{"id":7477,"date":"2022-06-27T11:54:26","date_gmt":"2022-06-27T11:54:26","guid":{"rendered":"https:\/\/pospotential.com\/?page_id=7477"},"modified":"2022-06-27T13:34:50","modified_gmt":"2022-06-27T13:34:50","slug":"roi-promotionnel","status":"publish","type":"page","link":"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/roi-promotionnel\/","title":{"rendered":"Qu\u2019est-ce que le ROI promotionnel ?"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-k2347idx-2018052e219bcd4e1c00cba76ad865ef entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k233vca4-52c57a54c303683ad2d318e118643664\">\n.flex_cell.av-k233vca4-52c57a54c303683ad2d318e118643664{\nvertical-align:middle;\nbackground:url(https:\/\/pospotential.com\/wp-content\/uploads\/detalle-servicios-2.png) 100% 0% no-repeat scroll var(--verde1);\n}\n.responsive #top #wrap_all .flex_cell.av-k233vca4-52c57a54c303683ad2d318e118643664{\npadding:100px 10% 100px 5% !important;\n}\n<\/style>\n<div class='flex_cell av-k233vca4-52c57a54c303683ad2d318e118643664 av-gridrow-cell av_one_half no_margin content-align-middle'  ><div class='flex_cell_inner'><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k236rjv5-4b661629af14978a7713d90e3e5efa85\">\n.flex_column.av-k236rjv5-4b661629af14978a7713d90e3e5efa85{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k236rjv5-4b661629af14978a7713d90e3e5efa85 av_one_full first flex_column_div av-animated-generic right-to-left av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-db40fa400956f211e1bd258fb14ea926\">\n#top .av_textblock_section.av-s9ty-db40fa400956f211e1bd258fb14ea926 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-db40fa400956f211e1bd258fb14ea926 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><a title=\"Glossaire BI et Grande Consommation\" href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/\">Glossaire BI et grande consommation<\/a>\u00a0: #ROIpromotionnel<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: -60px; top: -2.40625px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-db40fa400956f211e1bd258fb14ea926\">\n#top .av_textblock_section.av-s9ty-db40fa400956f211e1bd258fb14ea926 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-db40fa400956f211e1bd258fb14ea926 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 class=\"headers\"><span style=\"color: var(--azul2);\">ROI <\/span>promotionnel<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3spigoi-2fb38128b78e47003360099b493ae604\">\n#top .hr.hr-invisible.av-k3spigoi-2fb38128b78e47003360099b493ae604{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-k3spigoi-2fb38128b78e47003360099b493ae604 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s9ty-db40fa400956f211e1bd258fb14ea926\">\n#top .av_textblock_section.av-s9ty-db40fa400956f211e1bd258fb14ea926 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-s9ty-db40fa400956f211e1bd258fb14ea926 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><strong style=\"color: var(--azul2);\">Qu\u2019est-ce que le ROI promotionnel ?<\/strong><\/h3>\n<p>Dans le contexte de l\u2019\u00e9valuation des promotions, le ROI permet de comparer diff\u00e9rents types de m\u00e9caniques (3&#215;2, 2\u00e8me \u00e0 50%, r\u00e9duction de prix), de visibilit\u00e9 (tract, pr\u00e9sence en t\u00eate de gondole, en \u00eelot), de promotions \u00ab on pack \u00bb (10% gratuit, + 25% de volume, etc.), d\u2019actions carte de fid\u00e9lit\u00e9, et ainsi d\u2019aider \u00e0 prendre des d\u00e9cisions pour les investissements futurs en \u00e9valuant quels projets sont les plus efficaces et rentables.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kw67bjap-eae45ab4c6ecba687d425a33dc38bf54\">\n#top .av_textblock_section.av-kw67bjap-eae45ab4c6ecba687d425a33dc38bf54 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kw67bjap-eae45ab4c6ecba687d425a33dc38bf54 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><strong style=\"color: var(--azul2);\">Pour un fabricant, calculer le ROI promotionnel suppose disposer des \u00e9l\u00e9ments suivants : <\/strong><\/h3>\n<ul>\n<li><strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/donnees-de-sell-out\/\">Donn\u00e9es de sell out<\/a><\/strong> par magasin avec une fr\u00e9quence au moins hebdomadaire et si possible quotidienne.<\/li>\n<li>\u00c9lasticit\u00e9 des ventes ou ventes additionnelles g\u00e9n\u00e9r\u00e9es par la <strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/promotion\/\">promotion<\/a><\/strong>\n<ul>\n<li>Comparaison des ventes durant la p\u00e9riode promotionnelle avec la <strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/baseline\/\">baseline<\/a><\/strong> de r\u00e9f\u00e9rence ou niveau des ventes qui auraient eu lieu sans promotion.<\/li>\n<\/ul>\n<\/li>\n<li>Co\u00fbts suppl\u00e9mentaires du produit li\u00e9s \u00e0 la mise en \u0153uvre de la promotion\n<ul>\n<li>Surco\u00fbt de fabrication d\u2019une r\u00e9f\u00e9rence promotionnelle sp\u00e9cifique<\/li>\n<li>Co\u00fbt du cadeau en cas de <strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/promotion-cadeau\/\">promotion de cadeau<\/a><\/strong><\/li>\n<li>Co\u00fbt de la visibilit\u00e9 : boxes, mat\u00e9riel publicitaire en magasin \/ <strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/tete-de-gondole\/\">t\u00eate de gondole<\/a><\/strong><\/li>\n<li>Autres co\u00fbts li\u00e9s \u00e0 la promotion : promoteurs en magasin, publicit\u00e9, etc.