{"id":3260,"date":"2020-08-25T14:07:05","date_gmt":"2020-08-25T14:07:05","guid":{"rendered":"https:\/\/pospotential.com\/?page_id=3260"},"modified":"2021-11-15T15:52:54","modified_gmt":"2021-11-15T15:52:54","slug":"blog","status":"publish","type":"page","link":"https:\/\/pospotential.com\/fr\/blog\/","title":{"rendered":"D\u00e9couvrez notre Blog"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-kstep-30c7776e484eae6a18ab100d6856142b entry-content-wrapper main_color av-flex-cells  blog-destacado av-cell-min-height av-cell-min-height-50 av-medium-hide av-small-hide av-mini-hide container_wrap fullsize'   data-av_minimum_height_pc='50'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-d15i9-e1e8a553f0e906bf6e45759a4d359ae5\">\n.flex_cell.av-d15i9-e1e8a553f0e906bf6e45759a4d359ae5{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-d15i9-e1e8a553f0e906bf6e45759a4d359ae5{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-d15i9-e1e8a553f0e906bf6e45759a4d359ae5 av-gridrow-cell av_one_half no_margin  blog-destacado-izq content-align-top av-zero-padding'  ><div class='flex_cell_inner'><div  class='av-alb-blogposts template-blog  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><article class='post-entry post-entry-type-standard post-entry-7929 post-loop-1 post-parity-odd post-entry-last single-big with-slider post-7929 post type-post status-publish format-standard has-post-thumbnail hentry category-blog'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"big-preview single-big\" style=\"background:url(https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg)\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/stimuler-les-ventes-estivales-de-produits-de-grande-consommation\/\" title=\"Stimuler les ventes estivales de produits de grande consommation\"><img decoding=\"async\" loading=\"lazy\" width=\"2000\" height=\"1500\" src=\"https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg\" class=\"wp-image-7945 avia-img-lazy-loading-7945 attachment-no scaling size-no scaling wp-post-image\" alt=\"verano\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg 2000w, https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg-300x225.jpg 300w, https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg-1030x773.jpg 1030w, https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg-768x576.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg-1536x1152.jpg 1536w, https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg-1500x1125.jpg 1500w, https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg-705x529.jpg 705w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/a><\/div><div class='blog-meta'><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/pospotential.com\/fr\/blog\/stimuler-les-ventes-estivales-de-produits-de-grande-consommation\/\" rel=\"bookmark\" title=\"Lien permanent : Stimuler les ventes estivales de produits de grande consommation\">Stimuler les ventes estivales de produits de grande consommation<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class='post-meta-infos'><time class='date-container minor-meta updated' >18 juillet 2024<\/time><span class='text-sep text-sep-date'>\/<\/span><span class='comment-container minor-meta'><a href=\"https:\/\/pospotential.com\/fr\/blog\/stimuler-les-ventes-estivales-de-produits-de-grande-consommation\/#respond\" class=\"comments-link\" >0 Commentaires<\/a><\/span><span class='text-sep text-sep-comment'>\/<\/span><span class=\"blog-categories minor-meta\">dans <a href=\"https:\/\/pospotential.com\/fr\/category\/blog\/\" rel=\"tag\">Blog<\/a> <\/span><span class=\"text-sep text-sep-cat\">\/<\/span><span class=\"blog-author minor-meta\">par <span class=\"entry-author-link\" ><span class=\"vcard author\"><span class=\"fn\"><a href=\"https:\/\/pospotential.com\/fr\/author\/chucho\/\" title=\"Articles par Gilles Dallest\" rel=\"author\">Gilles Dallest<\/a><\/span><\/span><\/span><\/span><\/span><\/header><div class=\"entry-content\"  itemprop=\"text\" ><p>D\u00e9couvrez des strat\u00e9gies efficaces pour booster vos ventes de produits de grande consommation durant la saison estivale et maximiser les opportunit\u00e9s estivales<\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/stimuler-les-ventes-estivales-de-produits-de-grande-consommation\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div>\n<\/div><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class='post_author_timeline'><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1500<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2024-07-18T07:03:11+00:00\" >2024-07-18 07:03:11<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-07-24 07:46:33<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Stimuler les ventes estivales de produits de grande consommation<\/span><\/span><\/span><\/article><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bhapd-e452c78fc4afd6416c40552630420b3c\">\n.flex_cell.av-bhapd-e452c78fc4afd6416c40552630420b3c{\nvertical-align:top;\nbackground:url(https:\/\/pospotential.com\/wp-content\/uploads\/detalle-esquina-sup.png) 100% 0% no-repeat scroll var(--azul1);\n}\n.responsive #top #wrap_all .flex_cell.av-bhapd-e452c78fc4afd6416c40552630420b3c{\npadding:0 15% 0 3% !important;\n}\n<\/style>\n<div class='flex_cell av-bhapd-e452c78fc4afd6416c40552630420b3c av-gridrow-cell av_one_half no_margin  blog-destacado-der content-align-top'  ><div class='flex_cell_inner'><div class='flex_column_table av-k4b782k3-3d2b2eaa5a737bb3de6592e45b8b29ac sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b782k3-3d2b2eaa5a737bb3de6592e45b8b29ac\">\n.flex_column.av-k4b782k3-3d2b2eaa5a737bb3de6592e45b8b29ac{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k4b782k3-3d2b2eaa5a737bb3de6592e45b8b29ac av_one_full first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b80eco-24d69ac2b01611767a3036821a35c79e\">\n#top .av_textblock_section.av-k4b80eco-24d69ac2b01611767a3036821a35c79e .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b80eco-24d69ac2b01611767a3036821a35c79e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 class=\"headers\">D\u00e9couvrez<span style=\"color: var(--rojo2);\"><br \/>\nnotre Blog<\/span>!<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b80n4g-32acc29b86ae96caca3ab7e3cf2cb02e\">\n#top .hr.hr-invisible.av-k4b80n4g-32acc29b86ae96caca3ab7e3cf2cb02e{\nheight:75px;\n}\n<\/style>\n<div  class='hr av-k4b80n4g-32acc29b86ae96caca3ab7e3cf2cb02e hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-alb-blogposts template-blog  blog-destacado '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><article class='post-entry post-entry-type-standard post-entry-7929 post-loop-2 post-parity-even single-big with-slider post-7929 post type-post status-publish format-standard has-post-thumbnail hentry category-blog'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"big-preview single-big\" style=\"background:url(https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg)\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/stimuler-les-ventes-estivales-de-produits-de-grande-consommation\/\" title=\"Stimuler les ventes estivales de produits de grande consommation\"><img decoding=\"async\" loading=\"lazy\" width=\"1210\" height=\"423\" src=\"https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg-1210x423.jpg\" class=\"wp-image-7945 avia-img-lazy-loading-7945 attachment-entry_without_sidebar size-entry_without_sidebar wp-post-image\" alt=\"verano\" \/><\/a><\/div><div class='blog-meta'><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/pospotential.com\/fr\/blog\/stimuler-les-ventes-estivales-de-produits-de-grande-consommation\/\" rel=\"bookmark\" title=\"Lien permanent : Stimuler les ventes estivales de produits de grande consommation\">Stimuler les ventes estivales de produits de grande consommation<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class='post-meta-infos'><time class='date-container minor-meta updated' >18 juillet 2024<\/time><span class='text-sep text-sep-date'>\/<\/span><span class='comment-container minor-meta'><a href=\"https:\/\/pospotential.com\/fr\/blog\/stimuler-les-ventes-estivales-de-produits-de-grande-consommation\/#respond\" class=\"comments-link\" >0 Commentaires<\/a><\/span><span class='text-sep text-sep-comment'>\/<\/span><span class=\"blog-categories minor-meta\">dans <a href=\"https:\/\/pospotential.com\/fr\/category\/blog\/\" rel=\"tag\">Blog<\/a> <\/span><span class=\"text-sep text-sep-cat\">\/<\/span><span class=\"blog-author minor-meta\">par <span class=\"entry-author-link\" ><span class=\"vcard author\"><span class=\"fn\"><a href=\"https:\/\/pospotential.com\/fr\/author\/chucho\/\" title=\"Articles par Gilles Dallest\" rel=\"author\">Gilles Dallest<\/a><\/span><\/span><\/span><\/span><\/span><\/header><div class=\"entry-content\"  itemprop=\"text\" ><p>D\u00e9couvrez des strat\u00e9gies efficaces pour booster vos ventes de produits de grande consommation durant la saison estivale et maximiser les opportunit\u00e9s estivales<\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/stimuler-les-ventes-estivales-de-produits-de-grande-consommation\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div>\n<\/div><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class='post_author_timeline'><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1500<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2024-07-18T07:03:11+00:00\" >2024-07-18 07:03:11<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-07-24 07:46:33<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Stimuler les ventes estivales de produits de grande consommation<\/span><\/span><\/span><\/article><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-2'  class='av-layout-grid-container av-k4cpcikm-c4a271354bb13c2fe92bca3290066de2 entry-content-wrapper main_color av-flex-cells  grilla-blog-2 av-cell-min-height av-cell-min-height-25 av-medium-hide av-small-hide av-mini-hide container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cpcnfm-89aea512675ca86afa4671576bd727f1\">\n.flex_cell.av-k4cpcnfm-89aea512675ca86afa4671576bd727f1{\nvertical-align:top;\nbackground-color:var(--verde1);\n}\n.responsive #top #wrap_all .flex_cell.av-k4cpcnfm-89aea512675ca86afa4671576bd727f1{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-k4cpcnfm-89aea512675ca86afa4671576bd727f1 av-gridrow-cell av_one_full no_margin content-align-top av-zero-padding'  ><div class='flex_cell_inner'><div   data-autoplay=''  data-interval='5'  data-animation='fade'  data-show_slide_delay='90'  class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-even  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class='avia-content-slider-inner'><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-7864 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_half first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/lanalyse-de-big-data-comme-facteur-de-succes-dans-lindustrie-des-produits-de-grande-consommation\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/datos_bg.webp)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/lanalyse-de-big-data-comme-facteur-de-succes-dans-lindustrie-des-produits-de-grande-consommation\/' title='Big Data : Cl\u00e9 du succ\u00e8s pour les produits de grande consommation'>Big Data : Cl\u00e9 du succ\u00e8s pour les produits de grande consommation<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/lanalyse-de-big-data-comme-facteur-de-succes-dans-lindustrie-des-produits-de-grande-consommation\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-08-03T09:48:43+00:00\" >3 ao\u00fbt 2023<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'>D\u00e9couvrez comment l'analyse des big data dans l'industrie FMCG stimule l'industrie et comment les entreprises peuvent en tirer parti pour prendre des d\u00e9cisions \u00e9clair\u00e9es<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/lanalyse-de-big-data-comme-facteur-de-succes-dans-lindustrie-des-produits-de-grande-consommation\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/datos_bg.