{"id":6635,"date":"2021-12-15T11:58:55","date_gmt":"2021-12-15T11:58:55","guid":{"rendered":"https:\/\/pospotential.com\/?p=6635"},"modified":"2024-05-07T09:57:36","modified_gmt":"2024-05-07T09:57:36","slug":"obtaining-and-exploiting-sell-out-data-obstacles-and-accelerators","status":"publish","type":"post","link":"https:\/\/pospotential.com\/en\/blog\/obtaining-and-exploiting-sell-out-data-obstacles-and-accelerators\/","title":{"rendered":"Obtaining and exploiting sell out data: obstacles and accelerators"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cn8vd6-66a3371a5a4658b707bbe7b5526011c3\">\n.avia-section.av-k4cn8vd6-66a3371a5a4658b707bbe7b5526011c3{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_sellout.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k4cn8vd6-66a3371a5a4658b707bbe7b5526011c3 main_color avia-section-default avia-no-border-styling  encabezado-single-blog avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-66 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='66' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6635'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-7usef-2195258c4daf499cd559ed31cfc36249 sc-av_four_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7usef-2195258c4daf499cd559ed31cfc36249\">\n.flex_column.av-7usef-2195258c4daf499cd559ed31cfc36249{\nborder-radius:0px 0px 0px 0px;\npadding:50px 50px 50px 50px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-7usef-2195258c4daf499cd559ed31cfc36249 av_four_fifth  bloque-encabezado-single-blog first no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><section  class='av_textblock_section av-k4cnb9i3-a18f01074c03cb0102241ec4b627d62e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"headers\">Obtaining and exploiting sell out data: obstacles and accelerators<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" >Gilles Dallest\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-313a3d-fa25b25832b4b5b597152b8432b62683 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-313a3d-fa25b25832b4b5b597152b8432b62683\">\n.flex_column.av-313a3d-fa25b25832b4b5b597152b8432b62683{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-313a3d-fa25b25832b4b5b597152b8432b62683 av_one_fifth  bloque-encabezado-single-blog no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" ><\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d\">\n.flex_column.av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d av_one_half first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-6a72df0092618b9e77adcdb6a3784cec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>If you work for a distributor or in the world of retail, this question may seem a little strange since <strong><a title=\"What is sell out data?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sell-out-data\/\">sell out data<\/a><\/strong> is obviously the most important raw material and <strong><a title=\"What is a KPI?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/kpi\/\">KPI<\/a><\/strong> of your company. Tracking the sales of your stores or website is something you surely do every morning!<\/p>\n<p>However, for those who manufacture a product sold through the distribution network of a third-party company (usually the case of a FMCG manufacturer), it is not so obvious to know what is purchased by the shopper at the point of sale and therefore to follow the real pulse of demand. In most cases, the optimization of the <strong><a title=\"What is the supply chain?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/supply-chain\/\">supply chain<\/a><\/strong> requires logistics centralization and the manufacturer who delivers his products to a distribution platform loses the vision of the sales of each store.<\/p>\n<p>However, this information is essential to better adapt the investments and achieve operational excellence. The availability and analysis of <strong><a title=\"What is sell out data?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sell-out-data\/\">sell out data<\/a><\/strong> make it possible to mitigate sales development by correctly activating key levers such as:<\/p>\n<ul>\n<li>Efficient distribution and <strong><a title=\"What is assortment?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/assortment\/\">assortment<\/a><\/strong><\/li>\n<li>Effectiveness of the introduction of <strong><a title=\"What is innovation in FMCG?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/innovation\/\">innovations<\/a><\/strong><\/li>\n<li>Fight against <strong><a title=\"What is an out of stock?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/out-of-stock\/\">out of stocks<\/a><\/strong><\/li>\n<li>Effective <strong><a title=\"What are trade promotions?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/trade-promotions\/\">promotions<\/a><\/strong><\/li>\n<li>Pricing<\/li>\n<\/ul>\n<p>The level of analysis made possible with <strong><a title=\"What is sell in data?