{"id":6012,"date":"2021-10-04T08:32:02","date_gmt":"2021-10-04T08:32:02","guid":{"rendered":"https:\/\/pospotential.com\/?p=6012"},"modified":"2024-05-07T10:06:29","modified_gmt":"2024-05-07T10:06:29","slug":"product-in-store-innovation-an-increasing-challenge","status":"publish","type":"post","link":"https:\/\/pospotential.com\/en\/blog\/product-in-store-innovation-an-increasing-challenge\/","title":{"rendered":"Product-in-store innovation: an increasing challenge"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cn8vd6-b343108b0e8e9080bcf83c94b23d204a\">\n.avia-section.av-k4cn8vd6-b343108b0e8e9080bcf83c94b23d204a{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/innovacion-bg.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k4cn8vd6-b343108b0e8e9080bcf83c94b23d204a main_color avia-section-default avia-no-border-styling  encabezado-single-blog avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-66 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='66' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6012'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-7usef-2195258c4daf499cd559ed31cfc36249 sc-av_four_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7usef-2195258c4daf499cd559ed31cfc36249\">\n.flex_column.av-7usef-2195258c4daf499cd559ed31cfc36249{\nborder-radius:0px 0px 0px 0px;\npadding:50px 50px 50px 50px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-7usef-2195258c4daf499cd559ed31cfc36249 av_four_fifth  bloque-encabezado-single-blog first no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><section  class='av_textblock_section av-k4cnb9i3-a18f01074c03cb0102241ec4b627d62e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"headers\">Product-in-store innovation: an increasing challenge<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" >Gilles Dallest\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-313a3d-fa25b25832b4b5b597152b8432b62683 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-313a3d-fa25b25832b4b5b597152b8432b62683\">\n.flex_column.av-313a3d-fa25b25832b4b5b597152b8432b62683{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-313a3d-fa25b25832b4b5b597152b8432b62683 av_one_fifth  bloque-encabezado-single-blog no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" ><\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<div class='flex_column_table av-pbh47-22418633c640e1e10f7114eba54519d0 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pbh47-22418633c640e1e10f7114eba54519d0\">\n.flex_column.av-pbh47-22418633c640e1e10f7114eba54519d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pbh47-22418633c640e1e10f7114eba54519d0 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knyix3ie-7f7b77c293df820835e57d7a7b3b4735\">\n.avia-image-container.av-knyix3ie-7f7b77c293df820835e57d7a7b3b4735 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knyix3ie-7f7b77c293df820835e57d7a7b3b4735 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knyix3ie-7f7b77c293df820835e57d7a7b3b4735 av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6028 avia-img-lazy-loading-not-6028 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/no-innovacion.jpg\" alt='supply chain' title='no-innovacion'  height=\"721\" width=\"576\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/no-innovacion.jpg 576w, https:\/\/pospotential.com\/wp-content\/uploads\/no-innovacion-240x300.jpg 240w, https:\/\/pospotential.com\/wp-content\/uploads\/no-innovacion-563x705.jpg 563w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29\">\n.flex_column.av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-6a72df0092618b9e77adcdb6a3784cec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>If you ask a manager of an FMCG company, whether manufacturer or distributor, about the most important growth levers for his business<\/strong> <strong>we can be sure that <\/strong>\u201c<strong><a title=\"What is innovation in FMCG?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/innovation\/\">innovation<\/a>\u201d will be among<\/strong><strong> the<\/strong><strong> first answers, <\/strong><strong>if not<\/strong> <strong>the first.<\/strong><\/h3>\n<p>For many industry stakeholders, the world of mass consumption is still a universe of <a title=\"What is innovation in FMCG?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/innovation\/\">innovation<\/a> that is even still called &#8220;modern channel&#8221; in some countries even though it has now been around for more than 50 years. In comparison, would it occur to anybody to call a vehicle from the 70s a &#8220;modern car&#8221;?<\/p>\n<p>It is true that the development of mass distribution, self-service, shopping with your own car etc. was in its time a real revolution in the lives of our parents and grandparents. In parallel, the introduction of &#8220;new technologies&#8221; at home such as the washing machine, the dishwasher or (yes, yes&#8230;) the bathroom, as well as the luxury of leisure and free time available for a wider population pushed the development of new categories and product innovations. Those improvements in the quality of life and a set of new &#8220;how&#8221; and &#8220;what&#8221; to buy pushed the world towards the &#8220;consumerism&#8221; of the second half of the twentieth century.