{"id":7693,"date":"2022-12-07T10:14:31","date_gmt":"2022-12-07T10:14:31","guid":{"rendered":"https:\/\/pospotential.com\/?p=7693"},"modified":"2024-05-07T09:44:37","modified_gmt":"2024-05-07T09:44:37","slug":"the-3-fundamental-kpis-in-times-of-inflation","status":"publish","type":"post","link":"https:\/\/pospotential.com\/en\/blog\/the-3-fundamental-kpis-in-times-of-inflation\/","title":{"rendered":"The 3 fundamental KPIs in times of inflation"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cn8vd6-6ee3917a2ecb185fa3edacdf5863b2c1\">\n.avia-section.av-k4cn8vd6-6ee3917a2ecb185fa3edacdf5863b2c1{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/marcel-strauss-5gJZZe48BS4-unsplash.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k4cn8vd6-6ee3917a2ecb185fa3edacdf5863b2c1 main_color avia-section-default avia-no-border-styling  encabezado-single-blog avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-66 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='66' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7693'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-7usef-2195258c4daf499cd559ed31cfc36249 sc-av_four_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7usef-2195258c4daf499cd559ed31cfc36249\">\n.flex_column.av-7usef-2195258c4daf499cd559ed31cfc36249{\nborder-radius:0px 0px 0px 0px;\npadding:50px 50px 50px 50px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-7usef-2195258c4daf499cd559ed31cfc36249 av_four_fifth  bloque-encabezado-single-blog first no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><section  class='av_textblock_section av-k4cnb9i3-a18f01074c03cb0102241ec4b627d62e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"headers\">The 3 fundamental KPIs in times of inflation<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" >Gilles Dallest\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-313a3d-fa25b25832b4b5b597152b8432b62683 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-313a3d-fa25b25832b4b5b597152b8432b62683\">\n.flex_column.av-313a3d-fa25b25832b4b5b597152b8432b62683{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-313a3d-fa25b25832b4b5b597152b8432b62683 av_one_fifth  bloque-encabezado-single-blog no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" ><\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<div class='flex_column_table av-pbh47-22418633c640e1e10f7114eba54519d0 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pbh47-22418633c640e1e10f7114eba54519d0\">\n.flex_column.av-pbh47-22418633c640e1e10f7114eba54519d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pbh47-22418633c640e1e10f7114eba54519d0 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-6a72df0092618b9e77adcdb6a3784cec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>I am a clear supporter of the <strong>&#8220;Less is more&#8221;<\/strong> philosophy, both from a personal point of view, as a lover of the minimalist lines of Scandinavian design, as in my professional life dedicated to the FMCG world since the end of the 80s.<\/p>\n<p>I pretend that selling consumer packaged goods is not a complicated task. Complex yes, but nothing to do with sending a rocket of hundreds of tons around the moon. In fact, selling and buying has become for the &#8220;homo sociologicus&#8221; as natural as breathing or eating. It is clear, however, that the massification of processes and the acceleration of trends makes it increasingly complex to manage. To move around efficiently we do not need as many controls and information tools if we walk or if we fly an airplane, even if the purpose is the same.<\/p>\n<p>Having to interpret and make decisions out of hundreds of thousands of data at an increasingly high speed is the current challenge of commercial teams in FMCG. The technology allows them to treat this data effectively, however, it is not always easy to know how to prioritize them and not look in all directions at once.<\/p>\n<h3><strong>In the current context, what would be the three key indicators to monitor, why and how?