{"id":4597,"date":"2021-04-20T09:44:27","date_gmt":"2021-04-20T09:44:27","guid":{"rendered":"https:\/\/pospotential.com\/?page_id=4597"},"modified":"2021-04-20T09:44:27","modified_gmt":"2021-04-20T09:44:27","slug":"impactful-innovation","status":"publish","type":"page","link":"https:\/\/pospotential.com\/en\/services\/impactful-innovation\/","title":{"rendered":"Impactful innovation"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-ba7d54e394f83d8a3d39951b8e4a84a2\">\n.flex_cell.av-k233kcso-ba7d54e394f83d8a3d39951b8e4a84a2{\nvertical-align:middle;\nbackground:url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_innovacion.jpg) 50% 0% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-ba7d54e394f83d8a3d39951b8e4a84a2{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-ba7d54e394f83d8a3d39951b8e4a84a2 av-gridrow-cell av_one_half no_margin content-align-middle avia-full-stretch'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k25yj7no-d7163157ffd4d274ea8a84b647548e91\">\n#top .hr.hr-invisible.av-k25yj7no-d7163157ffd4d274ea8a84b647548e91{\nheight:450px;\n}\n<\/style>\n<div  class='hr av-k25yj7no-d7163157ffd4d274ea8a84b647548e91 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-52c57a54c303683ad2d318e118643664\">\n.flex_cell.av-k233vca4-52c57a54c303683ad2d318e118643664{\nvertical-align:middle;\nbackground:url(https:\/\/pospotential.com\/wp-content\/uploads\/detalle-servicios-2.png) 100% 0% no-repeat scroll var(--verde1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-52c57a54c303683ad2d318e118643664{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-52c57a54c303683ad2d318e118643664 av-gridrow-cell av_one_half no_margin content-align-middle'  ><div class='flex_cell_inner'><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-4b661629af14978a7713d90e3e5efa85\">\n.flex_column.av-k236rjv5-4b661629af14978a7713d90e3e5efa85{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-4b661629af14978a7713d90e3e5efa85 av_one_full first flex_column_div av-animated-generic right-to-left av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>#efficientnewproductsintroduction #impactfulinnovation<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 class=\"headers\"><span style=\"color: var(--azul2);\">Impactful <\/span> innovation<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>We monitor new products introductions, follow the increase in distribution levels, analyzing and comparing the rotations and market share of the products at store level, identifying the points of sale with the greatest development potential.<\/p>\n<\/div><\/section><\/p><\/div><\/p>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3sq1gdr-1ef2d7ba804fe6f346086e1bea0f38ba\">\n.avia-section.av-k3sq1gdr-1ef2d7ba804fe6f346086e1bea0f38ba{\nbackground-color:#ffffff;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/detalle-esquina-servicios-2.png);\nbackground-repeat:no-repeat;\nbackground-position:100% 100%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k3sq1gdr-1ef2d7ba804fe6f346086e1bea0f38ba main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  data-section-bg-repeat='no-repeat'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4597'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-bfe87271e8714a91559ef0be68cbf958\">\n#top .hr.hr-invisible.av-k3spigoi-bfe87271e8714a91559ef0be68cbf958{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-bfe87271e8714a91559ef0be68cbf958 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-731je-41f7ccd62965e0f54d83aca9728c4ec4 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-731je-41f7ccd62965e0f54d83aca9728c4ec4\">\n.flex_column.av-731je-41f7ccd62965e0f54d83aca9728c4ec4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-731je-41f7ccd62965e0f54d83aca9728c4ec4 av_one_fourth first no_margin flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic bottom-to-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cmlbbh-5b4ebd46cca2c41ae764037d03fdffcd\">\n.avia-image-container.av-k4cmlbbh-5b4ebd46cca2c41ae764037d03fdffcd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cmlbbh-5b4ebd46cca2c41ae764037d03fdffcd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cmlbbh-5b4ebd46cca2c41ae764037d03fdffcd av-styling- avia_animated_image av-animated-when-visible-95 fade-in avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4600 avia-img-lazy-loading-not-4600 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/innovacion.png\" alt='onno' title='innovacion'  height=\"190\" width=\"176\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-731je-f8e8082ccd2c4929f8c1c9f400fd935b sc-av_three_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-731je-f8e8082ccd2c4929f8c1c9f400fd935b\">\n.flex_column.av-731je-f8e8082ccd2c4929f8c1c9f400fd935b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-731je-f8e8082ccd2c4929f8c1c9f400fd935b av_three_fourth no_margin flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic right-to-left av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-da4d082a94ffece6fff8620b4ae7cf5f\">\n#top .av_textblock_section.av-s9ty-da4d082a94ffece6fff8620b4ae7cf5f .avia_textblock{\nfont-size:22px;\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-da4d082a94ffece6fff8620b4ae7cf5f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\">At <strong style=\"color: var(--verde1);\">POS Potential<\/strong> we take pride in being straightforward and results oriented. Hereafter are some examples of innovation cases that you have surely met before. Thanks to the seamless <strong style=\"color: var(--verde1);\">integration and valorization<\/strong> of sell-out data we can help you solve them and always have at hand the right information to sell more and better.