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1333<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-09-30T13:12:23+00:00\" >2023-08-03 09:48:43<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-07-24 08:34:43<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Big Data : Cl\u00e9 du succ\u00e8s pour les produits de grande consommation<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7885 slide-entry-overview slide-loop-2 slide-parity-even  av_one_half  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/lutilisation-de-lintelligence-artificielle-dans-le-monde-de-la-grande-consommation\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/ia-bg.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/lutilisation-de-lintelligence-artificielle-dans-le-monde-de-la-grande-consommation\/' title='L&#039;intelligence artificielle : l&#039;avenir des produits de grande consommation'>L'intelligence artificielle : l'avenir des produits de grande consommation<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/lutilisation-de-lintelligence-artificielle-dans-le-monde-de-la-grande-consommation\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-07-12T15:17:18+00:00\" >12 juillet 2023<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'>Dans cet article, nous verrons comment l'intelligence artificielle r\u00e9volutionne ce secteur d\u2019activit\u00e9 et comment nous pouvons nous attendre \u00e0 ce qu'elle continue \u00e0 le faire dans un proche avenir.<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/lutilisation-de-lintelligence-artificielle-dans-le-monde-de-la-grande-consommation\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/ia-bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1335<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-09-30T13:12:23+00:00\" >2023-07-12 15:17:18<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-07-24 07:59:08<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>L&#8217;intelligence artificielle : l&#8217;avenir des produits de grande consommation<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-7749 slide-entry-overview slide-loop-3 slide-parity-odd  av_one_half first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/sell-in-vs-sell-out-un-kpi-fondamental-de-lefficacite-logistique-et-de-la-demande\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/datasellout.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/sell-in-vs-sell-out-un-kpi-fondamental-de-lefficacite-logistique-et-de-la-demande\/' title='Sell in vs sell out : un KPI fondamental de l\u2019efficacit\u00e9 logistique et de la demande'>Sell in vs sell out : un KPI fondamental de l\u2019efficacit\u00e9 logistique et de la demande<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/sell-in-vs-sell-out-un-kpi-fondamental-de-lefficacite-logistique-et-de-la-demande\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-05-16T08:53:37+00:00\" >16 mai 2023<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'>Sell in et sell out sont deux concepts associ\u00e9s \u00e0 la vente du produit, depuis le moment o\u00f9 il quitte l\u2019usine jusqu\u2019\u00e0 ce qu\u2019il atteigne le consommateur final.<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/sell-in-vs-sell-out-un-kpi-fondamental-de-lefficacite-logistique-et-de-la-demande\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/datasellout.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>868<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-09-30T13:12:23+00:00\" >2023-05-16 08:53:37<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-14 15:25:47<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Sell in vs sell out : un KPI fondamental de l\u2019efficacit\u00e9 logistique et de la demande<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7694 slide-entry-overview slide-loop-4 slide-parity-even  av_one_half  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/les-3-kpi-fondamentaux-en-periode-dinflation\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/marcel-strauss-5gJZZe48BS4-unsplash.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/les-3-kpi-fondamentaux-en-periode-dinflation\/' title='Les 3 KPI fondamentaux en p\u00e9riode d\u2019inflation'>Les 3 KPI fondamentaux en p\u00e9riode d\u2019inflation<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/les-3-kpi-fondamentaux-en-periode-dinflation\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2022-12-07T15:49:42+00:00\" >7 d\u00e9cembre 2022<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'>L\u2019inflation est revenue apr\u00e8s des d\u00e9cennies de prix presque stables. Nous pensions que les hausses de prix \u00e0 deux chiffres avaient disparu \u00e0 jamais et les voici, r\u00e9\u00e9crivant les r\u00e8gles du jeu qui semblaient pourtant grav\u00e9es dans le marbre. <div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/les-3-kpi-fondamentaux-en-periode-dinflation\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/marcel-strauss-5gJZZe48BS4-unsplash.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1600<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2400<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-09-30T13:12:23+00:00\" >2022-12-07 15:49:42<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-14 15:37:58<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Les 3 KPI fondamentaux en p\u00e9riode d\u2019inflation<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-7605 slide-entry-overview slide-loop-5 slide-parity-odd  av_one_half first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/reflexions-sur-la-presence-en-lineaire-limportance-des-ruptures-de-stock\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/outofstock.webp)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/reflexions-sur-la-presence-en-lineaire-limportance-des-ruptures-de-stock\/' title='Pr\u00e9sence en lin\u00e9aire et ruptures de stock'>Pr\u00e9sence en lin\u00e9aire et ruptures de stock<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/reflexions-sur-la-presence-en-lineaire-limportance-des-ruptures-de-stock\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2022-10-13T10:40:19+00:00\" >13 octobre 2022<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'>Ruptures de stock, L\u2019absence et comment y rem\u00e9dier. Le fait qu\u2019une r\u00e9f\u00e9rence ne soit pas pr\u00e9sente en magasin peut avoir des causes vari\u00e9es dont les principales sont :<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/reflexions-sur-la-presence-en-lineaire-limportance-des-ruptures-de-stock\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/outofstock.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1920<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1920<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-09-30T13:12:23+00:00\" >2022-10-13 10:40:19<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-14 15:38:49<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Pr\u00e9sence en lin\u00e9aire et ruptures de stock<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-6884 slide-entry-overview slide-loop-6 slide-parity-even  av_one_half  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/distribution-numerique-et-distribution-valeur-deux-kpis-cles\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_distribucion.webp)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/distribution-numerique-et-distribution-valeur-deux-kpis-cles\/' title='Distribution Num\u00e9rique et Distribution Valeur : deux KPIs cl\u00e9s'>Distribution Num\u00e9rique et Distribution Valeur : deux KPIs cl\u00e9s<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/distribution-numerique-et-distribution-valeur-deux-kpis-cles\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2022-02-21T15:36:31+00:00\" >21 f\u00e9vrier 2022<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'>La distribution est s\u00fbrement le KPI le plus important. Il permet de savoir si et o\u00f9 un produit est pr\u00e9sent en magasin et une chose est s\u00fbre : si le produit n\u2019est pas en rayon, il ne se vendra pas ! La distribution de ses produits doit donc \u00eatre la premi\u00e8re pr\u00e9occupation de tous les industriels. On distingue deux concepts compl\u00e9mentaires en termes de distribution : la \u00ab distribution num\u00e9rique \u00bb, ou DN, et la \u00ab distribution valeur \u00bb, ou DV.  <div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/distribution-numerique-et-distribution-valeur-deux-kpis-cles\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/bg_distribucion.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1217<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-09-30T13:12:23+00:00\" >2022-02-21 15:36:31<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-15 07:32:04<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Distribution Num\u00e9rique et Distribution Valeur : deux KPIs cl\u00e9s<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-6774 slide-entry-overview slide-loop-7 slide-parity-odd  av_one_half first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/e-commerce-et-grande-consommation-menace-ou-opportunite\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/ecommerce.