{"id":3302,"date":"2020-08-26T20:20:25","date_gmt":"2020-08-26T20:20:25","guid":{"rendered":"https:\/\/pospotential.com\/?page_id=3302"},"modified":"2021-09-21T15:14:31","modified_gmt":"2021-09-21T15:14:31","slug":"promotions-efficaces","status":"publish","type":"page","link":"https:\/\/pospotential.com\/fr\/services\/promotions-efficaces\/","title":{"rendered":"Promotions Efficaces"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-672f3a6ab1f508545a2f8b6e70bbfcd9\">\n.flex_cell.av-k233kcso-672f3a6ab1f508545a2f8b6e70bbfcd9{\nvertical-align:middle;\nbackground:url(https:\/\/pospotential.com\/wp-content\/uploads\/promociones_eficaces_dark.jpg) 50% 0% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-672f3a6ab1f508545a2f8b6e70bbfcd9{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-672f3a6ab1f508545a2f8b6e70bbfcd9 av-gridrow-cell av_one_half no_margin content-align-middle avia-full-stretch'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k25yj7no-d7163157ffd4d274ea8a84b647548e91\">\n#top .hr.hr-invisible.av-k25yj7no-d7163157ffd4d274ea8a84b647548e91{\nheight:450px;\n}\n<\/style>\n<div  class='hr av-k25yj7no-d7163157ffd4d274ea8a84b647548e91 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-52c57a54c303683ad2d318e118643664\">\n.flex_cell.av-k233vca4-52c57a54c303683ad2d318e118643664{\nvertical-align:middle;\nbackground:url(https:\/\/pospotential.com\/wp-content\/uploads\/detalle-servicios-2.png) 100% 0% no-repeat scroll var(--verde1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-52c57a54c303683ad2d318e118643664{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-52c57a54c303683ad2d318e118643664 av-gridrow-cell av_one_half no_margin content-align-middle'  ><div class='flex_cell_inner'><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-4b661629af14978a7713d90e3e5efa85\">\n.flex_column.av-k236rjv5-4b661629af14978a7713d90e3e5efa85{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-4b661629af14978a7713d90e3e5efa85 av_one_full first flex_column_div av-animated-generic right-to-left av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>#promotionsefficaces<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 class=\"headers\"><span style=\"color: var(--azul2);\">Promotions <\/span> Efficaces<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Pour vous aider \u00e0 optimiser votre investissement promotionnel, il convient de prendre en compte diff\u00e9rents param\u00e8tres. Nous vous aidons \u00e0 calculer l&#8217;\u00e9lasticit\u00e9 et le retour sur investissement (\u00ab ROI \u00bb) de chacune de vos actions et ce \u00e0 tous les niveaux : produit, magasin, offre, visibilit\u00e9, etc. Nous identifions les leviers et les m\u00e9canismes les plus appropri\u00e9s pour chaque marque lors de chaque \u00e9v\u00e9nement promotionnel.<\/p>\n<\/div><\/section><\/p><\/div><\/p>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3sq1gdr-1ef2d7ba804fe6f346086e1bea0f38ba\">\n.avia-section.av-k3sq1gdr-1ef2d7ba804fe6f346086e1bea0f38ba{\nbackground-color:#ffffff;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/detalle-esquina-servicios-2.png);\nbackground-repeat:no-repeat;\nbackground-position:100% 100%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k3sq1gdr-1ef2d7ba804fe6f346086e1bea0f38ba main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  data-section-bg-repeat='no-repeat'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3302'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-bfe87271e8714a91559ef0be68cbf958\">\n#top .hr.hr-invisible.av-k3spigoi-bfe87271e8714a91559ef0be68cbf958{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-bfe87271e8714a91559ef0be68cbf958 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-731je-41f7ccd62965e0f54d83aca9728c4ec4 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-731je-41f7ccd62965e0f54d83aca9728c4ec4\">\n.flex_column.av-731je-41f7ccd62965e0f54d83aca9728c4ec4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-731je-41f7ccd62965e0f54d83aca9728c4ec4 av_one_fourth first no_margin flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic bottom-to-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cmlbbh-73ffb81562a9678df53c654958cde6c7\">\n.avia-image-container.av-k4cmlbbh-73ffb81562a9678df53c654958cde6c7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cmlbbh-73ffb81562a9678df53c654958cde6c7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cmlbbh-73ffb81562a9678df53c654958cde6c7 av-styling- avia_animated_image av-animated-when-visible-95 fade-in avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3324 