{"id":4598,"date":"2021-04-20T09:47:13","date_gmt":"2021-04-20T09:47:13","guid":{"rendered":"https:\/\/pospotential.com\/?page_id=4598"},"modified":"2021-09-21T15:24:18","modified_gmt":"2021-09-21T15:24:18","slug":"innovation-de-rupture","status":"publish","type":"page","link":"https:\/\/pospotential.com\/fr\/services\/innovation-de-rupture\/","title":{"rendered":"Une innovation de rupture"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-ba7d54e394f83d8a3d39951b8e4a84a2\">\n.flex_cell.av-k233kcso-ba7d54e394f83d8a3d39951b8e4a84a2{\nvertical-align:middle;\nbackground:url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_innovacion.jpg) 50% 0% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-ba7d54e394f83d8a3d39951b8e4a84a2{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-ba7d54e394f83d8a3d39951b8e4a84a2 av-gridrow-cell av_one_half no_margin content-align-middle avia-full-stretch'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k25yj7no-d7163157ffd4d274ea8a84b647548e91\">\n#top .hr.hr-invisible.av-k25yj7no-d7163157ffd4d274ea8a84b647548e91{\nheight:450px;\n}\n<\/style>\n<div  class='hr av-k25yj7no-d7163157ffd4d274ea8a84b647548e91 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-52c57a54c303683ad2d318e118643664\">\n.flex_cell.av-k233vca4-52c57a54c303683ad2d318e118643664{\nvertical-align:middle;\nbackground:url(https:\/\/pospotential.com\/wp-content\/uploads\/detalle-servicios-2.png) 100% 0% no-repeat scroll var(--verde1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-52c57a54c303683ad2d318e118643664{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-52c57a54c303683ad2d318e118643664 av-gridrow-cell av_one_half no_margin content-align-middle'  ><div class='flex_cell_inner'><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-4b661629af14978a7713d90e3e5efa85\">\n.flex_column.av-k236rjv5-4b661629af14978a7713d90e3e5efa85{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-4b661629af14978a7713d90e3e5efa85 av_one_full first flex_column_div av-animated-generic right-to-left av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>#succesdelinnovation #innovationefficace<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 class=\"headers\"><span style=\"color: var(--azul2);\">Une innovation<\/span> de rupture<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Nous proposons une m\u00e9thodologie de suivi de la mont\u00e9e en puissance des lancements\u00a0: contr\u00f4le de l\u2019\u00e9volution de la distribution, analyse et comparaison des niveaux de rotations et de la part de march\u00e9 des produits au niveau de chaque magasin et identification des points de vente qui pr\u00e9sentent le plus grand potentiel de d\u00e9veloppement<\/p>\n<\/div><\/section><\/p><\/div><\/p>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" 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.hr.hr-invisible.av-k3spigoi-bfe87271e8714a91559ef0be68cbf958{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-bfe87271e8714a91559ef0be68cbf958 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-731je-41f7ccd62965e0f54d83aca9728c4ec4 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-731je-41f7ccd62965e0f54d83aca9728c4ec4\">\n.flex_column.av-731je-41f7ccd62965e0f54d83aca9728c4ec4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-731je-41f7ccd62965e0f54d83aca9728c4ec4 av_one_fourth first no_margin flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic bottom-to-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cmlbbh-ef1e9b896c2d8987a8a218bc7781f13a\">\n.avia-image-container.av-k4cmlbbh-ef1e9b896c2d8987a8a218bc7781f13a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cmlbbh-ef1e9b896c2d8987a8a218bc7781f13a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cmlbbh-ef1e9b896c2d8987a8a218bc7781f13a av-styling- avia_animated_image av-animated-when-visible-95 fade-in avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4601 avia-img-lazy-loading-not-4601 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/innovacion.png\" alt='onno' title='innovacion'  height=\"190\" width=\"176\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-731je-f8e8082ccd2c4929f8c1c9f400fd935b sc-av_three_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-731je-f8e8082ccd2c4929f8c1c9f400fd935b\">\n.flex_column.av-731je-f8e8082ccd2c4929f8c1c9f400fd935b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-731je-f8e8082ccd2c4929f8c1c9f400fd935b av_three_fourth no_margin flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic right-to-left av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-da4d082a94ffece6fff8620b4ae7cf5f\">\n#top .av_textblock_section.av-s9ty-da4d082a94ffece6fff8620b4ae7cf5f .avia_textblock{\nfont-size:22px;\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-da4d082a94ffece6fff8620b4ae7cf5f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\">Chez <strong style=\"color: var(--verde1);\">POS Potential<\/strong>, nous aimons \u00eatre concrets et pragmatiques. Voici quelques exemples de probl\u00e9matiques relatives \u00e0 l\u2019introduction de l\u2019innovation que vous avez s\u00fbrement d\u00e9j\u00e0 rencontr\u00e9es. Gr\u00e2ce \u00e0 la parfaite <strong style=\"color: var(--verde1);\">int\u00e9gration transparente et la valorisation<\/strong> des donn\u00e9es de sell-out, nous pouvons vous aider \u00e0 les r\u00e9soudre et \u00e0 avoir toujours \u00e0 port\u00e9e de main l\u2019information ad\u00e9quate pour vendre plus et mieux.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-bfe87271e8714a91559ef0be68cbf958\">\n#top .hr.hr-invisible.av-k3spigoi-bfe87271e8714a91559ef0be68cbf958{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-bfe87271e8714a91559ef0be68cbf958 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-2'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-a9978ceda93181a722235b36c72d3e0e\">\n.flex_cell.av-k233kcso-a9978ceda93181a722235b36c72d3e0e{\nvertical-align:top;\nbackground-color:#f6f7f7;\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-a9978ceda93181a722235b36c72d3e0e{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-a9978ceda93181a722235b36c72d3e0e av-gridrow-cell av_one_half no_margin content-align-top'  ><div class='flex_cell_inner'><div class='flex_column_table av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd\">\n.flex_column.av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-575e7c785b2ac4d257a8053a5dce08d2\">\n#top .av_textblock_section.av-s9ty-575e7c785b2ac4d257a8053a5dce08d2 .avia_textblock{\ncolor:var(--verde1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-575e7c785b2ac4d257a8053a5dce08d2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 class=\"headers\">Probl\u00e9matique innovation #1 : comment \u00e9valuer la performance d\u2019une innovation ou d\u2019un lancement ?<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9\">\n#top .hr.hr-invisible.av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Pour \u00e9valuer correctement l\u2019innovation, il faut en mesurer l\u2019impact non seulement au niveau de chaque r\u00e9f\u00e9rence mais \u00e9galement \u00e0 celui de la marque et de la cat\u00e9gorie.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--verde1);\">Objectif :<\/strong> Assurer la pr\u00e9sence de l\u2019innovation dans le maximum possible de points de vente. Suivi des ventes des nouvelles SKUs au niveau le plus d\u00e9taill\u00e9 (magasin\/jour) et r\u00e9duction au minimum des ruptures de stock.<\/li>\n<li><strong style=\"color: var(--verde1);\">Indicateurs cl\u00e9s de performance (KPIs) :<\/strong> Niveau de distribution valeur et de distribution num\u00e9rique, niveau d\u2019exposition en point de vente et de pr\u00e9sence dans les diff\u00e9rents clusters, VMM par magasin, niveaux de ruptures quotidiens\/hebdomadaires.<\/li>\n<li><strong style=\"color: var(--verde1);\">Action :<\/strong> D\u00e9cisions d\u2019assortiment par cluster de magasins, am\u00e9lioration du r\u00e9approvisionnement et si n\u00e9cessaire de la commande minimale.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cmlbbh-1f75018dddb4c06408c58c1950fecc23\">\n.avia-image-container.av-k4cmlbbh-1f75018dddb4c06408c58c1950fecc23 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cmlbbh-1f75018dddb4c06408c58c1950fecc23 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cmlbbh-1f75018dddb4c06408c58c1950fecc23 av-styling- avia_animated_image av-animated-when-visible-95 pop-up avia-align-right'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1658 avia-img-lazy-loading-not-1658 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/Supply-Chain-3.png\" alt='supply chain' title='Supply Chain-3'  height=\"129\" width=\"120\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-11fb207cd6289c9f59f3c34cf046defb\">\n.flex_cell.av-k233vca4-11fb207cd6289c9f59f3c34cf046defb{\nvertical-align:top;\nbackground-color:var(--amarillo1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-11fb207cd6289c9f59f3c34cf046defb{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-11fb207cd6289c9f59f3c34cf046defb av-gridrow-cell av_one_half no_margin content-align-top avia-full-contain'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2joe0m-a49d58f5332eaa822c061f0052c98e7c\">\n.flex_column.av-2joe0m-a49d58f5332eaa822c061f0052c98e7c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2joe0m-a49d58f5332eaa822c061f0052c98e7c av_one_full first flex_column_div av-animated-generic right-to-left av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">R\u00e9sultats<br \/>\n<span style=\"color: var(--azul1);\">Satisfaction des shoppers, am\u00e9lioration de l\u2019image en cha\u00eene, benchmarking inter-magasins et croissance des ventes.