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sell-in-data\/\">sell in data<\/a><\/strong> and the<u> distributors panels<\/u> remains at very general level and does not allow effective measures to be taken in terms of adequacy and resource allocation. However, getting and leveraging this data is not that simple.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pbh47-abff90d3ba87ee357503d124829a6d85\">\n.flex_column.av-pbh47-abff90d3ba87ee357503d124829a6d85{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pbh47-abff90d3ba87ee357503d124829a6d85 av_one_half flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-kx5ws0kq-4298f4942214e62bc02715645bf506e6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Information is power<\/strong><\/p>\n<p>The first obstacle is &#8220;philosophical&#8221;, meaning \u201ccorporate philosophy\u201d, and not all distributors are open when it comes to sharing this type of information, whether out of mistrust or for not seeing the real benefits of working together with suppliers. The motto &#8220;information is power&#8221; is still well inscribed in the DNA of many companies and the fact that we live in the era of &#8220;open code&#8221; unfortunately does not change anything.<\/p>\n<p>There is something cultural about this very protectionist approach depending on the country or the type of business. If we caricature, we can say that the more modern the company and the more northern the country, the more likely it is that <strong><a title=\"What is sell out data?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sell-out-data\/\">sell out data<\/a><\/strong> will be shared.<\/p>\n<p>An FMCG manufacturer must also adopt a very respectful attitude when receiving and working with <strong><a title=\"What is sell out data?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sell-out-data\/\">sell out data<\/a><\/strong> originating from a distributor. In a way, the latter &#8220;opens his door&#8221; to a third party with the aim of working together for a shared benefit namely the development of a product category. Taking advantage of this situation to, for example, put pressure on the distributor in the annual negotiations would be a very bad idea. In fact, the sanction would then be very quick and simple in the form of the closure of the data source.<\/p>\n<p>The goal must thus be to transform data into information to implement concrete actions aimed at the joint development of the company and categories.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kx5xcwgh-028a79e079231156f376f34586d042ac\">\n.flex_column.av-kx5xcwgh-028a79e079231156f376f34586d042ac{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kx5xcwgh-028a79e079231156f376f34586d042ac av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-eo9gq-ab46e12f99a5964bcd21e50e260d3186\">\n.avia-image-container.av-eo9gq-ab46e12f99a5964bcd21e50e260d3186 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-eo9gq-ab46e12f99a5964bcd21e50e260d3186 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-eo9gq-ab46e12f99a5964bcd21e50e260d3186 av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6642 avia-img-lazy-loading-not-6642 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/datasellout-1030x406.jpg\" alt='datos de sell out' title='datasellout'  height=\"406\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/datasellout-1030x406.jpg 1030w, https:\/\/pospotential.com\/wp-content\/uploads\/datasellout-300x118.jpg 300w, https:\/\/pospotential.com\/wp-content\/uploads\/datasellout-768x303.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/datasellout-1536x606.jpg 1536w, https:\/\/pospotential.com\/wp-content\/uploads\/datasellout-2048x808.jpg 2048w, https:\/\/pospotential.com\/wp-content\/uploads\/datasellout-1500x592.jpg 1500w, https:\/\/pospotential.com\/wp-content\/uploads\/datasellout-705x278.jpg 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6635'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62\">\n#top .av_textblock_section.av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>There is never a free lunch<\/strong><\/p>\n<p>&#8220;There is never a free lunch&#8221; say the Americans and in the case of sales data this maxim applies even if the &#8220;cost of the meal&#8221; depends very much on the strategic (or tactical) approach of who provides them, that is, the distributor.<\/p>\n<p>Two types of policy can be distinguished on their part: sharing the data to improve the growth of the category with the manufacturer or selling it to improve the profitability of the supplier&#8217;s operating account.<\/p>\n<p>In the first case, the retailer is essentially waiting for resources to better exploit the information and &#8220;grow the cake&#8221; by an analysis work of the industrialist, specialist of a category.<\/p>\n<p>In the second case, the advantage sought is more direct in the form of charging a right of access to the data which may then give rise or not to a more strategic collaboration.<\/p>\n<p>In most cases obtaining the <strong style=\"color: var(--azul2);\"><a title=\"What is sell out data?