{"id":3264,"date":"2020-08-25T14:05:03","date_gmt":"2020-08-25T14:05:03","guid":{"rendered":"https:\/\/pospotential.com\/?p=3264"},"modified":"2022-03-16T14:36:33","modified_gmt":"2022-03-16T14:36:33","slug":"smart-data-is-the-new-sexy","status":"publish","type":"post","link":"https:\/\/pospotential.com\/fr\/blog\/smart-data-is-the-new-sexy\/","title":{"rendered":"Smart data is the new sexy!"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cn8vd6-2a2779e29441546a678fb26bce634150\">\n.avia-section.av-k4cn8vd6-2a2779e29441546a678fb26bce634150{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-header-dark.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k4cn8vd6-2a2779e29441546a678fb26bce634150 main_color avia-section-default avia-no-border-styling  encabezado-single-blog avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-66 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='66' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3264'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-7usef-3aa94be02daf2bf13c3b6c3acddc6d4c sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7usef-3aa94be02daf2bf13c3b6c3acddc6d4c\">\n.flex_column.av-7usef-3aa94be02daf2bf13c3b6c3acddc6d4c{\nborder-radius:0px 0px 0px 0px;\npadding:50px 50px 50px 50px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-7usef-3aa94be02daf2bf13c3b6c3acddc6d4c av_one_full  bloque-encabezado-single-blog first no_margin flex_column_table_cell av-equal-height-column av-align-bottom  '     ><section  class='av_textblock_section av-k4cnb9i3-ba490ea48cc07f188fa669778728e78b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"headers\">Smart data is the new sexy!<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k4cnu2w4-233eefde3c2a8b79ceb1ce16d78f6104 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" >Gilles Dallest\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<div class='flex_column_table av-pbh47-22418633c640e1e10f7114eba54519d0 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pbh47-22418633c640e1e10f7114eba54519d0\">\n.flex_column.av-pbh47-22418633c640e1e10f7114eba54519d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pbh47-22418633c640e1e10f7114eba54519d0 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cnl2wg-c51659947bb099d45f8ec29209c57ad4\">\n.avia-image-container.av-k4cnl2wg-c51659947bb099d45f8ec29209c57ad4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cnl2wg-c51659947bb099d45f8ec29209c57ad4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cnl2wg-c51659947bb099d45f8ec29209c57ad4 av-styling-no-styling avia_animated_image av-animated-when-visible-95 fade-in avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1602 avia-img-lazy-loading-not-1602 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-pic.jpg\" alt='smart data' title='smart-data-new-sexy-pic'  height=\"866\" width=\"1300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-pic.jpg 1300w, https:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-pic-300x200.jpg 300w, https:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-pic-1030x686.jpg 1030w, https:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-pic-768x512.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/smart-data-new-sexy-pic-705x470.jpg 705w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29\">\n.flex_column.av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-6a72df0092618b9e77adcdb6a3784cec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Il ne se passe pas un jour sans que l\u2019on ne parle de \u00ab <strong style=\"color: var(--rojo2);\"><a title=\"Qu\u2019est-ce que le big data ?\" href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/big-data\/\">Big Data<\/a><\/strong> \u00bb et il est vrai que jamais on n\u2019a g\u00e9n\u00e9r\u00e9 autant d\u2019informations sur l&#8217;activit\u00e9 humaine. Le monde num\u00e9rique nous a transform\u00e9s en producteurs de donn\u00e9es : on sait tout de nous et si nous ne faisons pas attention, m\u00eame notre intimit\u00e9 peut se retrouver sur la place publique.<\/p>\n<p>Pour les acteurs du monde du commerce en g\u00e9n\u00e9ral, et a fortiori de la grande consommation, disposer d\u2019informations devient un \u00e9l\u00e9ment cl\u00e9 qui permet de concentrer les ressources et de vendre plus et mieux. Cependant, pour \u00eatre honn\u00eate, je ne suis pas convaincu lorsque l\u2019on parle de \u00ab\u00a0<strong style=\"color: var(--rojo2);\"><a title=\"Qu\u2019est-ce que le big data ?\" href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/big-data\/\">Big Data<\/a><\/strong>\u00a0\u00bb comme s\u2019il s\u2019agissait d\u2019une solution miracle, sans bien expliquer ce que cela permet de faire et en quoi cela va m\u2019aider. C\u2019est pourquoi j\u2019appr\u00e9cie beaucoup plus le nouveau concept de \u00ab <strong style=\"color: var(--rojo2);\">Smart Data<\/strong> \u00bb.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3264'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b\">\n#top .av_textblock_section.av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>La taille est importante \u00e9videmment, mais en fin de compte l&#8217;information ne vaut que par ce que l\u2019on en fait et accumuler des donn\u00e9es sans avoir une strat\u00e9gie et un objectif concrets ne fait que surcharger les serveurs, et les utilisateurs, sans avoir une incidence r\u00e9elle sur les r\u00e9sultats commerciaux. Que retirons-nous r\u00e9ellement du datalake qui nous a demand\u00e9 tant de temps, d&#8217;efforts et d&#8217;argent \u00e0 mettre en place ? \u00ab Nous avons tout \u00bb me disent certains de mes interlocuteurs du secteur. Oui&#8230; Mais quelle proportion de ce \u00ab tout \u00bb est r\u00e9ellement op\u00e9rationnelle et disponible pour am\u00e9liorer l&#8217;efficacit\u00e9 de l&#8217;entreprise ?