{"id":7130,"date":"2022-05-03T09:27:07","date_gmt":"2022-05-03T09:27:07","guid":{"rendered":"https:\/\/pospotential.com\/?page_id=7130"},"modified":"2022-05-03T09:27:07","modified_gmt":"2022-05-03T09:27:07","slug":"promotional-elasticity","status":"publish","type":"page","link":"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/promotional-elasticity\/","title":{"rendered":"What is promotional elasticity?"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-5c8a875651cf5017628f7b883b2aa856\">\n.flex_cell.av-k233kcso-5c8a875651cf5017628f7b883b2aa856{\nvertical-align:middle;\nbackground:url(https:\/\/pospotential.com\/wp-content\/uploads\/elasticidad_promocional_en.webp) 50% 50% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-5c8a875651cf5017628f7b883b2aa856{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-5c8a875651cf5017628f7b883b2aa856 av-gridrow-cell av_one_half no_margin content-align-middle avia-full-stretch'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k25yj7no-d7163157ffd4d274ea8a84b647548e91\">\n#top .hr.hr-invisible.av-k25yj7no-d7163157ffd4d274ea8a84b647548e91{\nheight:450px;\n}\n<\/style>\n<div  class='hr av-k25yj7no-d7163157ffd4d274ea8a84b647548e91 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-52c57a54c303683ad2d318e118643664\">\n.flex_cell.av-k233vca4-52c57a54c303683ad2d318e118643664{\nvertical-align:middle;\nbackground:url(https:\/\/pospotential.com\/wp-content\/uploads\/detalle-servicios-2.png) 100% 0% no-repeat scroll var(--verde1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-52c57a54c303683ad2d318e118643664{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-52c57a54c303683ad2d318e118643664 av-gridrow-cell av_one_half no_margin content-align-middle'  ><div class='flex_cell_inner'><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-4b661629af14978a7713d90e3e5efa85\">\n.flex_column.av-k236rjv5-4b661629af14978a7713d90e3e5efa85{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-4b661629af14978a7713d90e3e5efa85 av_one_full first flex_column_div av-animated-generic right-to-left av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-db40fa400956f211e1bd258fb14ea926\">\n#top .av_textblock_section.av-s9ty-db40fa400956f211e1bd258fb14ea926 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-db40fa400956f211e1bd258fb14ea926 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><a title=\"Business Intelligence and FMCG Glossary\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/\">Business Intelligence and FMCG Glossary<\/a>: #promotionalelasticity<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-db40fa400956f211e1bd258fb14ea926\">\n#top .av_textblock_section.av-s9ty-db40fa400956f211e1bd258fb14ea926 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-db40fa400956f211e1bd258fb14ea926 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 class=\"headers\"><span style=\"color: var(--azul2);\">Promotional <\/span>Elasticity<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-db40fa400956f211e1bd258fb14ea926\">\n#top .av_textblock_section.av-s9ty-db40fa400956f211e1bd258fb14ea926 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-db40fa400956f211e1bd258fb14ea926 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><strong style=\"color: var(--azul2);\">What is promotional elasticity?<\/strong><\/h3>\n<p>To evaluate the effect of a <a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/trade-promotions\/\"><strong>promotion<\/strong><\/a> on the sales of a product, it is necessary to do so from a\u00a0 &#8220;<strong><a title=\"What is the baseline?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/baseline\/\">baseline<\/a><\/strong>&#8221; sales level. The baseline sales is the quantity of products that would have sold in the absence of any promotional action. This quantity is not fixed but varies according to the time of year (product seasonality) or extraordinary events that took place during the promotion period (soccer World Cup, local festival, etc.).<\/p>\n<p>Incremental sales compared to baseline define promotional elasticity, i.e., the greater or lesser impact of the promotional event on consumer demand.<\/p>\n<p>The level of this elasticity can be influenced by the characteristics of the <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/trade-promotions\/\">promotion<\/a><\/strong> in terms of:<\/p>\n<ul>\n<li>Offer: price reduction, <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/gift-promotion\/\">gift promotion<\/a><\/strong>, other.<\/li>\n<li>Level of <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/shopper\/\">shoppers\u2019<\/a><\/strong> commitment: need to buy a larger quantity of products to benefit from the offer (3&#215;2, 5+1 &#8230;).<\/li>\n<li>Advertising: folders, posters, other media.<\/li>\n<li>Visibility in store: presence on <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/gondola-heads\/\">gondola heads<\/a><\/strong>, island, central aisle or on the contrary only on shelves.<\/li>\n<\/ul>\n<p>To effectively assess promotional elasticity, all these parameters must be considered to isolate which one is the determining factor in the outcome of the promotion.<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 266px; top: 39.5938px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<\/div><\/section><\/p><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3suzv9-5f8a35fd273412b26b727363096d2931\">\n.flex_column.av-3suzv9-5f8a35fd273412b26b727363096d2931{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3suzv9-5f8a35fd273412b26b727363096d2931 av_three_fifth first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kkpmoevc-52d3ae06000f504f91a9f8f2b5261aed '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>More insights on <strong style=\"color: var(--rojo2);\">our blog<\/strong>:<\/h3>\n<\/div><\/section><br \/>\n<div   data-autoplay=''  data-interval='5'  data-animation='fade'  data-show_slide_delay='90'  class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-odd  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class='avia-content-slider-inner'><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-7928 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/' title='How to boost sales in the FMCG sector during the summer: Strategies to heat up sales'>How to boost sales in the FMCG sector during the summer: Strategies to heat up sales<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2024-07-16T13:46:23+00:00\" >16 July 2024<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1500<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2024-07-16 13:46:23<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-07-16 13:46:23<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>How to boost sales in the FMCG sector during the summer: Strategies to heat up sales<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7863 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/how-big-data-analytics-drives-success-in-the-fmcg-industry\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/datos_bg.webp)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/how-big-data-analytics-drives-success-in-the-fmcg-industry\/' title='How Big Data Analytics Drives Success in the FMCG Industry'>How Big Data Analytics Drives Success in the FMCG Industry<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/how-big-data-analytics-drives-success-in-the-fmcg-industry\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-08-03T12:19:16+00:00\" >3 August 2023<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/how-big-data-analytics-drives-success-in-the-fmcg-industry\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/datos_bg.