<\/li>\n<\/ul>\n<\/li>\n<li>R\u00e9ductions sur le prix du produit\n<ul>\n<li>R\u00e9duction directe du prix de vente consommateur<\/li>\n<li>R\u00e9demption en cas d\u2019offre d\u2019achat multiple avec r\u00e9duction : 3&#215;2, 2\u00e8me \u00e0 50%, 2\u00e8me \u00e0 70%<\/li>\n<\/ul>\n<\/li>\n<li>Co\u00fbt commercial pay\u00e9 au distributeur\n<ul>\n<li>Coop\u00e9ration commerciale au plan promotionnel<\/li>\n<li>Participation aux frais d\u2019\u00e9dition du prospectus ou de la publicit\u00e9 du distributeur<\/li>\n<li>Pr\u00e9sence en t\u00eate de gondole ou visibilit\u00e9 suppl\u00e9mentaire convenue<\/li>\n<\/ul>\n<\/li>\n<li>Calendrier et implntation (par enseigne, cluster, magasin) de la mise en place et de l\u2019ex\u00e9cution de la promotion<\/li>\n<\/ul>\n<p>Le calcul du ROI promotionnel n\u2019est pas un exercice simple en raison des calculs complexes qui doivent \u00eatre effectu\u00e9s (algorithmes de calcul de la <strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/baseline\/\">baseline<\/a><\/strong> et de <strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/lelasticite-promotionnelle\/\">l\u2019\u00e9lasticit\u00e9 promotionnelle<\/a><\/strong>) mais aussi en raison de la grande quantit\u00e9 de donn\u00e9es n\u00e9cessaires surtout si elle est effectu\u00e9e au niveau le plus d\u00e9taill\u00e9 du magasin\/jour qui permet de tirer les conclusions les plus int\u00e9ressantes.<\/p>\n<p>En outre, des \u00e9l\u00e9ments peuvent influencer les ventes finales comme la distribution r\u00e9elle de la promotion, la rupture promotionnelle ou l\u2019impact d\u2019\u00e9v\u00e9nements externes tels que la m\u00e9t\u00e9o, les jours f\u00e9ri\u00e9s ou le calendrier des \u00e9v\u00e9nements sportifs qui peuvent influencer positivement ou n\u00e9gativement les ventes.<\/p>\n<p>C\u2019est la raison pour laquelle il peut \u00eatre int\u00e9ressant de travailler avec un consultant externe sp\u00e9cialis\u00e9 dans ces sujets qui permettra de gagner du temps dans la d\u00e9finition du projet et de faciliter son int\u00e9gration dans l\u2019entreprise tant au niveau des syst\u00e8mes que de l\u2019organisation.<\/p>\n<\/div><\/section><\/p><\/div><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3suzv9-5f8a35fd273412b26b727363096d2931\">\n.flex_column.av-3suzv9-5f8a35fd273412b26b727363096d2931{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3suzv9-5f8a35fd273412b26b727363096d2931 av_three_fifth first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kkpmoevc-52d3ae06000f504f91a9f8f2b5261aed '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Pour aller plus loin :<strong style=\"color: var(--rojo2);\"> visitez notre blog<\/strong><\/h3>\n<\/div><\/section><br \/>\n<div   data-autoplay=''  data-interval='5'  data-animation='fade'  data-show_slide_delay='90'  class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-odd  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class='avia-content-slider-inner'><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-7929 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/stimuler-les-ventes-estivales-de-produits-de-grande-consommation\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/stimuler-les-ventes-estivales-de-produits-de-grande-consommation\/' title='Stimuler les ventes estivales de produits de grande consommation'>Stimuler les ventes estivales de produits de grande consommation<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/stimuler-les-ventes-estivales-de-produits-de-grande-consommation\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2024-07-18T07:03:11+00:00\" >18 juillet 2024<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/stimuler-les-ventes-estivales-de-produits-de-grande-consommation\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/verano-bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1500<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:05:03+00:00\" >2024-07-18 07:03:11<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-07-24 07:46:33<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Stimuler les ventes estivales de produits de grande consommation<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7864 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/lanalyse-de-big-data-comme-facteur-de-succes-dans-lindustrie-des-produits-de-grande-consommation\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/datos_bg.webp)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/lanalyse-de-big-data-comme-facteur-de-succes-dans-lindustrie-des-produits-de-grande-consommation\/' title='Big Data : Cl\u00e9 du succ\u00e8s pour les produits de grande consommation'>Big Data : Cl\u00e9 du succ\u00e8s pour les produits de grande consommation<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/lanalyse-de-big-data-comme-facteur-de-succes-dans-lindustrie-des-produits-de-grande-consommation\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-08-03T09:48:43+00:00\" >3 ao\u00fbt 2023<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/lanalyse-de-big-data-comme-facteur-de-succes-dans-lindustrie-des-produits-de-grande-consommation\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/datos_bg.