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/e-commerce-et-grande-consommation-menace-ou-opportunite\/' title='\u00ab E-commerce \u00bb et grande consommation : menace ou opportunit\u00e9 ?'>\u00ab E-commerce \u00bb et grande consommation : menace ou opportunit\u00e9 ?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/e-commerce-et-grande-consommation-menace-ou-opportunite\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2022-02-01T11:54:13+00:00\" >1 f\u00e9vrier 2022<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'>La pand\u00e9mie dont nous ne finissons pas de sortir a eu un effet acc\u00e9l\u00e9rateur inattendu sur l\u2019ensemble du domaine de la num\u00e9risation de la soci\u00e9t\u00e9 avec des cons\u00e9quences importantes dans notre quotidien.<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/e-commerce-et-grande-consommation-menace-ou-opportunite\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/ecommerce.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>573<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1030<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-09-30T13:12:23+00:00\" >2022-02-01 11:54:13<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-15 07:39:17<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u00ab E-commerce \u00bb et grande consommation : menace ou opportunit\u00e9 ?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-6636 slide-entry-overview slide-loop-8 slide-parity-even  av_one_half  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/obtenir-et-exploiter-les-donnees-de-sell-out-obstacles-et-accelerateurs\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_sellout.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/obtenir-et-exploiter-les-donnees-de-sell-out-obstacles-et-accelerateurs\/' title='Obtenir et exploiter les donn\u00e9es de sell out : obstacles et acc\u00e9l\u00e9rateurs'>Obtenir et exploiter les donn\u00e9es de sell out : obstacles et acc\u00e9l\u00e9rateurs<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/obtenir-et-exploiter-les-donnees-de-sell-out-obstacles-et-accelerateurs\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-12-15T16:47:08+00:00\" >15 d\u00e9cembre 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'>Les donn\u00e9es de sell out permettent d\u2019apuyer le d\u00e9veloppement des ventes en activant correctement les leviers cl\u00e9s tels que : distribution et assortiment efficaces, efficacit\u00e9 de l\u2019introduction des innovations, Lutte contre les ruptures de stock, promotions efficaces, prix<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/obtenir-et-exploiter-les-donnees-de-sell-out-obstacles-et-accelerateurs\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/bg_sellout.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1339<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-09-30T13:12:23+00:00\" >2021-12-15 16:47:08<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-15 07:44:46<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Obtenir et exploiter les donn\u00e9es de sell out : obstacles et acc\u00e9l\u00e9rateurs<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-6469 slide-entry-overview slide-loop-9 slide-parity-odd  av_one_half first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/avec-quel-levier-cle-demarrer-une-analyse-basee-sur-des-donnees-de-sell-out-par-magasin\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/bgpalanca-scaled.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/avec-quel-levier-cle-demarrer-une-analyse-basee-sur-des-donnees-de-sell-out-par-magasin\/' title='Avec quel levier cl\u00e9 d\u00e9marrer une analyse bas\u00e9e sur des donn\u00e9es de sell out par magasin ?'>Avec quel levier cl\u00e9 d\u00e9marrer une analyse bas\u00e9e sur des donn\u00e9es de sell out par magasin ?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/avec-quel-levier-cle-demarrer-une-analyse-basee-sur-des-donnees-de-sell-out-par-magasin\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-11-15T15:25:57+00:00\" >15 novembre 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'>Alors, \u00e0 la question : \u00ab avec quel levier cl\u00e9 doit-on commencer une analyse des donn\u00e9es de sell out \u00bb Je r\u00e9pondrais : \u00ab avec celui qui semble le plus pertinent pour la cat\u00e9gorie et le canal de distribution en question \u00bb. C\u2019est peut-\u00eatre une r\u00e9ponse de Normand mais c\u2019est la plus logique. Pour un fabricant de produits \u00ab liquides \u00bb tels que le lait, l\u2019eau ou la bi\u00e8re qui ont pour caract\u00e9ristiques de grands volumes physiques de produits et des niveaux \u00e9lev\u00e9s de rotations entra\u00eenant des probl\u00e8mes de r\u00e9approvisionnement lin\u00e9aire en magasin, la r\u00e9duction des ruptures de stocks sera clairement LA priorit\u00e9. Pour une marque de tablettes de chocolat, une cat\u00e9gorie o\u00f9 la concurrence f\u00e9roce est centr\u00e9e sur les promotions, il faudra optimiser avant tout les m\u00e9canismes et la visibilit\u00e9 des mises en avant.<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/avec-quel-levier-cle-demarrer-une-analyse-basee-sur-des-donnees-de-sell-out-par-magasin\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/bgpalanca-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1709<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2560<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-09-30T13:12:23+00:00\" >2021-11-15 15:25:57<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-15 15:12:36<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Avec quel levier cl\u00e9 d\u00e9marrer une analyse bas\u00e9e sur des donn\u00e9es de sell out par magasin ?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-5980 slide-entry-overview slide-loop-10 slide-parity-even  av_one_half  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/l-arbre-de-decision-qui-cache-la-foret\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/arbol.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/l-arbre-de-decision-qui-cache-la-foret\/' title='l\u2019arbre de d\u00e9cision qui cache la for\u00eat...'>l\u2019arbre de d\u00e9cision qui cache la for\u00eat...<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/l-arbre-de-decision-qui-cache-la-foret\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-10-18T15:50:47+00:00\" >18 octobre 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'>Comment d\u00e9finir un arbre de d\u00e9cision ? Pour la partie qualitative le plus efficace est d\u2019\u00e9couter le shopper pour comprendre son processus de prise de d\u00e9cision. On utilise pour cela des \u00e9tudes ad hoc bas\u00e9es sur des groupes de discussion ou des questionnaires mais les plus int\u00e9ressantes sont s\u00fbrement les m\u00e9thodologies bas\u00e9es sur l\u2019observation en magasin (r\u00e9elle ou virtuelle) suivie de questions pos\u00e9es au shopper.<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/l-arbre-de-decision-qui-cache-la-foret\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/arbol.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1200<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-09-30T13:12:23+00:00\" >2021-10-18 15:50:47<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-15 15:14:37<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>l\u2019arbre de d\u00e9cision qui cache la for\u00eat&#8230;<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-6013 slide-entry-overview slide-loop-11 slide-parity-odd  av_one_half first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/innovation-un-defi-toujours-plus-important\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/innovacion-bg.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/innovation-un-defi-toujours-plus-important\/' title='Innovation : un d\u00e9fi toujours plus important'>Innovation : un d\u00e9fi toujours plus important<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/innovation-un-defi-toujours-plus-important\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-10-04T10:04:00+00:00\" >4 octobre 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'>Le nombre d'innovations en consommation de masse diminue r\u00e9guli\u00e8rement depuis dix ans comme le montre l'\u00e9tude \u00ab Radar de l'Innovation 2020 \u00bb<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/innovation-un-defi-toujours-plus-important\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/innovacion-bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1216<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-09-30T13:12:23+00:00\" >2021-10-04 10:04:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-15 15:17:28<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Innovation : un d\u00e9fi toujours plus important<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-5818 slide-entry-overview slide-loop-12 slide-parity-even  av_one_half  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/du-marketing-produit-au-shopper-marketing\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/shoppermarketing_bg.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/du-marketing-produit-au-shopper-marketing\/' title='Du marketing produit au shopper marketing'>Du marketing produit au shopper marketing<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/du-marketing-produit-au-shopper-marketing\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-09-07T13:44:53+00:00\" >7 septembre 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'>Le marketing moderne est n\u00e9 formellement dans les ann\u00e9es 30 aux \u00c9tats-Unis lorsque les fabricants sont pass\u00e9s d\u2019une strat\u00e9gie de production (le c\u00e9l\u00e8bre \u00ab Le client peut choisir la couleur de sa voiture, pourvu que ce soit le noir \u00bb d\u2019Henry Ford) \u00e0 une strat\u00e9gie de vente et de marketing dans laquelle l\u2019objectif est de r\u00e9pondre aux attentes du consommateur en mati\u00e8re de disponibilit\u00e9 du produit et de caract\u00e9ristiques du produit.<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/du-marketing-produit-au-shopper-marketing\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/shoppermarketing_bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1125<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1500<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-09-30T13:12:23+00:00\" >2021-09-07 13:44:53<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-15 15:19:36<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Du marketing produit au shopper marketing<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-5065 slide-entry-overview slide-loop-13 slide-parity-odd  av_one_half first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/3-tendances-cles-des-marches-de-grande-consommation\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/trends-bg-1.