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-bfe87271e8714a91559ef0be68cbf958\">\n#top .hr.hr-invisible.av-k3spigoi-bfe87271e8714a91559ef0be68cbf958{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-bfe87271e8714a91559ef0be68cbf958 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-2'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-a9978ceda93181a722235b36c72d3e0e\">\n.flex_cell.av-k233kcso-a9978ceda93181a722235b36c72d3e0e{\nvertical-align:top;\nbackground-color:#f6f7f7;\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-a9978ceda93181a722235b36c72d3e0e{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-a9978ceda93181a722235b36c72d3e0e av-gridrow-cell av_one_half no_margin content-align-top'  ><div class='flex_cell_inner'><div class='flex_column_table av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd\">\n.flex_column.av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-575e7c785b2ac4d257a8053a5dce08d2\">\n#top .av_textblock_section.av-s9ty-575e7c785b2ac4d257a8053a5dce08d2 .avia_textblock{\ncolor:var(--verde1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-575e7c785b2ac4d257a8053a5dce08d2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 class=\"headers\">New products introduction case #1: evaluating the results of an innovation\/launch<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9\">\n#top .hr.hr-invisible.av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>To better assess innovation, its effects should be measured not only at SKU level but also at brand and category levels.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--verde1);\">Objective:<\/strong> to ensure the presence of innovation in key outlets. Monitor launch sales at the most detailed level and minimize out-of-stocks.<\/li>\n<li><strong style=\"color: var(--verde1);\">Key Metrics (KPIs): <\/strong> weighted and numerical distribution level, point-of-sale and store clusters presence, daily rotations levels per point of sale, daily\/weekly out-of-stocks levels.<\/li>\n<li><strong style=\"color: var(--verde1);\">Action:<\/strong> assortment decisions per store cluster, adaptation of replenishment parameters (orders quantities) and if necessary, of minimum order.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cmlbbh-2ba40cd6ac94612bc7bbb83134fca3c0\">\n.avia-image-container.av-k4cmlbbh-2ba40cd6ac94612bc7bbb83134fca3c0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cmlbbh-2ba40cd6ac94612bc7bbb83134fca3c0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cmlbbh-2ba40cd6ac94612bc7bbb83134fca3c0 av-styling- avia_animated_image av-animated-when-visible-95 pop-up avia-align-right'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1657 avia-img-lazy-loading-not-1657 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/Supply-Chain-3.png\" alt='supply chain' title='Supply Chain-3'  height=\"129\" width=\"120\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-11fb207cd6289c9f59f3c34cf046defb\">\n.flex_cell.av-k233vca4-11fb207cd6289c9f59f3c34cf046defb{\nvertical-align:top;\nbackground-color:var(--amarillo1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-11fb207cd6289c9f59f3c34cf046defb{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-11fb207cd6289c9f59f3c34cf046defb av-gridrow-cell av_one_half no_margin content-align-top avia-full-contain'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2joe0m-a49d58f5332eaa822c061f0052c98e7c\">\n.flex_column.av-2joe0m-a49d58f5332eaa822c061f0052c98e7c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2joe0m-a49d58f5332eaa822c061f0052c98e7c av_one_full first flex_column_div av-animated-generic right-to-left av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">Results<br \/>\n<span style=\"color: var(--azul1);\">Shopper satisfaction, chain image enhancement, inter-store benchmarking, sales growth.<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-d0975deda849abf379a6e104b92b13fc\">\n#top .hr.hr-invisible.av-k3spigoi-d0975deda849abf379a6e104b92b13fc{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-d0975deda849abf379a6e104b92b13fc hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h4 class=\"headers\">Methodology:<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>The availability of sell-out data helps monitor sales and make decisions about the contribution of Innovation.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: white;\">Monitor <\/strong> category sales.<\/li>\n<li><strong style=\"color: white;\">Identify <\/strong> level of presence (numerical and weighted) of innovation brands and SKUs.<\/li>\n<li><strong style=\"color: white;\">Compare <\/strong> sales of new SKUs by cluster and store with respect to comparable references.<\/li>\n<li><strong style=\"color: white;\">Identify <\/strong>out-of-stock levels for new SKUs.<\/li>\n<li><strong style=\"color: white;\">Best practice <\/strong>identification benchmarking results between stores.