{"id":7748,"date":"2023-05-16T07:21:51","date_gmt":"2023-05-16T07:21:51","guid":{"rendered":"https:\/\/pospotential.com\/?p=7748"},"modified":"2024-05-07T09:42:56","modified_gmt":"2024-05-07T09:42:56","slug":"sell-in-vs-sell-out-a-fundamental-kpi-of-logistics-efficiency-and-demand","status":"publish","type":"post","link":"https:\/\/pospotential.com\/en\/blog\/sell-in-vs-sell-out-a-fundamental-kpi-of-logistics-efficiency-and-demand\/","title":{"rendered":"Sell in vs sell out: a fundamental KPI of logistics efficiency and demand"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cn8vd6-2e3c0a12e15080fceb1b92fc7ce7db2a\">\n.avia-section.av-k4cn8vd6-2e3c0a12e15080fceb1b92fc7ce7db2a{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/datasellout.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k4cn8vd6-2e3c0a12e15080fceb1b92fc7ce7db2a main_color avia-section-default avia-no-border-styling  encabezado-single-blog avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-66 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='66' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7748'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-7usef-2195258c4daf499cd559ed31cfc36249 sc-av_four_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7usef-2195258c4daf499cd559ed31cfc36249\">\n.flex_column.av-7usef-2195258c4daf499cd559ed31cfc36249{\nborder-radius:0px 0px 0px 0px;\npadding:50px 50px 50px 50px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-7usef-2195258c4daf499cd559ed31cfc36249 av_four_fifth  bloque-encabezado-single-blog first no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><section  class='av_textblock_section av-k4cnb9i3-a18f01074c03cb0102241ec4b627d62e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"headers\">Sell in vs sell out: a fundamental KPI of logistics efficiency and demand<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" >Gilles Dallest\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-313a3d-fa25b25832b4b5b597152b8432b62683 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-313a3d-fa25b25832b4b5b597152b8432b62683\">\n.flex_column.av-313a3d-fa25b25832b4b5b597152b8432b62683{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-313a3d-fa25b25832b4b5b597152b8432b62683 av_one_fifth  bloque-encabezado-single-blog no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" ><\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<div class='flex_column_table av-pbh47-22418633c640e1e10f7114eba54519d0 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pbh47-22418633c640e1e10f7114eba54519d0\">\n.flex_column.av-pbh47-22418633c640e1e10f7114eba54519d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pbh47-22418633c640e1e10f7114eba54519d0 av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-6a72df0092618b9e77adcdb6a3784cec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Sell in? Sell out? \u2026 What about it?<\/strong><\/h2>\n<p>Sell In and Sell Out are two concepts associated with the sale of the product, from the moment it leaves the factory until it reaches the final consumer.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d\">\n.flex_column.av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ucvj7-2ad5ea175343b8bcd1156af0b8785d3a\">\n.avia-image-container.av-3ucvj7-2ad5ea175343b8bcd1156af0b8785d3a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-3ucvj7-2ad5ea175343b8bcd1156af0b8785d3a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3ucvj7-2ad5ea175343b8bcd1156af0b8785d3a av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7827 avia-img-lazy-loading-not-7827 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/sellin.webp\" alt='' title='sellin'  height=\"348\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/sellin.webp 1000w, https:\/\/pospotential.com\/wp-content\/uploads\/sellin-300x104.webp 300w, https:\/\/pospotential.com\/wp-content\/uploads\/sellin-768x267.webp 768w, https:\/\/pospotential.com\/wp-content\/uploads\/sellin-705x245.webp 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7748'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a1j70-b6fba55fa77160ea83e055c0a2d61717\">\n.flex_column.av-a1j70-b6fba55fa77160ea83e055c0a2d61717{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-a1j70-b6fba55fa77160ea83e055c0a2d61717 av_one_half first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lb2d2ifi-44a270d4a3986601b9e76ead44255b00\">\n#top .av_textblock_section.av-lb2d2ifi-44a270d4a3986601b9e76ead44255b00 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-lb2d2ifi-44a270d4a3986601b9e76ead44255b00 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>What is sell in?<\/strong><\/h2>\n<p>The <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sell-in\/\">sell in<\/a><\/strong> is the figure of sales or units sold of a brand or reference by a manufacturer or a wholesaler to a distributor or point of sale.<\/p>\n<p>This concept is associated with &#8220;deliveries&#8221; over a period that can be made centrally (to the distributor&#8217;s logistics platforms) or directly to the point of sale. This later model of direct delivery to the point of sale began to disappear at the end of the 90s in favor of a centralization of deliveries.<\/p>\n<p>The centralization of the sell in allowed significant cost savings and an improvement in efficiency for the logistics chain at the cost of a loss of visibility of sales by point of sale for manufacturers.<\/p>\n<p>Some of today them maintain this model of direct delivery to store such as Danone or the Bimbo group in some countries.<\/p>\n<p>To recover the visibility of the sale at the point-of-sale level, manufacturers can count for example on <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sell-out-data\/\">sell out data<\/a><\/strong> per store provided by distributors.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2loakz-612bde3cdd610d74d6f53ff19a7a5a2d\">\n.flex_column.av-2loakz-612bde3cdd610d74d6f53ff19a7a5a2d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2loakz-612bde3cdd610d74d6f53ff19a7a5a2d av_one_half flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ld8r5q6f-4387b3c36be7ff447166d4d76469042c\">\n#top .av_textblock_section.av-ld8r5q6f-4387b3c36be7ff447166d4d76469042c .