{"id":7604,"date":"2022-10-13T09:47:21","date_gmt":"2022-10-13T09:47:21","guid":{"rendered":"https:\/\/pospotential.com\/?p=7604"},"modified":"2024-05-07T09:46:32","modified_gmt":"2024-05-07T09:46:32","slug":"some-thoughts-on-on-shelf-availability-the-importance-of-out-of-stock","status":"publish","type":"post","link":"https:\/\/pospotential.com\/en\/blog\/some-thoughts-on-on-shelf-availability-the-importance-of-out-of-stock\/","title":{"rendered":"On-shelf availability and out of stock"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cn8vd6-a5d17787909163e0787391d3ac5d923b\">\n.avia-section.av-k4cn8vd6-a5d17787909163e0787391d3ac5d923b{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/outofstock.webp);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k4cn8vd6-a5d17787909163e0787391d3ac5d923b main_color avia-section-default avia-no-border-styling  encabezado-single-blog avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-66 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='66' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7604'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-7usef-2195258c4daf499cd559ed31cfc36249 sc-av_four_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7usef-2195258c4daf499cd559ed31cfc36249\">\n.flex_column.av-7usef-2195258c4daf499cd559ed31cfc36249{\nborder-radius:0px 0px 0px 0px;\npadding:50px 50px 50px 50px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-7usef-2195258c4daf499cd559ed31cfc36249 av_four_fifth  bloque-encabezado-single-blog first no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><section  class='av_textblock_section av-k4cnb9i3-a18f01074c03cb0102241ec4b627d62e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"headers\">Some thoughts on \u201con-shelf availability\u201d: the importance of out of stock<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" >Gilles Dallest\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-313a3d-fa25b25832b4b5b597152b8432b62683 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-313a3d-fa25b25832b4b5b597152b8432b62683\">\n.flex_column.av-313a3d-fa25b25832b4b5b597152b8432b62683{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-313a3d-fa25b25832b4b5b597152b8432b62683 av_one_fifth  bloque-encabezado-single-blog no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" ><\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<div class='flex_column_table av-pbh47-22418633c640e1e10f7114eba54519d0 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pbh47-22418633c640e1e10f7114eba54519d0\">\n.flex_column.av-pbh47-22418633c640e1e10f7114eba54519d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pbh47-22418633c640e1e10f7114eba54519d0 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-6a72df0092618b9e77adcdb6a3784cec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>We have converted the ancient art of selling into a science that is taught in business schools, is the subject of PhD theses and for which companies spend millions on consulting missions, expert consultants and even <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/artificial-intelligence\/\">artificial intelligence<\/a><\/strong> tools. However, I am always surprised to see that very often the most fundamental criterion of all is not 100% controlled:<\/p>\n<blockquote>\n<p><em>&#8220;If the product is not in the store, it cannot be sold!&#8221;\u00a0\u00a0 <\/em><\/p>\n<\/blockquote>\n<p>So spoke my sales manager to the young yogurt salesman I was more than 35 years ago when I began my journey into the FMCG world. Standing in front of dairy department of my first store, a small &#8220;Super U&#8221; in Armenti\u00e8res, in the north of France, I so became aware of what should be the first of my priorities: on-shelf availability.<\/p>\n<p>We are not talking here about the choice or relevance of the <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/assortment\/\">assortment<\/a><\/strong>, but about its presence. There is no mystery or complicated theory in the fact that the products agreed on with the retailer must find themselves on a shop\u2019s shelves at the end of their journey started as raw material.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29\">\n.flex_column.av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knyix3ie-34627d294cc1c4c4e937ea28895ef212\">\n.avia-image-container.av-knyix3ie-34627d294cc1c4c4e937ea28895ef212 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knyix3ie-34627d294cc1c4c4e937ea28895ef212 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knyix3ie-34627d294cc1c4c4e937ea28895ef212 av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7610 avia-img-lazy-loading-not-7610 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/outofstock.webp\" alt='supply chain' title='outofstock'  height=\"1920\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/outofstock.webp 1920w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock-300x300.webp 300w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock-1030x1030.webp 1030w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock-80x80.webp 80w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock-768x768.webp 768w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock-1536x1536.webp 1536w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock-36x36.webp 36w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock-180x180.webp 180w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock-1500x1500.webp 1500w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock-705x705.webp 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7604'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62\">\n#top .av_textblock_section.av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>Absence and how to remedy it<\/strong><\/h2>\n<p>The fact that a reference is not present in store can have various causes, the main ones being:<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7j7r2b-26a752dde56bdfde7a63af1e438430e4\">\n.flex_column.av-7j7r2b-26a752dde56bdfde7a63af1e438430e4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7j7r2b-26a752dde56bdfde7a63af1e438430e4 av_one_half first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l92kyqy6-20f72321c89756fa27ba69e4e29cc723\">\n#top .av_textblock_section.av-l92kyqy6-20f72321c89756fa27ba69e4e29cc723 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l92kyqy6-20f72321c89756fa27ba69e4e29cc723 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><u>On shelf<\/u><\/p>\n<ul>\n<li>Industrial out of stock: due to a manufacturing or logistics problem, the product is not delivered by the manufacturer to the distributor<\/li>\n<li>Stock-out linked to the difference between theoretical stock and physical stock: the stock calculated in store (deliveries minus sales) does not take into account the unknown markdown. Therefore, the automatic resupply system does not order the product even if it is without physical stock.