{"id":3493,"date":"2020-10-02T09:44:18","date_gmt":"2020-10-02T09:44:18","guid":{"rendered":"https:\/\/pospotential.com\/?p=3493"},"modified":"2021-09-21T14:33:24","modified_gmt":"2021-09-21T14:33:24","slug":"danones-engage-t-il-dans-la-meme-strategie-dinnovation-que-ferrari","status":"publish","type":"post","link":"https:\/\/pospotential.com\/fr\/blog\/danones-engage-t-il-dans-la-meme-strategie-dinnovation-que-ferrari\/","title":{"rendered":"Danone s\u2019engage-t-il dans la m\u00eame strat\u00e9gie d&#8217;innovation que Ferrari\u00a0?"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cn8vd6-c008e12e1586a2ec30a8134fccba1cf9\">\n.avia-section.av-k4cn8vd6-c008e12e1586a2ec30a8134fccba1cf9{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/ferraribg-scaled-1.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k4cn8vd6-c008e12e1586a2ec30a8134fccba1cf9 main_color avia-section-default avia-no-border-styling  encabezado-single-blog avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-66 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='66' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3493'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-7usef-2195258c4daf499cd559ed31cfc36249 sc-av_four_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7usef-2195258c4daf499cd559ed31cfc36249\">\n.flex_column.av-7usef-2195258c4daf499cd559ed31cfc36249{\nborder-radius:0px 0px 0px 0px;\npadding:50px 50px 50px 50px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-7usef-2195258c4daf499cd559ed31cfc36249 av_four_fifth  bloque-encabezado-single-blog first no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><section  class='av_textblock_section av-k4cnb9i3-ba490ea48cc07f188fa669778728e78b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"headers\">Danone s\u2019engage-t-il dans la m\u00eame strat\u00e9gie d&#8217;innovation que Ferrari\u00a0?<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" >Stanislas Dallest\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-313a3d-fa25b25832b4b5b597152b8432b62683 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-313a3d-fa25b25832b4b5b597152b8432b62683\">\n.flex_column.av-313a3d-fa25b25832b4b5b597152b8432b62683{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-313a3d-fa25b25832b4b5b597152b8432b62683 av_one_fifth  bloque-encabezado-single-blog no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" ><\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<div class='flex_column_table av-pbh47-22418633c640e1e10f7114eba54519d0 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pbh47-22418633c640e1e10f7114eba54519d0\">\n.flex_column.av-pbh47-22418633c640e1e10f7114eba54519d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pbh47-22418633c640e1e10f7114eba54519d0 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cnl2wg-498301c475c1c26dfc6b2b2253ccc135\">\n.avia-image-container.av-k4cnl2wg-498301c475c1c26dfc6b2b2253ccc135 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cnl2wg-498301c475c1c26dfc6b2b2253ccc135 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cnl2wg-498301c475c1c26dfc6b2b2253ccc135 av-styling-no-styling avia_animated_image av-animated-when-visible-95 fade-in avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3497 avia-img-lazy-loading-not-3497 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/pexels-harrison-haines-2834653-668x684.jpg\" alt='' title='pexels-harrison-haines-2834653'  height=\"684\" width=\"668\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/pexels-harrison-haines-2834653-668x684.jpg 668w, https:\/\/pospotential.com\/wp-content\/uploads\/pexels-harrison-haines-2834653-36x36.jpg 36w\" sizes=\"(max-width: 668px) 100vw, 668px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29\">\n.flex_column.av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Tout le monde a d\u00e9j\u00e0 entendu parler de quelques-unes des valeurs qui ont conduit l&#8217;embl\u00e9matique constructeur italien de supercars au succ\u00e8s\u00a0: performance, exclusivit\u00e9 et ce que l&#8217;on pourrait appeler \u00ab\u00a0le charme \u00e0\u00a0l\u2019italienne\u00a0\u00bb. Au fil du temps, ces valeurs ont \u00e9t\u00e9 transpos\u00e9es au c\u0153ur d&#8217;une strat\u00e9gie d&#8217;innovation extr\u00eamement efficace bas\u00e9e sur un concept pr\u00e9cis\u00a0: la raret\u00e9.