{"id":3491,"date":"2020-09-25T11:54:46","date_gmt":"2020-09-25T11:54:46","guid":{"rendered":"https:\/\/pospotential.com\/?p=3491"},"modified":"2024-05-07T10:28:17","modified_gmt":"2024-05-07T10:28:17","slug":"is-danone-on-the-same-innovation-path-as-ferrari","status":"publish","type":"post","link":"https:\/\/pospotential.com\/en\/blog\/is-danone-on-the-same-innovation-path-as-ferrari\/","title":{"rendered":"Is Danone on the same innovation path as Ferrari?"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cn8vd6-75d6833ae28e5c793e6bc5326015d44a\">\n.avia-section.av-k4cn8vd6-75d6833ae28e5c793e6bc5326015d44a{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/ferraribg-scaled-1.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k4cn8vd6-75d6833ae28e5c793e6bc5326015d44a main_color avia-section-default avia-no-border-styling  encabezado-single-blog avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-66 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='66' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3491'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-7usef-2195258c4daf499cd559ed31cfc36249 sc-av_four_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7usef-2195258c4daf499cd559ed31cfc36249\">\n.flex_column.av-7usef-2195258c4daf499cd559ed31cfc36249{\nborder-radius:0px 0px 0px 0px;\npadding:50px 50px 50px 50px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-7usef-2195258c4daf499cd559ed31cfc36249 av_four_fifth  bloque-encabezado-single-blog first no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><section  class='av_textblock_section av-k4cnb9i3-ba490ea48cc07f188fa669778728e78b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"headers\">Is Danone on the same innovation path as Ferrari?<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k4cnu2w4-ff89aa54af14cacddff0d1699911a9bd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" >Stanislas Dallest\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-313a3d-fa25b25832b4b5b597152b8432b62683 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-313a3d-fa25b25832b4b5b597152b8432b62683\">\n.flex_column.av-313a3d-fa25b25832b4b5b597152b8432b62683{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-313a3d-fa25b25832b4b5b597152b8432b62683 av_one_fifth  bloque-encabezado-single-blog no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" ><\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<div class='flex_column_table av-pbh47-22418633c640e1e10f7114eba54519d0 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pbh47-22418633c640e1e10f7114eba54519d0\">\n.flex_column.av-pbh47-22418633c640e1e10f7114eba54519d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pbh47-22418633c640e1e10f7114eba54519d0 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cnl2wg-e39278dcb4080a77a83e2718d9535b01\">\n.avia-image-container.av-k4cnl2wg-e39278dcb4080a77a83e2718d9535b01 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cnl2wg-e39278dcb4080a77a83e2718d9535b01 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cnl2wg-e39278dcb4080a77a83e2718d9535b01 av-styling-no-styling avia_animated_image av-animated-when-visible-95 fade-in avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3496 avia-img-lazy-loading-not-3496 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/pexels-harrison-haines-2834653-668x684.jpg\" alt='' title='pexels-harrison-haines-2834653'  height=\"684\" width=\"668\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/pexels-harrison-haines-2834653-668x684.jpg 668w, https:\/\/pospotential.com\/wp-content\/uploads\/pexels-harrison-haines-2834653-36x36.jpg 36w\" sizes=\"(max-width: 668px) 100vw, 668px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29\">\n.flex_column.av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\">We are all too familiar with some of the values that have defined the iconic Italian supercar manufacturer: performance, exclusivity and something we would call &#8220;Italian&#8221;. Over the years these values have been implemented in a very effective innovation strategy based on one very specific concept: scarcity.<\/p>\n<p style=\"font-weight: 400;\">Scarcity is what makes Ferrari cars so special in terms of commercial strategy and has very tangible aspects:<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><strong style=\"color: var(--rojo2);\">Limited production:<\/strong> Ferrari delivered 10.131 cars in 2019. That&#8217;s it. They just don&#8217;t make enough of them&#8230;on purpose.<\/li>\n<li style=\"font-weight: 400;\"><strong style=\"color: var(--rojo2);\">Limited availability:<\/strong> all the money in the world is not going to make them work faster. The good people of Maranello are going to make you wait for it.<\/li>\n<li style=\"font-weight: 400;\"><strong style=\"color: var(--rojo2);\">Loyal customers only:<\/strong> some models are even reserved to a lucky few that already owned Ferraris before (when it went on sale it was rumored that you could only purchase the exclusive La Ferrari if you had already purchased another 5 cars from the brand!)<\/li>\n<\/ol>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3491'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b\">\n#top .av_textblock_section.av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>So the bottom line is, even past the price obstacle, it is not easy to become a Ferrari owner. And yet the company is performing astonishingly well!<\/p>\n<p>Wouldn&#8217;t you want to emulate such a successful strategy?<\/p>\n<p>And to some extend you would be surprised to find that the iconic French yogurt maker Danone is going down the same innovation line: scarcity.<\/p>\n<p>Danone, together with Carrefour, is now launching a limited edition strawberry yogurt prepared with saved strawberries not sold due to the COVID-19 pandemia (link below). Of course the product adheres to its very own values, among them a strong social commitment from the brand that is now deeply anchored in the company&#8217;s DNA.