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/3-tendances-cles-des-marches-de-grande-consommation\/' title='3 tendances cl\u00e9s des march\u00e9s de grande consommation'>3 tendances cl\u00e9s des march\u00e9s de grande consommation<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/3-tendances-cles-des-marches-de-grande-consommation\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-06-11T08:42:26+00:00\" >11 juin 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'>Le monde de la distribution est sur des montagnes russes depuis le d\u00e9but de la crise de la COVID-19 et 2021 ne montre pour le moment aucune tendance \u00e0 l\u2019accalmie ! Nous avons r\u00e9capitul\u00e9 ici le top 3 des tendances de fond que nous avons pu observer jusqu\u2019\u00e0 pr\u00e9sent :<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/3-tendances-cles-des-marches-de-grande-consommation\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/trends-bg-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1333<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Stanislas Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Stanislas Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-09-30T13:12:23+00:00\" >2021-06-11 08:42:26<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-15 15:20:34<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>3 tendances cl\u00e9s des march\u00e9s de grande consommation<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-4879 slide-entry-overview slide-loop-14 slide-parity-even  av_one_half  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/une-innovation-reduit-son-format-de-98-pour-conquerir-le-monde\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel_fr.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/une-innovation-reduit-son-format-de-98-pour-conquerir-le-monde\/' title='Une innovation r\u00e9duit son format de 98% pour conqu\u00e9rir le monde !'>Une innovation r\u00e9duit son format de 98% pour conqu\u00e9rir le monde !<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/une-innovation-reduit-son-format-de-98-pour-conquerir-le-monde\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-05-18T15:26:34+00:00\" >18 mai 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'>Chez POS Potential, nous int\u00e9ressons attentifs aux meilleurs exemples d\u2019excellence du monde de la grande consommation et aujourd\u2019hui nous partageons avec vous un exemple d\u2019innovation de produit centr\u00e9e sur l\u2019emballage et plus particuli\u00e8rement sur sa taille.<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/une-innovation-reduit-son-format-de-98-pour-conquerir-le-monde\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel_fr.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>627<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Stanislas Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Stanislas Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-09-30T13:12:23+00:00\" >2021-05-18 15:26:34<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-09-21 14:59:45<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Une innovation r\u00e9duit son format de 98% pour conqu\u00e9rir le monde !<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-4199 slide-entry-overview slide-loop-15 slide-parity-odd  av_one_half first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/decouvrir-les-solutions-de-croissance-digitales-de-pos-potential\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/sellout.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/decouvrir-les-solutions-de-croissance-digitales-de-pos-potential\/' title='D\u00e9couvrir les solutions de croissance digitales de POS Potential'>D\u00e9couvrir les solutions de croissance digitales de POS Potential<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/decouvrir-les-solutions-de-croissance-digitales-de-pos-potential\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-02-19T10:57:36+00:00\" >19 f\u00e9vrier 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'>\u00ab POS Potential \u00bb signifie \u00ab potentiel point de vente \u00bb car c\u2019est exactement le but que nous nous fixons : aider fabricants et distributeurs \u00e0 aller chercher la croissance l\u00e0 o\u00f9 elle se cache : dans l\u2019am\u00e9lioration de l\u2019excellence op\u00e9rationnelle au niveau du point de vente.<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/decouvrir-les-solutions-de-croissance-digitales-de-pos-potential\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/sellout.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>608<\/span>\n\t\t\t\t\t\t<span itemprop='width'>500<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Pospot<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Pospot<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-09-30T13:12:23+00:00\" >2021-02-19 10:57:36<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-09-21 14:54:40<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>D\u00e9couvrir les solutions de croissance digitales de POS Potential<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3713 slide-entry-overview slide-loop-16 slide-parity-even  av_one_half  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/distribution-omnicanal-centre-de-la-strategie-marketing\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_benandjerrys2.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/distribution-omnicanal-centre-de-la-strategie-marketing\/' title='Distribution omnicanal : le client au centre de la strat\u00e9gie marketing'>Distribution omnicanal : le client au centre de la strat\u00e9gie marketing<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/distribution-omnicanal-centre-de-la-strategie-marketing\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-01-21T15:08:27+00:00\" >21 janvier 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'>Cela peut sembler aller de soi, mais une distribution r\u00e9ussie commence toujours par la mise en rayon. Si vos meilleurs produits ne parviennent pas jusque dans les lin\u00e9aires des supermarch\u00e9s...<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/distribution-omnicanal-centre-de-la-strategie-marketing\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/bg_benandjerrys2.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1896<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1080<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Stanislas Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Stanislas Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-09-30T13:12:23+00:00\" >2021-01-21 15:08:27<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2022-10-20 09:28:52<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Distribution omnicanal : le client au centre de la strat\u00e9gie marketing<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-3598 slide-entry-overview slide-loop-17 slide-parity-odd  av_one_half first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/smart-data-et-conflit-de-generations\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/pexels-andrea-piacquadio-3783200.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/smart-data-et-conflit-de-generations\/' title='\u00ab\u00a0Smart Data\u00a0\u00bb et conflit de g\u00e9n\u00e9rations ?'>\u00ab\u00a0Smart Data\u00a0\u00bb et conflit de g\u00e9n\u00e9rations ?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/smart-data-et-conflit-de-generations\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-11-17T17:15:57+00:00\" >17 novembre 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'>Peut-\u00eatre est-ce parce que je me rapproche lentement mais s\u00fbrement de la soixantaine que les commentaires de certains clients ou prospects m\u2019opposant que \u00ab ses \u00e9quipes de vente sont trop traditionnelles (autrement dit \u00ab\u00a0trop \u00e2g\u00e9es\u00a0\u00bb en langage politiquement correct) pour travailler avec des donn\u00e9es de sell-out \u00bb ont tendance \u00e0 me faire un peu sortir de mes gonds...<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/smart-data-et-conflit-de-generations\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/pexels-andrea-piacquadio-3783200.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1333<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-09-30T13:12:23+00:00\" >2020-11-17 17:15:57<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-09-21 14:40:19<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u00ab\u00a0Smart Data\u00a0\u00bb et conflit de g\u00e9n\u00e9rations ?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3619 slide-entry-overview slide-loop-18 slide-parity-even  av_one_half  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/donnees-magasins-quels-indicateurs-pour-quels-objectifs\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/sellout_bg.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/donnees-magasins-quels-indicateurs-pour-quels-objectifs\/' title='Donn\u00e9es magasins\u00a0: quels indicateurs pour quels objectifs ?'>Donn\u00e9es magasins\u00a0: quels indicateurs pour quels objectifs ?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/donnees-magasins-quels-indicateurs-pour-quels-objectifs\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-10-30T17:05:33+00:00\" >30 octobre 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'>Suivre correctement l\u2019activit\u00e9 du point de vente est une des cl\u00e9s de l\u2019excellence op\u00e9rationnelle. Pour autant, il n\u2019est parfois pas si facile de prioriser efficacement les diff\u00e9rentes donn\u00e9es disponibles<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/donnees-magasins-quels-indicateurs-pour-quels-objectifs\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/sellout_bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1333<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-09-30T13:12:23+00:00\" >2020-10-30 17:05:33<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-09-21 14:37:41<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Donn\u00e9es magasins\u00a0: quels indicateurs pour quels objectifs ?