{"id":3237,"date":"2020-08-25T13:07:35","date_gmt":"2020-08-25T13:07:35","guid":{"rendered":"https:\/\/pospotential.com\/?p=3237"},"modified":"2024-05-07T10:30:14","modified_gmt":"2024-05-07T10:30:14","slug":"smart-data-is-the-new-sexy","status":"publish","type":"post","link":"https:\/\/pospotential.com\/en\/blog\/smart-data-is-the-new-sexy\/","title":{"rendered":"\u00a1Smart (data) is the new sexy!"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cn8vd6-2a2779e29441546a678fb26bce634150\">\n.avia-section.av-k4cn8vd6-2a2779e29441546a678fb26bce634150{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-header-dark.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k4cn8vd6-2a2779e29441546a678fb26bce634150 main_color avia-section-default avia-no-border-styling  encabezado-single-blog avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-66 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='66' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3237'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-7usef-3aa94be02daf2bf13c3b6c3acddc6d4c sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7usef-3aa94be02daf2bf13c3b6c3acddc6d4c\">\n.flex_column.av-7usef-3aa94be02daf2bf13c3b6c3acddc6d4c{\nborder-radius:0px 0px 0px 0px;\npadding:50px 50px 50px 50px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-7usef-3aa94be02daf2bf13c3b6c3acddc6d4c av_one_full  bloque-encabezado-single-blog first no_margin flex_column_table_cell av-equal-height-column av-align-bottom  '     ><section  class='av_textblock_section av-k4cnb9i3-ba490ea48cc07f188fa669778728e78b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"headers\">Smart (data) is the new sexy!<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k4cnu2w4-7454422da9e4d0ef0bcecc50297a8fce '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" >Gilles Dallest\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<div class='flex_column_table av-pbh47-22418633c640e1e10f7114eba54519d0 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pbh47-22418633c640e1e10f7114eba54519d0\">\n.flex_column.av-pbh47-22418633c640e1e10f7114eba54519d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pbh47-22418633c640e1e10f7114eba54519d0 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cnl2wg-e1af413d9da11af40f42ff5e4788576e\">\n.avia-image-container.av-k4cnl2wg-e1af413d9da11af40f42ff5e4788576e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cnl2wg-e1af413d9da11af40f42ff5e4788576e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cnl2wg-e1af413d9da11af40f42ff5e4788576e av-styling-no-styling avia_animated_image av-animated-when-visible-95 fade-in avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1601 avia-img-lazy-loading-not-1601 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-pic.jpg\" alt='smart data' title='smart-data-new-sexy-pic'  height=\"866\" width=\"1300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-pic.jpg 1300w, https:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-pic-300x200.jpg 300w, https:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-pic-1030x686.jpg 1030w, https:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-pic-768x512.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-pic-705x470.jpg 705w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29\">\n.flex_column.av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-6a72df0092618b9e77adcdb6a3784cec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Not a day goes by without talk of \u2018<a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/big-data\/\"><strong>big data<\/strong><\/a>\u2019, and it\u2019s certainly true that there has never before been so much information generated on human activity. The digital world has turned us into data producers; everything there is to know about us is stored as data and if we aren\u2019t careful, even the most intimate parts of our lives are in danger of falling into the public eye.<\/p>\n<p>For those in the world of commerce in general, and of course in <strong style=\"color: var(--verde1);\">FMCG<\/strong>, information is becoming a key element that enables us to focus resources and sell more and better. But to be honest, I\u2019m not convinced when people talk about \u2018<a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/big-data\/\"><strong>big data<\/strong><\/a>\u2019 as if it were a miracle solution without properly considering what it actually allows them to do and how it can help them. That\u2019s why I much prefer the emerging concept of \u2018<strong style=\"color: var(--verde1);\">smart data<\/strong>\u2019.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3237'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b\">\n#top .av_textblock_section.av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Obviously size matters, but ultimately the value of information is determined by how we use it. Merely accumulating data without a concrete strategy and objective overwhelms servers, and more importantly users, without having a demonstrable impact on business results. What do we really get out of the data lake that has taken us so much time, effort and money to build? Some industry professionals say \u2018we have everything\u2019. Okay\u2026 but how much of this \u2018everything\u2019 is actually operational and available to improve business efficiency?