{"id":4878,"date":"2021-05-18T16:20:44","date_gmt":"2021-05-18T16:20:44","guid":{"rendered":"https:\/\/pospotential.com\/?p=4878"},"modified":"2024-05-07T10:15:25","modified_gmt":"2024-05-07T10:15:25","slug":"reduce-your-size-by-98-and-conquer-the-world","status":"publish","type":"post","link":"https:\/\/pospotential.com\/en\/blog\/reduce-your-size-by-98-and-conquer-the-world\/","title":{"rendered":"Reduce your size by 98% and conquer the world!"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cn8vd6-f0c8d9a800a91b5d59936f0bd222fb33\">\n.avia-section.av-k4cn8vd6-f0c8d9a800a91b5d59936f0bd222fb33{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_hidrogel.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k4cn8vd6-f0c8d9a800a91b5d59936f0bd222fb33 main_color avia-section-default avia-no-border-styling  encabezado-single-blog avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-66 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='66' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4878'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-7usef-2195258c4daf499cd559ed31cfc36249 sc-av_four_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7usef-2195258c4daf499cd559ed31cfc36249\">\n.flex_column.av-7usef-2195258c4daf499cd559ed31cfc36249{\nborder-radius:0px 0px 0px 0px;\npadding:50px 50px 50px 50px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-7usef-2195258c4daf499cd559ed31cfc36249 av_four_fifth  bloque-encabezado-single-blog first no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><section  class='av_textblock_section av-k4cnb9i3-ba490ea48cc07f188fa669778728e78b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"headers\">Reduce your size by 98% and conquer the world!<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" >Stanislas Dallest\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-313a3d-fa25b25832b4b5b597152b8432b62683 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-313a3d-fa25b25832b4b5b597152b8432b62683\">\n.flex_column.av-313a3d-fa25b25832b4b5b597152b8432b62683{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-313a3d-fa25b25832b4b5b597152b8432b62683 av_one_fifth  bloque-encabezado-single-blog no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" ><\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<div class='flex_column_table av-pbh47-22418633c640e1e10f7114eba54519d0 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pbh47-22418633c640e1e10f7114eba54519d0\">\n.flex_column.av-pbh47-22418633c640e1e10f7114eba54519d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pbh47-22418633c640e1e10f7114eba54519d0 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knyix3ie-9fdb12a080a9b4fe8977f8fa19814c40\">\n.avia-image-container.av-knyix3ie-9fdb12a080a9b4fe8977f8fa19814c40 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knyix3ie-9fdb12a080a9b4fe8977f8fa19814c40 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knyix3ie-9fdb12a080a9b4fe8977f8fa19814c40 av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4944 avia-img-lazy-loading-not-4944 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel_en.jpg\" alt='supply chain' title=''  height=\"627\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel_en.jpg 1200w, https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel_en-300x157.jpg 300w, https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel_en-1030x538.jpg 1030w, https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel_en-768x401.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel_en-705x368.jpg 705w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29\">\n.flex_column.av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>As the homo sapiens, products also evolve!<\/p>\n<p>At <strong style=\"color: #00b4ac;\">POS Potential<\/strong> we are always curious of best practices of operational excellence within the FMCG world and today we\u2019d like to share an example of product <strong style=\"color: #00b4ac;\">innovation <\/strong>focused on packaging, and more specifically on pack size.<\/p>\n<p>Due to the current high demand for hydroalcoholic gels, personal care companies like Beiersdorf have added to their ranges products such as the new Nivea Hydroalcoholic Solution.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4878'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b\">\n#top .av_textblock_section.av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>This category has experienced a massive growth rate in 2020, evolving from a use limited to health care professionals and a few \u201cgerm-fearing freaks\u201d to a global reach and beyond as we are convinced that hydroalcoholic gel is even used on the international space station as we speak!<\/p>\n<p>Despite an organic growth driven by extraordinary market conditions, manufacturers have had to adapt the &#8220;product&#8221; to a more massive market use and a much more demanding public&#8230; I don&#8217;t know about you but at POS Potential we have identified up to 30 gel variants at the office!<\/p>\n<\/div><\/section><\/div>\n\n<div class='flex_column_table av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gy5w7-32f1b83814000428a8cf33a2b0437bd1\">\n.flex_column.av-gy5w7-32f1b83814000428a8cf33a2b0437bd1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>We identify three phases in this product development:<\/p>\n<ul>\n<li>Industrial bottle:\n<ol>\n<li><strong style=\"color: #00b4ac;\">Target market:<\/strong> healthcare and professionals<\/li>\n<li><strong style=\"color: #00b4ac;\">Distribution channel:<\/strong> wholesaler<\/li>\n<li><strong style=\"color: #00b4ac;\">Format:<\/strong> large containers \/ &#8220;bulk&#8221;<\/li>\n<li><strong style=\"color: #00b4ac;\">Price:<\/strong> cheaper, one liter sells for 2\/3 euros<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<ul>\n<li>\u201cGeek\u201d dispenser\n<ol>\n<li><strong style=\"color: #00b4ac;\">Target market:<\/strong> anti-germ freaks + my grandmother<\/li>\n<li><strong style=\"color: #00b4ac;\">Distribution channel:<\/strong> specialized stores \/ drugstores<\/li>\n<li><strong style=\"color: #00b4ac;\">Format:<\/strong> non-portable dispenser<\/li>\n<li><strong style=\"color: #00b4ac;\">Price:<\/strong> more expensive, one liter sells for about 20 euros<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<ul>\n<li>Spray for the whole family:\n<ol>\n<li><strong style=\"color: #00b4ac;\">Target market:<\/strong> the world\u2026 including you, me, our parents and all your neighbors.