<\/p>\n<p>Cette raret\u00e9 est ce qui rend les voitures Ferrari si sp\u00e9ciales d\u2019un point de vue de la strat\u00e9gie commerciale et elle est caract\u00e9ris\u00e9e par des aspects tr\u00e8s concrets\u00a0:<\/p>\n<ul>\n<li><strong style=\"color: var(--rojo2);\">Production limit\u00e9e :<\/strong> En 2019, Ferrari a livr\u00e9 un total de 10 131 voitures, pas une de plus. L\u2019entreprise produit peu de voitures&#8230; et c\u2019est un choix assum\u00e9.<\/li>\n<li><strong style=\"color: var(--rojo2);\">Disponibilit\u00e9 limit\u00e9e :<\/strong> m\u00eame avec tout l&#8217;argent du monde, Ferrari ne sortira pas plus de v\u00e9hicules de ses usines. Nos chers amis de la ville de Maranello savent comment faire patienter leurs clients.<\/li>\n<li><strong style=\"color: var(--rojo2);\">Priorit\u00e9 \u00e0 une client\u00e8le fid\u00e8le\u00a0:<\/strong> certains mod\u00e8les sont m\u00eame r\u00e9serv\u00e9s \u00e0 un nombre limit\u00e9 de chanceux d\u00e9j\u00e0 propri\u00e9taires d\u2019une Ferrari (lors de la commercialisation du mod\u00e8le \u00ab\u00a0LaFerrari\u00a0\u00bb, on raconte que seuls les clients poss\u00e9dant d\u00e9j\u00e0 5 autres voitures de la marque pouvaient aspirer \u00e0 acqu\u00e9rir ce mod\u00e8le exclusif\u00a0!).<\/li>\n<\/ul>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3493'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b\">\n#top .av_textblock_section.av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>En r\u00e9sum\u00e9, au-del\u00e0 de la question du prix, il n&#8217;est pas ais\u00e9 de devenir propri\u00e9taire d&#8217;une Ferrari. Et pourtant, l&#8217;entreprise se porte merveilleusement bien\u00a0!<\/p>\n<p>Qui ne s\u2019inspirerait pas d\u2019une strat\u00e9gie aussi brillante\u00a0?<\/p>\n<p>Vous seriez d&#8217;ailleurs surpris de d\u00e9couvrir que Danone, l&#8217;embl\u00e9matique fabricant fran\u00e7ais de yaourts, s&#8217;engage lui aussi sur cette voie d&#8217;innovation qu\u2019est la raret\u00e9.<\/p>\n<p>Le Groupe Danone, en collaboration avec Carrefour, vient de lancer une \u00e9dition limit\u00e9e de yaourts aux fraises pr\u00e9par\u00e9s avec des fraises invendues en raison de la pand\u00e9mie de Covid-19 (lien ci-dessous). Bien entendu, ce produit est en accord avec des valeurs qui lui sont propres, parmi lesquelles un engagement social fort de la marque, d\u00e9sormais profond\u00e9ment ancr\u00e9 dans l&#8217;ADN de l&#8217;entreprise.<\/p>\n<\/div><\/section><\/div>\n\n<div class='flex_column_table av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gy5w7-32f1b83814000428a8cf33a2b0437bd1\">\n.flex_column.av-gy5w7-32f1b83814000428a8cf33a2b0437bd1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Et pourtant, certains aspects nous rappellent la strat\u00e9gie de Ferrari fond\u00e9e sur la raret\u00e9 du produit\u00a0:<\/p>\n<ul>\n<li><strong style=\"color: var(--rojo2);\">Production limit\u00e9e :<\/strong> Pour pr\u00e9parer ce lot exceptionnel de yaourts, Danone a utilis\u00e9 \u00ab seulement \u00bb 30 tonnes de fraises (de la vari\u00e9t\u00e9 \u00ab Gariguettes 2020, les Rescap\u00e9es du Sud-Ouest \u00bb nom pr\u00e9sentant fi\u00e8rement leur ann\u00e9e de production, comme s\u2019il s\u2019agissait d\u2019un bon vin !).<\/li>\n<li><strong style=\"color: var(--rojo2);\">Disponibilit\u00e9 limit\u00e9e :<\/strong> ce yaourt en \u00e9dition limit\u00e9e ne sera disponible que dans les magasins Carrefour. Le d\u00e9taillant fran\u00e7ais est l&#8217;un des partenaires de cette initiative sociale.