{"id":5063,"date":"2021-06-08T14:00:05","date_gmt":"2021-06-08T14:00:05","guid":{"rendered":"https:\/\/pospotential.com\/?p=5063"},"modified":"2024-05-07T10:11:49","modified_gmt":"2024-05-07T10:11:49","slug":"3-key-market-trends-in-fmcg","status":"publish","type":"post","link":"https:\/\/pospotential.com\/en\/blog\/3-key-market-trends-in-fmcg\/","title":{"rendered":"3 key market trends in FMCG"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cn8vd6-322da80ca4fee74f1a6c696651e62f09\">\n.avia-section.av-k4cn8vd6-322da80ca4fee74f1a6c696651e62f09{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/trends-bg-1.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k4cn8vd6-322da80ca4fee74f1a6c696651e62f09 main_color avia-section-default avia-no-border-styling  encabezado-single-blog avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-66 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='66' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5063'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-7usef-2195258c4daf499cd559ed31cfc36249 sc-av_four_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7usef-2195258c4daf499cd559ed31cfc36249\">\n.flex_column.av-7usef-2195258c4daf499cd559ed31cfc36249{\nborder-radius:0px 0px 0px 0px;\npadding:50px 50px 50px 50px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-7usef-2195258c4daf499cd559ed31cfc36249 av_four_fifth  bloque-encabezado-single-blog first no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><section  class='av_textblock_section av-k4cnb9i3-ba490ea48cc07f188fa669778728e78b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"headers\">3 key market trends in FMCG<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" >Stanislas Dallest\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-313a3d-fa25b25832b4b5b597152b8432b62683 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-313a3d-fa25b25832b4b5b597152b8432b62683\">\n.flex_column.av-313a3d-fa25b25832b4b5b597152b8432b62683{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-313a3d-fa25b25832b4b5b597152b8432b62683 av_one_fifth  bloque-encabezado-single-blog no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" ><\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_three_fifth first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-908d1127d0fe28dc87725c1ec9c201de '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>The world of retail is on roller coaster ride since the start of COVID-19 and 2021 is bringing some more loops! Here is our top 3 of trends we have seen in 2021 so far:<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d\">\n.flex_column.av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d av_one_half first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span style=\"color: #00b4ac;\">1) The rise of alternative distribution models<\/span><\/h3>\n<p>Alternative distribution channels are popping up everywhere like mushrooms after the rain in the world of retail. The outcome of this race is still unclear, but one message is obvious: the traditional brick and mortar model is facing increased competition.<\/p>\n<ul>\n<li><strong style=\"color: #00b4ac;\"><em>Dark stores everywhere<\/em>:<\/strong> large cities are being serviced with an army of two wheels delivery services in record times: Gorilla, Dija, Glovo and the likes are offering your goods in under 10 minutes!<\/li>\n<li><strong style=\"color: #00b4ac;\"><em>The rise of the drive<\/em>:<\/strong> buy it online, pick it up in store. That is THE WINNING ALTERNATIVE MODEL in France that now sums up more than 9bn euros of sales in 2020. This model cuts the costs of delivery for retailers which helps P&amp;L of online sales.<\/li>\n<li><strong style=\"color: #00b4ac;\"><em>Direct-to-consumer:<\/em><\/strong> few companies have entered the D2C business in FMCG but the trend could potentially pick up as costs of organizing such a channel go down. Our favourite example to date is from Danone waters in Spain and their amazing &#8220;Fontvella en casa&#8221; offering. Quick, easy to use and no delivery cost for water delivered on your doorstep&#8230;amazing?