<\/strong><\/h3>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29\">\n.flex_column.av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knyix3ie-faa883aa299eb6f836a23dd37f2c0b4e\">\n.avia-image-container.av-knyix3ie-faa883aa299eb6f836a23dd37f2c0b4e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knyix3ie-faa883aa299eb6f836a23dd37f2c0b4e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knyix3ie-faa883aa299eb6f836a23dd37f2c0b4e av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7698 avia-img-lazy-loading-not-7698 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/inflacion.webp\" alt='supply chain' title='inflacion'  height=\"1000\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/inflacion.webp 1000w, https:\/\/pospotential.com\/wp-content\/uploads\/inflacion-300x300.webp 300w, https:\/\/pospotential.com\/wp-content\/uploads\/inflacion-80x80.webp 80w, https:\/\/pospotential.com\/wp-content\/uploads\/inflacion-768x768.webp 768w, https:\/\/pospotential.com\/wp-content\/uploads\/inflacion-36x36.webp 36w, https:\/\/pospotential.com\/wp-content\/uploads\/inflacion-180x180.webp 180w, https:\/\/pospotential.com\/wp-content\/uploads\/inflacion-705x705.webp 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7693'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7j7r2b-26a752dde56bdfde7a63af1e438430e4\">\n.flex_column.av-7j7r2b-26a752dde56bdfde7a63af1e438430e4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7j7r2b-26a752dde56bdfde7a63af1e438430e4 av_one_third first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l92kyqy6-20f72321c89756fa27ba69e4e29cc723\">\n#top .av_textblock_section.av-l92kyqy6-20f72321c89756fa27ba69e4e29cc723 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l92kyqy6-20f72321c89756fa27ba69e4e29cc723 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong><u>Distribution<\/u><\/strong><u>: <\/u><\/p>\n<p>&#8220;If the product is not in the store, it will not be sold&#8221; distribution is <strong>THE<\/strong> indicator par excellence, so obvious and basic that it is sometimes overlooked.<\/p>\n<p>The first concern of any manufacturer of consumer products is to make sure that their products are available and within reach of the shopper so that the act of purchase occurs. If the first stage of sales at the level of the purchasing center is overcome, it is essential to ensure that the logistics take the product to all the stores of the agreed network which, according to the distribution channels, can be a real challenge.<\/p>\n<p>In hypermarket channels the visits of the sales force generally ensure the presence of the products, but there are very few manufacturers who visit the hundreds of supermarkets and very often the actual distribution of the agreed assortments is quite different from what it should be.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5htnbn-3f23191023f9363628fbbf781ffff518\">\n.flex_column.av-5htnbn-3f23191023f9363628fbbf781ffff518{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5htnbn-3f23191023f9363628fbbf781ffff518 av_one_third flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l92kz5jf-46c474859b73fb93626ddcd2d6130945\">\n#top .av_textblock_section.av-l92kz5jf-46c474859b73fb93626ddcd2d6130945 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l92kz5jf-46c474859b73fb93626ddcd2d6130945 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong><u>Rotations:<\/u><\/strong><\/p>\n<p>Average weekly (or daily) sales is the second fundamental indicator. The product is in the store, but <em>is it sold? What is the sales trend? Positive? Negative? What do we observe when comparing stores with a similar profile? Can we identify assortment optimizations?<\/em><\/p>\n<p>In a period as tumultuous as the current one, when an unprecedented crisis occurs, many shoppers change their buying patterns. Faced with the difficulty of balancing the family economy, they are forced to make purchasing decisions that redistribute the positioning of brands and categories. Are manufacturers\u2019 brands essential? or <em>Do I keep the distribution brand or a first price? Or worse: do<\/em> <em>I dispense with the purchase of the category?<\/em><\/p>\n<p>Such are the trends that must be identified when it comes to piloting the business of a distributor or a manufacturer as best as possible. Monitoring rotations and comparing them between products, circuits, brands, and manufacturers allows to keep up to date with market developments and react as quickly as possible.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a1j70-26c42db2130284430d110603a2b55afd\">\n.flex_column.av-a1j70-26c42db2130284430d110603a2b55afd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-a1j70-26c42db2130284430d110603a2b55afd av_one_third flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lb2d2ifi-44a270d4a3986601b9e76ead44255b00\">\n#top .av_textblock_section.av-lb2d2ifi-44a270d4a3986601b9e76ead44255b00 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-lb2d2ifi-44a270d4a3986601b9e76ead44255b00 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong><u>Price:<\/u><\/strong><\/p>\n<p>Inflation has returned after decades of nearly stable prices. We thought double-digit price increases had disappeared forever and here they are, rewriting the rules of the game that seemed engraved in stone.