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1333<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2023-08-03 12:19:16<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 09:31:56<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>How Big Data Analytics Drives Success in the FMCG Industry<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7884 slide-entry-overview slide-loop-3 slide-parity-odd  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/the-use-of-artificial-intelligence-in-the-world-of-fmcg\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/ia-bg.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/the-use-of-artificial-intelligence-in-the-world-of-fmcg\/' title='The use of artificial intelligence in the world of FMCG: Are we ready for the future?'>The use of artificial intelligence in the world of FMCG: Are we ready for the future?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/the-use-of-artificial-intelligence-in-the-world-of-fmcg\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-07-12T13:36:21+00:00\" >12 July 2023<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/the-use-of-artificial-intelligence-in-the-world-of-fmcg\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/ia-bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1335<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2023-07-12 13:36:21<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 09:30:50<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>The use of artificial intelligence in the world of FMCG: Are we ready for the future?<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-7748 slide-entry-overview slide-loop-4 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/sell-in-vs-sell-out-a-fundamental-kpi-of-logistics-efficiency-and-demand\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/datasellout.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/sell-in-vs-sell-out-a-fundamental-kpi-of-logistics-efficiency-and-demand\/' title='Sell in vs sell out: a fundamental KPI of logistics efficiency and demand'>Sell in vs sell out: a fundamental KPI of logistics efficiency and demand<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/sell-in-vs-sell-out-a-fundamental-kpi-of-logistics-efficiency-and-demand\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-05-16T07:21:51+00:00\" >16 May 2023<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/sell-in-vs-sell-out-a-fundamental-kpi-of-logistics-efficiency-and-demand\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/datasellout.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>868<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2023-05-16 07:21:51<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 09:42:56<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Sell in vs sell out: a fundamental KPI of logistics efficiency and demand<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7693 slide-entry-overview slide-loop-5 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/the-3-fundamental-kpis-in-times-of-inflation\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/marcel-strauss-5gJZZe48BS4-unsplash.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/the-3-fundamental-kpis-in-times-of-inflation\/' title='The 3 fundamental KPIs in times of inflation'>The 3 fundamental KPIs in times of inflation<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/the-3-fundamental-kpis-in-times-of-inflation\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2022-12-07T10:14:31+00:00\" >7 December 2022<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/the-3-fundamental-kpis-in-times-of-inflation\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/marcel-strauss-5gJZZe48BS4-unsplash.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1600<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2400<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2022-12-07 10:14:31<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 09:44:37<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>The 3 fundamental KPIs in times of inflation<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7604 slide-entry-overview slide-loop-6 slide-parity-odd  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/some-thoughts-on-on-shelf-availability-the-importance-of-out-of-stock\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/outofstock.webp)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/some-thoughts-on-on-shelf-availability-the-importance-of-out-of-stock\/' title='On-shelf availability and out of stock'>On-shelf availability and out of stock<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/some-thoughts-on-on-shelf-availability-the-importance-of-out-of-stock\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2022-10-13T09:47:21+00:00\" >13 October 2022<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/some-thoughts-on-on-shelf-availability-the-importance-of-out-of-stock\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/outofstock.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1920<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1920<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2022-10-13 09:47:21<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 09:46:32<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>On-shelf availability and out of stock<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-6883 slide-entry-overview slide-loop-7 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/numeric-distribution-and-weighted-distribution-two-fundamental-kpis\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_distribucion.webp)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/numeric-distribution-and-weighted-distribution-two-fundamental-kpis\/' title='Numeric Distribution and Weighted Distribution: two fundamental KPIs'>Numeric Distribution and Weighted Distribution: two fundamental KPIs<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/numeric-distribution-and-weighted-distribution-two-fundamental-kpis\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2022-02-21T13:54:06+00:00\" >21 February 2022<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/numeric-distribution-and-weighted-distribution-two-fundamental-kpis\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/bg_distribucion.