<\/p>\n<p>That\u2019s why we have to be smart, which means deciding what information we want to use, and what we can leverage to make our businesses grow and achieve our objectives. Being smart starts with knowing what we\u2019re looking for, or at least identifying the areas that can act as potential drivers of business and strategy. We can then adapt our technical solutions according to these objectives, instead of the other way around. This requires knowing how to bridge the gap between business and technical aspects. It\u2019s an art that combines very different professionals, but when orchestrated and executed well, it enables data to become smart \u2013 and therefore more effective.<\/p>\n<\/div><\/section><\/div>\n\n<div class='flex_column_table av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gy5w7-32f1b83814000428a8cf33a2b0437bd1\">\n.flex_column.av-gy5w7-32f1b83814000428a8cf33a2b0437bd1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-6a72df0092618b9e77adcdb6a3784cec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In the <strong style=\"color: var(--verde1);\">FMCG <\/strong>world, <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sell-out-data\/\">sell-out POS data<\/a><\/strong> is surely the most important of all. It reveals the real pulse of a business and is the final judge of how successful the manufacturer and distributor\u2019s marketing strategies are. However, it\u2019s no miracle in itself: just a succession of EANs, store codes, dates, value and volume&#8230; little more. In this form, data is very \u2018<strong style=\"color: var(--verde1);\">big<\/strong>\u2019 but certainly not very \u2018<strong style=\"color: var(--verde1);\">smart<\/strong>\u2019. Making it smart involves more calculations, connections and benchmarking with other data provided by panels, ERP software, sales force and other sources that put it into perspective and give it meaning. Being smart also means having the flexibility to adapt to constantly changing business needs and circumstances. Knowing how to adapt is the key to evolution!<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5\">\n.flex_column.av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cnl2wg-605aaf321a988b089be96444b9bc0db0\">\n.avia-image-container.av-k4cnl2wg-605aaf321a988b089be96444b9bc0db0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cnl2wg-605aaf321a988b089be96444b9bc0db0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cnl2wg-605aaf321a988b089be96444b9bc0db0 av-styling-no-styling avia_animated_image av-animated-when-visible-95 fade-in avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1707 avia-img-lazy-loading-not-1707 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/foto-blog-2.jpg\" alt='business intelligence' title='foto blog 2'  height=\"750\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/foto-blog-2.jpg 1000w, https:\/\/pospotential.com\/wp-content\/uploads\/foto-blog-2-300x225.jpg 300w, https:\/\/pospotential.com\/wp-content\/uploads\/foto-blog-2-768x576.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/foto-blog-2-705x529.jpg 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3237'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62\">\n#top .av_textblock_section.av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>If you\u2019re reading this, you\u2019re one step away from selling more and better! Did you enjoy the read? Please, tell us more!<\/h2>\n<\/div><\/section><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9s5bb-c9b20ed652beb8596e87bae260f48555\">\n.flex_column.av-9s5bb-c9b20ed652beb8596e87bae260f48555{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9s5bb-c9b20ed652beb8596e87bae260f48555 av_one_full first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong style=\"color: var(--verde1);\">Interested in this topic? Learn more about smart data here:<\/strong> <a href=\"https:\/\/www.universidadviu.es\/smart-data-importante\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.universidadviu.es\/smart-data-importante\/<\/a><\/p>\n<\/div><\/section><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No a day goes by without talking about &#8220;big data&#8221; and it&#8217;s true that so much information about human activity has never been generated as today.<\/p>\n","protected":false},"author":7,"featured_media":1711,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[24,21,32,23],"class_list":["post-3237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-big-data","tag-fmcg","tag-gran-consumo-en","tag-smart-data"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/3237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/comments?post=3237"}],"version-history":[{"count":16,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/3237\/revisions"}],"predecessor-version":[{"id":8342,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/3237\/revisions\/8342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media\/1711"}],"wp:attachment":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media?parent=3237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/categories?post=3237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/tags?post=3237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}