{"id":4198,"date":"2021-02-18T17:17:05","date_gmt":"2021-02-18T17:17:05","guid":{"rendered":"https:\/\/pospotential.com\/?p=4198"},"modified":"2024-05-07T10:18:35","modified_gmt":"2024-05-07T10:18:35","slug":"discover-how-pos-potential-helps-with-digital-solutions-for-growth","status":"publish","type":"post","link":"https:\/\/pospotential.com\/en\/blog\/discover-how-pos-potential-helps-with-digital-solutions-for-growth\/","title":{"rendered":"Discover how POS Potential helps with digital solutions for growth"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cn8vd6-a22b29f4fb8d11ba9ec9fcd3a902a724\">\n.avia-section.av-k4cn8vd6-a22b29f4fb8d11ba9ec9fcd3a902a724{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/category-management-dark-1.jpg);\nbackground-position:50% 100%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k4cn8vd6-a22b29f4fb8d11ba9ec9fcd3a902a724 main_color avia-section-default avia-no-border-styling  encabezado-single-blog avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-66 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='66' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4198'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-7usef-2195258c4daf499cd559ed31cfc36249 sc-av_four_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7usef-2195258c4daf499cd559ed31cfc36249\">\n.flex_column.av-7usef-2195258c4daf499cd559ed31cfc36249{\nborder-radius:0px 0px 0px 0px;\npadding:50px 50px 50px 50px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-7usef-2195258c4daf499cd559ed31cfc36249 av_four_fifth  bloque-encabezado-single-blog first no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><section  class='av_textblock_section av-k4cnb9i3-ba490ea48cc07f188fa669778728e78b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"headers\">Discover how POS Potential helps with digital solutions for growth<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k4cnu2w4-ff89aa54af14cacddff0d1699911a9bd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" >POS Potential\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-313a3d-fa25b25832b4b5b597152b8432b62683 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-313a3d-fa25b25832b4b5b597152b8432b62683\">\n.flex_column.av-313a3d-fa25b25832b4b5b597152b8432b62683{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-313a3d-fa25b25832b4b5b597152b8432b62683 av_one_fifth  bloque-encabezado-single-blog no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" ><\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<div class='flex_column_table av-pbh47-22418633c640e1e10f7114eba54519d0 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pbh47-22418633c640e1e10f7114eba54519d0\">\n.flex_column.av-pbh47-22418633c640e1e10f7114eba54519d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pbh47-22418633c640e1e10f7114eba54519d0 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cnl2wg-c4f6ce477c070351500660f83bd67a90\">\n.avia-image-container.av-k4cnl2wg-c4f6ce477c070351500660f83bd67a90 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cnl2wg-c4f6ce477c070351500660f83bd67a90 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cnl2wg-c4f6ce477c070351500660f83bd67a90 av-styling-no-styling avia_animated_image av-animated-when-visible-95 fade-in avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4205 avia-img-lazy-loading-not-4205 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/gilles-dallest.jpg\" alt='Gilles Dallest' title='gilles-dallest'  height=\"1236\" width=\"950\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/gilles-dallest.jpg 950w, https:\/\/pospotential.com\/wp-content\/uploads\/gilles-dallest-231x300.jpg 231w, https:\/\/pospotential.com\/wp-content\/uploads\/gilles-dallest-792x1030.jpg 792w, https:\/\/pospotential.com\/wp-content\/uploads\/gilles-dallest-768x999.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/gilles-dallest-542x705.jpg 542w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29\">\n.flex_column.av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>POS POTENTIAL, born in Barcelona in 2010, is a unique company founded by Gilles Dallest who previously held positions in sales and general management at Unilever for nearly 15 years.<\/p>\n<h3><strong style=\"color: var(--verde1);\">Gilles, why POS POTENTIAL?<\/strong><\/h3>\n<p>POS Potential was born out of frustration. At the time, I was Commercial Director at Unilever Spain, and I wasn\u2019t able to make effective use of the checkout or \u2018sell-out\u2019 data which was provided by retailers to their suppliers within the framework of trade agreements. As I wasn\u2019t able to find a partner who could help me, I thought that this would definitely be an interesting niche to develop! Being in Spain at the time, that\u2019s where we started, but we now have clients in many different countries and our team is multicultural.<\/p>\n<p>\u2018POS Potential\u2019 means \u2018point of sale potential\u2019 because that\u2019s exactly the goal that we\u2019ve set for ourselves: to help retailers and suppliers seek out hidden growth by improving operational excellence at store level.<\/p>\n<p>Having started my career as a salesperson in consumer goods, and having subsequently held positions in marketing, category management, retail management and general management, I\u2019ve always believed that if we don\u2019t understand what is happening (or not happening&#8230;) at the level of the customer and the point of sale, we cannot improve sales.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4198'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b\">\n#top .av_textblock_section.av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><strong style=\"color: var(--azul2);\">And how do you do this?<\/strong><\/h3>\n<p>Since the introduction of warehouse-based supply chain systems in the 90\u2019s, retailers have lost the visibility of shop sales and tend to give their field sales forces targets only related to product and promotional placement, rather than ones related to a higher growth in turnover of the shops visited. For me, this means putting aside the main goal of commercial actions, which is to sell better and sell more while satisfying the shopper.<\/p>\n<p>However, there are ways of finding out point of sale performance as a number of retailers offer their suppliers access to checkout data for each shop within the framework of partnership agreements. The problem is that the use of this raw material is very complex and expensive, not to mention what\u2019s required to transform this information into indicators of sales tools such as market share, promotional effectiveness and disruption levels. This is what we propose to do for retailers at a fraction of the cost and time that it would take for them to implement in-house solutions.