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1217<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2022-02-21 13:54:06<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 09:50:43<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Numeric Distribution and Weighted Distribution: two fundamental KPIs<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-6773 slide-entry-overview slide-loop-8 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/e-commerce-and-fmcg-threat-or-opportunity\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/ecommerce.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/e-commerce-and-fmcg-threat-or-opportunity\/' title='&quot;E-commerce&quot; and FMCG: threat or opportunity?'>\"E-commerce\" and FMCG: threat or opportunity?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/e-commerce-and-fmcg-threat-or-opportunity\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2022-02-01T11:18:53+00:00\" >1 February 2022<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/e-commerce-and-fmcg-threat-or-opportunity\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/ecommerce.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>573<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1030<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2022-02-01 11:18:53<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 09:55:47<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>&#8220;E-commerce&#8221; and FMCG: threat or opportunity?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-6635 slide-entry-overview slide-loop-9 slide-parity-odd  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/obtaining-and-exploiting-sell-out-data-obstacles-and-accelerators\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_sellout.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/obtaining-and-exploiting-sell-out-data-obstacles-and-accelerators\/' title='Obtaining and exploiting sell out data: obstacles and accelerators'>Obtaining and exploiting sell out data: obstacles and accelerators<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/obtaining-and-exploiting-sell-out-data-obstacles-and-accelerators\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-12-15T11:58:55+00:00\" >15 December 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/obtaining-and-exploiting-sell-out-data-obstacles-and-accelerators\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/bg_sellout.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1339<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2021-12-15 11:58:55<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 09:57:36<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Obtaining and exploiting sell out data: obstacles and accelerators<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-6468 slide-entry-overview slide-loop-10 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/with-which-key-lever-to-start-an-analysis-based-on-store-sellout-data\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/bgpalanca-scaled.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/with-which-key-lever-to-start-an-analysis-based-on-store-sellout-data\/' title='With which key lever to start an analysis based on store sell out data?'>With which key lever to start an analysis based on store sell out data?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/with-which-key-lever-to-start-an-analysis-based-on-store-sellout-data\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-11-15T13:48:31+00:00\" >15 November 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/with-which-key-lever-to-start-an-analysis-based-on-store-sellout-data\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/bgpalanca-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1709<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2560<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2021-11-15 13:48:31<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:01:27<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>With which key lever to start an analysis based on store sell out data?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-5979 slide-entry-overview slide-loop-11 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/the-decision-tree-that-hides-the-forest\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/arbol.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/the-decision-tree-that-hides-the-forest\/' title='The decision tree that hides the forest'>The decision tree that hides the forest<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/the-decision-tree-that-hides-the-forest\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-10-18T15:06:00+00:00\" >18 October 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/the-decision-tree-that-hides-the-forest\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/arbol.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1200<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2021-10-18 15:06:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:02:40<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>The decision tree that hides the forest<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-6012 slide-entry-overview slide-loop-12 slide-parity-odd  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/product-in-store-innovation-an-increasing-challenge\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/innovacion-bg.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/product-in-store-innovation-an-increasing-challenge\/' title='Product-in-store innovation: an increasing challenge'>Product-in-store innovation: an increasing challenge<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/product-in-store-innovation-an-increasing-challenge\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-10-04T08:32:02+00:00\" >4 October 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/product-in-store-innovation-an-increasing-challenge\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/innovacion-bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1216<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2021-10-04 08:32:02<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:06:29<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Product-in-store innovation: an increasing challenge<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-5788 slide-entry-overview slide-loop-13 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/from-product-marketing-to-shopper-marketing\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/shoppermarketing_bg.