{"id":4879,"date":"2021-05-18T15:26:34","date_gmt":"2021-05-18T15:26:34","guid":{"rendered":"https:\/\/pospotential.com\/?p=4879"},"modified":"2021-09-21T14:59:45","modified_gmt":"2021-09-21T14:59:45","slug":"une-innovation-reduit-son-format-de-98-pour-conquerir-le-monde","status":"publish","type":"post","link":"https:\/\/pospotential.com\/fr\/blog\/une-innovation-reduit-son-format-de-98-pour-conquerir-le-monde\/","title":{"rendered":"Une innovation r\u00e9duit son format de 98% pour conqu\u00e9rir le monde !"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cn8vd6-f0c8d9a800a91b5d59936f0bd222fb33\">\n.avia-section.av-k4cn8vd6-f0c8d9a800a91b5d59936f0bd222fb33{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/bg_hidrogel.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k4cn8vd6-f0c8d9a800a91b5d59936f0bd222fb33 main_color avia-section-default avia-no-border-styling  encabezado-single-blog avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-66 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='66' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4879'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-7usef-2195258c4daf499cd559ed31cfc36249 sc-av_four_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7usef-2195258c4daf499cd559ed31cfc36249\">\n.flex_column.av-7usef-2195258c4daf499cd559ed31cfc36249{\nborder-radius:0px 0px 0px 0px;\npadding:50px 50px 50px 50px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-7usef-2195258c4daf499cd559ed31cfc36249 av_four_fifth  bloque-encabezado-single-blog first no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><section  class='av_textblock_section av-k4cnb9i3-a18f01074c03cb0102241ec4b627d62e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"headers\">Une innovation r\u00e9duit son format de 98\u2009% pour conqu\u00e9rir le monde !<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" >Stanislas Dallest\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-313a3d-fa25b25832b4b5b597152b8432b62683 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-313a3d-fa25b25832b4b5b597152b8432b62683\">\n.flex_column.av-313a3d-fa25b25832b4b5b597152b8432b62683{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-313a3d-fa25b25832b4b5b597152b8432b62683 av_one_fifth  bloque-encabezado-single-blog no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" ><\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-pbh47-22418633c640e1e10f7114eba54519d0 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pbh47-22418633c640e1e10f7114eba54519d0\">\n.flex_column.av-pbh47-22418633c640e1e10f7114eba54519d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pbh47-22418633c640e1e10f7114eba54519d0 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knyix3ie-c4645c26802bfe769b362f7c57d56490\">\n.avia-image-container.av-knyix3ie-c4645c26802bfe769b362f7c57d56490 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knyix3ie-c4645c26802bfe769b362f7c57d56490 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knyix3ie-c4645c26802bfe769b362f7c57d56490 av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4939 avia-img-lazy-loading-not-4939 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel_fr.jpg\" alt='supply chain' title=''  height=\"627\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel_fr.jpg 1200w, https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel_fr-300x157.jpg 300w, https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel_fr-1030x538.jpg 1030w, https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel_fr-768x401.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel_fr-705x368.jpg 705w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/p>\n<div class='flex_column_table av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29\">\n.flex_column.av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Tout comme l\u2019homo sapiens, les produits \u00e9voluent !<\/p>\n<p>Chez <strong style=\"color: #eb4140;\">POS Potential<\/strong>, nous int\u00e9ressons attentifs aux meilleurs exemples d\u2019excellence du monde de la grande consommation et aujourd\u2019hui nous partageons avec vous un <strong style=\"color: #eb4140;\">exemple d\u2019innovation de produit<\/strong> centr\u00e9e sur l\u2019emballage et plus particuli\u00e8rement sur sa taille.