<\/p>\n<p>In recent years, price elasticity surveys for consumer products in general only had relevance at the promotional level when there were significant discounts capable of accelerating (or not&#8230;) sales. On the other hand, 2022 and the sharp increases in raw material costs have forced manufacturers and distributors, in a veritable &#8220;domino effect&#8221;, to increase retail prices often beyond 10 points.<\/p>\n<p>Monitoring price levels is more important today than ever but most of all by linking it with the two previous KPIs:<\/p>\n<p><em>Do price developments have an impact on turnover and distribution? What can we do so that the shopper\/consumer finds an offer that allows him not to leave the category and enjoy the best possible quality\/price ratio?<\/em><\/p>\n<\/div><\/section><\/div>\n\n<div class='flex_column_table av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gy5w7-32f1b83814000428a8cf33a2b0437bd1\">\n.flex_column.av-gy5w7-32f1b83814000428a8cf33a2b0437bd1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8l70b-9c7fd8c7adf19568c15cc9db7e20df4d\">\n.avia-image-container.av-8l70b-9c7fd8c7adf19568c15cc9db7e20df4d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-8l70b-9c7fd8c7adf19568c15cc9db7e20df4d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-8l70b-9c7fd8c7adf19568c15cc9db7e20df4d av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3141 avia-img-lazy-loading-not-3141 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/surtido-eficiente-smart-optimizacion-857x1030.jpg\" alt='supply chain' title='surtido-eficiente-smart-optimizacion'  height=\"1030\" width=\"857\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/surtido-eficiente-smart-optimizacion-857x1030.jpg 857w, https:\/\/pospotential.com\/wp-content\/uploads\/surtido-eficiente-smart-optimizacion-250x300.jpg 250w, https:\/\/pospotential.com\/wp-content\/uploads\/surtido-eficiente-smart-optimizacion-768x923.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/surtido-eficiente-smart-optimizacion-587x705.jpg 587w, https:\/\/pospotential.com\/wp-content\/uploads\/surtido-eficiente-smart-optimizacion.jpg 1200w\" sizes=\"(max-width: 857px) 100vw, 857px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-eayez-444c1aa35aeb3593dc2006b71df0ace9 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-eayez-444c1aa35aeb3593dc2006b71df0ace9\">\n.flex_column.av-eayez-444c1aa35aeb3593dc2006b71df0ace9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-eayez-444c1aa35aeb3593dc2006b71df0ace9 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-6a72df0092618b9e77adcdb6a3784cec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong><u>How to do:<\/u><\/strong><\/p>\n<p>In order to answer all these questions, it is necessary to have <strong>DETAILED<\/strong> sell-out data <strong>BY STORE<\/strong> and channel in real time, allowing <strong>TO<\/strong> <strong>CORRECT DISTRIBUTION DEFICIENCIES<\/strong> and <strong>TO LINK<\/strong> <strong>PRICES AND ROTATIONS<\/strong> in order to detect market trends and take appropriate measures to address them.<\/p>\n<p>The <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sell-out\/\">sell out<\/a><\/strong> data shared by distributors has the great virtues of having generally a granularity reaching store level with a daily or weekly frequency and an almost immediate availability allowing to calculate the three key indicators:<\/p>\n<ul>\n<li>Distribution<\/li>\n<li><strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/rotation-of-a-product-on-shelf\/\">Rotation<\/a><\/strong><\/li>\n<li>RSP<\/li>\n<\/ul>\n<p>Establishing the relationship between RSP and rotation to detect the effects of positioning changes on sales.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-1bbeb-ef11cf1c3debf45097febdf779dbc3c1 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bbeb-ef11cf1c3debf45097febdf779dbc3c1\">\n.flex_column.av-1bbeb-ef11cf1c3debf45097febdf779dbc3c1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1bbeb-ef11cf1c3debf45097febdf779dbc3c1 av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><section  class='av_textblock_section av-l92l3gj9-59129cfcb9926c9fc5771b4f7c1523ca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong><u>The \u201cshaker\u201d:<\/u><\/strong><\/p>\n<p>Apart from being clear about the importance of monitoring these three <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/kpi\/\">KPIs<\/a><\/strong> and having the sell-out data that allows them to be calculated, a technical infrastructure is needed to calculate and communicate the results in real time to the teams. The two keys to success are the rapid availability of information and the speed of reaction.