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1333<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:05:03+00:00\" >2023-08-03 09:48:43<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-07-24 08:34:43<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Big Data : Cl\u00e9 du succ\u00e8s pour les produits de grande consommation<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7885 slide-entry-overview slide-loop-3 slide-parity-odd  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/lutilisation-de-lintelligence-artificielle-dans-le-monde-de-la-grande-consommation\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/ia-bg.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/lutilisation-de-lintelligence-artificielle-dans-le-monde-de-la-grande-consommation\/' title='L&#039;intelligence artificielle : l&#039;avenir des produits de grande consommation'>L'intelligence artificielle : l'avenir des produits de grande consommation<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/lutilisation-de-lintelligence-artificielle-dans-le-monde-de-la-grande-consommation\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-07-12T15:17:18+00:00\" >12 juillet 2023<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/lutilisation-de-lintelligence-artificielle-dans-le-monde-de-la-grande-consommation\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/ia-bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1335<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:05:03+00:00\" >2023-07-12 15:17:18<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-07-24 07:59:08<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>L&#8217;intelligence artificielle : l&#8217;avenir des produits de grande consommation<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-7749 slide-entry-overview slide-loop-4 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/sell-in-vs-sell-out-un-kpi-fondamental-de-lefficacite-logistique-et-de-la-demande\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/datasellout.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/sell-in-vs-sell-out-un-kpi-fondamental-de-lefficacite-logistique-et-de-la-demande\/' title='Sell in vs sell out : un KPI fondamental de l\u2019efficacit\u00e9 logistique et de la demande'>Sell in vs sell out : un KPI fondamental de l\u2019efficacit\u00e9 logistique et de la demande<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/sell-in-vs-sell-out-un-kpi-fondamental-de-lefficacite-logistique-et-de-la-demande\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-05-16T08:53:37+00:00\" >16 mai 2023<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/sell-in-vs-sell-out-un-kpi-fondamental-de-lefficacite-logistique-et-de-la-demande\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/datasellout.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>868<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:05:03+00:00\" >2023-05-16 08:53:37<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-14 15:25:47<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Sell in vs sell out : un KPI fondamental de l\u2019efficacit\u00e9 logistique et de la demande<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7694 slide-entry-overview slide-loop-5 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/les-3-kpi-fondamentaux-en-periode-dinflation\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/marcel-strauss-5gJZZe48BS4-unsplash.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/les-3-kpi-fondamentaux-en-periode-dinflation\/' title='Les 3 KPI fondamentaux en p\u00e9riode d\u2019inflation'>Les 3 KPI fondamentaux en p\u00e9riode d\u2019inflation<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/les-3-kpi-fondamentaux-en-periode-dinflation\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2022-12-07T15:49:42+00:00\" >7 d\u00e9cembre 2022<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/les-3-kpi-fondamentaux-en-periode-dinflation\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/marcel-strauss-5gJZZe48BS4-unsplash.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1600<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2400<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:05:03+00:00\" >2022-12-07 15:49:42<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-14 15:37:58<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Les 3 KPI fondamentaux en p\u00e9riode d\u2019inflation<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7605 slide-entry-overview slide-loop-6 slide-parity-odd  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/reflexions-sur-la-presence-en-lineaire-limportance-des-ruptures-de-stock\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/outofstock.webp)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/reflexions-sur-la-presence-en-lineaire-limportance-des-ruptures-de-stock\/' title='Pr\u00e9sence en lin\u00e9aire et ruptures de stock'>Pr\u00e9sence en lin\u00e9aire et ruptures de stock<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/reflexions-sur-la-presence-en-lineaire-limportance-des-ruptures-de-stock\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2022-10-13T10:40:19+00:00\" >13 octobre 2022<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/reflexions-sur-la-presence-en-lineaire-limportance-des-ruptures-de-stock\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/outofstock.