{"id":7928,"date":"2024-07-16T13:46:23","date_gmt":"2024-07-16T13:46:23","guid":{"rendered":"https:\/\/pospotential.com\/?p=7928"},"modified":"2024-07-16T13:46:23","modified_gmt":"2024-07-16T13:46:23","slug":"how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales","status":"publish","type":"post","link":"https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/","title":{"rendered":"How to boost sales in the FMCG sector during the summer: Strategies to heat up sales"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cn8vd6-f31c5c0ea6d0ac047796c1bf81852cab\">\n.avia-section.av-k4cn8vd6-f31c5c0ea6d0ac047796c1bf81852cab{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k4cn8vd6-f31c5c0ea6d0ac047796c1bf81852cab main_color avia-section-default avia-no-border-styling  encabezado-single-blog avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-66 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='66' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7928'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-7usef-2195258c4daf499cd559ed31cfc36249 sc-av_four_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7usef-2195258c4daf499cd559ed31cfc36249\">\n.flex_column.av-7usef-2195258c4daf499cd559ed31cfc36249{\nborder-radius:0px 0px 0px 0px;\npadding:50px 50px 50px 50px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-7usef-2195258c4daf499cd559ed31cfc36249 av_four_fifth  bloque-encabezado-single-blog first no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><section  class='av_textblock_section av-k4cnb9i3-a18f01074c03cb0102241ec4b627d62e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"headers\">How to boost sales in the FMCG sector during summer: Strategies to heat up sales<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" >Gilles Dallest\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-313a3d-fa25b25832b4b5b597152b8432b62683 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-313a3d-fa25b25832b4b5b597152b8432b62683\">\n.flex_column.av-313a3d-fa25b25832b4b5b597152b8432b62683{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-313a3d-fa25b25832b4b5b597152b8432b62683 av_one_fifth  bloque-encabezado-single-blog no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" ><\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d\">\n.flex_column.av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-6a72df0092618b9e77adcdb6a3784cec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Hello everyone! Today, we shall focus on a topic that is crucial for any business in the FMCG industry: how to sell a product during the dreaded but so important summer season. The warmer, touristy months can present unique challenges, but with the right data-driven tactics, you can increase your sales and make the most of these opportunities.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_half first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-fd69d8fe6acad77bf8dd80b54cf754fb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong> Understand your customers&#8217; changing needs<\/strong><\/h2>\n<p>The first step to selling a product in summer is to understand how the needs and desires of your customers change during this period of the year. In summer, consumers may be looking for lighter, more refreshing or outdoor-related products. Analyze sell-out data from previous seasons to identify buying trends and patterns. This analysis allows you to anticipate demand and plan your inventory accordingly.<\/p>\n<h2><strong> Seasonal product launches<\/strong><\/h2>\n<p>Season-specific products or services can be an effective way to attract customers and generate additional sales. Analyzing sell-out data can help you identify which summer products have sold well in the past, allowing you to design special <strong><a title=\"What are trade promotions?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/trade-promotions\/\">promotions<\/a><\/strong> and discounts to drive sales.<\/p>\n<h2><strong> Boost your digital marketing and social media<\/strong><\/h2>\n<p>Online advertising is a powerful tool, especially during the summer, when people spend more time away from home and on their mobile devices. Social media is a great platform to highlight your summer products and create connections with your customers. Use the right keywords in your content to improve SEO and attract more visitors to your website.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-423xxn-ca60a6d0d4432668b4fa2da68761f86d\">\n.flex_column.av-423xxn-ca60a6d0d4432668b4fa2da68761f86d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-423xxn-ca60a6d0d4432668b4fa2da68761f86d av_one_half flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljh5tp0k-9186324e4597b87fa4c6f212da979eec\">\n.avia-image-container.av-ljh5tp0k-9186324e4597b87fa4c6f212da979eec img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ljh5tp0k-9186324e4597b87fa4c6f212da979eec .