<\/li>\n<li><strong style=\"color: var(--rojo2);\">Priorit\u00e9 \u00e0 une client\u00e8le fid\u00e8le\u00a0:<\/strong> il semble qu&#8217;il ne soit pas n\u00e9cessaire d&#8217;acheter 5 autres produits Danone pour go\u00fbter ce d\u00e9sormais c\u00e9l\u00e8bre yaourt \u00e0 la fraise, mais nul doute que cette innovation fid\u00e9lisera davantage leurs clients\u00a0!<\/li>\n<\/ul>\n<p>En outre, les deux entreprises ont centr\u00e9 leur strat\u00e9gie de marque sur le d\u00e9veloppement durable, qui est devenu le moteur de leur mod\u00e8le \u00e9conomique. En adoptant une d\u00e9marche plus durable dans sa R&amp;D, Danone prouve qu&#8217;il est possible de prendre des initiatives pour le d\u00e9veloppement durable outre la production des emballages et gestion de la cha\u00eene d&#8217;approvisionnement.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5\">\n.flex_column.av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cnl2wg-6c3cd944c6c896dc4be1d03a6e341e5a\">\n.avia-image-container.av-k4cnl2wg-6c3cd944c6c896dc4be1d03a6e341e5a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cnl2wg-6c3cd944c6c896dc4be1d03a6e341e5a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cnl2wg-6c3cd944c6c896dc4be1d03a6e341e5a av-styling-no-styling avia_animated_image av-animated-when-visible-95 fade-in avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3512 avia-img-lazy-loading-not-3512 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/danone-ferrari.jpg\" alt='' title='danone-ferrari'  height=\"661\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/danone-ferrari.jpg 1000w, https:\/\/pospotential.com\/wp-content\/uploads\/danone-ferrari-300x198.jpg 300w, https:\/\/pospotential.com\/wp-content\/uploads\/danone-ferrari-768x508.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/danone-ferrari-705x466.jpg 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-daa88eae01e702c02e147b91b7437aae '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>La d\u00e9cision de Danone d&#8217;utiliser la raret\u00e9 comme moteur d\u2019innovation est une chose que nous remarquerons de plus en plus dans le monde des produits de grande consommation. L\u2019introduction d\u2019une certaine exclusivit\u00e9 pour des produits du quotidien et de plus, dans une grande surface, attire l&#8217;attention des clients et d\u00e9veloppe leur fid\u00e9lit\u00e9 envers une marque qui se diff\u00e9rencie des autres dans les rayons. Avec cette innovation, Danone se place au-dessus de la m\u00eal\u00e9e\u00a0! Vous vous souviendrez s\u00fbrement de l&#8217;histoire des fraises secourues la prochaine fois que vous irez faire vos courses. Et c\u2019est exactement ce que recherchent les g\u00e9ants de la grande consommation.<\/p>\n<p><strong style=\"color: var(--rojo2);\">L&#8217;innovation est un processus difficile et cet exemple nous montre comment, en faisant moins, on peut obtenir beaucoup plus ;-)<\/strong><\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3493'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfo4yzss-fbc92200a6cabf154e795e57b3559f87\">\n#top .av_textblock_section.av-kfo4yzss-fbc92200a6cabf154e795e57b3559f87 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kfo4yzss-fbc92200a6cabf154e795e57b3559f87 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 class=\"claim-blog\">Si vous \u00eates arriv\u00e9\u00b7e jusqu\u2019ici, vous \u00eates \u00e0 deux doigts de pouvoir vendre plus et mieux ! Qu&#8217;avez vous pens\u00e9 de ce post?<\/h2>\n<\/div><\/section><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2dm5pl-01f9296144a2434c14799bffad9c3731\">\n.flex_column.av-2dm5pl-01f9296144a2434c14799bffad9c3731{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2dm5pl-01f9296144a2434c14799bffad9c3731 av_one_full first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kfi6koyd-0767cc1c94d648fff60e4a0ebcf615d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong style=\"color: var(--rojo2);\">Les r\u00e9f\u00e9rences:<\/strong><\/p>\n<p><a