{"id":4950,"date":"2021-05-19T14:24:42","date_gmt":"2021-05-19T14:24:42","guid":{"rendered":"https:\/\/pospotential.com\/?p=4950"},"modified":"2024-05-07T10:13:44","modified_gmt":"2024-05-07T10:13:44","slug":"join-the-dark-side-we-have-ice-cream","status":"publish","type":"post","link":"https:\/\/pospotential.com\/en\/blog\/join-the-dark-side-we-have-ice-cream\/","title":{"rendered":"Join the dark side, we have ice cream!"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cn8vd6-02718d4cb1acac07c84cb269d72eb6cc\">\n.avia-section.av-k4cn8vd6-02718d4cb1acac07c84cb269d72eb6cc{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/helado_bg-1.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k4cn8vd6-02718d4cb1acac07c84cb269d72eb6cc main_color avia-section-default avia-no-border-styling  encabezado-single-blog avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-66 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='66' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4950'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-7usef-2195258c4daf499cd559ed31cfc36249 sc-av_four_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7usef-2195258c4daf499cd559ed31cfc36249\">\n.flex_column.av-7usef-2195258c4daf499cd559ed31cfc36249{\nborder-radius:0px 0px 0px 0px;\npadding:50px 50px 50px 50px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-7usef-2195258c4daf499cd559ed31cfc36249 av_four_fifth  bloque-encabezado-single-blog first no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><section  class='av_textblock_section av-k4cnb9i3-a18f01074c03cb0102241ec4b627d62e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"headers\">Join the dark side, we have ice cream!<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" >Stanislas Dallest\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-313a3d-fa25b25832b4b5b597152b8432b62683 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-313a3d-fa25b25832b4b5b597152b8432b62683\">\n.flex_column.av-313a3d-fa25b25832b4b5b597152b8432b62683{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-313a3d-fa25b25832b4b5b597152b8432b62683 av_one_fifth  bloque-encabezado-single-blog no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" ><\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<div class='flex_column_table av-pbh47-22418633c640e1e10f7114eba54519d0 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pbh47-22418633c640e1e10f7114eba54519d0\">\n.flex_column.av-pbh47-22418633c640e1e10f7114eba54519d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pbh47-22418633c640e1e10f7114eba54519d0 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knyix3ie-6cbd4f39801cdb08af70af545298d987\">\n.avia-image-container.av-knyix3ie-6cbd4f39801cdb08af70af545298d987 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knyix3ie-6cbd4f39801cdb08af70af545298d987 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knyix3ie-6cbd4f39801cdb08af70af545298d987 av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5088 avia-img-lazy-loading-not-5088 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/darkicecream.jpg\" alt='supply chain' title='darkicecream'  height=\"974\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/darkicecream.jpg 1200w, https:\/\/pospotential.com\/wp-content\/uploads\/darkicecream-300x244.jpg 300w, https:\/\/pospotential.com\/wp-content\/uploads\/darkicecream-1030x836.jpg 1030w, https:\/\/pospotential.com\/wp-content\/uploads\/darkicecream-768x623.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/darkicecream-705x572.jpg 705w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29\">\n.flex_column.av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The start of the summer means discovering the latest Magnun flavor!<\/p>\n<p>And this year Unilever presented the double gold caramel billionaire&#8230; a tasty program ?<\/p>\n<p>But the story does not end here.<\/p>\n<p>Nope.<\/p>\n<p>This year will be different. VERY DIFFERENT!<\/p>\n<p>Prepare your stomachs for the largest avalanche of innovations ever seen in the freezers of Spain.<\/p>\n<p>M&amp;M&#8217;s, Nocilla, Cacaolat, Ferrero, Raffaello, Haribo, Oikos&#8230; all the blockbuster brands in the world of snacking and confectionary have decided to move on to the &#8220;dark side&#8221; and invest in one of the fastest growing categories in grocery retail: ice creams.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4950'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b\">\n#top .av_textblock_section.av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>According to data published by the Ministry of Agriculture, Fisheries and Food (MAPA), ice cream consumption increased by 5.8% last year despite a summer marked by the absence of international tourists. The Spaniards consumed more than 143 million kilograms of ice cream in 2020!