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ljh5tp0k-9186324e4597b87fa4c6f212da979eec av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7937 avia-img-lazy-loading-not-7937 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/verano.jpg\" alt='verano' title='verano'  height=\"900\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/verano.jpg 600w, https:\/\/pospotential.com\/wp-content\/uploads\/verano-200x300.jpg 200w, https:\/\/pospotential.com\/wp-content\/uploads\/verano-470x705.jpg 470w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div><\/p>\n<div class='flex_column_table av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gy5w7-32f1b83814000428a8cf33a2b0437bd1\">\n.flex_column.av-gy5w7-32f1b83814000428a8cf33a2b0437bd1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8l70b-70428d6233fef8d01f4304d1531a34c4\">\n.avia-image-container.av-8l70b-70428d6233fef8d01f4304d1531a34c4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-8l70b-70428d6233fef8d01f4304d1531a34c4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-8l70b-70428d6233fef8d01f4304d1531a34c4 av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7940 avia-img-lazy-loading-not-7940 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/productos_verano.jpg\" alt='supply chain' title='productos_verano'  height=\"900\" width=\"643\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/productos_verano.jpg 643w, https:\/\/pospotential.com\/wp-content\/uploads\/productos_verano-214x300.jpg 214w, https:\/\/pospotential.com\/wp-content\/uploads\/productos_verano-504x705.jpg 504w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-eayez-444c1aa35aeb3593dc2006b71df0ace9 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-eayez-444c1aa35aeb3593dc2006b71df0ace9\">\n.flex_column.av-eayez-444c1aa35aeb3593dc2006b71df0ace9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-eayez-444c1aa35aeb3593dc2006b71df0ace9 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-6a72df0092618b9e77adcdb6a3784cec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong> Offer an exceptional shopping experience<\/strong><\/h2>\n<p>Exceptional customer support is crucial during peak season. This can include offering fast shipping, easy return options, and customer service that is always available to answer customer questions. Remember, a positive shopping experience can turn a casual customer into a loyal customer.<\/p>\n<h2><strong> Participate in local events<\/strong><\/h2>\n<p>Summer is a time for community, and participating in local events can be a great way to promote your business. Attend trade shows, markets and other events to increase your visibility and attract new customers. Sell-out data can also help you decide which products to bring to these events, based on what&#8217;s been popular in the past.<\/p>\n<h2><strong> Use sell-out data to plan demand and secure on-shelf availability<\/strong><\/h2>\n<p>Effective sell-out data management not only helps you understand consumer behavior, but also allows you to plan inventory, forecast future sales, and adjust your marketing strategies. Careful analysis of <strong><a title=\"What is sell out data?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/sell-out-data\/\">sell-out data<\/a><\/strong> will allow you to maintain a balanced inventory, minimize leftover products, and maximize sales opportunities.<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 453px; top: 416.406px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2egb5j-e0cfec2cb812b61ed51d6eea0ef6bfad\">\n.flex_column.av-2egb5j-e0cfec2cb812b61ed51d6eea0ef6bfad{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2egb5j-e0cfec2cb812b61ed51d6eea0ef6bfad av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-ljh5hghs-c25d73b6c454d51053277606e92979d3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>In conclusion, the summer presents numerous opportunities to boost sales in the FMCG sector. With sell-out data analysis and <strong><a title=\"What is Business Intelligence?\" href=\"https:\/\/pospotential.com\/en\/business-intelligence-and-fmcg-glossary\/business-intelligence\/\">smart strategies<\/a><\/strong>, you can make the most of this season and make a significant impact on your bottom line. Good luck and have great sales!<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7928'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62\">\n#top .av_textblock_section.av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>If you\u2019ve made it this far, you\u2019re already one step away from being able to sell more and better! if you haven\u2019t already, follow our posts to drive this change!<\/h2>\n<\/div><\/section><br \/>\n<br \/>\n<section  class='av_textblock_section av-kfs1117z-684ba4c095934365c834b5bac4cdc811 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 10px;\">ThinkBI SLU processes personal data in order to address your request or enquiry with your consent. To learn more about how we manage your personal data and to exercise your rights, please refer to our privacy policy.