<\/p>\n<p>Son of the 60&#8217;s, I started my career in 1988 and experienced how you could revolutionize the yogurt category with a new variety of lactic ferment called &#8220;active bifidus&#8221;. I continued in the 90&#8217;s working with personal care categories that could count as a growth potential the 70% of French males who still dispensed with the use of a deodorant and who only had to be convinced that this would add a great value to their ability to seduce! In both cases the weight of year N-1 innovation in year N turnover was very often above 25% and double-digit growth rates year after year were nothing science fiction.<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: -33px; top: -2.40625px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-a16dbb09e990341ec9cdfd12e0265573\">\n.avia-section.av-k584ornz-a16dbb09e990341ec9cdfd12e0265573{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-k584ornz-a16dbb09e990341ec9cdfd12e0265573 main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6012'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62\">\n#top .av_textblock_section.av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><strong>The fall of innovation<\/strong><\/h3>\n<p>However, from the 2000s two key factors have begun to make consumer product <strong><a title=\"What is innovation in FMCG?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/innovation\/\">innovation<\/a> <\/strong>less impactful as a growth engine:<\/p>\n<ul>\n<li><strong>It is difficult to wash whiter than white:<\/strong> some categories have already reached the point of maximum <strong><a title=\"Who is the consumer?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/consumer\/\">consumer<\/a> <\/strong>satisfaction from where begins a slow but inevitable \u201ccommoditization\u201d and erosion of value.<\/li>\n<li><strong>New technologies and leisure go for the consumer\u2019s attention and share of wallet:<\/strong> in 75 there was neither Decathlon, nor Media Markt nor Leroy Merlin, nor Apple, nor PlayStation and only happy few went to London for a weekend. Those new proposals clearly compete with the consumer\u2019s daily shopping trips to supermarkets.<\/li>\n<\/ul>\n<ol>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6049 size-full aligncenter\" src=\"http:\/\/pospotential.com\/wp-content\/uploads\/Picture1-en.png\" alt=\"\" width=\"567\" height=\"267\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/Picture1-en.png 567w, https:\/\/pospotential.com\/wp-content\/uploads\/Picture1-en-300x141.png 300w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/p>\n<p>Moreover, in Spain, due to the low concentration and particularities of the distribution, the average level of distribution of innovations only reaches a very low level of 24%, much less than in the rest of Europe and with important differences between retailers*<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6052 size-full aligncenter\" src=\"http:\/\/pospotential.com\/wp-content\/uploads\/Picture2-en.png\" alt=\"\" width=\"567\" height=\"250\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/Picture2-en.png 567w, https:\/\/pospotential.com\/wp-content\/uploads\/Picture2-en-300x132.png 300w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/p>\n<p><strong>However, despite these difficulties, it remains essential to keep innovating<\/strong> <strong>as innovation generates an additional category growth of 15% growth which benefits both distributors and manufacturers*<\/strong><\/p>\n<\/div><\/section><\/div>\n\n<div class='flex_column_table av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gy5w7-32f1b83814000428a8cf33a2b0437bd1\">\n.flex_column.av-gy5w7-32f1b83814000428a8cf33a2b0437bd1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-6a72df0092618b9e77adcdb6a3784cec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>How can a true data and information strategy help an efficient new products introduction?\u00a0\u00a0\u00a0\u00a0 <\/strong><\/h3>\n<p>More than for any other existing product, innovation launches must be monitored very precisely and it is important to have daily POS <strong><a title=\"What is the sell out?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sell-out\/\">sell out<\/a><\/strong> information available in order to:<\/p>\n<ul>\n<li><strong>Monitor the SKU presence at points of sale in real time: <\/strong>How fast does distribution develops day after day? is it too slow? Are there logistical or administrative problems like code creation? With this information it is possible to react quickly to avoid missing sales opportunities.<\/li>\n<li><strong>Sales trends real time follow-up:<\/strong> How is the product selling? Has it found its target audience? The comparison of rotations and share of sales of the product at POS level allows to identify the success stories (and repeat them) and correct the situation in stores where it is not working as planned.<\/li>\n<li><strong>React quickly:<\/strong> thanks to the parameterization of alarms and daily information push to the sales and <strong><a title=\"What is trade marketing?