<\/p>\n<p>En raison de la forte demande actuelle de gels hydroalcooliques li\u00e9e \u00e0 la crise de la COVID 19, des entreprises de produits d\u2019hygi\u00e8ne-beaut\u00e9 comme Beiersdorf ont ajout\u00e9 \u00e0 leur offre des r\u00e9f\u00e9rences de cette cat\u00e9gorie telles que la nouvelle solution hydroalcoolique Nivea.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4879'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b\">\n#top .av_textblock_section.av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-75f76cb219c778b1f1d89c60f5a1f83b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Ces produits ont connu un v\u00e9ritable boom de croissance en 2020 passant d\u2019un usage jusque l\u00e0 limit\u00e9 aux professionnels de la sant\u00e9 et \u00e0 quelques obs\u00e9d\u00e9s de l\u2019hygi\u00e8ne \u00e0 une diffusion mondiale voire plus ! Nous sommes pr\u00eats \u00e0 parier que m\u00eame sur la station spatiale internationale, on utilise du gel hydroalcoolique !<\/p>\n<p>Malgr\u00e9 une croissance pouss\u00e9e par des conditions de march\u00e9 extra-ordinaires, les fabricants ont d\u00fb adapter le \u00ab produit \u00bb \u00e0 une utilisation plus massive et \u00e0 un public beaucoup plus exigeant&#8230; Je ne sais pas si c\u2018est le cas chez vous, mais dans les bureaux de POS Potential on trouve plus de 30 variantes de gels utilis\u00e9es par nos collaborateurs !<\/p>\n<\/div><\/section><\/div>\n\n<div class='flex_column_table av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gy5w7-32f1b83814000428a8cf33a2b0437bd1\">\n.flex_column.av-gy5w7-32f1b83814000428a8cf33a2b0437bd1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>On peut identifier trois phases dans l\u2019\u00e9volution de ces produits :<\/p>\n<ul>\n<li>Le flacon industriel :\n<ol>\n<li><strong style=\"color: #eb4140;\">Cible :<\/strong>secteur de la sant\u00e9 et professionnels<\/li>\n<li><strong style=\"color: #eb4140;\">Canal de distribution :<\/strong> grossistes<\/li>\n<li><strong style=\"color: #eb4140;\">Format :<\/strong> emballages de grand volume \/ vrac<\/li>\n<li><strong style=\"color: #eb4140;\">Prix :<\/strong> tr\u00e8s bon march\u00e9, de 2 \u00e0 3\u20ac le litre<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<ul>\n<li>Distributeur pour geeks :\n<ol>\n<li><strong style=\"color: #eb4140;\">Cible :<\/strong> geeks anti-germes (+ma grand-m\u00e8re !)<\/li>\n<li><strong style=\"color: #eb4140;\">Canal de distribution :<\/strong> magasins sp\u00e9cialis\u00e9s\/pharmacies<\/li>\n<li><strong style=\"color: #eb4140;\">Format :<\/strong> distributeur fixe<\/li>\n<li><strong style=\"color: #eb4140;\">Prix :<\/strong> premium ! Environ 20\u20ac le litre<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<ul>\n<li>Spray familial :\n<ol>\n<li><strong style=\"color: #eb4140;\">Cible :<\/strong> le monde mondial, y compris vous, moi, nos parents et tous vos voisins<\/li>\n<li><strong style=\"color: #eb4140;\">Canal de distribution :<\/strong> tous les hypers et supermarch\u00e9s \/ Glovo \/ Amazon \/&#8230;<\/li>\n<li><strong style=\"color: #eb4140;\">Format :<\/strong> distributeur portatif (spray\/bouteille\/lingettes&#8230;)<\/li>\n<li><strong style=\"color: #eb4140;\">Prix :<\/strong> \u00ab normalis\u00e9 \u00bb, environ 10\u20ac le litre<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5\">\n.flex_column.av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7wi4n-81a5d88ae8dc21ce2c2aabebeba0a7b5 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cnl2wg-f3af3a7aa3a2a1158afebf289166a81b\">\n.avia-image-container.av-k4cnl2wg-f3af3a7aa3a2a1158afebf289166a81b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k4cnl2wg-f3af3a7aa3a2a1158afebf289166a81b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k4cnl2wg-f3af3a7aa3a2a1158afebf289166a81b av-styling-no-styling avia_animated_image av-animated-when-visible-95 fade-in avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4893 avia-img-lazy-loading-not-4893 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel3.jpg\" alt='' title='hidrogel3'  height=\"1300\" width=\"950\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel3.jpg 950w, https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel3-219x300.jpg 219w, https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel3-753x1030.jpg 753w, https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel3-768x1051.