<\/p>\n<\/div><\/section><\/div>\n\n<div class='flex_column_table av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gy5w7-32f1b83814000428a8cf33a2b0437bd1\">\n.flex_column.av-gy5w7-32f1b83814000428a8cf33a2b0437bd1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\">Yet, some aspects make us remember Ferrari&#8217;s strategy based on scarcity:<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><strong style=\"color: var(--rojo2);\">Limited production:<\/strong> Danone used &#8220;only&#8221; 30 tons of strawberries to prepare this special batch of yogurt (they are called \u00ab Gariguettes 2020, les Rescap\u00e9es du Sud-Ouest \u00bb, including their production year as we would expect from wines!)<\/li>\n<li style=\"font-weight: 400;\"><strong style=\"color: var(--rojo2);\">Limited availability: <\/strong>the limited edition yogurt will only be available at Carrefour stores. The French retailer is one of the partners in this social initiative.<\/li>\n<li style=\"font-weight: 400;\"><strong style=\"color: var(--rojo2);\">Loyal customers only:<\/strong> it seems there is no need to buy another 5 Danone products to try the now famous strawberry yogurt but no doubt this innovation will increase customer loyalty!<\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">Furthermore, both companies have put sustainability at the core of their brand purpose making it the engine of their business model. By including its commitment to sustainability in I&amp;R, Danone demonstrates that it is possible to take actions that go beyond packaging and supply chain where sustainability initiatives are more present.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5\">\n.flex_column.av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cnl2wg-c5b67a2dd26e5a5a1839b14d86355926\">\n.avia-image-container.av-k4cnl2wg-c5b67a2dd26e5a5a1839b14d86355926 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cnl2wg-c5b67a2dd26e5a5a1839b14d86355926 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cnl2wg-c5b67a2dd26e5a5a1839b14d86355926 av-styling-no-styling avia_animated_image av-animated-when-visible-95 fade-in avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3511 avia-img-lazy-loading-not-3511 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/danone-ferrari.jpg\" alt='' title='danone-ferrari'  height=\"661\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/danone-ferrari.jpg 1000w, https:\/\/pospotential.com\/wp-content\/uploads\/danone-ferrari-300x198.jpg 300w, https:\/\/pospotential.com\/wp-content\/uploads\/danone-ferrari-768x508.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/danone-ferrari-705x466.jpg 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-daa88eae01e702c02e147b91b7437aae '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The move from Danone to use scarcity as an innovation driver is something we will increasingly notice in the FMCG world. Introducing \u00a0exclusivity in the daily visit to the supermarket catches customers attention and develops their loyalty towards a brand that stands out in the shelf. Danone is building top-of-mind with this innovation and you will remember the saved strawberries story when going shopping next time. And that is a pretty big deal in the FMCG world.<\/p>\n<p><strong>Innovation is a difficult process and this example shows us how by making less you can achieve a lot more ;-)<\/strong><\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3491'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfo4yzss-fbc92200a6cabf154e795e57b3559f87\">\n#top .av_textblock_section.av-kfo4yzss-fbc92200a6cabf154e795e57b3559f87 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kfo4yzss-fbc92200a6cabf154e795e57b3559f87 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>If you\u2019re reading this, you\u2019re one step away from selling more and better! Did you enjoy the read? Please, tell us more!<\/h2>\n<\/div><\/section><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2dm5pl-01f9296144a2434c14799bffad9c3731\">\n.flex_column.av-2dm5pl-01f9296144a2434c14799bffad9c3731{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2dm5pl-01f9296144a2434c14799bffad9c3731 av_one_full first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kfi6koyd-0767cc1c94d648fff60e4a0ebcf615d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong style=\"color: var(--rojo2);\">References:<\/strong><\/p>\n<p><a href=\"http:\/\/cuisine-et-des-tendances.com\/2020\/09\/17\/les-yaourts-solidaires-aux-fraises-rescapees\/\" target=\"_blank\" rel=\"noopener\">http:\/\/cuisine-et-des-tendances.com\/2020\/09\/17\/les-yaourts-solidaires-aux-fraises-rescapees\/ <\/a><\/p>\n<p><a href=\"https:\/\/www.danone.fr\/nos-produits-laitiers-frais\/danone\/fruits-dici.html#recette\" target=\"_blank\" rel=\"noopener\">https:\/\/www.danone.fr\/nos-produits-laitiers-frais\/danone\/fruits-dici.html#recette<\/a><\/p>\n<p><a href=\"https:\/\/corporate.ferrari.com\/en\/about-us\/ferrari-dna\" target=\"_blank\" rel=\"noopener\">https:\/\/corporate.ferrari.com\/en\/about-us\/ferrari-dna<\/a><\/p>\n<\/div><\/section><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are all too familiar with some of the values that have defined the iconic Italian supercar manufacturer: performance, exclusivity and something we would call &#8220;Italian&#8221;. Over the years these values have been implemented in a very effective innovation strategy based on one very specific concept: scarcity.<\/p>\n","protected":false},"author":4,"featured_media":3880,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/3491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/comments?post=3491"}],"version-history":[{"count":23,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/3491\/revisions"}],"predecessor-version":[{"id":8340,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/3491\/revisions\/8340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media\/3880"}],"wp:attachment":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media?parent=3491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/categories?post=3491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/tags?post=3491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}