<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-3493 slide-entry-overview slide-loop-19 slide-parity-odd  av_one_half first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/danones-engage-t-il-dans-la-meme-strategie-dinnovation-que-ferrari\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/ferraribg-scaled-1.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/danones-engage-t-il-dans-la-meme-strategie-dinnovation-que-ferrari\/' title='Danone s\u2019engage-t-il dans la m\u00eame strat\u00e9gie d&#039;innovation que Ferrari\u00a0?'>Danone s\u2019engage-t-il dans la m\u00eame strat\u00e9gie d'innovation que Ferrari\u00a0?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/danones-engage-t-il-dans-la-meme-strategie-dinnovation-que-ferrari\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-10-02T09:44:18+00:00\" >2 octobre 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'>Tout le monde a d\u00e9j\u00e0 entendu parler de quelques-unes des valeurs qui ont conduit l'embl\u00e9matique constructeur italien de supercars au succ\u00e8s\u00a0: performance, exclusivit\u00e9 et ce que l'on pourrait appeler \u00ab\u00a0le charme \u00e0\u00a0l\u2019italienne\u00a0\u00bb. Au fil du temps, ces valeurs ont \u00e9t\u00e9 transpos\u00e9es au c\u0153ur d'une strat\u00e9gie d'innovation extr\u00eamement efficace bas\u00e9e sur un concept pr\u00e9cis\u00a0: la raret\u00e9.<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/danones-engage-t-il-dans-la-meme-strategie-dinnovation-que-ferrari\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/ferraribg-scaled-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2254<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2560<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Stanislas Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Stanislas Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-09-30T13:12:23+00:00\" >2020-10-02 09:44:18<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-09-21 14:33:24<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Danone s\u2019engage-t-il dans la m\u00eame strat\u00e9gie d&#8217;innovation que Ferrari\u00a0?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3343 slide-entry-overview slide-loop-20 slide-parity-even  post-entry-last  av_one_half  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/parlons-de-category-management\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/category-management-dark-1.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/parlons-de-category-management\/' title='Parlons de Category Management'>Parlons de Category Management<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/parlons-de-category-management\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-09-30T13:12:23+00:00\" >30 septembre 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'>La plupart des professionnels de la grande consommation reconnaitront que 25 ans apr\u00e8s avoir travers\u00e9 l'Atlantique, le concept de Category Management est encore loin d\u2019\u00eatre le standard de collaboration entre fabricants et distributeurs que l\u2019on pouvait esp\u00e9rer.<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/parlons-de-category-management\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/category-management-dark-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1455<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1920<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-09-30T13:12:23+00:00\" >2020-09-30 13:12:23<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2022-03-16 13:34:00<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Parlons de Category Management<\/span><\/span><\/span><\/article><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-frylt-a5117e8c42defdef8cd1a45996b51556\">\n.avia-section.av-frylt-a5117e8c42defdef8cd1a45996b51556{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='blog-mobile'  class='avia-section av-frylt-a5117e8c42defdef8cd1a45996b51556 main_color avia-section-default avia-no-border-styling av-desktop-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7929'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6u46p-aa29216bdb65fb73ae66b00c195ab8f6\">\n.flex_column.av-6u46p-aa29216bdb65fb73ae66b00c195ab8f6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6u46p-aa29216bdb65fb73ae66b00c195ab8f6 av_one_full first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cpnz8g-449e555cfddf35a7d72e9f2b92acb806\">\n#top .hr.hr-invisible.av-k4cpnz8g-449e555cfddf35a7d72e9f2b92acb806{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-k4cpnz8g-449e555cfddf35a7d72e9f2b92acb806 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b80eco-8a0e6a26eb597bce270482c1bd40e268\">\n#top .av_textblock_section.av-k4b80eco-8a0e6a26eb597bce270482c1bd40e268 .avia_textblock{\ncolor:var(--azul2);\n}\n<\/style>\n<section  class='av_textblock_section av-k4b80eco-8a0e6a26eb597bce270482c1bd40e268 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 class=\"headers\" style=\"font-size: 40px;\">D\u00e9couvrez <span style=\"color: var(--rojo2);\"><br \/>\nnotre Blog<\/span>!<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cpnz8g-6d021e4119976c10e2ec70a30cc8a366\">\n#top .hr.hr-invisible.av-k4cpnz8g-6d021e4119976c10e2ec70a30cc8a366{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k4cpnz8g-6d021e4119976c10e2ec70a30cc8a366 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-alb-blogposts template-blog  lista-blog-movil '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><article class='post-entry post-entry-type-standard post-entry-7929 post-loop-3 post-parity-odd single-big with-slider post-7929 post type-post status-publish format-standard has-post-thumbnail hentry category-blog'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"big-preview single-big\" style=\"background:url(https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg)\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/stimuler-les-ventes-estivales-de-produits-de-grande-consommation\/\" title=\"Stimuler les ventes estivales de produits de grande consommation\"><img decoding=\"async\" loading=\"lazy\" width=\"495\" height=\"400\" src=\"https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg-495x400.jpg\" class=\"wp-image-7945 avia-img-lazy-loading-7945 attachment-portfolio size-portfolio wp-post-image\" alt=\"verano\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg-495x400.jpg 495w, https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/a><\/div><div class='blog-meta'><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/pospotential.com\/fr\/blog\/stimuler-les-ventes-estivales-de-produits-de-grande-consommation\/\" rel=\"bookmark\" title=\"Lien permanent : Stimuler les ventes estivales de produits de grande consommation\">Stimuler les ventes estivales de produits de grande consommation<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class='post-meta-infos'><time class='date-container minor-meta updated' >18 juillet 2024<\/time><span class='text-sep text-sep-date'>\/<\/span><span class='comment-container minor-meta'><a href=\"https:\/\/pospotential.com\/fr\/blog\/stimuler-les-ventes-estivales-de-produits-de-grande-consommation\/#respond\" class=\"comments-link\" >0 Commentaires<\/a><\/span><span class='text-sep text-sep-comment'>\/<\/span><span class=\"blog-categories minor-meta\">dans <a href=\"https:\/\/pospotential.com\/fr\/category\/blog\/\" rel=\"tag\">Blog<\/a> <\/span><span class=\"text-sep text-sep-cat\">\/<\/span><span class=\"blog-author minor-meta\">par <span class=\"entry-author-link\" ><span class=\"vcard author\"><span class=\"fn\"><a href=\"https:\/\/pospotential.com\/fr\/author\/chucho\/\" title=\"Articles par Gilles Dallest\" rel=\"author\">Gilles Dallest<\/a><\/span><\/span><\/span><\/span><\/span><\/header><div class=\"entry-content\"  itemprop=\"text\" ><p>D\u00e9couvrez des strat\u00e9gies efficaces pour booster vos ventes de produits de grande consommation durant la saison estivale et maximiser les opportunit\u00e9s estivales<\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/stimuler-les-ventes-estivales-de-produits-de-grande-consommation\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div>\n<\/div><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class='post_author_timeline'><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1500<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2024-07-18T07:03:11+00:00\" >2024-07-18 07:03:11<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-07-24 07:46:33<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Stimuler les ventes estivales de produits de grande consommation<\/span><\/span><\/span><\/article><article class='post-entry post-entry-type-standard post-entry-7864 post-loop-4 post-parity-even single-big with-slider post-7864 post type-post status-publish format-standard has-post-thumbnail hentry category-blog'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"big-preview single-big\" style=\"background:url(https:\/\/pospotential.com\/wp-content\/uploads\/datos_bg.webp)\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/lanalyse-de-big-data-comme-facteur-de-succes-dans-lindustrie-des-produits-de-grande-consommation\/\" title=\"Big Data : Cl\u00e9 du succ\u00e8s pour les produits de grande consommation\"><img decoding=\"async\" loading=\"lazy\" width=\"495\" height=\"400\" src=\"https:\/\/pospotential.com\/wp-content\/uploads\/datos_bg-495x400.webp\" class=\"wp-image-7872 avia-img-lazy-loading-7872 attachment-portfolio size-portfolio wp-post-image\" alt=\"datos\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/datos_bg-495x400.webp 495w, https:\/\/pospotential.com\/wp-content\/uploads\/datos_bg-845x684.webp 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/a><\/div><div class='blog-meta'><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/pospotential.com\/fr\/blog\/lanalyse-de-big-data-comme-facteur-de-succes-dans-lindustrie-des-produits-de-grande-consommation\/\" rel=\"bookmark\" title=\"Lien permanent : Big Data : Cl\u00e9 du succ\u00e8s pour les produits de grande consommation\">Big Data : Cl\u00e9 du succ\u00e8s pour les produits de grande consommation<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class='post-meta-infos'><time class='date-container minor-meta updated' >3 ao\u00fbt 2023<\/time><span class='text-sep text-sep-date'>\/<\/span><span class='comment-container minor-meta'><a href=\"https:\/\/pospotential.com\/fr\/blog\/lanalyse-de-big-data-comme-facteur-de-succes-dans-lindustrie-des-produits-de-grande-consommation\/#respond\" class=\"comments-link\" >0 Commentaires<\/a><\/span><span class='text-sep text-sep-comment'>\/<\/span><span class=\"blog-categories minor-meta\">dans <a href=\"https:\/\/pospotential.com\/fr\/category\/blog\/\" rel=\"tag\">Blog<\/a> <\/span><span class=\"text-sep text-sep-cat\">\/<\/span><span class=\"blog-author minor-meta\">par <span class=\"entry-author-link\" ><span class=\"vcard author\"><span class=\"fn\"><a href=\"https:\/\/pospotential.com\/fr\/author\/chucho\/\" title=\"Articles par Gilles Dallest\" rel=\"author\">Gilles Dallest<\/a><\/span><\/span><\/span><\/span><\/span><\/header><div class=\"entry-content\"  itemprop=\"text\" ><p>D\u00e9couvrez comment l&#8217;analyse des big data dans l&#8217;industrie FMCG stimule l&#8217;industrie et comment les entreprises peuvent en tirer parti pour prendre des d\u00e9cisions \u00e9clair\u00e9es<\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/lanalyse-de-big-data-comme-facteur-de-succes-dans-lindustrie-des-produits-de-grande-consommation\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div>\n<\/div><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class='post_author_timeline'><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/datos_bg.