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sell-out-data\/\">sell out data<\/a><\/strong> is profitable for the manufacturer and often much more than yet another promotion, an additional advertisement on a folder or an assortment extension also negotiated in return for commercial budgets of sometimes questionable profitability.<\/p>\n<p>This is how getting <strong style=\"color: var(--azul2);\"><a title=\"What is sell out data?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sell-out-data\/\">sell out data<\/a><\/strong> by store must be more than ever part of business policy. The term &#8220;commercial policy&#8221; designating the definition of the levers that a manufacturer intends to activate to develop its sales to a distributor.<\/p>\n<\/div><\/section><\/div>\n\n<div class='flex_column_table av-eayez-23663e5f1d49430a39c1f1f3847be8a4 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-eayez-23663e5f1d49430a39c1f1f3847be8a4\">\n.flex_column.av-eayez-23663e5f1d49430a39c1f1f3847be8a4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-eayez-23663e5f1d49430a39c1f1f3847be8a4 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-6a72df0092618b9e77adcdb6a3784cec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>The technological challenge <\/strong><\/p>\n<p>Beyond obtaining (or not) the information, the technological part of the process is often a major obstacle that manufacturers face. If database management and <strong><a title=\"What is Business Intelligence?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/business-intelligence\/\">business intelligence<\/a><\/strong> tools have developed significantly in recent years, it must also be considered that the data provided by the distributor is usually a very basic raw material.<\/p>\n<p>Whether it is an EDI format or a CSV file, they will be unreadable without prior technical processing and when an Excel file or even access to a dedicated web portal is offered, the features available to make the most of them are very limited.<\/p>\n<p>The information contained in <strong><a title=\"What is the sell out?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sell-out\/\">sell out<\/a><\/strong> data is nevertheless simple and consists of the following dimensions:<\/p>\n<ul>\n<li>Products: <strong><a title=\"What is a SKU?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sku\/\">SKU<\/a><\/strong> (EAN\/internal code) and\/or category total<\/li>\n<li>Sales (units and\/or value)<\/li>\n<li>Period (day, week or month)<\/li>\n<li>Location (store, cluster, channel, etc.)<\/li>\n<\/ul>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-gy5w7-6cfa4cca912e42d8b36aa37fcef189d0 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gy5w7-6cfa4cca912e42d8b36aa37fcef189d0\">\n.flex_column.av-gy5w7-6cfa4cca912e42d8b36aa37fcef189d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gy5w7-6cfa4cca912e42d8b36aa37fcef189d0 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-kx5wzb20-9a80dd484a469c638a4bb314863caab6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>If the first job to take advantage of it is to build a &#8220;cube&#8221; organized according to these dimensions and to import the data in a homogeneous format (many companies do not pass this step &#8230;) it is easy to understand that to answer questions such as:<\/p>\n<ul>\n<li>What are the most effective promotional mechanisms?<\/li>\n<li>How effective is my assortment in channel X?<\/li>\n<li>What is my out-of-stock level for product Y?<\/li>\n<\/ul>\n<p>Additional information needs to be added such as:<\/p>\n<ul>\n<li>Product characteristics<\/li>\n<li>Categorization\/product hierarchy<\/li>\n<li>Categorization of stores and channels<\/li>\n<li>Promotional plan<\/li>\n<li>Trade and manufacturing costs<\/li>\n<\/ul>\n<p>Moreover, it is necessary to design and program complex algorithms of calculations that will make it possible to move from the unusable &#8220;crude oil&#8221; to the &#8220;98 gasoline&#8221; necessary to identify all the growth opportunities and sell more and better. This whole process obviously represents a lot of time and investment with the use of adequate hardware and software.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-kx5xdjtg-06ebf77505c7c456b8402a5558f4ff83 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kx5xdjtg-06ebf77505c7c456b8402a5558f4ff83\">\n.flex_column.av-kx5xdjtg-06ebf77505c7c456b8402a5558f4ff83{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kx5xdjtg-06ebf77505c7c456b8402a5558f4ff83 av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1yh0a2-2d71cf89f57faf910d155ffa964b825b\">\n.avia-image-container.av-1yh0a2-2d71cf89f57faf910d155ffa964b825b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1yh0a2-2d71cf89f57faf910d155ffa964b825b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1yh0a2-2d71cf89f57faf910d155ffa964b825b av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6655 avia-img-lazy-loading-not-6655 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/sellout-3-1030x406.jpg\" alt='sell o' title='sellout'  height=\"406\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/sellout-3-1030x406.jpg 1030w, https:\/\/pospotential.com\/wp-content\/uploads\/sellout-3-300x118.jpg 300w, https:\/\/pospotential.com\/wp-content\/uploads\/sellout-3-768x303.