avia-img-lazy-loading-not-3324 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/promociones_eficaces.png\" alt='promociones eficaces' title='promociones_eficaces'  height=\"193\" width=\"176\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-731je-f8e8082ccd2c4929f8c1c9f400fd935b sc-av_three_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-731je-f8e8082ccd2c4929f8c1c9f400fd935b\">\n.flex_column.av-731je-f8e8082ccd2c4929f8c1c9f400fd935b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-731je-f8e8082ccd2c4929f8c1c9f400fd935b av_three_fourth no_margin flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic right-to-left av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-da4d082a94ffece6fff8620b4ae7cf5f\">\n#top .av_textblock_section.av-s9ty-da4d082a94ffece6fff8620b4ae7cf5f .avia_textblock{\nfont-size:22px;\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-da4d082a94ffece6fff8620b4ae7cf5f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\">Chez <strong style=\"color: var(--verde1);\">POS Potential<\/strong>, nous sommes pragmatiques et orient\u00e9s vers les r\u00e9sultats. Nous vous pr\u00e9sentons ici quelques exemples de probl\u00e8mes d&#8217;efficacit\u00e9 de la strat\u00e9gie promotionnelle que vous avez probablement d\u00e9j\u00e0 rencontr\u00e9s. Avec une <strong style=\"color: var(--verde1);\">int\u00e9gration et une valorisation<\/strong> optimale des donn\u00e9es de vente, nous pouvons vous aider dans cette d\u00e9marche et vous permettre de disposer en permanence d\u2019un outil efficace pour vendre plus et mieux.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-bfe87271e8714a91559ef0be68cbf958\">\n#top .hr.hr-invisible.av-k3spigoi-bfe87271e8714a91559ef0be68cbf958{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-bfe87271e8714a91559ef0be68cbf958 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-2'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-a9978ceda93181a722235b36c72d3e0e\">\n.flex_cell.av-k233kcso-a9978ceda93181a722235b36c72d3e0e{\nvertical-align:top;\nbackground-color:#f6f7f7;\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-a9978ceda93181a722235b36c72d3e0e{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-a9978ceda93181a722235b36c72d3e0e av-gridrow-cell av_one_half no_margin content-align-top'  ><div class='flex_cell_inner'><div class='flex_column_table av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd\">\n.flex_column.av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-575e7c785b2ac4d257a8053a5dce08d2\">\n#top .av_textblock_section.av-s9ty-575e7c785b2ac4d257a8053a5dce08d2 .avia_textblock{\ncolor:var(--verde1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-575e7c785b2ac4d257a8053a5dce08d2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 class=\"headers\">Cas promotionnel n\u00ba1: \u00a0les m\u00e9caniques promotionnelles ne produisent pas toujours les r\u00e9sultats escompt\u00e9s<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9\">\n#top .hr.hr-invisible.av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>En fonction du circuit de vente, de la cat\u00e9gorie de produit, de la p\u00e9riode de l\u2019ann\u00e9e ou du produit lui-m\u00eame, telle strat\u00e9gie promotionnelle peut \u00eatre plus appropri\u00e9 qu\u2019une autre. Dans un souci d\u2019efficacit\u00e9, tant en termes de rentabilit\u00e9 de l&#8217;investissement promotionnel que de satisfaction de l&#8217;acheteur, il est tr\u00e8s important que les m\u00e9canismes promotionnels soient adapt\u00e9s aux sp\u00e9cificit\u00e9s du produit, du canal ou de la p\u00e9riode de l\u2019ann\u00e9e.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--verde1);\">Objectif:<\/strong> Augmenter les ventes et la part de march\u00e9<\/li>\n<li><strong style=\"color: var(--verde1);\">Indicateurs cl\u00e9s de performance (KPIs):<\/strong> Au niveau de chaque famille, les m\u00e9canismes qui g\u00e9n\u00e8rent le plus de valeur sont analys\u00e9s, en fonction de la saisonnalit\u00e9, incr\u00e9ment promotion par levier et produit ou famille de produits<\/li>\n<li><strong style=\"color: var(--verde1);\">Action:<\/strong> Comparer les r\u00e9sultats entre les m\u00e9canismes et les familles pour choisir ceux qui affichent la plus forte croissance<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cmlbbh-a4af1e1b8632f758c5e8bb695a556b47\">\n.avia-image-container.av-k4cmlbbh-a4af1e1b8632f758c5e8bb695a556b47 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cmlbbh-a4af1e1b8632f758c5e8bb695a556b47 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cmlbbh-a4af1e1b8632f758c5e8bb695a556b47 