<\/li>\n<li><strong style=\"color: #00b4ac;\">Distribution channel:<\/strong> all hyper and supermarkets \/ Glovo \/ Amazon \/&#8230;<\/li>\n<li><strong style=\"color: #00b4ac;\">Format:<\/strong> portable dispenser (spray\/bottle\/wipes&#8230;)<\/li>\n<li><strong style=\"color: #00b4ac;\">Price:<\/strong> &#8220;the new normal&#8221;, one liter retails for about 10\u20ac<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5\">\n.flex_column.av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cnl2wg-2e02d809706ce9929fb57210d3b9a00b\">\n.avia-image-container.av-k4cnl2wg-2e02d809706ce9929fb57210d3b9a00b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cnl2wg-2e02d809706ce9929fb57210d3b9a00b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cnl2wg-2e02d809706ce9929fb57210d3b9a00b av-styling-no-styling avia_animated_image av-animated-when-visible-95 fade-in avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4892 avia-img-lazy-loading-not-4892 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel3.jpg\" alt='' title='hidrogel3'  height=\"1300\" width=\"950\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel3.jpg 950w, https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel3-219x300.jpg 219w, https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel3-753x1030.jpg 753w, https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel3-768x1051.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel3-515x705.jpg 515w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vxbel-5f4faae9eccf0f6c4982207cd1fad687\">\n.flex_column.av-2vxbel-5f4faae9eccf0f6c4982207cd1fad687{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2vxbel-5f4faae9eccf0f6c4982207cd1fad687 av_one_full first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>At every stage the product evolves, providing new benefits to users and offering an increasingly <strong style=\"color: #00b4ac;\">intuitive <\/strong>and <strong style=\"color: #00b4ac;\">personal <\/strong>experience.<\/p>\n<p>At the commercial level the availability of the product has become total since we find it at any point of sale and always with several formatting options.<\/p>\n<p>This example shows us how a category can evolve as its penetration on the market increases, providing new benefits to the consumer and improving their experience. In this case, if we had to keep a single element, we would say that <strong style=\"color: #00b4ac;\">the downsizing of the packaging has been the key<\/strong>, evolving from 5-liter containers to as little as 100ml tubes in some cases: a 98% decrease!<\/p>\n<p>In this example of category development one can talk of \u201csurvival of the smallest\u201d ?<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4878'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62\">\n#top .av_textblock_section.av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>If you\u2019re reading this, you\u2019re one step away from selling more and better! Did you enjoy the read? Please, tell us more!<\/h2>\n<\/div><\/section><br \/>\n<br \/>\n<section  class='av_textblock_section av-kfs1117z-cddcc3436dbf8c0677916d5a1336c60a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 10px;\">ThinkBI SLU processes personal data in order to address your request or enquiry with your consent. To learn more about how we manage your personal data and to exercise your rights, please refer to our privacy policy.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2dm5pl-01f9296144a2434c14799bffad9c3731\">\n.flex_column.av-2dm5pl-01f9296144a2434c14799bffad9c3731{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2dm5pl-01f9296144a2434c14799bffad9c3731 av_one_full first flex_column_div av-zero-column-padding  '     ><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At POS Potential we are always curious of best practices of operational excellence within the FMCG world and today we\u2019d like to share an example of product innovation focused on packaging, and more specifically on pack size.<\/p>\n","protected":false},"author":4,"featured_media":4944,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,65,78,29,80,67,79,21,32,69,74,81],"class_list":["post-4878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-canales-de-venta-en","tag-categoria-en","tag-category","tag-category-management","tag-channels","tag-distribucion-en","tag-distribution","tag-fmcg","tag-gran-consumo-en","tag-innovacion-en","tag-innovation","tag-sale-channels"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/4878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/comments?post=4878"}],"version-history":[{"count":7,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/4878\/revisions"}],"predecessor-version":[{"id":8334,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/4878\/revisions\/8334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media\/4944"}],"wp:attachment":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media?parent=4878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/categories?post=4878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/tags?post=4878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}