{"id":4126,"date":"2021-02-10T15:34:38","date_gmt":"2021-02-10T15:34:38","guid":{"rendered":"https:\/\/pospotential.com\/?page_id=4126"},"modified":"2022-03-02T14:39:17","modified_gmt":"2022-03-02T14:39:17","slug":"glossaire-bi-et-grande-consommation","status":"publish","type":"page","link":"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/","title":{"rendered":"Glossaire BI et Grande Consommation"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-k2347idx-654ebb6dbc6d8cb241e15c6f61d59afc entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-e2a00d0347706724c26446039093c3e2\">\n.flex_cell.av-k233kcso-e2a00d0347706724c26446039093c3e2{\nvertical-align:middle;\nbackground:url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_fr_glosario.jpg) 100% 50% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-e2a00d0347706724c26446039093c3e2{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-e2a00d0347706724c26446039093c3e2 av-gridrow-cell av_one_half no_margin content-align-middle avia-full-stretch'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k25yj7no-d7163157ffd4d274ea8a84b647548e91\">\n#top .hr.hr-invisible.av-k25yj7no-d7163157ffd4d274ea8a84b647548e91{\nheight:450px;\n}\n<\/style>\n<div  class='hr av-k25yj7no-d7163157ffd4d274ea8a84b647548e91 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-76b26bf298520914b6ea24f4bff7d79f\">\n.flex_cell.av-k233vca4-76b26bf298520914b6ea24f4bff7d79f{\nvertical-align:middle;\nbackground:url(https:\/\/pospotential.com\/wp-content\/uploads\/detalle-esquina-business.png) 100% 100% no-repeat scroll var(--azul1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-76b26bf298520914b6ea24f4bff7d79f{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-76b26bf298520914b6ea24f4bff7d79f av-gridrow-cell av_one_half no_margin content-align-middle'  ><div class='flex_cell_inner'><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-4b661629af14978a7713d90e3e5efa85\">\n.flex_column.av-k236rjv5-4b661629af14978a7713d90e3e5efa85{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-4b661629af14978a7713d90e3e5efa85 av_one_full first flex_column_div av-animated-generic right-to-left av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1>Glossaire <strong style=\"color: var(--rojo2);\">Business Intelligence<\/strong> et<strong style=\"color: var(--rojo2);\">\u00a0Grande Consommation<\/strong><\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Sur cette page nous ajoutons r\u00e9guli\u00e8rement des d\u00e9finitions des concepts les plus importants du monde de la grande consommation qu\u2019ils soient de ventes, marketing, category management ou autres. Revenez de temps en temps car cette section est enrichie en permanence !<\/p>\n<\/div><\/section><\/p><\/div><\/p>\n<\/div><\/div>\n<\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-79ff81c021393065cee878051452f6a6\">\n.flex_column.av-av_one_full-79ff81c021393065cee878051452f6a6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-79ff81c021393065cee878051452f6a6 av_one_full first flex_column_div av-zero-column-padding  '     ><div id='av-masonry-1' class='av-masonry av-kpcatbw2-015426453589d0c2aaa8bb4b6ce516b6 noHover av-fixed-size av-large-gap av-hover-overlay-active av-masonry-animation-active av-masonry-col-6 av-caption-on-hover-hide av-caption-style-overlay av-masonry-entries av-orientation-square ' data-post_id=\"4126\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image all_sort glossaire_sort '><\/div><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/arbre-de-decision\/\"  id='av-masonry-1-item-6343' data-av-masonry-item='6343' class='av-masonry-entry isotope-item post-6343 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"arbrededecision\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/arbrededecision-705x705.jpg);\"  title=\"arbrededecision\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que l\u2019arbre de d\u00e9cision ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/assortiment\/\"  id='av-masonry-1-item-5695' data-av-masonry-item='5695' class='av-masonry-entry isotope-item post-5695 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"surtido_bg_en\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/surtido_bg_en-705x705.jpg);\"  title=\"surtido_bg_en\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que l&#8217;assortiment ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/baseline\/\"  id='av-masonry-1-item-6283' data-av-masonry-item='6283' class='av-masonry-entry isotope-item post-6283 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"baseline\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/baseline-705x705.jpg);\"  title=\"baseline\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que le baseline ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/big-data\/\"  id='av-masonry-1-item-6804' data-av-masonry-item='6804' class='av-masonry-entry isotope-item post-6804 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"bigdatafr\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/bigdatafr-705x705.jpg);\"  title=\"bigdatafr\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que le big data ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/business-intelligence\/\"  id='av-masonry-1-item-6508' data-av-masonry-item='6508' class='av-masonry-entry isotope-item post-6508 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"business_intelligence2\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/business_intelligence2-1-705x705.jpg);\"  title=\"business_intelligence2\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que la Business Intelligence ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/category-management\/\"  id='av-masonry-1-item-5412' data-av-masonry-item='5412' class='av-masonry-entry