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1333<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-08-03T09:48:43+00:00\" >2023-08-03 09:48:43<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-07-24 08:34:43<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Big Data : Cl\u00e9 du succ\u00e8s pour les produits de grande consommation<\/span><\/span><\/span><\/article><article class='post-entry post-entry-type-standard post-entry-7885 post-loop-5 post-parity-odd single-big with-slider post-7885 post type-post status-publish format-standard has-post-thumbnail hentry category-blog'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"big-preview single-big\" style=\"background:url(https:\/\/pospotential.com\/wp-content\/uploads\/ia-bg.jpg)\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/lutilisation-de-lintelligence-artificielle-dans-le-monde-de-la-grande-consommation\/\" title=\"L&#8217;intelligence artificielle : l&#8217;avenir des produits de grande consommation\"><img decoding=\"async\" loading=\"lazy\" width=\"495\" height=\"400\" src=\"https:\/\/pospotential.com\/wp-content\/uploads\/ia-bg-495x400.jpg\" class=\"wp-image-7902 avia-img-lazy-loading-7902 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/ia-bg-495x400.jpg 495w, https:\/\/pospotential.com\/wp-content\/uploads\/ia-bg-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/a><\/div><div class='blog-meta'><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/pospotential.com\/fr\/blog\/lutilisation-de-lintelligence-artificielle-dans-le-monde-de-la-grande-consommation\/\" rel=\"bookmark\" title=\"Lien permanent : L&#8217;intelligence artificielle : l&#8217;avenir des produits de grande consommation\">L&#8217;intelligence artificielle : l&#8217;avenir des produits de grande consommation<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class='post-meta-infos'><time class='date-container minor-meta updated' >12 juillet 2023<\/time><span class='text-sep text-sep-date'>\/<\/span><span class='comment-container minor-meta'><a href=\"https:\/\/pospotential.com\/fr\/blog\/lutilisation-de-lintelligence-artificielle-dans-le-monde-de-la-grande-consommation\/#respond\" class=\"comments-link\" >0 Commentaires<\/a><\/span><span class='text-sep text-sep-comment'>\/<\/span><span class=\"blog-categories minor-meta\">dans <a href=\"https:\/\/pospotential.com\/fr\/category\/blog\/\" rel=\"tag\">Blog<\/a> <\/span><span class=\"text-sep text-sep-cat\">\/<\/span><span class=\"blog-author minor-meta\">par <span class=\"entry-author-link\" ><span class=\"vcard author\"><span class=\"fn\"><a href=\"https:\/\/pospotential.com\/fr\/author\/chucho\/\" title=\"Articles par Gilles Dallest\" rel=\"author\">Gilles Dallest<\/a><\/span><\/span><\/span><\/span><\/span><\/header><div class=\"entry-content\"  itemprop=\"text\" ><p>Dans cet article, nous verrons comment l&#8217;intelligence artificielle r\u00e9volutionne ce secteur d\u2019activit\u00e9 et comment nous pouvons nous attendre \u00e0 ce qu&#8217;elle continue \u00e0 le faire dans un proche avenir.<\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/lutilisation-de-lintelligence-artificielle-dans-le-monde-de-la-grande-consommation\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div>\n<\/div><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class='post_author_timeline'><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/ia-bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1335<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-07-12T15:17:18+00:00\" >2023-07-12 15:17:18<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-07-24 07:59:08<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>L&#8217;intelligence artificielle : l&#8217;avenir des produits de grande consommation<\/span><\/span><\/span><\/article><article class='post-entry post-entry-type-standard post-entry-7749 post-loop-6 post-parity-even single-big with-slider post-7749 post type-post status-publish format-standard has-post-thumbnail hentry category-blog'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"big-preview single-big\" style=\"background:url(https:\/\/pospotential.com\/wp-content\/uploads\/datasellout.jpg)\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/sell-in-vs-sell-out-un-kpi-fondamental-de-lefficacite-logistique-et-de-la-demande\/\" title=\"Sell in vs sell out : un KPI fondamental de l\u2019efficacit\u00e9 logistique et de la demande\"><img decoding=\"async\" loading=\"lazy\" width=\"495\" height=\"400\" src=\"https:\/\/pospotential.com\/wp-content\/uploads\/datasellout-495x400.jpg\" class=\"wp-image-6643 avia-img-lazy-loading-6643 attachment-portfolio size-portfolio wp-post-image\" alt=\"datos de sell out\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/datasellout-495x400.jpg 495w, https:\/\/pospotential.com\/wp-content\/uploads\/datasellout-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/a><\/div><div class='blog-meta'><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/pospotential.com\/fr\/blog\/sell-in-vs-sell-out-un-kpi-fondamental-de-lefficacite-logistique-et-de-la-demande\/\" rel=\"bookmark\" title=\"Lien permanent : Sell in vs sell out : un KPI fondamental de l\u2019efficacit\u00e9 logistique et de la demande\">Sell in vs sell out : un KPI fondamental de l\u2019efficacit\u00e9 logistique et de la demande<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class='post-meta-infos'><time class='date-container minor-meta updated' >16 mai 2023<\/time><span class='text-sep text-sep-date'>\/<\/span><span class='comment-container minor-meta'><a href=\"https:\/\/pospotential.com\/fr\/blog\/sell-in-vs-sell-out-un-kpi-fondamental-de-lefficacite-logistique-et-de-la-demande\/#respond\" class=\"comments-link\" >0 Commentaires<\/a><\/span><span class='text-sep text-sep-comment'>\/<\/span><span class=\"blog-categories minor-meta\">dans <a href=\"https:\/\/pospotential.com\/fr\/category\/blog\/\" rel=\"tag\">Blog<\/a> <\/span><span class=\"text-sep text-sep-cat\">\/<\/span><span class=\"blog-author minor-meta\">par <span class=\"entry-author-link\" ><span class=\"vcard author\"><span class=\"fn\"><a href=\"https:\/\/pospotential.com\/fr\/author\/chucho\/\" title=\"Articles par Gilles Dallest\" rel=\"author\">Gilles Dallest<\/a><\/span><\/span><\/span><\/span><\/span><\/header><div class=\"entry-content\"  itemprop=\"text\" ><p>Sell in et sell out sont deux concepts associ\u00e9s \u00e0 la vente du produit, depuis le moment o\u00f9 il quitte l\u2019usine jusqu\u2019\u00e0 ce qu\u2019il atteigne le consommateur final.<\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/sell-in-vs-sell-out-un-kpi-fondamental-de-lefficacite-logistique-et-de-la-demande\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div>\n<\/div><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class='post_author_timeline'><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/datasellout.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>868<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-05-16T08:53:37+00:00\" >2023-05-16 08:53:37<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-14 15:25:47<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Sell in vs sell out : un KPI fondamental de l\u2019efficacit\u00e9 logistique et de la demande<\/span><\/span><\/span><\/article><article class='post-entry post-entry-type-standard post-entry-7694 post-loop-7 post-parity-odd single-big with-slider post-7694 post type-post status-publish format-standard has-post-thumbnail hentry category-blog'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"big-preview single-big\" style=\"background:url(https:\/\/pospotential.com\/wp-content\/uploads\/marcel-strauss-5gJZZe48BS4-unsplash.jpg)\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/les-3-kpi-fondamentaux-en-periode-dinflation\/\" title=\"Les 3 KPI fondamentaux en p\u00e9riode d\u2019inflation\"><img decoding=\"async\" loading=\"lazy\" width=\"495\" height=\"400\" src=\"https:\/\/pospotential.com\/wp-content\/uploads\/marcel-strauss-5gJZZe48BS4-unsplash-495x400.jpg\" class=\"wp-image-7703 avia-img-lazy-loading-7703 attachment-portfolio size-portfolio wp-post-image\" alt=\"inflacion\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/marcel-strauss-5gJZZe48BS4-unsplash-495x400.jpg 495w, https:\/\/pospotential.com\/wp-content\/uploads\/marcel-strauss-5gJZZe48BS4-unsplash-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/a><\/div><div class='blog-meta'><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/pospotential.com\/fr\/blog\/les-3-kpi-fondamentaux-en-periode-dinflation\/\" rel=\"bookmark\" title=\"Lien permanent : Les 3 KPI fondamentaux en p\u00e9riode d\u2019inflation\">Les 3 KPI fondamentaux en p\u00e9riode d\u2019inflation<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class='post-meta-infos'><time class='date-container minor-meta updated' >7 d\u00e9cembre 2022<\/time><span class='text-sep text-sep-date'>\/<\/span><span class='comment-container minor-meta'><a href=\"https:\/\/pospotential.com\/fr\/blog\/les-3-kpi-fondamentaux-en-periode-dinflation\/#respond\" class=\"comments-link\" >0 Commentaires<\/a><\/span><span class='text-sep text-sep-comment'>\/<\/span><span class=\"blog-categories minor-meta\">dans <a href=\"https:\/\/pospotential.com\/fr\/category\/blog\/\" rel=\"tag\">Blog<\/a> <\/span><span class=\"text-sep text-sep-cat\">\/<\/span><span class=\"blog-author minor-meta\">par <span class=\"entry-author-link\" ><span class=\"vcard author\"><span class=\"fn\"><a href=\"https:\/\/pospotential.com\/fr\/author\/chucho\/\" title=\"Articles par Gilles Dallest\" rel=\"author\">Gilles Dallest<\/a><\/span><\/span><\/span><\/span><\/span><\/header><div class=\"entry-content\"  itemprop=\"text\" ><p>L\u2019inflation est revenue apr\u00e8s des d\u00e9cennies de prix presque stables. Nous pensions que les hausses de prix \u00e0 deux chiffres avaient disparu \u00e0 jamais et les voici, r\u00e9\u00e9crivant les r\u00e8gles du jeu qui semblaient pourtant grav\u00e9es dans le marbre. <\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/les-3-kpi-fondamentaux-en-periode-dinflation\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div>\n<\/div><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class='post_author_timeline'><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/marcel-strauss-5gJZZe48BS4-unsplash.