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/from-product-marketing-to-shopper-marketing\/' title='From product marketing to shopper marketing'>From product marketing to shopper marketing<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/from-product-marketing-to-shopper-marketing\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-09-07T13:44:53+00:00\" >7 September 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/from-product-marketing-to-shopper-marketing\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/shoppermarketing_bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1125<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1500<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2021-09-07 13:44:53<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:08:41<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>From product marketing to shopper marketing<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-5063 slide-entry-overview slide-loop-14 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/3-key-market-trends-in-fmcg\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/trends-bg-1.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/3-key-market-trends-in-fmcg\/' title='3 key market trends in FMCG'>3 key market trends in FMCG<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/3-key-market-trends-in-fmcg\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-06-08T14:00:05+00:00\" >8 June 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/3-key-market-trends-in-fmcg\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/trends-bg-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1333<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Stanislas Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Stanislas Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2021-06-08 14:00:05<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:11:49<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>3 key market trends in FMCG<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-4950 slide-entry-overview slide-loop-15 slide-parity-odd  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/join-the-dark-side-we-have-ice-cream\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/helado_bg-1.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/join-the-dark-side-we-have-ice-cream\/' title='Join the dark side, we have ice cream!'>Join the dark side, we have ice cream!<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/join-the-dark-side-we-have-ice-cream\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-05-19T14:24:42+00:00\" >19 May 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/join-the-dark-side-we-have-ice-cream\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/helado_bg-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1200<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1800<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Stanislas Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Stanislas Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2021-05-19 14:24:42<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:13:44<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Join the dark side, we have ice cream!<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-4878 slide-entry-overview slide-loop-16 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/reduce-your-size-by-98-and-conquer-the-world\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel_en.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/reduce-your-size-by-98-and-conquer-the-world\/' title='Reduce your size by 98% and conquer the world!'>Reduce your size by 98% and conquer the world!<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/reduce-your-size-by-98-and-conquer-the-world\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-05-18T16:20:44+00:00\" >18 May 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/reduce-your-size-by-98-and-conquer-the-world\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel_en.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>627<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Stanislas Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Stanislas Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2021-05-18 16:20:44<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:15:25<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Reduce your size by 98% and conquer the world!<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-4198 slide-entry-overview slide-loop-17 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/discover-how-pos-potential-helps-with-digital-solutions-for-growth\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/sellout.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/discover-how-pos-potential-helps-with-digital-solutions-for-growth\/' title='Discover how POS Potential helps with digital solutions for growth'>Discover how POS Potential helps with digital solutions for growth<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/discover-how-pos-potential-helps-with-digital-solutions-for-growth\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-02-18T17:17:05+00:00\" >18 February 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/discover-how-pos-potential-helps-with-digital-solutions-for-growth\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/sellout.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>608<\/span>\n\t\t\t\t\t\t<span itemprop='width'>500<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Pospot<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Pospot<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2021-02-18 17:17:05<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:18:35<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Discover how POS Potential helps with digital solutions for growth<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3711 slide-entry-overview slide-loop-18 slide-parity-odd  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/omnichannel-distribution-the-rise-of-shopper-centric-strategies\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_benandjerrys2.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/omnichannel-distribution-the-rise-of-shopper-centric-strategies\/' title='Omnichannel distribution: the rise of shopper centric strategies'>Omnichannel distribution: the rise of shopper centric strategies<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/omnichannel-distribution-the-rise-of-shopper-centric-strategies\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-11-19T10:48:03+00:00\" >19 November 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/omnichannel-distribution-the-rise-of-shopper-centric-strategies\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/bg_benandjerrys2.