isotope-item post-5412 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"categorymanagement_fr\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/categorymanagement_fr-1-705x705.jpg);\"  title=\"categorymanagement_fr\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que le category management ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/consommateur\/\"  id='av-masonry-1-item-5890' data-av-masonry-item='5890' class='av-masonry-entry isotope-item post-5890 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"consommateur\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/consommateur-705x705.jpg);\"  title=\"consommateur\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qui est le consommateur ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/cross-merchandising\/\"  id='av-masonry-1-item-6928' data-av-masonry-item='6928' class='av-masonry-entry isotope-item post-6928 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"crossmerchandising\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/crossmerchandising-397x705.webp);\"  title=\"crossmerchandising\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que le cross merchandising ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/data-science\/\"  id='av-masonry-1-item-7105' data-av-masonry-item='7105' class='av-masonry-entry isotope-item post-7105 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"datascience\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/datascience-705x705.webp);\"  title=\"datascience\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que la Data Science ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/distribution-numerique\/\"  id='av-masonry-1-item-4019' data-av-masonry-item='4019' class='av-masonry-entry isotope-item post-4019 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"bg_fr_dn\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_fr_dn-705x705.jpg);\"  title=\"bg_fr_dn\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >La Distribution Num\u00e9rique, de quoi s\u2019agit-il ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/distribution-omnicanal\/\"  id='av-masonry-1-item-6755' data-av-masonry-item='6755' class='av-masonry-entry isotope-item post-6755 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"omnicanal\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/omnicanal-705x705.jpg);\"  title=\"omnicanal\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que la distribution omnicanal ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/distribution-valeur\/\"  id='av-masonry-1-item-5031' data-av-masonry-item='5031' class='av-masonry-entry isotope-item post-5031 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"distribution-valeur\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/distribution-valeur-705x705.jpg);\"  title=\"distribution-valeur\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que la distribution valeur ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/donnees-crm\/\"  id='av-masonry-1-item-6724' data-av-masonry-item='6724' class='av-masonry-entry isotope-item post-6724 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"datos_crm_fr\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/datos_crm_fr-705x705.jpg);\"  title=\"datos_crm_fr\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que les donn\u00e9es CRM?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/donnees-de-sell-in\/\"  id='av-masonry-1-item-6426' data-av-masonry-item='6426' class='av-masonry-entry isotope-item post-6426 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"donneesdesellin\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/donneesdesellin-705x705.jpg);\"  title=\"donneesdesellin\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que les donn\u00e9es de sell in?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/donnees-de-sell-out\/\"  id='av-masonry-1-item-6369' data-av-masonry-item='6369' class='av-masonry-entry isotope-item post-6369 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"lesdonneessellout\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/lesdonneessellout-705x705.jpg);\"  title=\"lesdonneessellout\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que les donn\u00e9es de sell out ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/drive\/\"  id='av-masonry-1-item-6991' data-av-masonry-item='6991' class='av-masonry-entry isotope-item post-6991 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"drive4\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/drive4-490x705.webp);\"  title=\"drive4\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que le drive ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/etl\/\"  id='av-masonry-1-item-7638' data-av-masonry-item='7638' class='av-masonry-entry isotope-item post-7638 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"etl\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/etl-705x705.webp);\"  title=\"etl\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que l\u2019ETL ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/facing\/\"  id='av-masonry-1-item-7508' data-av-masonry-item='7508' class='av-masonry-entry isotope-item post-7508 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"facing\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/facing-705x705.webp);\"  title=\"facing\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce qu\u2019un facing?