<\/li>\n<li>Out of stock linked to the order size: the product is not ordered in sufficient quantity to cover the demand between two deliveries.<\/li>\n<li>Shelving problem: the product is in the store&#8217;s reserve but is not put on the shelf due to lack of staff or prioritization.<\/li>\n<li>Insufficient shelf space: the available space does not allow the placement of all the agreed products or not in sufficient quantity so that the shelf stock is not exhausted on days of high demand.<\/li>\n<li>Difference between the <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sku\/\">SKUs<\/a><\/strong> &#8220;available on platform&#8221; and &#8220;mandatory&#8221;: the store manager or head of department is responsible for defining his own assortment from the range available in the warehouse. This is a situation that is becoming less and less frequent with the centralization of the assortments definition, but which still exists and requires from the sales representative a real act of sale and shelf management advice at store level.<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5htnbn-3f23191023f9363628fbbf781ffff518\">\n.flex_column.av-5htnbn-3f23191023f9363628fbbf781ffff518{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5htnbn-3f23191023f9363628fbbf781ffff518 av_one_half flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l92kz5jf-46c474859b73fb93626ddcd2d6130945\">\n#top .av_textblock_section.av-l92kz5jf-46c474859b73fb93626ddcd2d6130945 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l92kz5jf-46c474859b73fb93626ddcd2d6130945 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><u>In promotion<\/u><\/p>\n<p>The\u00a0 promotional <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/out-of-stock\/\">out of stock<\/a><\/strong> potential is a great area for improvement. Often, the agreed, organized, paid and effective promotion does not reach its maximum potential due to the lack of products.<\/p>\n<ul>\n<li>Promotion not installed in store:\n<ul>\n<li>The product did not arrive in time for the <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/trade-promotions\/\">promotion<\/a><\/strong> start date<\/li>\n<li>Too many promotions planned for the space available in store (<strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/gondola-heads\/\">gondola heads<\/a><\/strong>, promotional islands)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Promotional out of stock:\n<ul>\n<li>Insufficient order due to erroneous forecasting, usually related to the fear of generating an overstock.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n\n<div class='flex_column_table av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gy5w7-32f1b83814000428a8cf33a2b0437bd1\">\n.flex_column.av-gy5w7-32f1b83814000428a8cf33a2b0437bd1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8l70b-bcbdcec85219c0c7f6bafc37c7decdf0\">\n.avia-image-container.av-8l70b-bcbdcec85219c0c7f6bafc37c7decdf0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-8l70b-bcbdcec85219c0c7f6bafc37c7decdf0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-8l70b-bcbdcec85219c0c7f6bafc37c7decdf0 av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7613 avia-img-lazy-loading-not-7613 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/outofstock2.webp\" alt='supply chain' title='outofstock2'  height=\"1920\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/outofstock2.webp 1920w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock2-300x300.webp 300w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock2-1030x1030.webp 1030w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock2-80x80.webp 80w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock2-768x768.webp 768w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock2-1536x1536.webp 1536w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock2-36x36.webp 36w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock2-180x180.webp 180w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock2-1500x1500.webp 1500w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock2-705x705.webp 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-eayez-444c1aa35aeb3593dc2006b71df0ace9 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-eayez-444c1aa35aeb3593dc2006b71df0ace9\">\n.flex_column.av-eayez-444c1aa35aeb3593dc2006b71df0ace9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-eayez-444c1aa35aeb3593dc2006b71df0ace9 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-6a72df0092618b9e77adcdb6a3784cec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The presence of the agreed assortment in stores is of course the responsibility of the distributor. However, the complexity of managing tens of thousands of SKUs and ensuring that all reach the shelves in sufficient quantity is a challenge and it can be very helpful to count with the support and collaboration of manufacturers.<\/p>\n<h2><strong>How can a manufacturer ensure the presence of its references on the shelf?<\/strong><\/h2>\n<p>We have seen that there are many reasons why a product might not be in the store where it should be. Once these anomalies have been identified, they can be remedied through negotiation, shelf management or a better demand planning. However, the key to all these processes is the identification of the &#8220;non-presence&#8221; of references.<\/p>\n<p>Historically, when manufacturers visited and delivered all stores directly with teams of delivery-salespeople, it was very simple to pick the missing items from the sales truck or order them directly for the next visit. With the centralization of logistics, in-store visits have become more limited and there are very few sales forces large enough to allow physical visits beyond hypermarkets, when they are not limited to the largest of them.