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1920<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1920<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:05:03+00:00\" >2022-10-13 10:40:19<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-14 15:38:49<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Pr\u00e9sence en lin\u00e9aire et ruptures de stock<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-6884 slide-entry-overview slide-loop-7 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/distribution-numerique-et-distribution-valeur-deux-kpis-cles\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_distribucion.webp)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/distribution-numerique-et-distribution-valeur-deux-kpis-cles\/' title='Distribution Num\u00e9rique et Distribution Valeur : deux KPIs cl\u00e9s'>Distribution Num\u00e9rique et Distribution Valeur : deux KPIs cl\u00e9s<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/distribution-numerique-et-distribution-valeur-deux-kpis-cles\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2022-02-21T15:36:31+00:00\" >21 f\u00e9vrier 2022<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/distribution-numerique-et-distribution-valeur-deux-kpis-cles\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/bg_distribucion.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1217<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:05:03+00:00\" >2022-02-21 15:36:31<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-15 07:32:04<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Distribution Num\u00e9rique et Distribution Valeur : deux KPIs cl\u00e9s<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-6774 slide-entry-overview slide-loop-8 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/e-commerce-et-grande-consommation-menace-ou-opportunite\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/ecommerce.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/e-commerce-et-grande-consommation-menace-ou-opportunite\/' title='\u00ab E-commerce \u00bb et grande consommation : menace ou opportunit\u00e9 ?'>\u00ab E-commerce \u00bb et grande consommation : menace ou opportunit\u00e9 ?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/e-commerce-et-grande-consommation-menace-ou-opportunite\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2022-02-01T11:54:13+00:00\" >1 f\u00e9vrier 2022<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/e-commerce-et-grande-consommation-menace-ou-opportunite\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/ecommerce.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>573<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1030<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:05:03+00:00\" >2022-02-01 11:54:13<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-15 07:39:17<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u00ab E-commerce \u00bb et grande consommation : menace ou opportunit\u00e9 ?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-6636 slide-entry-overview slide-loop-9 slide-parity-odd  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/obtenir-et-exploiter-les-donnees-de-sell-out-obstacles-et-accelerateurs\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_sellout.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/obtenir-et-exploiter-les-donnees-de-sell-out-obstacles-et-accelerateurs\/' title='Obtenir et exploiter les donn\u00e9es de sell out : obstacles et acc\u00e9l\u00e9rateurs'>Obtenir et exploiter les donn\u00e9es de sell out : obstacles et acc\u00e9l\u00e9rateurs<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/obtenir-et-exploiter-les-donnees-de-sell-out-obstacles-et-accelerateurs\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-12-15T16:47:08+00:00\" >15 d\u00e9cembre 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/obtenir-et-exploiter-les-donnees-de-sell-out-obstacles-et-accelerateurs\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/bg_sellout.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1339<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:05:03+00:00\" >2021-12-15 16:47:08<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-15 07:44:46<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Obtenir et exploiter les donn\u00e9es de sell out : obstacles et acc\u00e9l\u00e9rateurs<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-6469 slide-entry-overview slide-loop-10 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/avec-quel-levier-cle-demarrer-une-analyse-basee-sur-des-donnees-de-sell-out-par-magasin\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/bgpalanca-scaled.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/avec-quel-levier-cle-demarrer-une-analyse-basee-sur-des-donnees-de-sell-out-par-magasin\/' title='Avec quel levier cl\u00e9 d\u00e9marrer une analyse bas\u00e9e sur des donn\u00e9es de sell out par magasin ?'>Avec quel levier cl\u00e9 d\u00e9marrer une analyse bas\u00e9e sur des donn\u00e9es de sell out par magasin ?