<\/p>\n<h3><strong style=\"color: var(--azul2);\">What is your added value compared to a company that specialises in databases?<\/strong><\/h3>\n<p>POS Potential obviously has a great deal of technical capabilities, and our developers are on par with those working for the biggest names in the sector. What sets us apart first and foremost is that we are specialists in the world of consumer goods, not generalists. Our team members profiles include seasoned sales development and category management professionals who know exactly what our clients\u2019 teams need in order to be as effective as possible.<\/p>\n<p>Also, our offerings feature a great deal of flexibility in terms of service and adaptation to our clients\u2019 specifications, and we work at a speed that keeps up with the rapid pace of the world of consumer goods.<\/p>\n<p>The combination of our technical capabilities and our consultants\u2019 expertise in commercial development has enabled us to convince some of the biggest names in the sector, such as Danone, L\u2019Or\u00e9al, Diageo or Ferrero, who have been our clients for many years.<\/p>\n<\/div><\/section><\/div>\n\n<div class='flex_column_table av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gy5w7-32f1b83814000428a8cf33a2b0437bd1\">\n.flex_column.av-gy5w7-32f1b83814000428a8cf33a2b0437bd1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong style=\"color: var(--verde1);\">Do you only process point of sale data?<\/strong><\/h3>\n<p>For us, \u2018checkout\u2019 data is the most important of all. It is basically the purpose and the result of all the efforts put forth by suppliers and retailers in order to satisfy the customer. Knowing, understanding and explaining this information improves the performance of the entire supply chain.<\/p>\n<p>In order to better define the \u2018why\u2019 behind a sales result, it is very interesting to integrate other data with POS data: promotional plans, market share and turnover from IRI or Nielsen-type panels, product or promotional presence, as well as \u2018sell-in\u2019 sales to distribution platforms that evaluate stock levels in warehouses and shops. All these elements put \u2018sell-out\u2019 sales into perspective, and using a series of \u2018benchmark\u2019 comparisons, we are able to define the causes and potential for improvement in order to define action plans. \u2018POS Potential\u2019 in summary&#8230;<\/p>\n<p>At the request of our clients, we are working more and more on the implementation of integrated solutions that allow for communication and interaction between the data that are generally hosted on different bases and whose cross-use requires considerable effort, often to a point that makes it impractical and prevents it from becoming a process. POS Potential enables this revolution.<\/p>\n<h3><strong style=\"color: var(--verde1);\">The future of POS Potential?<\/strong><\/h3>\n<p>Our goal is to provide the best service on the market in terms of data evaluation and growth tools. We want to become the benchmark in terms of support for the collaboration between consumer goods retailers and suppliers, thus participating in the development of the sector.<\/p>\n<p>Without revealing any secrets, we are working to integrate even more \u2018intelligence\u2019 to our solutions in order to fulfill our mission as efficiently as possible at the European level and beyond. In particular, this includes the development of trend identification capabilities for the purpose of improving forecasts.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5\">\n.flex_column.av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cnl2wg-d34a76a1fb527ea69c2f4db99be4350b\">\n.avia-image-container.av-k4cnl2wg-d34a76a1fb527ea69c2f4db99be4350b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cnl2wg-d34a76a1fb527ea69c2f4db99be4350b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cnl2wg-d34a76a1fb527ea69c2f4db99be4350b av-styling-no-styling avia_animated_image av-animated-when-visible-95 fade-in avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3625 avia-img-lazy-loading-not-3625 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/sellout.jpg\" alt='Puntos de venta' title='sellout'  height=\"608\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/sellout.jpg 500w, https:\/\/pospotential.com\/wp-content\/uploads\/sellout-247x300.jpg 247w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4198'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62\">\n#top .av_textblock_section.av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>If you\u2019re reading this, you\u2019re one step away from selling more and better! Did you enjoy the read? Please, tell us more!<\/h2>\n<\/div><\/section><br \/>\n<br \/>\n<section  class='av_textblock_section av-kfs1117z-cddcc3436dbf8c0677916d5a1336c60a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 10px;\">ThinkBI SLU processes personal data in order to address your request or enquiry with your consent. To learn more about how we manage your personal data and to exercise your rights, please refer to our privacy policy.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2dm5pl-01f9296144a2434c14799bffad9c3731\">\n.flex_column.av-2dm5pl-01f9296144a2434c14799bffad9c3731{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2dm5pl-01f9296144a2434c14799bffad9c3731 av_one_full first flex_column_div av-zero-column-padding  '     ><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018POS Potential\u2019 means \u2018point of sale potential\u2019 because that\u2019s exactly the goal that we\u2019ve set for ourselves: to help retailers and suppliers seek out hidden growth by improving operational excellence at store level.<\/p>\n","protected":false},"author":2,"featured_media":3625,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[21,32,23,34],"class_list":["post-4198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-fmcg","tag-gran-consumo-en","tag-smart-data","tag-ventas-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/4198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/comments?post=4198"}],"version-history":[{"count":7,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/4198\/revisions"}],"predecessor-version":[{"id":8335,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/4198\/revisions\/8335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media\/3625"}],"wp:attachment":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media?parent=4198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/categories?post=4198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/tags?post=4198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}