<\/p>\n<p>The flexibility of the tools is also a very important factor. Sometimes it is critical for understanding the situation to be able to add one more element to better understand the changes. It can be additional data such as the linear space in store available in <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/crm-data\/\">CRM<\/a><\/strong> tools or <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sell-in\/\">sell in<\/a><\/strong> sales to measure stock variations in store and warehouses.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-2lfaeb-244436091fd9c9c46b7e7e000fa45b08 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2lfaeb-244436091fd9c9c46b7e7e000fa45b08\">\n.flex_column.av-2lfaeb-244436091fd9c9c46b7e7e000fa45b08{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2lfaeb-244436091fd9c9c46b7e7e000fa45b08 av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l947x3ey-64c8e20acc10032c5860b4fc00efc440\">\n.avia-image-container.av-l947x3ey-64c8e20acc10032c5860b4fc00efc440 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l947x3ey-64c8e20acc10032c5860b4fc00efc440 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l947x3ey-64c8e20acc10032c5860b4fc00efc440 av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6655 avia-img-lazy-loading-not-6655 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/sellout-3-e1669738192587.jpg\" alt='sell o' title='sellout'  height=\"868\" width=\"2200\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-3xsbv7-e2d81701630c492ab336711897008fe8 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3xsbv7-e2d81701630c492ab336711897008fe8\">\n.flex_column.av-3xsbv7-e2d81701630c492ab336711897008fe8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3xsbv7-e2d81701630c492ab336711897008fe8 av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><section  class='av_textblock_section av-2jprw3-e11f11e8fdc8ae75c6aa57cbdabe4dbd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong><u>POS Potential&#8217;s mission:<\/u><\/strong><\/p>\n<p>At POS Potential we ensure that FMCG companies always have the necessary information available to achieve their goals, especially in difficult times without having too much or too little of it.<\/p>\n<p>Speed and flexibility are also two of our strengths when it comes to adapting <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/business-intelligence-tools\/\">BI tools<\/a><\/strong> that allow our clients to make quick and wise decisions.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7693'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62\">\n#top .av_textblock_section.av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>If you\u2019ve made it this far, you\u2019re already one step away from being able to sell more and better! if you haven\u2019t already, follow our posts to drive this change!<\/h2>\n<\/div><\/section><br \/>\n<br \/>\n<section  class='av_textblock_section av-kfs1117z-684ba4c095934365c834b5bac4cdc811 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 10px;\">ThinkBI SLU processes personal data in order to address your request or enquiry with your consent. To learn more about how we manage your personal data and to exercise your rights, please refer to our privacy policy.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Inflation has returned after decades of nearly stable prices. We thought double-digit price increases had disappeared forever and here they are, rewriting the rules of the game that seemed engraved in stone. <\/p>\n","protected":false},"author":7,"featured_media":7702,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/7693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/comments?post=7693"}],"version-history":[{"count":4,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/7693\/revisions"}],"predecessor-version":[{"id":8323,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/7693\/revisions\/8323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media\/7702"}],"wp:attachment":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media?parent=7693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/categories?post=7693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/tags?post=7693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}