av-styling- avia_animated_image av-animated-when-visible-95 pop-up avia-align-right'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1784 avia-img-lazy-loading-not-1784 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/pricing-ico.png\" alt='pricing smart' title='pricing-ico'  height=\"129\" width=\"120\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-11fb207cd6289c9f59f3c34cf046defb\">\n.flex_cell.av-k233vca4-11fb207cd6289c9f59f3c34cf046defb{\nvertical-align:top;\nbackground-color:var(--amarillo1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-11fb207cd6289c9f59f3c34cf046defb{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-11fb207cd6289c9f59f3c34cf046defb av-gridrow-cell av_one_half no_margin content-align-top avia-full-contain'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2joe0m-a49d58f5332eaa822c061f0052c98e7c\">\n.flex_column.av-2joe0m-a49d58f5332eaa822c061f0052c98e7c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2joe0m-a49d58f5332eaa822c061f0052c98e7c av_one_full first flex_column_div av-animated-generic right-to-left av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">R\u00e9sultats<br \/>\n<span style=\"color: var(--azul1);\">Maximiser le CA et la croissance de la part de march\u00e9<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-d0975deda849abf379a6e104b92b13fc\">\n#top .hr.hr-invisible.av-k3spigoi-d0975deda849abf379a6e104b92b13fc{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-d0975deda849abf379a6e104b92b13fc hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h4 class=\"headers\">M\u00e9thodologie:<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Pour analyser les r\u00e9sultats des diff\u00e9rentes m\u00e9caniques promotionnelles:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: white;\">Identifier<\/strong> les p\u00e9riodes promotionnelles afin de calculer les ventes en promotion et les ventes de base (baseline) pour chaque produit\/famille.<\/li>\n<li><strong style=\"color: white;\">Identifier<\/strong> les m\u00e9canismes promotionnels utilis\u00e9s pour chaque promotion.<\/li>\n<li><strong style=\"color: white;\">Comparer<\/strong> baseline et ventes promotionnelles afin de calculer la vente incr\u00e9mentale pour chaque produit\/famille de produit et m\u00e9canisme afin de pouvoir choisir les combinaisons qui g\u00e9n\u00e8rent le plus de valeur ajout\u00e9e.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-3'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-fb4fa855a496a5fb697221816f856246\">\n.flex_cell.av-k233kcso-fb4fa855a496a5fb697221816f856246{\nvertical-align:top;\nbackground-color:var(--verde1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-fb4fa855a496a5fb697221816f856246{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-fb4fa855a496a5fb697221816f856246 av-gridrow-cell av_one_half no_margin content-align-top'  ><div class='flex_cell_inner'><div class='flex_column_table av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd\">\n.flex_column.av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">Cas promotionnel n\u00ba2 :<br \/>\n<span style=\"color: white;\"> tous les produits n&#8217;ont pas le m\u00eame comportement selon les promotions appliqu\u00e9es.<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-a133cbb1e20cd631b03a8d840c716521\">\n#top .av_textblock_section.av-s9ty-a133cbb1e20cd631b03a8d840c716521 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-a133cbb1e20cd631b03a8d840c716521 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>En fonction de son cycle de vie et de son positionnement, un produit peut r\u00e9pondre diff\u00e9remment \u00e0 une promotion ou une autre. Conna\u00eetre le degr\u00e9 de r\u00e9activit\u00e9 de chaque r\u00e9f\u00e9rence est important pour optimiser les d\u00e9cisions en mati\u00e8re de m\u00e9canismes et de saisonnalit\u00e9 du plan de promotion.