<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pbh47-c1afb8be4c7d42b4481e13dae19415cb\">\n.flex_column.av-pbh47-c1afb8be4c7d42b4481e13dae19415cb{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pbh47-c1afb8be4c7d42b4481e13dae19415cb av_one_half flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knyix3ie-e9766b134236d19508d1a440c79d9694\">\n.avia-image-container.av-knyix3ie-e9766b134236d19508d1a440c79d9694 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knyix3ie-e9766b134236d19508d1a440c79d9694 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knyix3ie-e9766b134236d19508d1a440c79d9694 av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5070 avia-img-lazy-loading-not-5070 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/drive-supermarket.jpg\" alt='supply chain' title='drive-supermarket'  height=\"915\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/drive-supermarket.jpg 1000w, https:\/\/pospotential.com\/wp-content\/uploads\/drive-supermarket-300x275.jpg 300w, https:\/\/pospotential.com\/wp-content\/uploads\/drive-supermarket-768x703.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/drive-supermarket-705x645.jpg 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7wi4n-f1e90928273ef9b5df2b279a84fc0c07\">\n.flex_column.av-7wi4n-f1e90928273ef9b5df2b279a84fc0c07{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7wi4n-f1e90928273ef9b5df2b279a84fc0c07 av_one_half first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knyix3ie-4461946202844fafc44ea716e01138b3\">\n.avia-image-container.av-knyix3ie-4461946202844fafc44ea716e01138b3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knyix3ie-4461946202844fafc44ea716e01138b3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knyix3ie-4461946202844fafc44ea716e01138b3 av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5074 avia-img-lazy-loading-not-5074 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/partners-icecream.jpg\" alt='supply chain' title='partners-icecream'  height=\"854\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/partners-icecream.jpg 1000w, https:\/\/pospotential.com\/wp-content\/uploads\/partners-icecream-300x256.jpg 300w, https:\/\/pospotential.com\/wp-content\/uploads\/partners-icecream-768x656.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/partners-icecream-705x602.jpg 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gy5w7-5faea5b536904968516e302adb8b6726\">\n.flex_column.av-gy5w7-5faea5b536904968516e302adb8b6726{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gy5w7-5faea5b536904968516e302adb8b6726 av_one_half flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span style=\"color: #00b4ac;\"><strong>2) Innovation through partnerships<\/strong><\/span><\/h3>\n<p>We recently talked about how brands are entering in partnerships in the ice-cream category by franchising existing blockbuster brands mostly in snacks and chocolate.<\/p>\n<p>Haribo, M&amp;M&#8217;s, Oikos, Ferrero. Those are only a few of the many brands that decided to move from shelves to freezers and extend their range of products.<\/p>\n<p>Two main business models exist:<\/p>\n<ul>\n<li><strong style=\"color: #00b4ac;\"><em>In-house development<\/em>:<\/strong> that is the case of Ferrero that decided to buy an ice-cream manufacturer in Valencia to develop their own production. A capital-intensive strategy certainly linked to a long term presence in this category.<\/li>\n<li><strong style=\"color: #00b4ac;\"><em>Franchising<\/em>:<\/strong> large ice-cream manufacturers such as Unilever or Nestl\u00e9 offer their production and distribution power to other brands through franchising agreements. A classic partnership model that offers brands a quick access to the category and attractive innovations to Unilever\/Nestl\u00e9.<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d\">\n.flex_column.av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d av_one_half first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span style=\"color: #00b4ac;\"><strong>3) Promotions everywhere<\/strong><\/span><\/h3>\n<p>The pressure on prices has increased dramatically in 2021 and one very visible effect is the number of promotions we now see EVERYWHERE.<\/p>\n<p>For instance in Spain we have observed how retailers have engaged in a price war starting at the end of 2020. The move happened as Lidl grabbed the third place in market share behind Mercadona and Carrefour. The German retailer is known for its aggressive pricing and its ongoing growth could very well have been the trigger for this price war.<\/p>\n<p>In an economic environment where we start to see a small pick-up in inflation this price war might turn out to be very expensive for both retailers and manufacturers! Additionally, the easing of lockdown measures and the comeback of &#8220;out-of-home&#8221; consumption might put more pressure on retailers that might not be growing as fast.