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/hidrogel3-515x705.jpg 515w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vxbel-5f4faae9eccf0f6c4982207cd1fad687\">\n.flex_column.av-2vxbel-5f4faae9eccf0f6c4982207cd1fad687{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2vxbel-5f4faae9eccf0f6c4982207cd1fad687 av_one_full first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u00c0 chaque \u00e9tape, le produit \u00e9volue pour offrir aux utilisateurs de nouveaux b\u00e9n\u00e9fices et une exp\u00e9rience de plus en plus <strong style=\"color: #eb4140;\">intuitive<\/strong> et <strong style=\"color: #eb4140;\">personnalis\u00e9e<\/strong>.<\/p>\n<p>Au niveau commercial, la disponibilit\u00e9 du produit est devenue totale puisque nous le trouvons dans n\u2019importe quel point de vente et toujours avec plusieurs options de format.<\/p>\n<p>Cet exemple nous d\u00e9montre comment une cat\u00e9gorie \u00e9volue au fur et \u00e0 mesure que sa p\u00e9n\u00e9tration augmente, apportant de nouveaux b\u00e9n\u00e9fices au consommateur et am\u00e9liorant son exp\u00e9rience. Dans ce cas, si nous devions retenir un seul point cl\u00e9, nous dirions que <strong style=\"color: #eb4140;\">la diminution de la taille de l\u2019emballage a \u00e9t\u00e9 la cl\u00e9 !<\/strong> Il est pass\u00e9 de bouteilles de 5 litres \u00e0 des tubes de 100ml dans certains cas, soit une diminution de\u2026 98% !<\/p>\n<p>Dans le monde impitoyable des gels hydroalcooliques, ce sont bien les plus petits qui ont surv\u00e9cu ! ?<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4879'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62\">\n#top .av_textblock_section.av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>Si vous \u00eates arriv\u00e9\u00b7e jusqu\u2019ici, vous \u00eates \u00e0 deux doigts de pouvoir vendre plus et mieux ! Qu&#8217;avez vous pens\u00e9 de ce post?<\/h2>\n<\/div><\/section><br \/>\n<br \/>\n<section  class='av_textblock_section av-kfs1117z-cddcc3436dbf8c0677916d5a1336c60a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 10px;\">ThinkBI SLU traite les donn\u00e9es personnelles afin de r\u00e9pondre \u00e0 votre demande ou demande avec votre consentement. Pour en savoir plus sur la fa\u00e7on dont nous g\u00e9rons vos donn\u00e9es personnelles et pour exercer vos droits, veuillez vous r\u00e9f\u00e9rer \u00e0 notre politique de confidentialit\u00e9.<\/p>\n<\/div><\/section><\/p><\/div>\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2dm5pl-01f9296144a2434c14799bffad9c3731\">\n.flex_column.av-2dm5pl-01f9296144a2434c14799bffad9c3731{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2dm5pl-01f9296144a2434c14799bffad9c3731 av_one_full first flex_column_div av-zero-column-padding  '     ><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chez POS Potential, nous int\u00e9ressons attentifs aux meilleurs exemples d\u2019excellence du monde de la grande consommation et aujourd\u2019hui nous partageons avec vous un exemple d\u2019innovation de produit centr\u00e9e sur l\u2019emballage et plus particuli\u00e8rement sur sa taille.<\/p>\n","protected":false},"author":4,"featured_media":4939,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[58,59,60,61,62,36,63],"class_list":["post-4879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-canales-de-venta-fr","tag-categoria-fr","tag-category-management-2-fr","tag-distribucion-fr","tag-fmcg-2-fr","tag-gran-consumo-fr","tag-innovacion-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/posts\/4879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/comments?post=4879"}],"version-history":[{"count":6,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/posts\/4879\/revisions"}],"predecessor-version":[{"id":5989,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/posts\/4879\/revisions\/5989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/media\/4939"}],"wp:attachment":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/media?parent=4879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/categories?post=4879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/tags?post=4879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}