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2dm5pl-01f9296144a2434c14799bffad9c3731\">\n.flex_column.av-2dm5pl-01f9296144a2434c14799bffad9c3731{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2dm5pl-01f9296144a2434c14799bffad9c3731 av_one_full first flex_column_div av-zero-column-padding  '     ><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How to sell a product during the dreaded but so important summer season. The warmer, touristy months can present unique challenges, but with the right data-driven tactics, you can increase your sales and make the most of these opportunities.<\/p>\n","protected":false},"author":7,"featured_media":7944,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"How to sell a product during summer. With the right data-driven tactics, you can increase your sales and make the most of these opportunities.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Gilles Dallest\"\/>\n\t<meta name=\"google-site-verification\" content=\"WcyjXZ1WI7AbAXGGoe4AJKHwcIiQbvxmOmJ1jsrdRpU\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PosPotential\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to boost sales in the FMCG sector during the summer: Strategies to heat up sales\" \/>\n\t\t<meta property=\"og:description\" content=\"How to sell a product during the summer. The warmer, touristy months can present challenges, but with the right data-driven tactics, you can increase your sales and make the most of these opportunities\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-07-16T13:46:23+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-07-16T13:46:23+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pospotential\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@pospotential\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to boost sales in the FMCG sector during the summer: Strategies to heat up sales\" \/>\n\t\t<meta name=\"twitter:description\" content=\"How to sell a product during the summer. The warmer, touristy months can present challenges, but with the right data-driven tactics, you can increase your sales and make the most of these opportunities\" \/>\n\t\t<meta name=\"twitter:image\" content=\"http:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\\\/#article\",\"name\":\"How to boost sales during summer strategies to heat up sales\",\"headline\":\"How to boost sales in the FMCG sector during the summer: Strategies to heat up sales\",\"author\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/author\\\/chucho\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/pospotential.com\\\/wp-content\\\/uploads\\\/verano-bg.jpg\",\"width\":2000,\"height\":1500,\"caption\":\"verano\"},\"datePublished\":\"2024-07-16T13:46:23+00:00\",\"dateModified\":\"2024-07-16T13:46:23+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\\\/#webpage\"},\"articleSection\":\"Blog, Optional\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/#listItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/pospotential.com\\\/en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/category\\\/blog\\\/#listItem\",\"name\":\"Blog\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/category\\\/blog\\\/#listItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/pospotential.com\\\/en\\\/category\\\/blog\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\\\/#listItem\",\"name\":\"How to boost sales in the FMCG sector during the summer: Strategies to heat up sales\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/#listItem\",\"name\":\"Inicio\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\\\/#listItem\",\"position\":3,\"name\":\"How to boost sales in the FMCG sector during the summer: Strategies to heat up sales\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/category\\\/blog\\\/#listItem\",\"name\":\"Blog\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/#organization\",\"name\":\"pospotential\",\"description\":\"Smart Data Big Growth\",\"url\":\"https:\\\/\\\/pospotential.com\\\/en\\\/\",\"telephone\":\"+34936222175\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/pospotential.com\\\/wp-content\\\/uploads\\\/logonotify.png\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\\\/#organizationLogo\",\"width\":192,\"height\":192,\"caption\":\"icono pos potential\"},\"image\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/pospotential\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@pospotential\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pospotential\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/author\\\/chucho\\\/#author\",\"url\":\"https:\\\/\\\/pospotential.com\\\/en\\\/author\\\/chucho\\\/\",\"name\":\"Gilles Dallest\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\\\/#webpage\",\"url\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\\\/\",\"name\":\"How to boost sales during summer strategies to heat up sales\",\"description\":\"How to sell a product during summer. With the right data-driven tactics, you can increase your sales and make the most of these opportunities.