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1600<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2400<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-12-07T15:49:42+00:00\" >2022-12-07 15:49:42<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-14 15:37:58<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Les 3 KPI fondamentaux en p\u00e9riode d\u2019inflation<\/span><\/span><\/span><\/article><article class='post-entry post-entry-type-standard post-entry-7605 post-loop-8 post-parity-even single-big with-slider post-7605 post type-post status-publish format-standard has-post-thumbnail hentry category-blog'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"big-preview single-big\" style=\"background:url(https:\/\/pospotential.com\/wp-content\/uploads\/outofstock.webp)\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/reflexions-sur-la-presence-en-lineaire-limportance-des-ruptures-de-stock\/\" title=\"Pr\u00e9sence en lin\u00e9aire et ruptures de stock\"><img decoding=\"async\" loading=\"lazy\" width=\"495\" height=\"400\" src=\"https:\/\/pospotential.com\/wp-content\/uploads\/outofstock-495x400.webp\" class=\"wp-image-7611 avia-img-lazy-loading-7611 attachment-portfolio size-portfolio wp-post-image\" alt=\"rotura de stock\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/outofstock-495x400.webp 495w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock-845x684.webp 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/a><\/div><div class='blog-meta'><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/pospotential.com\/fr\/blog\/reflexions-sur-la-presence-en-lineaire-limportance-des-ruptures-de-stock\/\" rel=\"bookmark\" title=\"Lien permanent : Pr\u00e9sence en lin\u00e9aire et ruptures de stock\">Pr\u00e9sence en lin\u00e9aire et ruptures de stock<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class='post-meta-infos'><time class='date-container minor-meta updated' >13 octobre 2022<\/time><span class='text-sep text-sep-date'>\/<\/span><span class='comment-container minor-meta'><a href=\"https:\/\/pospotential.com\/fr\/blog\/reflexions-sur-la-presence-en-lineaire-limportance-des-ruptures-de-stock\/#respond\" class=\"comments-link\" >0 Commentaires<\/a><\/span><span class='text-sep text-sep-comment'>\/<\/span><span class=\"blog-categories minor-meta\">dans <a href=\"https:\/\/pospotential.com\/fr\/category\/blog\/\" rel=\"tag\">Blog<\/a> <\/span><span class=\"text-sep text-sep-cat\">\/<\/span><span class=\"blog-author minor-meta\">par <span class=\"entry-author-link\" ><span class=\"vcard author\"><span class=\"fn\"><a href=\"https:\/\/pospotential.com\/fr\/author\/chucho\/\" title=\"Articles par Gilles Dallest\" rel=\"author\">Gilles Dallest<\/a><\/span><\/span><\/span><\/span><\/span><\/header><div class=\"entry-content\"  itemprop=\"text\" ><p>Ruptures de stock, L\u2019absence et comment y rem\u00e9dier. Le fait qu\u2019une r\u00e9f\u00e9rence ne soit pas pr\u00e9sente en magasin peut avoir des causes vari\u00e9es dont les principales sont :<\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/reflexions-sur-la-presence-en-lineaire-limportance-des-ruptures-de-stock\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div>\n<\/div><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class='post_author_timeline'><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/outofstock.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1920<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1920<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-10-13T10:40:19+00:00\" >2022-10-13 10:40:19<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-14 15:38:49<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Pr\u00e9sence en lin\u00e9aire et ruptures de stock<\/span><\/span><\/span><\/article><article class='post-entry post-entry-type-standard post-entry-6884 post-loop-9 post-parity-odd single-big with-slider post-6884 post type-post status-publish format-standard has-post-thumbnail hentry category-blog'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"big-preview single-big\" style=\"background:url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_distribucion.webp)\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/distribution-numerique-et-distribution-valeur-deux-kpis-cles\/\" title=\"Distribution Num\u00e9rique et Distribution Valeur : deux KPIs cl\u00e9s\"><img decoding=\"async\" loading=\"lazy\" width=\"495\" height=\"400\" src=\"https:\/\/pospotential.com\/wp-content\/uploads\/bg_distribucion-495x400.webp\" class=\"wp-image-6895 avia-img-lazy-loading-6895 attachment-portfolio size-portfolio wp-post-image\" alt=\"distribuci\u00f3n\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/bg_distribucion-495x400.webp 495w, https:\/\/pospotential.com\/wp-content\/uploads\/bg_distribucion-845x684.webp 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/a><\/div><div class='blog-meta'><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/pospotential.com\/fr\/blog\/distribution-numerique-et-distribution-valeur-deux-kpis-cles\/\" rel=\"bookmark\" title=\"Lien permanent : Distribution Num\u00e9rique et Distribution Valeur : deux KPIs cl\u00e9s\">Distribution Num\u00e9rique et Distribution Valeur : deux KPIs cl\u00e9s<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class='post-meta-infos'><time class='date-container minor-meta updated' >21 f\u00e9vrier 2022<\/time><span class='text-sep text-sep-date'>\/<\/span><span class='comment-container minor-meta'><a href=\"https:\/\/pospotential.com\/fr\/blog\/distribution-numerique-et-distribution-valeur-deux-kpis-cles\/#respond\" class=\"comments-link\" >0 Commentaires<\/a><\/span><span class='text-sep text-sep-comment'>\/<\/span><span class=\"blog-categories minor-meta\">dans <a href=\"https:\/\/pospotential.com\/fr\/category\/blog\/\" rel=\"tag\">Blog<\/a> <\/span><span class=\"text-sep text-sep-cat\">\/<\/span><span class=\"blog-author minor-meta\">par <span class=\"entry-author-link\" ><span class=\"vcard author\"><span class=\"fn\"><a href=\"https:\/\/pospotential.com\/fr\/author\/chucho\/\" title=\"Articles par Gilles Dallest\" rel=\"author\">Gilles Dallest<\/a><\/span><\/span><\/span><\/span><\/span><\/header><div class=\"entry-content\"  itemprop=\"text\" ><p>La distribution est s\u00fbrement le KPI le plus important. Il permet de savoir si et o\u00f9 un produit est pr\u00e9sent en magasin et une chose est s\u00fbre : si le produit n\u2019est pas en rayon, il ne se vendra pas ! La distribution de ses produits doit donc \u00eatre la premi\u00e8re pr\u00e9occupation de tous les industriels. On distingue deux concepts compl\u00e9mentaires en termes de distribution : la \u00ab distribution num\u00e9rique \u00bb, ou DN, et la \u00ab distribution valeur \u00bb, ou DV.  <\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/distribution-numerique-et-distribution-valeur-deux-kpis-cles\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div>\n<\/div><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class='post_author_timeline'><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/bg_distribucion.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1217<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-02-21T15:36:31+00:00\" >2022-02-21 15:36:31<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-15 07:32:04<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Distribution Num\u00e9rique et Distribution Valeur : deux KPIs cl\u00e9s<\/span><\/span><\/span><\/article><article class='post-entry post-entry-type-standard post-entry-6774 post-loop-10 post-parity-even post-entry-last single-big with-slider post-6774 post type-post status-publish format-standard has-post-thumbnail hentry category-blog'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"big-preview single-big\" style=\"background:url(https:\/\/pospotential.com\/wp-content\/uploads\/ecommerce.jpg)\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/e-commerce-et-grande-consommation-menace-ou-opportunite\/\" title=\"\u00ab E-commerce \u00bb et grande consommation : menace ou opportunit\u00e9 ?\"><img decoding=\"async\" loading=\"lazy\" width=\"495\" height=\"400\" src=\"https:\/\/pospotential.com\/wp-content\/uploads\/ecommerce-495x400.jpg\" class=\"wp-image-6778 avia-img-lazy-loading-6778 attachment-portfolio size-portfolio wp-post-image\" alt=\"ecommerce\" \/><\/a><\/div><div class='blog-meta'><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/pospotential.com\/fr\/blog\/e-commerce-et-grande-consommation-menace-ou-opportunite\/\" rel=\"bookmark\" title=\"Lien permanent : \u00ab E-commerce \u00bb et grande consommation : menace ou opportunit\u00e9 ?\">\u00ab E-commerce \u00bb et grande consommation : menace ou opportunit\u00e9 ?<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class='post-meta-infos'><time class='date-container minor-meta updated' >1 f\u00e9vrier 2022<\/time><span class='text-sep text-sep-date'>\/<\/span><span class='comment-container minor-meta'><a href=\"https:\/\/pospotential.com\/fr\/blog\/e-commerce-et-grande-consommation-menace-ou-opportunite\/#respond\" class=\"comments-link\" >0 Commentaires<\/a><\/span><span class='text-sep text-sep-comment'>\/<\/span><span class=\"blog-categories minor-meta\">dans <a href=\"https:\/\/pospotential.com\/fr\/category\/blog\/\" rel=\"tag\">Blog<\/a> <\/span><span class=\"text-sep text-sep-cat\">\/<\/span><span class=\"blog-author minor-meta\">par <span class=\"entry-author-link\" ><span class=\"vcard author\"><span class=\"fn\"><a href=\"https:\/\/pospotential.com\/fr\/author\/chucho\/\" title=\"Articles par Gilles Dallest\" rel=\"author\">Gilles Dallest<\/a><\/span><\/span><\/span><\/span><\/span><\/header><div class=\"entry-content\"  itemprop=\"text\" ><p>La pand\u00e9mie dont nous ne finissons pas de sortir a eu un effet acc\u00e9l\u00e9rateur inattendu sur l\u2019ensemble du domaine de la num\u00e9risation de la soci\u00e9t\u00e9 avec des cons\u00e9quences importantes dans notre quotidien.