<\/p>\n<p>C\u2019est pourquoi nous devons \u00eatre \u00ab smart \u00bb, c\u2019est-\u00e0-dire d\u00e9finir ce que nous voulons activer, les leviers sur lesquels nous pouvons agir pour faire cro\u00eetre l&#8217;entreprise et atteindre nos objectifs. Pour \u00eatre \u00ab smart \u00bb il faut d\u2019abord savoir ce que nous recherchons ou, au moins, les domaines et strat\u00e9gies que nous reconnaissons comme \u00e9tant les acc\u00e9l\u00e9rateurs potentiels de notre activit\u00e9. C\u2019est ensuite qu\u2019il faut adapter les solutions techniques en fonction de ces objectifs et non le contraire. Cela suppose faire se rencontrer des comp\u00e9tences professionnelles tr\u00e8s diff\u00e9rentes et faire le pont entre la technique et l\u2019expertise commerciale pour permettre aux donn\u00e9es de devenir \u00ab smart \u00bb et efficaces.<\/p>\n<\/div><\/section><\/div>\n<\/p>\n<div class='flex_column_table av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gy5w7-32f1b83814000428a8cf33a2b0437bd1\">\n.flex_column.av-gy5w7-32f1b83814000428a8cf33a2b0437bd1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-6a72df0092618b9e77adcdb6a3784cec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Dans le monde de la grande consommation, les <strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/donnees-de-sell-out\/\">donn\u00e9es de sell out<\/a><\/strong>\u00a0des points de vente sont probablement les plus importantes de toutes. Elles donnent le pouls r\u00e9el de l&#8217;entreprise et sont le juge absolu de la r\u00e9ussite des strat\u00e9gies marketing et commerciales du fabricant et du distributeur. Pour autant les donn\u00e9es \u00ab <a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/sell-out\/\"><strong>sell out<\/strong><\/a>\u00a0\u00bb brutes sont tr\u00e8s basiques : une succession de codes EANs, de magasins, de dates, de ventes en valeurs et de volume&#8230; Rien de plus. Sous cette forme, elles sont \u00ab<strong style=\"color: var(--rojo2);\">big<\/strong>\u00bb, mais certainement pas \u00ab <strong style=\"color: var(--rojo2);\">tr\u00e8s smart<\/strong> \u00bb. Les rendre \u00ab <strong style=\"color: var(--rojo2);\">smart<\/strong> \u00bb passe par plus de calculs, de combinaisons et d\u2019analyses comparatives avec d&#8217;autres donn\u00e9es fournies par des panels, ERPs, force de vente, et autres qui les mettront en perspective et leur donneront un sens. \u00catre \u00ab <strong style=\"color: var(--rojo2);\">smart<\/strong> \u00bb c\u2019est aussi leur donner de la flexibilit\u00e9 pour r\u00e9pondre aux besoins et aux circonstances des entreprises en constante \u00e9volution o\u00f9 savoir s&#8217;adapter est la cl\u00e9 de l&#8217;\u00e9volution !<\/p>\n<p>Plus que jamais, <strong style=\"color: var(--rojo2);\">\u00ab smart is the new sexy \u00bb<\/strong>. Essayez !<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5\">\n.flex_column.av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cnl2wg-70dca381ef8a84dfc9b36229625dccd1\">\n.avia-image-container.av-k4cnl2wg-70dca381ef8a84dfc9b36229625dccd1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cnl2wg-70dca381ef8a84dfc9b36229625dccd1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cnl2wg-70dca381ef8a84dfc9b36229625dccd1 av-styling-no-styling avia_animated_image av-animated-when-visible-95 fade-in avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1708 avia-img-lazy-loading-not-1708 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/foto-blog-2.jpg\" alt='business intelligence' title='business intelligence'  height=\"750\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/foto-blog-2.jpg 1000w, https:\/\/pospotential.com\/wp-content\/uploads\/foto-blog-2-300x225.jpg 300w, https:\/\/pospotential.com\/wp-content\/uploads\/foto-blog-2-768x576.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/foto-blog-2-705x529.jpg 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3264'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62\">\n#top .av_textblock_section.av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 class=\"claim-blog\">Si vous \u00eates arriv\u00e9\u00b7e jusqu\u2019ici, vous \u00eates \u00e0 deux doigts de pouvoir vendre plus et mieux ! Qu&#8217;avez vous pens\u00e9 de ce post?<\/h2>\n<\/div><\/section><br \/>\n<\/p><\/div>\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9s5bb-c9b20ed652beb8596e87bae260f48555\">\n.flex_column.av-9s5bb-c9b20ed652beb8596e87bae260f48555{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9s5bb-c9b20ed652beb8596e87bae260f48555 av_one_full first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong style=\"color: var(--verde1);\">Int\u00e9ress\u00e9 par ce sujet? En savoir plus sur les donn\u00e9es intelligentes ici:<\/strong> <a href=\"https:\/\/www.universidadviu.es\/smart-data-importante\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.universidadviu.es\/smart-data-importante\/<\/a><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il ne se passe pas un seul jour sans que l\u2019on n\u2019entende parler de \u00ab\u00a0big data\u00a0\u00bb et jamais une telle quantit\u00e9 d\u2019informations sur l\u2019activit\u00e9 humaine n\u2019a \u00e9t\u00e9 disponible. Mais est-ce suffisant pour changer notre `perception des process commerciaux et le futur ne r\u00e9side-t-il pas dans le concept \u00e9mergent des &#8220;smart data&#8221; ? <\/p>\n","protected":false},"author":7,"featured_media":1712,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[35,62,36,37],"class_list":["post-3264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-big-data-2-fr","tag-fmcg-2-fr","tag-gran-consumo-fr","tag-smart-data-2-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/posts\/3264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/comments?post=3264"}],"version-history":[{"count":14,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/posts\/3264\/revisions"}],"predecessor-version":[{"id":3289,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/posts\/3264\/revisions\/3289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/media\/1712"}],"wp:attachment":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/media?parent=3264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/categories?post=3264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/tags?post=3264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}