{"id":5617,"date":"2021-08-19T09:56:41","date_gmt":"2021-08-19T09:56:41","guid":{"rendered":"https:\/\/pospotential.com\/?p=5617"},"modified":"2021-08-19T09:56:41","modified_gmt":"2021-08-19T09:56:41","slug":"bacardi-ready-to-drink-mojito","status":"publish","type":"post","link":"https:\/\/pospotential.com\/en\/poscast-en\/bacardi-ready-to-drink-mojito\/","title":{"rendered":"POScast #7 &#8211; Innovation Review Bacardi ready to drink Mojito"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cn8vd6-ba56cd58c54adda908b5fec56c3fc28c\">\n.avia-section.av-k4cn8vd6-ba56cd58c54adda908b5fec56c3fc28c{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/bg.png);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k4cn8vd6-ba56cd58c54adda908b5fec56c3fc28c main_color avia-section-default avia-no-border-styling  encabezado-single-blog avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-66 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='66' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5617'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-7usef-2195258c4daf499cd559ed31cfc36249 sc-av_four_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7usef-2195258c4daf499cd559ed31cfc36249\">\n.flex_column.av-7usef-2195258c4daf499cd559ed31cfc36249{\nborder-radius:0px 0px 0px 0px;\npadding:50px 50px 50px 50px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-7usef-2195258c4daf499cd559ed31cfc36249 av_four_fifth  bloque-encabezado-single-blog first no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><section  class='av_textblock_section av-k4cnb9i3-a18f01074c03cb0102241ec4b627d62e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"headers\">POScast #7 &#8211; Innovation Review Bacardi ready to drink Mojito<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k4cnu2w4-ff89aa54af14cacddff0d1699911a9bd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" >Gilles Dallest\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-313a3d-fa25b25832b4b5b597152b8432b62683 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-313a3d-fa25b25832b4b5b597152b8432b62683\">\n.flex_column.av-313a3d-fa25b25832b4b5b597152b8432b62683{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-313a3d-fa25b25832b4b5b597152b8432b62683 av_one_fifth  bloque-encabezado-single-blog no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" ><\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-pbh47-22418633c640e1e10f7114eba54519d0 sc-av_two_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pbh47-22418633c640e1e10f7114eba54519d0\">\n.flex_column.av-pbh47-22418633c640e1e10f7114eba54519d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pbh47-22418633c640e1e10f7114eba54519d0 av_two_third first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><div  class='avia-video av-kja6d0fs-88d93dcb7da7fa0d39bb500de2ba0d58 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=CV6hYI1i-Nw'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"POScast #7 - Innovation Review Bacardi ready to drink Mojito\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/CV6hYI1i-Nw?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 sc-av_one_third av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29\">\n.flex_column.av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 av_one_third flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-6a72df0092618b9e77adcdb6a3784cec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Stanislas Dallest from POS Potential reviews the main innovations in the retail industry. In this episode, Stanislas explains what are the main success drivers of Bacardi&#8217;s new ready to drink Mojito:<\/span><\/p>\n<ul>\n<li><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=CV6hYI1i-Nw&amp;t=0s\">0:00<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Intro: new ready-to-drink mojito from Bacardi<\/span><\/li>\n<li><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=CV6hYI1i-Nw&amp;t=22s\">0:22<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Value proposition: a mojito with a lower alcohol content<\/span><\/li>\n<li><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=CV6hYI1i-Nw&amp;t=102s\">1:42<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Pack: attractive summer design in a can format<\/span><\/li>\n<li><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=CV6hYI1i-Nw&amp;t=146s\">2:26<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Pricing: mixed strategy + alternative to beer <\/span><\/li>\n<li><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=CV6hYI1i-Nw&amp;t=220s\">3:40<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Distribution: importance of the convenience channel<\/span><\/li>\n<\/ul>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-fd69d8fe6acad77bf8dd80b54cf754fb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>POScast aims to share the latest trends and best practices in the FMCG and retail industry in a series of podcasts, articles and interviews.<\/p>\n<p>Get in touch with our team to join the community and share your story!<\/p>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\">More information: <\/span><\/p>\n<ul>\n<li><span class=\"style-scope yt-formatted-string\" dir=\"auto\">LinkedIn <\/span><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/redirect?event=video_description&amp;redir_token=QUFFLUhqbFYtcF8zNE1xZU5hV1o3OEVRM056bGxYcURjZ3xBQ3Jtc0trbGlGY0h6czBWZ3J2amg1aXJMd05VQXdDeWU0UW96ZzRfYWZiN0M3MzVPS1NDU1FBcFR1RkdHNEdFaTNodjVVQ0F6VzZjOHhrcHpfZXJraG01SGhjOF9MOHpPdDBwZTV3b0ZkcV9Sa2FUUDZvVThsWQ&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpospotential\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.linkedin.com\/company\/posp&#8230;<\/a><\/li>\n<li><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Instagram <\/span><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/redirect?event=video_description&amp;redir_token=QUFFLUhqbTYzcWRRWG9XRVV1VklGQ2xfWHNPalBSV3NpUXxBQ3Jtc0tuZnRtNUpNYlVoRjd0RDBaZjNpQWRtYmdiczEtd0hwWVRtYUgzTk1tZ3JIVnZoeU41MFBlcnpsX3lSNjRKTHpRWUpBeV9kVFBYWW81ejJlaTBVNGw2R2JXNEJFRW9QX1hHMERBUncwN290d05Md2p0TQ&amp;q=https%3A%2F%2Fwww.instagram.com%2Fpospotential%E2%80%8B\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.instagram.com\/pospotential\u200b<\/a><\/li>\n<li><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Facebook <\/span><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/redirect?event=video_description&amp;redir_token=QUFFLUhqbkRUOGxIOFBRSzhTaHRZODl1NGhfNWt3bVdCUXxBQ3Jtc0ttc0hpVWV6YnUtSUxVRkZGZnBndTQwQ2p1aEtyVUxQRDI2VEhETEpyRFU1WFpDeWU5VWVTQWFlcHhFS2JNeVVWbkNJNy1hRDIwYmt1RGh6WGhBWTRoWWFRYmNNLUpFODZkNDFJN1lmLU5qUDlQeF9HMA&amp;q=https%3A%2F%2Fwww.facebook.com%2Fpospotential\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.facebook.com\/pospotential<\/a><\/li>\n<\/ul>\n<\/div><\/section><\/div><\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5617'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2dm5pl-01f9296144a2434c14799bffad9c3731\">\n.flex_column.av-2dm5pl-01f9296144a2434c14799bffad9c3731{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2dm5pl-01f9296144a2434c14799bffad9c3731 av_one_full first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kja701mu-418753f820b5c3d7233913b122b69c1e\">\n#top .av_textblock_section.av-kja701mu-418753f820b5c3d7233913b122b69c1e .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kja701mu-418753f820b5c3d7233913b122b69c1e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 class=\"claim-blog\">If you\u2019re reading this, you\u2019re one step away from selling more and better! 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In this episode, Stanislas explains what are the main success drivers of Bacardi&#8217;s new ready to drink Mojito<\/p>\n","protected":false},"author":7,"featured_media":5625,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-5617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poscast-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/5617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/comments?post=5617"}],"version-history":[{"count":2,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/5617\/revisions"}],"predecessor-version":[{"id":5629,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/5617\/revisions\/5629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media\/5625"}],"wp:attachment":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media?parent=5617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/categories?post=5617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/tags?post=5617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}