_links":{"self":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/pages\/4282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/comments?post=4282"}],"version-history":[{"count":7,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/pages\/4282\/revisions"}],"predecessor-version":[{"id":5008,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/pages\/4282\/revisions\/5008"}],"up":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/pages\/4125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media\/4378"}],"wp:attachment":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media?parent=4282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/categories?post=4282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/tags?post=4282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}