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--azul1);\">Objectif:<\/strong> S\u00e9lectionner les produits qui g\u00e9n\u00e8rent le plus de valeur selon la p\u00e9riode<\/li>\n<li><strong style=\"color: var(--azul1);\">Indicateurs cl\u00e9s de performance (KPIs):<\/strong> Analyse des produits affichant la plus forte croissance en promotion par rapport aux ventes de base de r\u00e9f\u00e9rence. Incr\u00e9ment promotionnel par levier et produit ou famille de produits<\/li>\n<li><strong style=\"color: var(--azul1);\">Action:<\/strong> Comparaison des r\u00e9sultats entre produits et familles de produits en fonction de la saisonnalit\u00e9 afin de choisir ceux qui g\u00e9n\u00e8rent le plus de valeur au cours d&#8217;une p\u00e9riode donn\u00e9e<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-bcf42d1226ab423298a0e521bc51af63\">\n.flex_cell.av-k233vca4-bcf42d1226ab423298a0e521bc51af63{\nvertical-align:top;\nbackground-color:#f6f7f7;\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-bcf42d1226ab423298a0e521bc51af63{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-bcf42d1226ab423298a0e521bc51af63 av-gridrow-cell av_one_half no_margin content-align-top avia-full-contain'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5\">\n.flex_column.av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5 av_one_full first flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">R\u00e9sultats<br \/>\n<span style=\"color: var(--amarillo1);\">Maximiser le CA promotionnel<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9\">\n#top .hr.hr-invisible.av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h4 class=\"headers\">M\u00e9thodologie<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Pour analyser l\u2019influence sur le comportement des diff\u00e9rents produits en promotion<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--amarillo1);\">Identifier<\/strong> les p\u00e9riodes promotionnelles afin de calculer les ventes en promotion et les ventes de base pour chaque produit\/famille.<\/li>\n<li><strong style=\"color: var(--amarillo1);\">Identifier<\/strong> les m\u00e9canismes promotionnels utilis\u00e9s pour chaque promotion.<\/li>\n<li><strong style=\"color: var(--amarillo1);\">\u00c9tablir <\/strong> un rapport entre les deux ventes pour conna\u00eetre la vente incr\u00e9mentale promotionnelle pour chaque produit\/famille de produit par m\u00e9canisme afin de pouvoir choisir les combinaisons qui g\u00e9n\u00e8rent le plus de valeur ajout\u00e9e.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-4'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-a9978ceda93181a722235b36c72d3e0e\">\n.flex_cell.av-k233kcso-a9978ceda93181a722235b36c72d3e0e{\nvertical-align:top;\nbackground-color:#f6f7f7;\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-a9978ceda93181a722235b36c72d3e0e{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-a9978ceda93181a722235b36c72d3e0e av-gridrow-cell av_one_half no_margin content-align-top'  ><div class='flex_cell_inner'><div class='flex_column_table av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd\">\n.flex_column.av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-575e7c785b2ac4d257a8053a5dce08d2\">\n#top .av_textblock_section.av-s9ty-575e7c785b2ac4d257a8053a5dce08d2 .avia_textblock{\ncolor:var(--verde1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-575e7c785b2ac4d257a8053a5dce08d2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 class=\"headers\">Cas promotionnel n\u00ba3: \u00e9carts entre ventes r\u00e9elles et ventes pr\u00e9visionnelles<br \/>\nde la promotion<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9\">\n#top .hr.hr-invisible.av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Une fois que le bon m\u00e9canisme a \u00e9t\u00e9 associ\u00e9 au produit adapt\u00e9, il convient de:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--verde1);\">Objectif:<\/strong> \u00e9viter les ruptures de stock ou, \u00e0 l\u2019inverse, les invendus en fin de promotion<\/li>\n<li><strong style=\"color: var(--verde1);\">Indicateurs cl\u00e9s de performance (KPIs):<\/strong> historique des tendances de ventes et de ruptures \u00e0 inclure dans le processus de planification de la demande et de l\u2019approvisionnement. Incr\u00e9ment promotionnel et \u00abOSA\u00bb (On Shelf Availability) par point de vente.<\/li>\n<li><strong style=\"color: var(--verde1);\">Action:<\/strong> Int\u00e9grer les donn\u00e9es d\u2019incr\u00e9ment promotionnel au niveau magasin dans les pr\u00e9visions de vente et les plannings d&#8217;approvisionnement.