<\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/e-commerce-et-grande-consommation-menace-ou-opportunite\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div>\n<\/div><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class='post_author_timeline'><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/ecommerce.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>573<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1030<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-02-01T11:54:13+00:00\" >2022-02-01 11:54:13<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-15 07:39:17<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u00ab E-commerce \u00bb et grande consommation : menace ou opportunit\u00e9 ?<\/span><\/span><\/span><\/article><article class='post-entry post-entry-type-standard post-entry-6636 post-loop-11 post-parity-odd single-big with-slider post-6636 post type-post status-publish format-standard has-post-thumbnail hentry category-blog'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"big-preview single-big\" style=\"background:url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_sellout.jpg)\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/obtenir-et-exploiter-les-donnees-de-sell-out-obstacles-et-accelerateurs\/\" title=\"Obtenir et exploiter les donn\u00e9es de sell out : obstacles et acc\u00e9l\u00e9rateurs\"><img decoding=\"async\" loading=\"lazy\" width=\"495\" height=\"400\" src=\"https:\/\/pospotential.com\/wp-content\/uploads\/bg_sellout-495x400.jpg\" class=\"wp-image-6652 avia-img-lazy-loading-6652 attachment-portfolio size-portfolio wp-post-image\" alt=\"sell out\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/bg_sellout-495x400.jpg 495w, https:\/\/pospotential.com\/wp-content\/uploads\/bg_sellout-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/a><\/div><div class='blog-meta'><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/pospotential.com\/fr\/blog\/obtenir-et-exploiter-les-donnees-de-sell-out-obstacles-et-accelerateurs\/\" rel=\"bookmark\" title=\"Lien permanent : Obtenir et exploiter les donn\u00e9es de sell out : obstacles et acc\u00e9l\u00e9rateurs\">Obtenir et exploiter les donn\u00e9es de sell out : obstacles et acc\u00e9l\u00e9rateurs<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class='post-meta-infos'><time class='date-container minor-meta updated' >15 d\u00e9cembre 2021<\/time><span class='text-sep text-sep-date'>\/<\/span><span class='comment-container minor-meta'><a href=\"https:\/\/pospotential.com\/fr\/blog\/obtenir-et-exploiter-les-donnees-de-sell-out-obstacles-et-accelerateurs\/#respond\" class=\"comments-link\" >0 Commentaires<\/a><\/span><span class='text-sep text-sep-comment'>\/<\/span><span class=\"blog-categories minor-meta\">dans <a href=\"https:\/\/pospotential.com\/fr\/category\/blog\/\" rel=\"tag\">Blog<\/a> <\/span><span class=\"text-sep text-sep-cat\">\/<\/span><span class=\"blog-author minor-meta\">par <span class=\"entry-author-link\" ><span class=\"vcard author\"><span class=\"fn\"><a href=\"https:\/\/pospotential.com\/fr\/author\/chucho\/\" title=\"Articles par Gilles Dallest\" rel=\"author\">Gilles Dallest<\/a><\/span><\/span><\/span><\/span><\/span><\/header><div class=\"entry-content\"  itemprop=\"text\" ><p>Les donn\u00e9es de sell out permettent d\u2019apuyer le d\u00e9veloppement des ventes en activant correctement les leviers cl\u00e9s tels que : distribution et assortiment efficaces, efficacit\u00e9 de l\u2019introduction des innovations, Lutte contre les ruptures de stock, promotions efficaces, prix<\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/obtenir-et-exploiter-les-donnees-de-sell-out-obstacles-et-accelerateurs\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div>\n<\/div><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class='post_author_timeline'><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/bg_sellout.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1339<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2021-12-15T16:47:08+00:00\" >2021-12-15 16:47:08<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-15 07:44:46<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Obtenir et exploiter les donn\u00e9es de sell out : obstacles et acc\u00e9l\u00e9rateurs<\/span><\/span><\/span><\/article><article class='post-entry post-entry-type-standard post-entry-6469 post-loop-12 post-parity-even single-big with-slider post-6469 post type-post status-publish format-standard has-post-thumbnail hentry category-blog'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"big-preview single-big\" style=\"background:url(https:\/\/pospotential.com\/wp-content\/uploads\/bgpalanca-scaled.jpg)\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/avec-quel-levier-cle-demarrer-une-analyse-basee-sur-des-donnees-de-sell-out-par-magasin\/\" title=\"Avec quel levier cl\u00e9 d\u00e9marrer une analyse bas\u00e9e sur des donn\u00e9es de sell out par magasin ?\"><img decoding=\"async\" loading=\"lazy\" width=\"495\" height=\"400\" src=\"https:\/\/pospotential.com\/wp-content\/uploads\/bgpalanca-495x400.jpg\" class=\"wp-image-6481 avia-img-lazy-loading-6481 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/bgpalanca-495x400.jpg 495w, https:\/\/pospotential.com\/wp-content\/uploads\/bgpalanca-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/a><\/div><div class='blog-meta'><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/pospotential.com\/fr\/blog\/avec-quel-levier-cle-demarrer-une-analyse-basee-sur-des-donnees-de-sell-out-par-magasin\/\" rel=\"bookmark\" title=\"Lien permanent : Avec quel levier cl\u00e9 d\u00e9marrer une analyse bas\u00e9e sur des donn\u00e9es de sell out par magasin ?\">Avec quel levier cl\u00e9 d\u00e9marrer une analyse bas\u00e9e sur des donn\u00e9es de sell out par magasin ?<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class='post-meta-infos'><time class='date-container minor-meta updated' >15 novembre 2021<\/time><span class='text-sep text-sep-date'>\/<\/span><span class='comment-container minor-meta'><a href=\"https:\/\/pospotential.com\/fr\/blog\/avec-quel-levier-cle-demarrer-une-analyse-basee-sur-des-donnees-de-sell-out-par-magasin\/#respond\" class=\"comments-link\" >0 Commentaires<\/a><\/span><span class='text-sep text-sep-comment'>\/<\/span><span class=\"blog-categories minor-meta\">dans <a href=\"https:\/\/pospotential.com\/fr\/category\/blog\/\" rel=\"tag\">Blog<\/a> <\/span><span class=\"text-sep text-sep-cat\">\/<\/span><span class=\"blog-author minor-meta\">par <span class=\"entry-author-link\" ><span class=\"vcard author\"><span class=\"fn\"><a href=\"https:\/\/pospotential.com\/fr\/author\/chucho\/\" title=\"Articles par Gilles Dallest\" rel=\"author\">Gilles Dallest<\/a><\/span><\/span><\/span><\/span><\/span><\/header><div class=\"entry-content\"  itemprop=\"text\" ><p>Alors, \u00e0 la question : \u00ab avec quel levier cl\u00e9 doit-on commencer une analyse des donn\u00e9es de sell out \u00bb Je r\u00e9pondrais : \u00ab avec celui qui semble le plus pertinent pour la cat\u00e9gorie et le canal de distribution en question \u00bb. C\u2019est peut-\u00eatre une r\u00e9ponse de Normand mais c\u2019est la plus logique. Pour un fabricant de produits \u00ab liquides \u00bb tels que le lait, l\u2019eau ou la bi\u00e8re qui ont pour caract\u00e9ristiques de grands volumes physiques de produits et des niveaux \u00e9lev\u00e9s de rotations entra\u00eenant des probl\u00e8mes de r\u00e9approvisionnement lin\u00e9aire en magasin, la r\u00e9duction des ruptures de stocks sera clairement LA priorit\u00e9. Pour une marque de tablettes de chocolat, une cat\u00e9gorie o\u00f9 la concurrence f\u00e9roce est centr\u00e9e sur les promotions, il faudra optimiser avant tout les m\u00e9canismes et la visibilit\u00e9 des mises en avant.<\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/avec-quel-levier-cle-demarrer-une-analyse-basee-sur-des-donnees-de-sell-out-par-magasin\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div>\n<\/div><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class='post_author_timeline'><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/bgpalanca-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1709<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2560<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2021-11-15T15:25:57+00:00\" >2021-11-15 15:25:57<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-15 15:12:36<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Avec quel levier cl\u00e9 d\u00e9marrer une analyse bas\u00e9e sur des donn\u00e9es de sell out par magasin ?<\/span><\/span><\/span><\/article><div class='single-big'><nav class='pagination'><span class='pagination-meta'>Page 1 sur 3<\/span><span class='current'>1<\/span><a href='https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/pages\/3260\/page\/2\/' class='inactive next_page' >2<\/a><a href='https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/pages\/3260\/page\/3\/' class='inactive' >3<\/a><\/nav>\n<\/div><\/div><\/p><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='boton-contacto-fijo'  class='avia-section av-k3a0jjxv-71f84a9ace7c1f2e8998fc0ae5adb1d4 main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7929'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-builder-widget-area clearfix '><div id=\"custom_html-5\" class=\"widget_text widget clearfix widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a class=\"boton-contacto-fijo-desktop\" href=\"\/fr\/contact\/\" title=\"contacto\" target=\"_self\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/boton-contacto-fr3.png\" alt=\"contact icon\"><\/a>\r\n<a class=\"boton-contacto-fijo-mobile\" href=\"\/fr\/contact\/\" title=\"contacto\" target=\"_self\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/boton-contacto-fr4.png\" alt=\"contact icon\"><\/a><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":3920,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3260","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Avec quel levier cl\u00e9 doit-on commencer une analyse des donn\u00e9es de sell out. 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