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/innovation\/\"  id='av-masonry-1-item-5181' data-av-masonry-item='5181' class='av-masonry-entry isotope-item post-5181 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"innovacion_EN\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/innovacion_EN-705x705.jpg);\"  title=\"innovacion_EN\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Innovation dans le monde de grande consommation<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/intelligence-artificielle\/\"  id='av-masonry-1-item-6584' data-av-masonry-item='6584' class='av-masonry-entry isotope-item post-6584 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"ai\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/ai-705x705.jpg);\"  title=\"ai\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que l\u2019IA\/Intelligence Artificielle ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/kpi\/\"  id='av-masonry-1-item-4039' data-av-masonry-item='4039' class='av-masonry-entry isotope-item post-4039 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"bg_fr_kpi\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_fr_kpi-705x705.jpg);\"  title=\"bg_fr_kpi\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce qu\u2019un KPI ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/le-big-data-dans-le-monde-des-produits-de-grande-consommation\/\"  id='av-masonry-1-item-6953' data-av-masonry-item='6953' class='av-masonry-entry isotope-item post-6953 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"bigdataygranconsumo\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/bigdataygranconsumo-705x529.webp);\"  title=\"bigdataygranconsumo\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Le Big data dans le monde des produits de grande consommation<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/lelasticite-promotionnelle\/\"  id='av-masonry-1-item-7131' data-av-masonry-item='7131' class='av-masonry-entry isotope-item post-7131 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"elasticidad_promocional_en\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/elasticidad_promocional_en-705x705.webp);\"  title=\"elasticidad_promocional_en\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que l\u2019\u00e9lasticit\u00e9 promotionnelle ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/les-7-v-du-big-data\/\"  id='av-masonry-1-item-6845' data-av-masonry-item='6845' class='av-masonry-entry isotope-item post-6845 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"7v-big-data-fr\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/7v-big-data-fr-705x705.webp);\"  title=\"7v-big-data-fr\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Les 7 V du big data<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/levier\/\"  id='av-masonry-1-item-6614' data-av-masonry-item='6614' class='av-masonry-entry isotope-item post-6614 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"levier\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/levier-705x705.jpg);\"  title=\"levier\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce qu\u2019un levier ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/livraison-directe-en-magasin\/\"  id='av-masonry-1-item-4329' data-av-masonry-item='4329' class='av-masonry-entry isotope-item post-4329 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"bg_en_entrega\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_en_entrega-705x705.jpg);\"  title=\"bg_en_entrega\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que la livraison directe en magasin ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/machine-learning\/\"  id='av-masonry-1-item-6688' data-av-masonry-item='6688' class='av-masonry-entry isotope-item post-6688 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"machine-learning-fr\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/machine-learning-fr-705x705.jpg);\"  title=\"machine-learning-fr\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que le machine learning ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/marketing-omnicanal\/\"  id='av-masonry-1-item-7046' data-av-masonry-item='7046' class='av-masonry-entry isotope-item post-7046 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"marketing omnicanal\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/marketing-omnicanal-705x705.webp);\"  title=\"marketing omnicanal\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que le marketing omnicanal ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/marque-de-distributeur\/\"  id='av-masonry-1-item-7552' data-av-masonry-item='7552' class='av-masonry-entry isotope-item post-7552 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"marca blanca\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/marca-blanca-705x705.webp);\"  title=\"marca blanca\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce qu\u2019une marque de distributeur ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/moment-de-verite\/\"  id='av-masonry-1-item-4283' data-av-masonry-item='4283' class='av-masonry-entry isotope-item post-4283 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"bg_fr_momentoftruth\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_fr_momentoftruth-705x705.jpg);\"  title=\"bg_fr_momentoftruth\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce-que le moment de v\u00e9rit\u00e9 ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/on-shelf-availability\/\"  id='av-masonry-1-item-5558' data-av-masonry-item='5558' class='av-masonry-entry isotope-item post-5558 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"on_shelf_availability_bg\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/on_shelf_availability_bg-1-705x705.jpg);\"  title=\"on_shelf_availability_bg\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que la On Shelf Availability (OSA)?