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/avec-quel-levier-cle-demarrer-une-analyse-basee-sur-des-donnees-de-sell-out-par-magasin\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-11-15T15:25:57+00:00\" >15 novembre 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/avec-quel-levier-cle-demarrer-une-analyse-basee-sur-des-donnees-de-sell-out-par-magasin\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/bgpalanca-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1709<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2560<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:05:03+00:00\" >2021-11-15 15:25:57<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-15 15:12:36<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Avec quel levier cl\u00e9 d\u00e9marrer une analyse bas\u00e9e sur des donn\u00e9es de sell out par magasin ?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-5980 slide-entry-overview slide-loop-11 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/l-arbre-de-decision-qui-cache-la-foret\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/arbol.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/l-arbre-de-decision-qui-cache-la-foret\/' title='l\u2019arbre de d\u00e9cision qui cache la for\u00eat...'>l\u2019arbre de d\u00e9cision qui cache la for\u00eat...<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/l-arbre-de-decision-qui-cache-la-foret\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-10-18T15:50:47+00:00\" >18 octobre 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/l-arbre-de-decision-qui-cache-la-foret\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/arbol.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1200<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:05:03+00:00\" >2021-10-18 15:50:47<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-15 15:14:37<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>l\u2019arbre de d\u00e9cision qui cache la for\u00eat&#8230;<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-6013 slide-entry-overview slide-loop-12 slide-parity-odd  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/innovation-un-defi-toujours-plus-important\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/innovacion-bg.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/innovation-un-defi-toujours-plus-important\/' title='Innovation : un d\u00e9fi toujours plus important'>Innovation : un d\u00e9fi toujours plus important<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/innovation-un-defi-toujours-plus-important\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-10-04T10:04:00+00:00\" >4 octobre 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/innovation-un-defi-toujours-plus-important\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/innovacion-bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1216<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:05:03+00:00\" >2021-10-04 10:04:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-15 15:17:28<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Innovation : un d\u00e9fi toujours plus important<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-5818 slide-entry-overview slide-loop-13 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/du-marketing-produit-au-shopper-marketing\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/shoppermarketing_bg.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/du-marketing-produit-au-shopper-marketing\/' title='Du marketing produit au shopper marketing'>Du marketing produit au shopper marketing<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/du-marketing-produit-au-shopper-marketing\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-09-07T13:44:53+00:00\" >7 septembre 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/du-marketing-produit-au-shopper-marketing\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/shoppermarketing_bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1125<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1500<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:05:03+00:00\" >2021-09-07 13:44:53<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-15 15:19:36<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Du marketing produit au shopper marketing<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-5065 slide-entry-overview slide-loop-14 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/3-tendances-cles-des-marches-de-grande-consommation\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/trends-bg-1.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/3-tendances-cles-des-marches-de-grande-consommation\/' title='3 tendances cl\u00e9s des march\u00e9s de grande consommation'>3 tendances cl\u00e9s des march\u00e9s de grande consommation<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/3-tendances-cles-des-marches-de-grande-consommation\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-06-11T08:42:26+00:00\" >11 juin 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/3-tendances-cles-des-marches-de-grande-consommation\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/trends-bg-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1333<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Stanislas Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Stanislas Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:05:03+00:00\" >2021-06-11 08:42:26<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-15 15:20:34<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>3 tendances cl\u00e9s des march\u00e9s de grande consommation<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-4879 slide-entry-overview slide-loop-15 slide-parity-odd  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/une-innovation-reduit-son-format-de-98-pour-conquerir-le-monde\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel_fr.