<\/p>\n<p><strong style=\"color: #00223b;\">Manufacturers follow two main growth models when entering the category:<\/strong><\/p>\n<ul>\n<li><strong style=\"color: #00223b;\">Development of in-house production capacity:<\/strong> Ferrero&#8217;s example that bought a majority stake in Valencian company ICFC to produce its Rocher and Raffaello ice creams<\/li>\n<li><strong style=\"color: #00223b;\">Licensed production:<\/strong> the most &#8220;common&#8221; model of brand licensing to large groups such as Unilever, Nestl\u00e9 or La Menorquina<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n\n<div class='flex_column_table av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gy5w7-32f1b83814000428a8cf33a2b0437bd1\">\n.flex_column.av-gy5w7-32f1b83814000428a8cf33a2b0437bd1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The ice cream world is complicated, and the support of an expert company is essential to take first steps in the category.<\/p>\n<p>First frozen products require special attention during production, transport and distribution.<\/p>\n<p>Second, distribution channels are characterized by being VERY fragmented.\u00a0 Additionally, the significant weight of out-of-home sales requires a very extensive commercial capacity to ensure the success of a product with sales concentrated in a few months.<\/p>\n<p>Finally, the strong seasonality of the category requires an almost immediate start-up of the value chain which can be delicate to achieve in a first year of activity.<\/p>\n<p>For these reasons, the licensing model is so successful. It allows large groups such as Unilever or Nestl\u00e9 to bring powerful innovations hand in hand with well-known brands that benefit from an attractive &#8220;range extension&#8221; during the summer.<\/p>\n<p>On the other hand, the development of in-house production capacity responds to a longer-term commitment to this category with the desire to ensure a greater profit margin thanks to production control.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-2vxbel-926f4dca79c17a8098f1e6b860f12951 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vxbel-926f4dca79c17a8098f1e6b860f12951\">\n.flex_column.av-2vxbel-926f4dca79c17a8098f1e6b860f12951{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2vxbel-926f4dca79c17a8098f1e6b860f12951 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>It will certainly be a summer to remember and we at POS Potential are already dreaming with more exotic variants joining the &#8220;dark side&#8221; of the ice cream category ?<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-slideshow av-kovemljj-fdae776f53d683da6205d2aeafa8869c avia-slideshow-no scaling av_slideshow avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 100%;'><li  class='avia-slideshow-slide av-kovemljj-fdae776f53d683da6205d2aeafa8869c__0  slide-1 slide-odd'><div 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slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-4978 avia-img-lazy-loading-not-4978\"  src=\"https:\/\/pospotential.com\/wp-content\/uploads\/popitas2.jpg\" width=\"950\" height=\"950\" title='popitas2' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/popitas2.jpg 950w, https:\/\/pospotential.com\/wp-content\/uploads\/popitas2-300x300.jpg 300w, https:\/\/pospotential.com\/wp-content\/uploads\/popitas2-80x80.jpg 80w, https:\/\/pospotential.com\/wp-content\/uploads\/popitas2-768x768.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/popitas2-36x36.jpg 36w, https:\/\/pospotential.com\/wp-content\/uploads\/popitas2-180x180.jpg 180w, https:\/\/pospotential.com\/wp-content\/uploads\/popitas2-705x705.jpg 705w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-kovemljj-fdae776f53d683da6205d2aeafa8869c__2  slide-3 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-4982 avia-img-lazy-loading-not-4982\"  src=\"https:\/\/pospotential.com\/wp-content\/uploads\/jb2.jpg\" width=\"950\" height=\"950\" title='jb2' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/jb2.jpg 950w, https:\/\/pospotential.com\/wp-content\/uploads\/jb2-300x300.jpg 300w, https:\/\/pospotential.com\/wp-content\/uploads\/jb2-80x80.jpg 80w, https:\/\/pospotential.com\/wp-content\/uploads\/jb2-768x768.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/jb2-36x36.jpg 36w, https:\/\/pospotential.com\/wp-content\/uploads\/jb2-180x180.jpg 180w, https:\/\/pospotential.com\/wp-content\/uploads\/jb2-705x705.jpg 705w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide  avia-svg-icon 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Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4950'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62\">\n#top .av_textblock_section.av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>If you\u2019re reading this, you\u2019re one step away from selling more and better! Did you enjoy the read? Please, tell us more!<\/h2>\n<\/div><\/section><br \/>\n<br \/>\n<section  class='av_textblock_section av-kfs1117z-cddcc3436dbf8c0677916d5a1336c60a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 10px;\">ThinkBI SLU processes personal data in order to address your request or enquiry with your consent. To learn more about how we manage your personal data and to exercise your rights, please refer to our privacy policy.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2dm5pl-01f9296144a2434c14799bffad9c3731\">\n.flex_column.av-2dm5pl-01f9296144a2434c14799bffad9c3731{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2dm5pl-01f9296144a2434c14799bffad9c3731 av_one_full first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong style=\"color: #00b4ac;\">El consumo de helados en los hogares sube el 5,8%<\/strong> <a 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