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/outils-de-business-intelligence\/\"  id='av-masonry-1-item-6528' data-av-masonry-item='6528' class='av-masonry-entry isotope-item post-6528 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"BI_tool_fr\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/BI_tool_fr-1-705x705.jpg);\"  title=\"BI_tool_fr\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Quels sont les outils de business intelligence ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/part-de-lineaire\/\"  id='av-masonry-1-item-4921' data-av-masonry-item='4921' class='av-masonry-entry isotope-item post-4921 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"bg_cuotadelineal\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_cuotadelineal-705x705.jpg);\"  title=\"bg_cuotadelineal\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que la part de lin\u00e9aire ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/part-de-marche\/\"  id='av-masonry-1-item-4261' data-av-masonry-item='4261' class='av-masonry-entry isotope-item post-4261 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"bg_en_cuota\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_en_cuota-705x705.jpg);\"  title=\"bg_en_cuota\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que la part de march\u00e9 ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/perfect-store\/\"  id='av-masonry-1-item-7569' data-av-masonry-item='7569' class='av-masonry-entry isotope-item post-7569 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"perfect store2\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/perfect-store2-705x705.webp);\"  title=\"perfect store2\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce qu\u2019un perfect store?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/promotion\/\"  id='av-masonry-1-item-4519' data-av-masonry-item='4519' class='av-masonry-entry isotope-item post-4519 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"promocionbg\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/promocionbg-705x705.jpg);\"  title=\"promocionbg\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu&#8217;est-ce que la promotion ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/promotion-cadeau\/\"  id='av-masonry-1-item-5597' data-av-masonry-item='5597' class='av-masonry-entry isotope-item post-5597 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"promotion cadeau\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_promoregalo_fr-705x705.jpg);\"  title=\"promotion cadeau\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce qu\u2019une promotion cadeau ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/revenue-management\/\"  id='av-masonry-1-item-5154' data-av-masonry-item='5154' class='av-masonry-entry isotope-item post-5154 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"revenue-management\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/revenue-management-705x705.jpg);\"  title=\"revenue-management\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que le revenue management?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/roi\/\"  id='av-masonry-1-item-7440' data-av-masonry-item='7440' class='av-masonry-entry isotope-item post-7440 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"ROI\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/ROI-705x705.webp);\"  title=\"ROI\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que le ROI ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/roi-promotionnel\/\"  id='av-masonry-1-item-7477' data-av-masonry-item='7477' class='av-masonry-entry isotope-item post-7477 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"roi promocional\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/roipromocional-705x705.webp);\"  title=\"roi promocional\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que le ROI promotionnel ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/rotation\/\"  id='av-masonry-1-item-7142' data-av-masonry-item='7142' class='av-masonry-entry isotope-item post-7142 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"rotation\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/rotation-705x705.webp);\"  title=\"rotation\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est de que la rotation d\u2019un produit en lin\u00e9aire ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/rupture-de-stock\/\"  id='av-masonry-1-item-3943' data-av-masonry-item='3943' class='av-masonry-entry isotope-item post-3943 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"bg_fr_rupture\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_fr_rupture-705x705.jpg);\"  title=\"bg_fr_rupture\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce qu\u2019une rupture de stock ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/s-and-op\/\"  id='av-masonry-1-item-7806' data-av-masonry-item='7806' class='av-masonry-entry isotope-item post-7806 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"s&#038;op\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/sop-705x705.webp);\"  title=\"s&#038;op\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que le S&#038;OP ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/sell-in\/\"  id='av-masonry-1-item-4249' data-av-masonry-item='4249' class='av-masonry-entry isotope-item post-4249 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"bg_en_sellin\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_en_sellin-705x705.jpg);\"  title=\"bg_en_sellin\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que le sell in?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/sell-out\/\"  id='av-masonry-1-item-5382' data-av-masonry-item='5382' class='av-masonry-entry isotope-item post-5382 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"sellout_fr\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/sellout_fr-705x705.jpg);\"  title=\"sellout_fr\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que le sell out?