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/une-innovation-reduit-son-format-de-98-pour-conquerir-le-monde\/' title='Une innovation r\u00e9duit son format de 98% pour conqu\u00e9rir le monde !'>Une innovation r\u00e9duit son format de 98% pour conqu\u00e9rir le monde !<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/une-innovation-reduit-son-format-de-98-pour-conquerir-le-monde\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-05-18T15:26:34+00:00\" >18 mai 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/une-innovation-reduit-son-format-de-98-pour-conquerir-le-monde\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel_fr.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>627<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Stanislas Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Stanislas Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:05:03+00:00\" >2021-05-18 15:26:34<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-09-21 14:59:45<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Une innovation r\u00e9duit son format de 98% pour conqu\u00e9rir le monde !<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-4199 slide-entry-overview slide-loop-16 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/decouvrir-les-solutions-de-croissance-digitales-de-pos-potential\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/sellout.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/decouvrir-les-solutions-de-croissance-digitales-de-pos-potential\/' title='D\u00e9couvrir les solutions de croissance digitales de POS Potential'>D\u00e9couvrir les solutions de croissance digitales de POS Potential<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/decouvrir-les-solutions-de-croissance-digitales-de-pos-potential\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-02-19T10:57:36+00:00\" >19 f\u00e9vrier 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/decouvrir-les-solutions-de-croissance-digitales-de-pos-potential\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/sellout.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>608<\/span>\n\t\t\t\t\t\t<span itemprop='width'>500<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Pospot<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Pospot<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:05:03+00:00\" >2021-02-19 10:57:36<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-09-21 14:54:40<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>D\u00e9couvrir les solutions de croissance digitales de POS Potential<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3713 slide-entry-overview slide-loop-17 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/distribution-omnicanal-centre-de-la-strategie-marketing\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_benandjerrys2.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/distribution-omnicanal-centre-de-la-strategie-marketing\/' title='Distribution omnicanal : le client au centre de la strat\u00e9gie marketing'>Distribution omnicanal : le client au centre de la strat\u00e9gie marketing<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/distribution-omnicanal-centre-de-la-strategie-marketing\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-01-21T15:08:27+00:00\" >21 janvier 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/distribution-omnicanal-centre-de-la-strategie-marketing\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/bg_benandjerrys2.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1896<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1080<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Stanislas Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Stanislas Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:05:03+00:00\" >2021-01-21 15:08:27<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2022-10-20 09:28:52<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Distribution omnicanal : le client au centre de la strat\u00e9gie marketing<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3598 slide-entry-overview slide-loop-18 slide-parity-odd  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/smart-data-et-conflit-de-generations\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/pexels-andrea-piacquadio-3783200.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/smart-data-et-conflit-de-generations\/' title='\u00ab\u00a0Smart Data\u00a0\u00bb et conflit de g\u00e9n\u00e9rations ?'>\u00ab\u00a0Smart Data\u00a0\u00bb et conflit de g\u00e9n\u00e9rations ?