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1896<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1080<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Stanislas Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Stanislas Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2020-11-19 10:48:03<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:20:41<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Omnichannel distribution: the rise of shopper centric strategies<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-3620 slide-entry-overview slide-loop-19 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/pos-data-which-are-the-relevant-kpis-at-store-level\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/sellout_bg.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/pos-data-which-are-the-relevant-kpis-at-store-level\/' title='POS Data: which are the relevant KPIs at store level?'>POS Data: which are the relevant KPIs at store level?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/pos-data-which-are-the-relevant-kpis-at-store-level\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-11-18T11:40:56+00:00\" >18 November 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/pos-data-which-are-the-relevant-kpis-at-store-level\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/sellout_bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1333<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2020-11-18 11:40:56<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:22:38<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>POS Data: which are the relevant KPIs at store level?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3597 slide-entry-overview slide-loop-20 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/smart-data-a-generational-issue\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/pexels-andrea-piacquadio-3783200.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/smart-data-a-generational-issue\/' title='&quot;Smart data&quot;: a generational issue?'>\"Smart data\": a generational issue?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/smart-data-a-generational-issue\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-11-17T16:27:39+00:00\" >17 November 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/smart-data-a-generational-issue\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/pexels-andrea-piacquadio-3783200.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1333<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2020-11-17 16:27:39<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:25:27<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>&#8220;Smart data&#8221;: a generational issue?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3342 slide-entry-overview slide-loop-21 slide-parity-odd  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/lets-talk-about-category-management\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/category-management-dark-1.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/lets-talk-about-category-management\/' title='Let&#039;s talk about Category Management'>Let's talk about Category Management<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/lets-talk-about-category-management\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-09-29T14:48:52+00:00\" >29 September 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/lets-talk-about-category-management\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/category-management-dark-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1455<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1920<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2020-09-29 14:48:52<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:27:12<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Let&#8217;s talk about Category Management<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-3491 slide-entry-overview slide-loop-22 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/is-danone-on-the-same-innovation-path-as-ferrari\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/ferraribg-scaled-1.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/is-danone-on-the-same-innovation-path-as-ferrari\/' title='Is Danone on the same innovation path as Ferrari?'>Is Danone on the same innovation path as Ferrari?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/is-danone-on-the-same-innovation-path-as-ferrari\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-09-25T11:54:46+00:00\" >25 September 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/is-danone-on-the-same-innovation-path-as-ferrari\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/ferraribg-scaled-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2254<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2560<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Stanislas Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Stanislas Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2020-09-25 11:54:46<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:28:17<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Is Danone on the same innovation path as Ferrari?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3273 slide-entry-overview slide-loop-23 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/net-revenue-management-with-smart-data\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/pospotential-net-revenue-thumb.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/en\/blog\/net-revenue-management-with-smart-data\/' title='Net revenue management with smart data?'>Net revenue management with smart data?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/en\/blog\/net-revenue-management-with-smart-data\/#respond'>0 Comments<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:38:54+00:00\" >25 August 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/en\/blog\/net-revenue-management-with-smart-data\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/pospotential-net-revenue-thumb.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1280<\/span>\n\t\t\t\t\t\t<span itemprop='width'>951<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T13:07:35+00:00\" >2020-08-25 14:38:54<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-07 10:29:16<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Net revenue management with smart data?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3237 slide-entry-overview slide-loop-24 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/en\/blog\/smart-data-is-the-new-sexy\/' data-rel='slide-1' class='slide-image' title='' 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