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/author\\\/chucho\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/author\\\/chucho\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/pospotential.com\\\/wp-content\\\/uploads\\\/verano-bg.jpg\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\\\/#mainImage\",\"width\":2000,\"height\":1500,\"caption\":\"verano\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/blog\\\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\\\/#mainImage\"},\"datePublished\":\"2024-07-16T13:46:23+00:00\",\"dateModified\":\"2024-07-16T13:46:23+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/pospotential.com\\\/en\\\/\",\"name\":\"POS Potential\",\"description\":\"Smart Data Big Growth\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to boost sales during summer strategies to heat up sales<\/title>\n\n","aioseo_head_json":{"title":"How to boost sales during summer strategies to heat up sales","description":"How to sell a product during summer. With the right data-driven tactics, you can increase your sales and make the most of these opportunities.","canonical_url":"https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"WcyjXZ1WI7AbAXGGoe4AJKHwcIiQbvxmOmJ1jsrdRpU","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/#article","name":"How to boost sales during summer strategies to heat up sales","headline":"How to boost sales in the FMCG sector during the summer: Strategies to heat up sales","author":{"@id":"https:\/\/pospotential.com\/en\/author\/chucho\/#author"},"publisher":{"@id":"https:\/\/pospotential.com\/en\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg","width":2000,"height":1500,"caption":"verano"},"datePublished":"2024-07-16T13:46:23+00:00","dateModified":"2024-07-16T13:46:23+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/#webpage"},"isPartOf":{"@id":"https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/#webpage"},"articleSection":"Blog, Optional"},{"@type":"BreadcrumbList","@id":"https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/pospotential.com\/en\/#listItem","position":1,"name":"Inicio","item":"https:\/\/pospotential.com\/en\/","nextItem":{"@type":"ListItem","@id":"https:\/\/pospotential.com\/en\/category\/blog\/#listItem","name":"Blog"}},{"@type":"ListItem","@id":"https:\/\/pospotential.com\/en\/category\/blog\/#listItem","position":2,"name":"Blog","item":"https:\/\/pospotential.com\/en\/category\/blog\/","nextItem":{"@type":"ListItem","@id":"https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/#listItem","name":"How to boost sales in the FMCG sector during the summer: Strategies to heat up sales"},"previousItem":{"@type":"ListItem","@id":"https:\/\/pospotential.com\/en\/#listItem","name":"Inicio"}},{"@type":"ListItem","@id":"https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/#listItem","position":3,"name":"How to boost sales in the FMCG sector during the summer: Strategies to heat up sales","previousItem":{"@type":"ListItem","@id":"https:\/\/pospotential.com\/en\/category\/blog\/#listItem","name":"Blog"}}]},{"@type":"Organization","@id":"https:\/\/pospotential.com\/en\/#organization","name":"pospotential","description":"Smart Data Big Growth","url":"https:\/\/pospotential.com\/en\/","telephone":"+34936222175","logo":{"@type":"ImageObject","url":"https:\/\/pospotential.com\/wp-content\/uploads\/logonotify.png","@id":"https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/#organizationLogo","width":192,"height":192,"caption":"icono pos potential"},"image":{"@id":"https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/pospotential\/","https:\/\/www.youtube.com\/@pospotential","https:\/\/www.linkedin.com\/company\/pospotential\/"]},{"@type":"Person","@id":"https:\/\/pospotential.com\/en\/author\/chucho\/#author","url":"https:\/\/pospotential.com\/en\/author\/chucho\/","name":"Gilles Dallest"},{"@type":"WebPage","@id":"https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/#webpage","url":"https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/","name":"How to boost sales during summer strategies to heat up sales","description":"How to sell a product during summer. With the right data-driven tactics, you can increase your sales and make the most of these opportunities.