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cmlbbh-231e5cd082ed80a08f07f4247d0d20b0\">\n.avia-image-container.av-k4cmlbbh-231e5cd082ed80a08f07f4247d0d20b0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cmlbbh-231e5cd082ed80a08f07f4247d0d20b0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cmlbbh-231e5cd082ed80a08f07f4247d0d20b0 av-styling- avia_animated_image av-animated-when-visible-95 pop-up avia-align-right'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1650 avia-img-lazy-loading-not-1650 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/Innovacion-impactante-3.png\" alt='innovaci\u00f3n impactante' title='Innovacion impactante-3'  height=\"129\" width=\"120\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-11fb207cd6289c9f59f3c34cf046defb\">\n.flex_cell.av-k233vca4-11fb207cd6289c9f59f3c34cf046defb{\nvertical-align:top;\nbackground-color:var(--amarillo1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-11fb207cd6289c9f59f3c34cf046defb{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-11fb207cd6289c9f59f3c34cf046defb av-gridrow-cell av_one_half no_margin content-align-top avia-full-contain'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2joe0m-a49d58f5332eaa822c061f0052c98e7c\">\n.flex_column.av-2joe0m-a49d58f5332eaa822c061f0052c98e7c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2joe0m-a49d58f5332eaa822c061f0052c98e7c av_one_full first flex_column_div av-animated-generic right-to-left av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">R\u00e9sultats<br \/>\n<span style=\"color: var(--azul1);\">Augmentation des ventes et de la part de march\u00e9, meilleure satisfaction du shopper<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-d0975deda849abf379a6e104b92b13fc\">\n#top .hr.hr-invisible.av-k3spigoi-d0975deda849abf379a6e104b92b13fc{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-d0975deda849abf379a6e104b92b13fc hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h4 class=\"headers\">M\u00e9thodologie:<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Analyser les \u00e9carts de promotion:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: white;\">Identifier<\/strong> les actions promotionnelles pr\u00e9sentant de forts \u00e9carts entre pr\u00e9visions et ventes r\u00e9elles<\/li>\n<li><strong style=\"color: white;\">Identifier<\/strong> les ruptures de stock en promotion d\u00e9coulant de ces actions, au niveau enseigne et par point de vente<\/li>\n<li><strong style=\"color: white;\">Si les ruptures sont importantes,<\/strong> augmenter les quantit\u00e9s et mise en place futures ce qui peut aussi impliquer une remise en cause des espaces allou\u00e9s<\/li>\n<li><strong style=\"color: white;\">Si les ruptures sont inexistantes,<\/strong> il conviendra d&#8217;ajuster les pr\u00e9visions pour les actions futures<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-5'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-fb4fa855a496a5fb697221816f856246\">\n.flex_cell.av-k233kcso-fb4fa855a496a5fb697221816f856246{\nvertical-align:top;\nbackground-color:var(--verde1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-fb4fa855a496a5fb697221816f856246{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-fb4fa855a496a5fb697221816f856246 av-gridrow-cell av_one_half no_margin content-align-top'  ><div class='flex_cell_inner'><div class='flex_column_table av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd\">\n.flex_column.av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">Cas promotionnel n\u00ba4:<br \/>\n<span style=\"color: white;\">\u00e9carts de r\u00e9sultats relatifs aux promotions dans les points de vente.<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--azul1);\">Objectif:<\/strong> maximiser les r\u00e9sultats des actions futures<\/li>\n<li><strong style=\"color: var(--azul1);\">Indicateurs cl\u00e9s de performance (KPIs):<\/strong> analyse et comparaison des r\u00e9sultats par point de vente. Diff\u00e9rence entre les pr\u00e9visions et les ventes r\u00e9elles par point de vente, zones, etc<\/li>\n<li><strong style=\"color: var(--azul1);\">Action:<\/strong>int\u00e9grer les donn\u00e9es promotionnelles dans les pr\u00e9visions de vente et les commandes d&#8217;approvisionnement par point de vente<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-bcf42d1226ab423298a0e521bc51af63\">\n.flex_cell.av-k233vca4-bcf42d1226ab423298a0e521bc51af63{\nvertical-align:top;\nbackground-color:#f6f7f7;\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-bcf42d1226ab423298a0e521bc51af63{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-bcf42d1226ab423298a0e521bc51af63 av-gridrow-cell av_one_half no_margin content-align-top avia-full-contain'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5\">\n.flex_column.av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5 av_one_full first flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">R\u00e9sultats<br \/>\n<span style=\"color: var(--amarillo1);\">augmentation des ventes et de la part de march\u00e9<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9\">\n#top .hr.hr-invisible.av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h4 class=\"headers\">M\u00e9thodologie<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Analyser