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div>\n<\/div><\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-3'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-fb4fa855a496a5fb697221816f856246\">\n.flex_cell.av-k233kcso-fb4fa855a496a5fb697221816f856246{\nvertical-align:top;\nbackground-color:var(--verde1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-fb4fa855a496a5fb697221816f856246{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-fb4fa855a496a5fb697221816f856246 av-gridrow-cell av_one_half no_margin content-align-top'  ><div class='flex_cell_inner'><div class='flex_column_table av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd\">\n.flex_column.av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">New products introduction case #2:<br \/>\n<span style=\"color: white;\">improving the results of an innovation\/launch?<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-a133cbb1e20cd631b03a8d840c716521\">\n#top .av_textblock_section.av-s9ty-a133cbb1e20cd631b03a8d840c716521 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-a133cbb1e20cd631b03a8d840c716521 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>To improve innovation, its effects should be measured not only at SKU level but also at brand and category levels.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--azul1);\">Objective:<\/strong> boost the category, detect new opportunities, optimize results after a period of presence on shelves and improve the weaker points identified.<\/li>\n<li><strong style=\"color: var(--azul1);\">Key Metrics (KPIs): <\/strong>unit and value sales to track category, brand and SKU growth, mix and ROI calculations, evaluation of out-of-stocks per store and SKU based on sell-out.<\/li>\n<li><strong style=\"color: var(--azul1);\">Action:<\/strong> decisions to enhance and improve innovation, improvements\/assortment changes by store cluster, improvement in profitability\/mix, adjustments in terms of replenishment quantities and minimum order.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-bcf42d1226ab423298a0e521bc51af63\">\n.flex_cell.av-k233vca4-bcf42d1226ab423298a0e521bc51af63{\nvertical-align:top;\nbackground-color:#f6f7f7;\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-bcf42d1226ab423298a0e521bc51af63{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-bcf42d1226ab423298a0e521bc51af63 av-gridrow-cell av_one_half no_margin content-align-top avia-full-contain'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5\">\n.flex_column.av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5 av_one_full first flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">Results<br \/>\n<span style=\"color: var(--amarillo1);\">Image enhancements and chain results.<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9\">\n#top .hr.hr-invisible.av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h4 class=\"headers\">Methodology:<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Detailed sell-out and P&amp;L data enable fact-based decisions on innovation improvement.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--amarillo1);\">Monitor category sales<\/strong>, identify the contribution in volume, value and profit of the innovation.<\/li>\n<li><strong style=\"color: var(--amarillo1);\">Compare distribution levels <\/strong> (numerical and weighted) of brands and references with respect to similar existing ones.<\/li>\n<li><strong style=\"color: var(--amarillo1);\">Compare sales <\/strong>by cluster and by store of brands and references with respect to similar existing ones.<\/li>\n<li><strong style=\"color: var(--amarillo1);\">Changes and improvements <\/strong> in the replenishment\/minimum order quantity of those references.<\/li>\n<li><strong style=\"color: var(--amarillo1);\">Calculate the return on investment<\/strong> of the category, identifying the contribution of innovation.<\/li>\n<li><strong style=\"color: var(--amarillo1);\">Recommendations <\/strong>for mix changes to improve results.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='boton-contacto-fijo'  class='avia-section av-k3a0jjxv-71f84a9ace7c1f2e8998fc0ae5adb1d4 main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4597'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-builder-widget-area clearfix '><div id=\"custom_html-10\" class=\"widget_text widget clearfix widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a class=\"boton-contacto-fijo-desktop\" href=\"\/en\/contact\/\" title=\"contacto\" target=\"_self\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/boton-contacto-en2.png\" alt=\"contact icon\"><\/a>\r\n<a class=\"boton-contacto-fijo-mobile\" href=\"\/en\/contact\/\" title=\"contacto\" target=\"_self\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/boton-contacto-en3.png\" alt=\"contact icon\"><\/a><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":4603,"parent":2713,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4597","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"We monitor new products introductions, follow the increase in distribution levels, analyzing and comparing the rotations and market share of the products at...\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"WcyjXZ1WI7AbAXGGoe4AJKHwcIiQbvxmOmJ1jsrdRpU\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/pospotential.com\/en\/services\/impactful-innovation\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro 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