<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-d0975deda849abf379a6e104b92b13fc\">\n#top .hr.hr-invisible.av-k3spigoi-d0975deda849abf379a6e104b92b13fc{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-d0975deda849abf379a6e104b92b13fc hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h4 class=\"headers\">M\u00e9thodologie :<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>La disponibilit\u00e9 de donn\u00e9es de ventes sorties de caisses permet de suivre les ventes en direct et de prendre des rapides d\u00e9cisions pour assurer le succ\u00e8s de l\u2019innovation.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: white;\">Suivi<\/strong> des ventes de la cat\u00e9gorie.<\/li>\n<li><strong style=\"color: white;\">Identification<\/strong> du niveau de distribution (num\u00e9rique et valeur) des marques et r\u00e9f\u00e9rences d\u2019innovation.<\/li>\n<li><strong style=\"color: white;\">Comparaison<\/strong> des ventes par canal, cluster ou magasin des r\u00e9f\u00e9rences d\u2019innovation avec d\u2019autres r\u00e9f\u00e9rences similaires.<\/li>\n<li><strong style=\"color: white;\">Identification<\/strong> des niveaux de rupture de stock des nouvelles r\u00e9f\u00e9rences.<\/li>\n<li><strong style=\"color: white;\">Comparaison <\/strong> et identification des \u00ab bonnes pratiques \u00bb gr\u00e2ce l\u2019analyse comparative entre les magasins.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div>\n<\/div><\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-3'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233kcso-fb4fa855a496a5fb697221816f856246\">\n.flex_cell.av-k233kcso-fb4fa855a496a5fb697221816f856246{\nvertical-align:top;\nbackground-color:var(--verde1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233kcso-fb4fa855a496a5fb697221816f856246{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233kcso-fb4fa855a496a5fb697221816f856246 av-gridrow-cell av_one_half no_margin content-align-top'  ><div class='flex_cell_inner'><div class='flex_column_table av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd\">\n.flex_column.av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-d4ba63028361cc27b1d9e63eff1d47fd av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">Probl\u00e8matique innovation #2 : <span style=\"color: white;\">comment am\u00e9liorer la performance d\u2019une innovation ou d\u2019un lancement ?<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-a133cbb1e20cd631b03a8d840c716521\">\n#top .av_textblock_section.av-s9ty-a133cbb1e20cd631b03a8d840c716521 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-a133cbb1e20cd631b03a8d840c716521 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Pour am\u00e9liorer l\u2019innovation des d\u00e9cisions doivent \u00e9galement prises au niveau de la cat\u00e9gorie, de la marque et de chaque r\u00e9f\u00e9rence.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-0b7ce0061e29888ff640b36e230430d7\">\n#top .av_textblock_section.av-s9ty-0b7ce0061e29888ff640b36e230430d7 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-0b7ce0061e29888ff640b36e230430d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--azul1);\">Objectif :<\/strong> faire cro\u00eetre la cat\u00e9gorie, d\u00e9tecter de nouvelles opportunit\u00e9s, optimiser les r\u00e9sultats apr\u00e8s une p\u00e9riode de mise en place, identifier et corriger les points faibles.<\/li>\n<li><strong style=\"color: var(--azul1);\">Indicateurs cl\u00e9s de performance (KPIs) :<\/strong> ventes en unit\u00e9s et en valeur pour suivre la croissance de la cat\u00e9gorie, de la marque et des r\u00e9f\u00e9rences, calculs de mix et de ROI et suivi des ruptures quotidiennes par magasin et par SKU.<\/li>\n<li><strong style=\"color: var(--azul1);\">Action :<\/strong> d\u00e9cisions d\u2019am\u00e9lioration et d\u2019am\u00e9lioration de l\u2019innovation, am\u00e9liorations \/ changements d\u2019assortiment par grappe de magasins, interventions en rentabilit\u00e9 \/ MIX, am\u00e9lioration du r\u00e9approvisionnement et de l\u2019ordre minimum.