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/trade-marketing\/\">trade marketing<\/a><\/strong> teams it is possible to reach faster the distribution goal, modifying if necessary the implementation tactics and making an <strong><a title=\"What is innovation in FMCG?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/innovation\/\">innovation<\/a> <\/strong>a success or not.<\/li>\n<\/ul>\n<div id=\"gtx-trans\" style=\"position: absolute; left: -9px; top: 45.5938px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-4cnhm3-dc8825583e3d058542fa789722ca10e4 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4cnhm3-dc8825583e3d058542fa789722ca10e4\">\n.flex_column.av-4cnhm3-dc8825583e3d058542fa789722ca10e4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4cnhm3-dc8825583e3d058542fa789722ca10e4 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2pli4b-fa5d7699017a664b6d471c89286d3ba4\">\n.avia-image-container.av-2pli4b-fa5d7699017a664b6d471c89286d3ba4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2pli4b-fa5d7699017a664b6d471c89286d3ba4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2pli4b-fa5d7699017a664b6d471c89286d3ba4 av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6022 avia-img-lazy-loading-not-6022 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/innovacion-2.jpg\" alt='supply chain' title='innovacion'  height=\"752\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/innovacion-2.jpg 500w, https:\/\/pospotential.com\/wp-content\/uploads\/innovacion-2-199x300.jpg 199w, https:\/\/pospotential.com\/wp-content\/uploads\/innovacion-2-469x705.jpg 469w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div  class='hr av-1zquuz-83dec9686ffcf9a9b0cc002d4b41126c hr-default'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kt9x07iy-9e3574d7a89d5d77180634d4b7ee1735 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Key point: the sale of an innovation to a distributor is not only about agreeing on its relevance for the shopper and negotiating listing fees.<\/strong><\/p>\n<p><strong>It is also essential to design an &#8220;innovation scorecard&#8221; that will permit to appreciate its success based on daily sell-out sales data at POS level.<\/strong><\/p>\n<p><strong>ONLY IN THIS WAY CAN BE ASSURED THE RETURN OF THE IMPORTANT AND ESSENTIAL INVESTMENT REPRESENTED BY THE DEVELOPMENT OF PRODUCT INNOVATION IN FMCG <\/strong><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6012'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62\">\n#top .av_textblock_section.av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>If you\u2019re reading this, you\u2019re one step away from selling more and better! Did you enjoy the read? Please, tell us more!<\/h2>\n<\/div><\/section><br \/>\n<br \/>\n<section  class='av_textblock_section av-kfs1117z-684ba4c095934365c834b5bac4cdc811 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 10px;\">ThinkBI SLU processes personal data in order to address your request or enquiry with your consent. To learn more about how we manage your personal data and to exercise your rights, please refer to our privacy policy.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2dm5pl-01f9296144a2434c14799bffad9c3731\">\n.flex_column.av-2dm5pl-01f9296144a2434c14799bffad9c3731{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2dm5pl-01f9296144a2434c14799bffad9c3731 av_one_full first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-ku45ab3p-dde6e0baffbfd3f30a8578fda8cbc960 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>More information:<br \/>\n&#8211; <a href=\"https:\/\/www.kantar.com\/es\/inspiracion\/gran-consumo\/una-decada-perdida-la-innovacion-desciende-un-44-entre-2010-y-2020\">https:\/\/www.kantar.com\/es\/inspiracion\/gran-consumo\/una-decada-perdida-la-innovacion-desciende-un-44-entre-2010-y-2020<\/a><br \/>\n&#8211; <a href=\"https:\/\/www.promarca-spain.com\/wp-content\/uploads\/2021\/06\/210517_NdP_Radar_de_la_innovacion_2020.docx\">https:\/\/www.promarca-spain.com\/wp-content\/uploads\/2021\/06\/210517_NdP_Radar_de_la_innovacion_2020.docx<\/a><\/p>\n<\/div><\/section><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The number of innovations in FMCG has declined regularly for ten years, as shown by the study &#8220;Radar of Innovation 2020&#8221; carried out by Kantar and Promarca<\/p>\n","protected":false},"author":7,"featured_media":6032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/6012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/comments?post=6012"}],"version-history":[{"count":5,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/6012\/revisions"}],"predecessor-version":[{"id":8330,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/6012\/revisions\/8330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media\/6032"}],"wp:attachment":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media?parent=6012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/categories?post=6012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/tags?post=6012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}