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/sellout-3-1536x606.jpg 1536w, https:\/\/pospotential.com\/wp-content\/uploads\/sellout-3-2048x808.jpg 2048w, https:\/\/pospotential.com\/wp-content\/uploads\/sellout-3-1500x592.jpg 1500w, https:\/\/pospotential.com\/wp-content\/uploads\/sellout-3-705x278.jpg 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-kx5xdo8s-43e1c1a198943cebf5d6c46aa36c9807 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kx5xdo8s-43e1c1a198943cebf5d6c46aa36c9807\">\n.flex_column.av-kx5xdo8s-43e1c1a198943cebf5d6c46aa36c9807{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kx5xdo8s-43e1c1a198943cebf5d6c46aa36c9807 av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-kx5w9x5h-8c0343e2575fbfdb5d95daca1f6ac373 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Dissemination of information<\/strong><\/p>\n<p>Last point just as critical as the previous ones: make sure that the information reaches the professionals who can take advantage of it such as KAM, field salespeople, <strong><a title=\"What is trade marketing?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/trade-marketing\/\">trade marketing<\/a><\/strong>, <strong><a title=\"What is shopper marketing?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/shopper-marketing\/\">shopper marketing<\/a><\/strong>, product marketing or the <strong><a title=\"What is the supply chain?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/supply-chain\/\">supply chain<\/a><\/strong>.<\/p>\n<p>Therefore it is important that reports, alarms or analyses have an intuitive and flexible form and are integrated into a communication system that allows their use to be integrated into the daily lives of the teams, adding value and improving process efficiency.<\/p>\n<p>Unfortunately, too often business intelligence projects are designed too ambitiously or only from a theoretical or technological point of view. In these cases, the process of using the data can quickly become a heavy and complicated additional job for users who will stop using it because they do not see the added value.<\/p>\n<p><strong>The complexity of this whole process is the reason why more and more companies in the sector are using POS Potential&#8217;s services. Our mission is to support them throughout this &#8220;journey&#8221;: from identifying available and relevant data sources to making teams available and training.<\/strong><\/p>\n<p><strong>POS Potential also ensures the constant adaptation of the technical means and analyses necessary for the evolution of the market and the needs of its customers. Thus only, can leveraging sales data to drive operational excellence really become a long-term strategic process. <\/strong><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6635'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62\">\n#top .av_textblock_section.av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>If you&#8217;ve made it this far, you&#8217;re already one step away from being able to sell more and better! if you haven&#8217;t already, follow our posts to drive this change!<\/h2>\n<\/div><\/section><br \/>\n<br \/>\n<section  class='av_textblock_section av-kfs1117z-684ba4c095934365c834b5bac4cdc811 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 10px;\">ThinkBI SLU processes personal data in order to address your request or enquiry with your consent. To learn more about how we manage your personal data and to exercise your rights, please refer to our privacy policy.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2dm5pl-01f9296144a2434c14799bffad9c3731\">\n.flex_column.av-2dm5pl-01f9296144a2434c14799bffad9c3731{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2dm5pl-01f9296144a2434c14799bffad9c3731 av_one_full first flex_column_div av-zero-column-padding  '     ><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The availability and analysis of sell out data make it possible to mitigate sales development by correctly activating key levers such as:  efficient distribution and assortment, effectiveness of the introduction of innovations, fight against out of stocks, Effective promotions<\/p>\n","protected":false},"author":7,"featured_media":6651,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/6635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/comments?post=6635"}],"version-history":[{"count":5,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/6635\/revisions"}],"predecessor-version":[{"id":8327,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/6635\/revisions\/8327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media\/6651"}],"wp:attachment":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media?parent=6635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/categories?post=6635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/tags?post=6635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}