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-bcf42d1226ab423298a0e521bc51af63\">\n.flex_cell.av-k233vca4-bcf42d1226ab423298a0e521bc51af63{\nvertical-align:top;\nbackground-color:#f6f7f7;\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-bcf42d1226ab423298a0e521bc51af63{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-bcf42d1226ab423298a0e521bc51af63 av-gridrow-cell av_one_half no_margin content-align-top avia-full-contain'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5\">\n.flex_column.av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2joe0m-fe435acd60af8b5c4437b12c6b6c0db5 av_one_full first flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 class=\"headers\">R\u00e9sultats<br \/>\n<span style=\"color: var(--amarillo1);\">Am\u00e9lioration de l\u2019image et r\u00e9sultats de la cha\u00eene.<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9\">\n#top .hr.hr-invisible.av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-7e31c9c0ee1da0dadf6ae6dff4f672e9 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h4 class=\"headers\">M\u00e9thodologie :<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>La disponibilit\u00e9 de donn\u00e9es de ventes d\u00e9taill\u00e9es et le calcul du ROI des lancements tant pour le distributeur que pour le fournisseur permettent de prendre des d\u00e9cisions et d\u2019am\u00e9liorer l\u2019impact de l\u2019innovation.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-812f50dd97dd10467506ce04dceb744c\">\n#top .av_textblock_section.av-s9ty-812f50dd97dd10467506ce04dceb744c .avia_textblock{\ncolor:var(--azul1);\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-812f50dd97dd10467506ce04dceb744c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong style=\"color: var(--amarillo1);\">Suivi des ventes <\/strong> en identifiant l\u2019apport en volume, en valeur et autres \u00e9l\u00e9ments positifs des r\u00e9f\u00e9rences d\u2019innovation.<\/li>\n<li><strong style=\"color: var(--amarillo1);\">Comparaison du niveau <\/strong> de pr\u00e9sence (num\u00e9rique et pond\u00e9r\u00e9) des nouvelles marques et r\u00e9f\u00e9rences par rapport \u00e0 des r\u00e9f\u00e9rences similaires.<\/li>\n<li><strong style=\"color: var(--amarillo1);\">Comparaison des ventes <\/strong>par cluster et par magasin des marques et r\u00e9f\u00e9rences, par rapport \u00e0 des marques comparables. Identification des meilleures pratiques.<\/li>\n<li><strong style=\"color: var(--amarillo1);\">Modifications et am\u00e9liorations <\/strong> des niveaux de commandes minimum para point de vente des r\u00e9f\u00e9rences pr\u00e9sentant des ruptures de stock.<\/li>\n<li><strong style=\"color: var(--amarillo1);\">Calcul du retour sur investissement <\/strong>de la cat\u00e9gorie, identification de la contribution de l\u2019innovation.<\/li>\n<li><strong style=\"color: var(--amarillo1);\">Recommandations de modifications <\/strong>du mix pour am\u00e9liorer les r\u00e9sultats.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='boton-contacto-fijo'  class='avia-section av-k3a0jjxv-71f84a9ace7c1f2e8998fc0ae5adb1d4 main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4598'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-builder-widget-area clearfix '><div id=\"custom_html-5\" class=\"widget_text widget clearfix widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a class=\"boton-contacto-fijo-desktop\" href=\"\/fr\/contact\/\" title=\"contacto\" target=\"_self\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/boton-contacto-fr3.png\" alt=\"contact icon\"><\/a>\r\n<a class=\"boton-contacto-fijo-mobile\" href=\"\/fr\/contact\/\" title=\"contacto\" target=\"_self\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/boton-contacto-fr4.png\" alt=\"contact icon\"><\/a><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":4604,"parent":2041,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4598","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/pages\/4598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/comments?post=4598"}],"version-history":[{"count":4,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/pages\/4598\/revisions"}],"predecessor-version":[{"id":5996,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/pages\/4598\/revisions\/5996"}],"up":[{"embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/pages\/2041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/media\/4604"}],"wp:attachment":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/media?parent=4598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/categories?post=4598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/tags?post=4598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}