les \u00e9carts de r\u00e9sultats dans les points de vente:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--amarillo1);\">Identifier<\/strong> les r\u00e9sultats de la promotion par point de vente : incr\u00e9ment promotionnel, ruptures de stock et lien de causalit\u00e9 en cas de cons\u00e9quences directes<\/li>\n<li><strong style=\"color: var(--amarillo1);\">Comparer <\/strong> les r\u00e9sultats en identifiant les meilleurs et moins bons r\u00e9sultats. Analyser les mesures qui ont \u00e9t\u00e9 prises ou non dans les deux cas pour en tirer des conclusions<\/li>\n<li><strong style=\"color: var(--amarillo1);\">Transmettre <\/strong> ces enseignements \u00e0 l&#8217;\u00e9quipe de vente et \u00e9laborer des plans d&#8217;action sp\u00e9cifiques et un suivi adapt\u00e9<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='boton-contacto-fijo'  class='avia-section av-k3a0jjxv-71f84a9ace7c1f2e8998fc0ae5adb1d4 main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3302'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-builder-widget-area clearfix '><div id=\"custom_html-5\" class=\"widget_text widget clearfix widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a class=\"boton-contacto-fijo-desktop\" href=\"\/fr\/contact\/\" title=\"contacto\" target=\"_self\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/boton-contacto-fr3.png\" alt=\"contact icon\"><\/a>\r\n<a class=\"boton-contacto-fijo-mobile\" href=\"\/fr\/contact\/\" title=\"contacto\" target=\"_self\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/boton-contacto-fr4.png\" alt=\"contact icon\"><\/a><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":2041,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3302","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Pour rendre vos promotions efficaces, il convient de prendre en compte de nombreux param\u00e8tres.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"WcyjXZ1WI7AbAXGGoe4AJKHwcIiQbvxmOmJ1jsrdRpU\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/pospotential.com\/fr\/services\/promotions-efficaces\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PosPotential\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Promotions Efficaces\" \/>\n\t\t<meta property=\"og:description\" content=\"Pour vous aider \u00e0 optimiser votre investissement promotionnel, il convient de prendre en compte diff\u00e9rents param\u00e8tres.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/pospotential.com\/fr\/services\/promotions-efficaces\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/pospotential.com\/wp-content\/uploads\/business-int_portada_2.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/pospotential.com\/wp-content\/uploads\/business-int_portada_2.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1898\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-08-26T20:20:25+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-09-21T15:14:31+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pospotential\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@pospotential\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Promotions Efficaces\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Pour vous aider \u00e0 optimiser votre investissement promotionnel, il convient de prendre en compte diff\u00e9rents param\u00e8tres.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/pospotential.com\/wp-content\/uploads\/business-int_portada_2.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/fr\\\/services\\\/promotions-efficaces\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/fr\\\/#listItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/pospotential.com\\\/fr\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/fr\\\/services\\\/#listItem\",\"name\":\"Services\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/fr\\\/services\\\/#listItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\\\/\\\/pospotential.com\\\/fr\\\/services\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/fr\\\/services\\\/promotions-efficaces\\\/#listItem\",\"name\":\"Promotions Efficaces\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/fr\\\/#listItem\",\"name\":\"Inicio\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/fr\\\/services\\\/promotions-efficaces\\\/#listItem\",\"position\":3,\"name\":\"Promotions Efficaces\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/fr\\\/services\\\/#listItem\",\"name\":\"Services\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/fr\\\/#organization\",\"name\":\"pospotential\",\"description\":\"Smart