href=\"http:\/\/cuisine-et-des-tendances.com\/2020\/09\/17\/les-yaourts-solidaires-aux-fraises-rescapees\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/cuisine-et-des-tendances.com\/2020\/09\/17\/les-yaourts-solidaires-aux-fraises-rescapees\/ <\/a><\/p>\n<p><a href=\"https:\/\/www.danone.fr\/nos-produits-laitiers-frais\/danone\/fruits-dici.html#recette\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.danone.fr\/nos-produits-laitiers-frais\/danone\/fruits-dici.html#recette<\/a><\/p>\n<p><a href=\"https:\/\/corporate.ferrari.com\/en\/about-us\/ferrari-dna\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/corporate.ferrari.com\/en\/about-us\/ferrari-dna<\/a><\/p>\n<\/div><\/section><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tout le monde a d\u00e9j\u00e0 entendu parler de quelques-unes des valeurs qui ont conduit l&#8217;embl\u00e9matique constructeur italien de supercars au succ\u00e8s\u00a0: performance, exclusivit\u00e9 et ce que l&#8217;on pourrait appeler \u00ab\u00a0le charme \u00e0\u00a0l\u2019italienne\u00a0\u00bb. Au fil du temps, ces valeurs ont \u00e9t\u00e9 transpos\u00e9es au c\u0153ur d&#8217;une strat\u00e9gie d&#8217;innovation extr\u00eamement efficace bas\u00e9e sur un concept pr\u00e9cis\u00a0: la raret\u00e9.<\/p>\n","protected":false},"author":4,"featured_media":3881,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Tout le monde a entendu parler de la strat\u00e9gie d&#039;innovation qui a fait le succ\u00e8s du constructeur italien de supercars : performance, exclusivit\u00e9 et aussi \u00ab le charme \u00e0 l\u2019italienne \u00bb.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Stanislas Dallest\"\/>\n\t<meta name=\"google-site-verification\" content=\"WcyjXZ1WI7AbAXGGoe4AJKHwcIiQbvxmOmJ1jsrdRpU\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/pospotential.com\/fr\/blog\/danones-engage-t-il-dans-la-meme-strategie-dinnovation-que-ferrari\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PosPotential\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Danone s\u2019engage-t-il dans la m\u00eame strat\u00e9gie d&#039;innovation que Ferrari ?\" \/>\n\t\t<meta property=\"og:description\" content=\"Tout le monde a d\u00e9j\u00e0 entendu parler de quelques-unes des valeurs qui ont conduit l&#039;embl\u00e9matique constructeur italien de supercars au succ\u00e8s : performance, exclusivit\u00e9 et ce que l&#039;on pourrait appeler \u00ab le charme \u00e0 l\u2019italienne \u00bb.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/pospotential.com\/fr\/blog\/danones-engage-t-il-dans-la-meme-strategie-dinnovation-que-ferrari\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/pospotential.com\/wp-content\/uploads\/ferraribg-scaled-1.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/pospotential.com\/wp-content\/uploads\/ferraribg-scaled-1.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t\t<meta property=\"og:image:height\" content=\"2254\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-10-02T09:44:18+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-09-21T14:33:24+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pospotential\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@pospotential\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Danone s\u2019engage-t-il dans la m\u00eame strat\u00e9gie d&#039;innovation que Ferrari ?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Tout le monde a d\u00e9j\u00e0 entendu parler de quelques-unes des valeurs qui ont conduit l&#039;embl\u00e9matique constructeur italien de supercars au succ\u00e8s : performance, exclusivit\u00e9 et ce que l&#039;on pourrait appeler \u00ab le charme \u00e0 l\u2019italienne \u00bb.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/pospotential.com\/wp-content\/uploads\/ferraribg-scaled-1.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pospotential.com\\\/fr\\\/blog\\\/danones-engage-t-il-dans-la-meme-strategie-dinnovation-que-ferrari\\\/#article\",\"name\":\"Danone a-t-il la m\\u00eame strat\\u00e9gie d\\u2019innovation que Ferrari ? 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