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/shopper\/\"  id='av-masonry-1-item-5941' data-av-masonry-item='5941' class='av-masonry-entry isotope-item post-5941 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"shopper\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/shopper-705x705.jpg);\"  title=\"shopper\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qui est le shopper ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/shopper-marketing\/\"  id='av-masonry-1-item-5853' data-av-masonry-item='5853' class='av-masonry-entry isotope-item post-5853 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"shopper_marketing\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/shopper_marketing-705x705.jpg);\"  title=\"shopper_marketing\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce-que le shopper marketing ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/shopping-trip\/\"  id='av-masonry-1-item-6156' data-av-masonry-item='6156' class='av-masonry-entry isotope-item post-6156 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"shoppingtrip-fr\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/shoppingtrip-fr-1-705x705.jpg);\"  title=\"shoppingtrip-fr\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce qu\u2019un shopping trip ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/shopping-trip-2\/\"  id='av-masonry-1-item-6208' data-av-masonry-item='6208' class='av-masonry-entry isotope-item post-6208 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"tiposshoppingtrip\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/tiposshoppingtrip-705x705.webp);\"  title=\"tiposshoppingtrip\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce qu\u2019un shopping trip ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/sku\/\"  id='av-masonry-1-item-6076' data-av-masonry-item='6076' class='av-masonry-entry isotope-item post-6076 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"sku-fr\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/sku-fr-705x705.jpg);\"  title=\"sku-fr\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce qu\u2019une SKU ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/stock-in-trade\/\"  id='av-masonry-1-item-7725' data-av-masonry-item='7725' class='av-masonry-entry isotope-item post-7725 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"stockintrade\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/stockintrade-705x705.webp);\"  title=\"stockintrade\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que le \u00ab stock in trade \u00bb ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/supply-chain\/\"  id='av-masonry-1-item-6117' data-av-masonry-item='6117' class='av-masonry-entry isotope-item post-6117 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"supplychain-fr\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/supplychain-fr-705x705.jpg);\"  title=\"supplychain-fr\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que la supply chain ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/tete-de-gondole\/\"  id='av-masonry-1-item-5464' data-av-masonry-item='5464' class='av-masonry-entry isotope-item post-5464 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"cabecera_en\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/cabecera_en-1-509x705.jpg);\"  title=\"cabecera_en\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu&#8217;est-ce qu&#8217;une t\u00eate de gondole?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/trade-marketing\/\"  id='av-masonry-1-item-5828' data-av-masonry-item='5828' class='av-masonry-entry isotope-item post-5828 page type-page status-publish has-post-thumbnail hentry category-glossaire all_sort glossaire_sort  av-masonry-item-with-image' title=\"trade_marketing_bg\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/pospotential.com\/wp-content\/uploads\/trade_marketing_bg-1-705x705.jpg);\"  title=\"trade_marketing_bg\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qu\u2019est-ce que le trade marketing ?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='boton-contacto-fijo'  class='avia-section av-k3a0jjxv-71f84a9ace7c1f2e8998fc0ae5adb1d4 main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4126'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-builder-widget-area clearfix '><div id=\"custom_html-5\" class=\"widget_text widget clearfix widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a class=\"boton-contacto-fijo-desktop\" href=\"\/fr\/contact\/\" title=\"contacto\" target=\"_self\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/boton-contacto-fr3.png\" alt=\"contact icon\"><\/a>\r\n<a class=\"boton-contacto-fijo-mobile\" href=\"\/fr\/contact\/\" title=\"contacto\" target=\"_self\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/boton-contacto-fr4.png\" alt=\"contact icon\"><\/a><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":4549,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4126","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/pages\/4126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/comments?post=4126"}],"version-history":[{"count":16,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/pages\/4126\/revisions"}],"predecessor-version":[{"id":6979,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/pages\/4126\/revisions\/6979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/media\/4549"}],"wp:attachment":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/media?parent=4126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/categories?post=4126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/tags?post=4126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}