Data Big Growth\",\"url\":\"https:\\\/\\\/pospotential.com\\\/fr\\\/\",\"telephone\":\"+34936222175\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/pospotential.com\\\/wp-content\\\/uploads\\\/logonotify.png\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/fr\\\/services\\\/promotions-efficaces\\\/#organizationLogo\",\"width\":192,\"height\":192,\"caption\":\"icono pos potential\"},\"image\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/fr\\\/services\\\/promotions-efficaces\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/pospotential\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@pospotential\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pospotential\\\/\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/fr\\\/services\\\/promotions-efficaces\\\/#webpage\",\"url\":\"https:\\\/\\\/pospotential.com\\\/fr\\\/services\\\/promotions-efficaces\\\/\",\"name\":\"Promotions Efficaces | POS Potential\",\"description\":\"Pour rendre vos promotions efficaces, il convient de prendre en compte de nombreux param\\u00e8tres.\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/fr\\\/services\\\/promotions-efficaces\\\/#breadcrumblist\"},\"datePublished\":\"2020-08-26T20:20:25+00:00\",\"dateModified\":\"2021-09-21T15:14:31+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/pospotential.com\\\/fr\\\/\",\"name\":\"POS Potential\",\"description\":\"Smart Data Big Growth\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/pospotential.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Promotions Efficaces | POS Potential<\/title>\n\n","aioseo_head_json":{"title":"Promotions Efficaces | POS Potential","description":"Pour rendre vos promotions efficaces, il convient de prendre en compte de nombreux param\u00e8tres.","canonical_url":"https:\/\/pospotential.com\/fr\/services\/promotions-efficaces\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"WcyjXZ1WI7AbAXGGoe4AJKHwcIiQbvxmOmJ1jsrdRpU","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/pospotential.com\/fr\/services\/promotions-efficaces\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/pospotential.com\/fr\/#listItem","position":1,"name":"Inicio","item":"https:\/\/pospotential.com\/fr\/","nextItem":{"@type":"ListItem","@id":"https:\/\/pospotential.com\/fr\/services\/#listItem","name":"Services"}},{"@type":"ListItem","@id":"https:\/\/pospotential.com\/fr\/services\/#listItem","position":2,"name":"Services","item":"https:\/\/pospotential.com\/fr\/services\/","nextItem":{"@type":"ListItem","@id":"https:\/\/pospotential.com\/fr\/services\/promotions-efficaces\/#listItem","name":"Promotions Efficaces"},"previousItem":{"@type":"ListItem","@id":"https:\/\/pospotential.com\/fr\/#listItem","name":"Inicio"}},{"@type":"ListItem","@id":"https:\/\/pospotential.com\/fr\/services\/promotions-efficaces\/#listItem","position":3,"name":"Promotions Efficaces","previousItem":{"@type":"ListItem","@id":"https:\/\/pospotential.com\/fr\/services\/#listItem","name":"Services"}}]},{"@type":"Organization","@id":"https:\/\/pospotential.com\/fr\/#organization","name":"pospotential","description":"Smart Data Big Growth","url":"https:\/\/pospotential.com\/fr\/","telephone":"+34936222175","logo":{"@type":"ImageObject","url":"https:\/\/pospotential.com\/wp-content\/uploads\/logonotify.png","@id":"https:\/\/pospotential.com\/fr\/services\/promotions-efficaces\/#organizationLogo","width":192,"height":192,"caption":"icono pos potential"},"image":{"@id":"https:\/\/pospotential.com\/fr\/services\/promotions-efficaces\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/pospotential\/","https:\/\/www.youtube.com\/@pospotential","https:\/\/www.linkedin.com\/company\/pospotential\/"]},{"@type":"WebPage","@id":"https:\/\/pospotential.com\/fr\/services\/promotions-efficaces\/#webpage","url":"https:\/\/pospotential.com\/fr\/services\/promotions-efficaces\/","name":"Promotions Efficaces | POS Potential","description":"Pour rendre vos promotions efficaces, il convient de prendre en compte de nombreux param\u00e8tres.","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/pospotential.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/pospotential.com\/fr\/services\/promotions-efficaces\/#breadcrumblist"},"datePublished":"2020-08-26T20:20:25+00:00","dateModified":"2021-09-21T15:14:31+00:00"},{"@type":"WebSite","@id":"https:\/\/pospotential.com\/fr\/#website","url":"https:\/\/pospotential.com\/fr\/","name":"POS Potential","description":"Smart Data Big Growth","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/pospotential.