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/pospotential.com\/en\/#website"},"breadcrumb":{"@id":"https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/#breadcrumblist"},"author":{"@id":"https:\/\/pospotential.com\/en\/author\/chucho\/#author"},"creator":{"@id":"https:\/\/pospotential.com\/en\/author\/chucho\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg","@id":"https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/#mainImage","width":2000,"height":1500,"caption":"verano"},"primaryImageOfPage":{"@id":"https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/#mainImage"},"datePublished":"2024-07-16T13:46:23+00:00","dateModified":"2024-07-16T13:46:23+00:00"},{"@type":"WebSite","@id":"https:\/\/pospotential.com\/en\/#website","url":"https:\/\/pospotential.com\/en\/","name":"POS Potential","description":"Smart Data Big Growth","inLanguage":"en-US","publisher":{"@id":"https:\/\/pospotential.com\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"PosPotential","og:type":"article","og:title":"How to boost sales in the FMCG sector during the summer: Strategies to heat up sales","og:description":"How to sell a product during the summer. The warmer, touristy months can present challenges, but with the right data-driven tactics, you can increase your sales and make the most of these opportunities","og:url":"https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/","og:image":"https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg","og:image:secure_url":"https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg","og:image:width":"2000","og:image:height":"1500","article:published_time":"2024-07-16T13:46:23+00:00","article:modified_time":"2024-07-16T13:46:23+00:00","article:publisher":"https:\/\/www.facebook.com\/pospotential","twitter:card":"summary","twitter:site":"@pospotential","twitter:title":"How to boost sales in the FMCG sector during the summer: Strategies to heat up sales","twitter:description":"How to sell a product during the summer. The warmer, touristy months can present challenges, but with the right data-driven tactics, you can increase your sales and make the most of these opportunities","twitter:image":"http:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg"},"aioseo_meta_data":{"post_id":"7928","title":"How to boost sales during summer strategies to heat up sales","description":"How to sell a product during summer. With the right data-driven tactics, you can increase your sales and make the most of these opportunities.","keywords":null,"keyphrases":{"focus":{"keyphrase":"summer","score":68,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":1},"keyphraseInURL":{"score":1,"maxScore":5,"error":1},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1},"keywordDensity":{"type":"best","score":9,"maxScore":9,"error":0}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"#post_title","og_description":"How to sell a product during the summer. The warmer, touristy months can present challenges, but with the right data-driven tactics, you can increase your sales and make the most of these opportunities","og_object_type":"article","og_image_type":"featured","og_image_url":"http:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg","og_image_width":"2000","og_image_height":"1500","og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":true,"twitter_card":"summary","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[],"defaultGraph":"Article","defaultPostTypeGraph":""},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","location":null,"local_seo":null,"seo_analyzer_scan_date":"2026-05-13 05:37:03","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2023-07-19 11:44:41","updated":"2026-05-13 05:37:03"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/pospotential.com\/en\/\" title=\"Inicio\">Inicio<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/pospotential.com\/en\/category\/blog\/\" title=\"Blog\">Blog<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to boost sales in the FMCG sector during the summer: Strategies to heat up sales\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Inicio","link":"https:\/\/pospotential.com\/en\/"},{"label":"Blog","link":"https:\/\/pospotential.com\/en\/category\/blog\/"},{"label":"How to boost sales in the FMCG sector during the summer: Strategies to heat up sales","link":"https:\/\/pospotential.com\/en\/blog\/how-to-boost-sales-in-the-fmcg-sector-during-the-summer-strategies-to-heat-up-sales\/"}],"_links":{"self":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/7928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/comments?post=7928"}],"version-history":[{"count":3,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/7928\/revisions"}],"predecessor-version":[{"id":8417,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/posts\/7928\/revisions\/8417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media\/7944"}],"wp:attachment":[{"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/media?parent=7928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/categories?post=7928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pospotential.com\/en\/wp-json\/wp\/v2\/tags?post=7928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}