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pbh47-c1afb8be4c7d42b4481e13dae19415cb\">\n.flex_column.av-pbh47-c1afb8be4c7d42b4481e13dae19415cb{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pbh47-c1afb8be4c7d42b4481e13dae19415cb av_one_half flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knyix3ie-d368b02b5ed07b671ea7e9f32897403d\">\n.avia-image-container.av-knyix3ie-d368b02b5ed07b671ea7e9f32897403d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knyix3ie-d368b02b5ed07b671ea7e9f32897403d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knyix3ie-d368b02b5ed07b671ea7e9f32897403d av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5080 avia-img-lazy-loading-not-5080 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/promotions-everywhere.jpg\" alt='supply chain' title='promotions-everywhere'  height=\"933\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/promotions-everywhere.jpg 1000w, https:\/\/pospotential.com\/wp-content\/uploads\/promotions-everywhere-300x280.jpg 300w, https:\/\/pospotential.com\/wp-content\/uploads\/promotions-everywhere-768x717.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/promotions-everywhere-705x658.jpg 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vxbel-5f4faae9eccf0f6c4982207cd1fad687\">\n.flex_column.av-2vxbel-5f4faae9eccf0f6c4982207cd1fad687{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2vxbel-5f4faae9eccf0f6c4982207cd1fad687 av_one_full first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span style=\"color: #00b4ac;\"><strong># What next?<\/strong><\/span><\/h3>\n<p>Have you seen other major trends in the world of retail in 2021? What is you view on the trends we highlighted? let us know in the comments below!<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5063'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62\">\n#top .av_textblock_section.av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>If you\u2019re reading this, you\u2019re one step away from selling more and better! Did you enjoy the read? Please, tell us more!<\/h2>\n<\/div><\/section><br \/>\n<br \/>\n<section  class='av_textblock_section av-kfs1117z-cddcc3436dbf8c0677916d5a1336c60a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 10px;\">ThinkBI SLU processes personal data in order to address your request or enquiry with your consent. To learn more about how we manage your personal data and to exercise your rights, please refer to our privacy policy.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2dm5pl-01f9296144a2434c14799bffad9c3731\">\n.flex_column.av-2dm5pl-01f9296144a2434c14799bffad9c3731{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2dm5pl-01f9296144a2434c14799bffad9c3731 av_one_full first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kpqs0gxa-c4a7fa24a59bc5b29f624e1bc6491b66 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong style=\"color: #00b4ac;\">Sources:<\/strong><\/p>\n<p><a href=\"https:\/\/www.olivierdauvers.fr\/2020\/12\/29\/exclu-le-palmares-drive-2020-consacre-sans-surprise-leclerc-et-la-remontee-dintermarche\/\">https:\/\/www.olivierdauvers.fr\/2020\/12\/29\/exclu-le-palmares-drive-2020-consacre-sans-surprise-leclerc-et-la-remontee-dintermarche\/<\/a><\/p>\n<p><a title=\"Join to the dark side, we have ice cream!\" href=\"https:\/\/pospotential.com\/en\/blog\/join-the-dark-side-we-have-ice-cream\/\">https:\/\/pospotential.com\/en\/blog\/join-the-dark-side-we-have-ice-cream\/<\/a><\/p>\n<p><a href=\"https:\/\/www.foodretail.es\/retailers\/cuotas-supermercados-espana-2020-mercado-distribucion_0_1520847921.html\">https:\/\/www.foodretail.es\/retailers\/cuotas-supermercados-espana-2020-mercado-distribucion_0_1520847921.html<\/a><\/p>\n<\/div><\/section><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world of retail is on roller coaster ride since the start of COVID-19 and 2021 is bringing some more loops! Here is our top 3 of trends we have seen in 2021 so far&#8230;<\/p>\n","protected":false},"author":4,"featured_media":5083,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[21,73],"class_list":["post-5063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-fmcg","tag-trends"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"The world of retail is on roller coaster ride since the start of COVID-19 and 2021 is bringing some more loops! 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