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"PosPotential","og:type":"article","og:title":"Promotions Efficaces","og:description":"Pour vous aider \u00e0 optimiser votre investissement promotionnel, il convient de prendre en compte diff\u00e9rents param\u00e8tres.","og:url":"https:\/\/pospotential.com\/fr\/services\/promotions-efficaces\/","og:image":"https:\/\/pospotential.com\/wp-content\/uploads\/business-int_portada_2.jpg","og:image:secure_url":"https:\/\/pospotential.com\/wp-content\/uploads\/business-int_portada_2.jpg","og:image:width":1500,"og:image:height":1898,"article:published_time":"2020-08-26T20:20:25+00:00","article:modified_time":"2021-09-21T15:14:31+00:00","article:publisher":"https:\/\/www.facebook.com\/pospotential","twitter:card":"summary","twitter:site":"@pospotential","twitter:title":"Promotions Efficaces","twitter:description":"Pour vous aider \u00e0 optimiser votre investissement promotionnel, il convient de prendre en compte diff\u00e9rents param\u00e8tres.","twitter:image":"https:\/\/pospotential.com\/wp-content\/uploads\/business-int_portada_2.jpg"},"aioseo_meta_data":{"post_id":"3302","title":"Promotions Efficaces | #site_title","description":"Pour rendre vos promotions efficaces, il convient de prendre en compte de nombreux param\u00e8tres.","keywords":[],"keyphrases":{"focus":{"keyphrase":"Promotions Efficaces","score":76,"analysis":{"keyphraseInTitle":{"title":"Frase clave objetivo en el t\u00edtulo SEO","description":"Frase clave objetivo encontrada en el t\u00edtulo SEO.","score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"title":"Frase clave objetivo en la meta descripci\u00f3n","description":"Frase clave objetivo encontrada en la meta descripci\u00f3n.","score":9,"maxScore":9,"error":0},"keyphraseInURL":{"title":"Frase clave objetivo en la URL","description":"Frase clave objetivo usada en la URL.","score":5,"maxScore":5,"error":0},"keyphraseLength":{"title":"Longitud de la Frase clave objetivo","description":"\u00a1Buen trabajo!","score":9,"maxScore":9,"error":0,"length":2},"keyphraseInIntroduction":{"title":"Frase clave objetivo en la introducci\u00f3n","description":"Su Frase clave objetivo no aparece en el primer p\u00e1rrafo. Aseg\u00farese de que el tema est\u00e9 claro de inmediato.","score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"title":"Frase clave objetivo sus subt\u00edtulos","description":"Use tu frase clave objetivo m\u00e1s en tus subencabezados H2 y H3.","score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":[]}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"Promotions Efficaces","og_description":"Pour vous aider \u00e0 optimiser votre investissement promotionnel, il convient de prendre en compte diff\u00e9rents param\u00e8tres.","og_object_type":"article","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"summary","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"WebPage","defaultPostTypeGraph":""},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","location":null,"local_seo":null,"seo_analyzer_scan_date":"2026-05-13 06:43:03","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-01-09 13:31:18","updated":"2026-05-13 06:43:03","focus_keyword":"Promotions Efficaces","additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/pospotential.com\/fr\/\" title=\"Inicio\">Inicio<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/pospotential.com\/fr\/services\/\" title=\"Services\">Services<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tPromotions Efficaces\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Inicio","link":"https:\/\/pospotential.com\/fr\/"},{"label":"Services","link":"https:\/\/pospotential.com\/fr\/services\/"},{"label":"Promotions Efficaces","link":"https:\/\/pospotential.com\/fr\/services\/promotions-efficaces\/"}],"_links":{"self":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/pages\/3302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/comments?post=3302"}],"version-history":[{"count":5,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/pages\/3302\/revisions"}],"predecessor-version":[{"id":5995,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/pages\/3302\/revisions\/5995"}],"up":[{"embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/pages\/2041"}],"wp:attachment":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/media?parent=3302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/categories?post=3302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/tags?post=3302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}