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-1bbeb-ef11cf1c3debf45097febdf779dbc3c1 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bbeb-ef11cf1c3debf45097febdf779dbc3c1\">\n.flex_column.av-1bbeb-ef11cf1c3debf45097febdf779dbc3c1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1bbeb-ef11cf1c3debf45097febdf779dbc3c1 av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><section  class='av_textblock_section av-l92l3gj9-59129cfcb9926c9fc5771b4f7c1523ca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Two questions then arise:<\/p>\n<ul>\n<li>Is it essential that a sector manager visiting a hypermarket devote most of his visit time to shelf-checking?<\/li>\n<li>How can we ensure that the assortments negotiated for unvisited stores are present where they should be?<\/li>\n<\/ul>\n<p>The solution involves the use of the <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sell-out-data\/\">sell out data<\/a><\/strong> shared by distributors. With a weekly, or better daily, frequency of information, it is possible to identify which references have been sold in each store since &#8220;if they are sold, they are present!&#8221;<\/p>\n<p>The calculation and integration of the <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/rotation-of-a-product-on-shelf\/\">rotations<\/a><\/strong> of each product in each point of sale make it possible to identify the decreases or the absence of sales corresponding to a lack of presence. To make the work of the sales or logistics teams more efficient and simpler, it is also possible to set alarms according to the strategic priority of the ranges.<\/p>\n<p>The availability of detailed <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sell-out\/\">sell out<\/a><\/strong> data at store level also strengthens demand planning processes, whether in terms of linear presence or promotional forecasting. The quantities manufactured and available are thus better adapted to the needs to ensure that the product is always present when the <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/shopper\/\">shopper<\/a><\/strong> requires it.<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 1081px; top: 272.781px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-2lfaeb-244436091fd9c9c46b7e7e000fa45b08 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2lfaeb-244436091fd9c9c46b7e7e000fa45b08\">\n.flex_column.av-2lfaeb-244436091fd9c9c46b7e7e000fa45b08{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2lfaeb-244436091fd9c9c46b7e7e000fa45b08 av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l947x3ey-917ab79fbc7165033ab6715e5b92087c\">\n.avia-image-container.av-l947x3ey-917ab79fbc7165033ab6715e5b92087c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l947x3ey-917ab79fbc7165033ab6715e5b92087c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l947x3ey-917ab79fbc7165033ab6715e5b92087c av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7617 avia-img-lazy-loading-not-7617 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/roturadestock.webp\" alt='rotura de stock' title='roturadestock'  height=\"233\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/roturadestock.webp 1200w, https:\/\/pospotential.com\/wp-content\/uploads\/roturadestock-300x58.webp 300w, https:\/\/pospotential.com\/wp-content\/uploads\/roturadestock-1030x200.webp 1030w, https:\/\/pospotential.com\/wp-content\/uploads\/roturadestock-768x149.webp 768w, https:\/\/pospotential.com\/wp-content\/uploads\/roturadestock-705x137.webp 705w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-3xsbv7-e2d81701630c492ab336711897008fe8 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3xsbv7-e2d81701630c492ab336711897008fe8\">\n.flex_column.av-3xsbv7-e2d81701630c492ab336711897008fe8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3xsbv7-e2d81701630c492ab336711897008fe8 av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><section  class='av_textblock_section av-2jprw3-e11f11e8fdc8ae75c6aa57cbdabe4dbd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In this way, the technology supports the work of the sales person and logistics teams to ensure the availability of the product since:<\/p>\n<blockquote>\n<p><em>&#8220;If the product is in the store, it&#8217;s sure to sell!&#8221;\u00a0\u00a0 <\/em><\/p>\n<\/blockquote>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7604'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62\">\n#top .av_textblock_section.av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>If you\u2019ve made it this far, you\u2019re already one step away from being able to sell more and better! if you haven\u2019t already, follow our posts to drive this change!<\/h2>\n<\/div><\/section><br \/>\n<br \/>\n<section  class='av_textblock_section av-kfs1117z-684ba4c095934365c834b5bac4cdc811 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 10px;\">ThinkBI SLU processes personal data in order to address your request or enquiry with your consent. To learn more about how we manage your personal data and to exercise your rights, please refer to our privacy policy.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Out of stock, Absence and how to remedy it. The fact that a reference is not present in store can have various causes, the main ones being:<\/p>\n","protected":false},"author":7,"featured_media":7610,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/7604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/comments?post=7604"}],"version-history":[{"count":5,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/7604\/revisions"}],"predecessor-version":[{"id":8324,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/7604\/revisions\/8324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media\/7610"}],"wp:attachment":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media?parent=7604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/categories?post=7604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/tags?post=7604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}