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-ld8r5q6f-4387b3c36be7ff447166d4d76469042c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>What is sell out?<\/strong><\/h2>\n<p>The <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sell-out\/\">sell out<\/a><\/strong> is the number of sales or units of a brand or reference sold to the final shoppers\/<strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/consumer\/\">consumers<\/a><\/strong> at the points of sale. It is what &#8220;comes out&#8221; of the stores hence the term &#8220;sell out&#8221;.<\/p>\n<p>These sales can be aggregated centrally (a distribution panel is based on sell out sales) but they are mostly interesting to analyze at point-of-sale level.<\/p>\n<p>For a manufacturer delivering their products on the logistics platforms of distributors, having access to sell out data at store level is the only way to achieve visibility of sales at the finest level and understand the &#8220;<strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/moment-of-truth\/\">moment of truth<\/a><\/strong>&#8221; or <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/shopper\/\">shopper<\/a><\/strong>\/product meeting.<\/p>\n<p>Sharing this information is the responsibility of distributors and depends a lot on the policy of each of them, as well as the commercial culture of each country. However, collaborations in this regard are developing between manufacturers and distributors with the aim of developing markets.<\/p>\n<\/div><\/section><\/div>\n\n<div class='flex_column_table av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gy5w7-32f1b83814000428a8cf33a2b0437bd1\">\n.flex_column.av-gy5w7-32f1b83814000428a8cf33a2b0437bd1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8l70b-fe958c832cf2aa1ccabee84200e21fa1\">\n.avia-image-container.av-8l70b-fe958c832cf2aa1ccabee84200e21fa1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-8l70b-fe958c832cf2aa1ccabee84200e21fa1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-8l70b-fe958c832cf2aa1ccabee84200e21fa1 av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5805 avia-img-lazy-loading-not-5805 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/shoppermarketing_bg.jpg\" alt='supply chain' title='shoppermarketing_bg'  height=\"1125\" width=\"1500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/shoppermarketing_bg.jpg 1500w, https:\/\/pospotential.com\/wp-content\/uploads\/shoppermarketing_bg-300x225.jpg 300w, https:\/\/pospotential.com\/wp-content\/uploads\/shoppermarketing_bg-1030x773.jpg 1030w, https:\/\/pospotential.com\/wp-content\/uploads\/shoppermarketing_bg-768x576.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/shoppermarketing_bg-705x529.jpg 705w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-eayez-444c1aa35aeb3593dc2006b71df0ace9 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-eayez-444c1aa35aeb3593dc2006b71df0ace9\">\n.flex_column.av-eayez-444c1aa35aeb3593dc2006b71df0ace9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-eayez-444c1aa35aeb3593dc2006b71df0ace9 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-6a72df0092618b9e77adcdb6a3784cec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Sell in vs. sell out: a fundamental KPI of logistics efficiency and demand<\/strong><\/h2>\n<p>Within the fundamental <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/kpi\/\">KPIs<\/a><\/strong> of a <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/business-intelligence-tools\/\">Business Intelligence tool<\/a><\/strong>, it is very interesting to be able to compare the sell in and sell out data. Subtracting the quantities sold to the shopper (sell out) from the quantities delivered to the distributor (sell in) allows to calculate the &#8220;<strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/stock-in-trade\/\">stock in trade<\/a><\/strong>&#8220;, that is, the level of products available in the distributor\u2019s network of stores and \/ or warehouses.<\/p>\n<p>For the demand planning teams of the manufacturers, this information allows to adjust the sales forecasts and production plans of the factories, especially in terms of promotions, and thus improve the efficiency of the logistics chain and the response to consumer demand by reducing the risks of <strong><a href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/out-of-stock\/\">out of stocks<\/a><\/strong>.<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 422px; top: 51.8264px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7748'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62\">\n#top .av_textblock_section.av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>If you\u2019ve made it this far, you\u2019re already one step away from being able to sell more and better! if you haven\u2019t already, follow our posts to drive this change!<\/h2>\n<\/div><\/section><br \/>\n<br \/>\n<section  class='av_textblock_section av-kfs1117z-684ba4c095934365c834b5bac4cdc811 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 10px;\">ThinkBI SLU processes personal data in order to address your request or enquiry with your consent. To learn more about how we manage your personal data and to exercise your rights, please refer to our privacy policy.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sell In and Sell Out are two concepts associated with the sale of the product, from the moment it leaves the factory until it reaches the final consumer.<\/p>\n","protected":false},"author":7,"featured_media":6642,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/7748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/comments?post=7748"}],"version-history":[{"count":7,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/7748\/revisions"}],"predecessor-version":[{"id":8322,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/7748\/revisions\/8322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media\/6642"}],"wp:attachment":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media?parent=7748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/categories?post=7748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/tags?post=7748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}