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/smart-data-et-conflit-de-generations\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-11-17T17:15:57+00:00\" >17 novembre 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/smart-data-et-conflit-de-generations\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/pexels-andrea-piacquadio-3783200.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1333<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:05:03+00:00\" >2020-11-17 17:15:57<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-09-21 14:40:19<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u00ab\u00a0Smart Data\u00a0\u00bb et conflit de g\u00e9n\u00e9rations ?<\/span><\/span><\/span><\/article><\/div><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-3619 slide-entry-overview slide-loop-19 slide-parity-odd  av_one_third first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/donnees-magasins-quels-indicateurs-pour-quels-objectifs\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/sellout_bg.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/donnees-magasins-quels-indicateurs-pour-quels-objectifs\/' title='Donn\u00e9es magasins\u00a0: quels indicateurs pour quels objectifs ?'>Donn\u00e9es magasins\u00a0: quels indicateurs pour quels objectifs ?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/donnees-magasins-quels-indicateurs-pour-quels-objectifs\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-10-30T17:05:33+00:00\" >30 octobre 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/donnees-magasins-quels-indicateurs-pour-quels-objectifs\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/sellout_bg.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1333<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2000<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:05:03+00:00\" >2020-10-30 17:05:33<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-09-21 14:37:41<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Donn\u00e9es magasins\u00a0: quels indicateurs pour quels objectifs ?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3493 slide-entry-overview slide-loop-20 slide-parity-even  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/danones-engage-t-il-dans-la-meme-strategie-dinnovation-que-ferrari\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/ferraribg-scaled-1.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/danones-engage-t-il-dans-la-meme-strategie-dinnovation-que-ferrari\/' title='Danone s\u2019engage-t-il dans la m\u00eame strat\u00e9gie d&#039;innovation que Ferrari\u00a0?'>Danone s\u2019engage-t-il dans la m\u00eame strat\u00e9gie d'innovation que Ferrari\u00a0?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/danones-engage-t-il-dans-la-meme-strategie-dinnovation-que-ferrari\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-10-02T09:44:18+00:00\" >2 octobre 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/danones-engage-t-il-dans-la-meme-strategie-dinnovation-que-ferrari\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/ferraribg-scaled-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2254<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2560<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Stanislas Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Stanislas Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:05:03+00:00\" >2020-10-02 09:44:18<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-09-21 14:33:24<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Danone s\u2019engage-t-il dans la m\u00eame strat\u00e9gie d&#8217;innovation que Ferrari\u00a0?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3343 slide-entry-overview slide-loop-21 slide-parity-odd  av_one_third  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div href='https:\/\/pospotential.com\/fr\/blog\/parlons-de-category-management\/' data-rel='slide-1' class='slide-image' title='' style='background:url(https:\/\/pospotential.com\/wp-content\/uploads\/category-management-dark-1.jpg)'><\/div><div class='slide-content'><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/pospotential.com\/fr\/blog\/parlons-de-category-management\/' title='Parlons de Category Management'>Parlons de Category Management<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-meta'><div class='slide-meta-comments'><a href='https:\/\/pospotential.com\/fr\/blog\/parlons-de-category-management\/#respond'>0 Commentaires<\/a><\/div><div class='slide-meta-del'>\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-09-30T13:12:23+00:00\" >30 septembre 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p class='excerpt'><div class=\"read-more-link\"><a href=\"https:\/\/pospotential.com\/fr\/blog\/parlons-de-category-management\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/pospotential.com\/wp-content\/uploads\/category-management-dark-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1455<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1920<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Gilles Dallest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>http:\/\/pospotential.com\/wp-content\/uploads\/logo-web.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Gilles Dallest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-08-25T14:05:03+00:00\" >2020-09-30 13:12:23<\/span><span class='av-structured-data'  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