{"id":5065,"date":"2021-06-11T08:42:26","date_gmt":"2021-06-11T08:42:26","guid":{"rendered":"https:\/\/pospotential.com\/?p=5065"},"modified":"2024-05-15T15:20:34","modified_gmt":"2024-05-15T15:20:34","slug":"3-tendances-cles-des-marches-de-grande-consommation","status":"publish","type":"post","link":"https:\/\/pospotential.com\/fr\/blog\/3-tendances-cles-des-marches-de-grande-consommation\/","title":{"rendered":"3 tendances cl\u00e9s des march\u00e9s de grande consommation"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cn8vd6-322da80ca4fee74f1a6c696651e62f09\">\n.avia-section.av-k4cn8vd6-322da80ca4fee74f1a6c696651e62f09{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/trends-bg-1.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k4cn8vd6-322da80ca4fee74f1a6c696651e62f09 main_color avia-section-default avia-no-border-styling  encabezado-single-blog avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-66 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='66' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5065'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-7usef-2195258c4daf499cd559ed31cfc36249 sc-av_four_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7usef-2195258c4daf499cd559ed31cfc36249\">\n.flex_column.av-7usef-2195258c4daf499cd559ed31cfc36249{\nborder-radius:0px 0px 0px 0px;\npadding:50px 50px 50px 50px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-7usef-2195258c4daf499cd559ed31cfc36249 av_four_fifth  bloque-encabezado-single-blog first no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><section  class='av_textblock_section av-k4cnb9i3-ba490ea48cc07f188fa669778728e78b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"headers\">3 tendances cl\u00e9s des march\u00e9s de grande consommation<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" >Stanislas Dallest\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-313a3d-fa25b25832b4b5b597152b8432b62683 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-313a3d-fa25b25832b4b5b597152b8432b62683\">\n.flex_column.av-313a3d-fa25b25832b4b5b597152b8432b62683{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-313a3d-fa25b25832b4b5b597152b8432b62683 av_one_fifth  bloque-encabezado-single-blog no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" ><\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_three_fifth first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-908d1127d0fe28dc87725c1ec9c201de '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Le monde de la distribution est sur des montagnes russes depuis le d\u00e9but de la crise de la COVID-19 et 2021 ne montre pour le moment aucune tendance \u00e0 l\u2019accalmie ! Nous avons r\u00e9capitul\u00e9 ici le top 3 des tendances de fond que nous avons pu observer jusqu\u2019\u00e0 pr\u00e9sent :<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d\">\n.flex_column.av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d av_one_half first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span style=\"color: #00b4ac;\">1) L\u2019essor des mod\u00e8les de distribution alternatifs<\/span><\/h3>\n<p>Des canaux de distribution alternatifs apparaissent comme des champignons apr\u00e8s la pluie dans le monde du retail. Les r\u00e9sultats de cette course ne sont pas encore clairs, mais un point est d\u00e9j\u00e0 est \u00e9vident : le mod\u00e8le traditionnel de points de vente physiques dit \u00ab brick and mortar \u00bb doit faire face \u00e0 une concurrence qui s\u2019est consid\u00e9rablement renforc\u00e9e.<\/p>\n<ul>\n<li><strong style=\"color: #00b4ac;\"><em>Des \u00ab dark stores \u00bb partout : <\/em><\/strong> \u00e0 partir de ces points de vente fant\u00f4mes ferm\u00e9s au public, mi-entrep\u00f4ts et mi-supermarch\u00e9s, les grandes villes sont desservies en des temps records par une arm\u00e9e de services de livraison en deux roues : Gorilla, Dija, Glovo et autres vous proposent vos marchandises en moins de 10 minutes !<\/li>\n<li><strong style=\"color: #00b4ac;\"><em>L\u2019essor du drive : <\/em><\/strong>achetez en ligne, r\u00e9cup\u00e9rez la commande en magasin. C\u2019est en France LE MOD\u00c8LE ALTERNATIF GAGNANT dont le volume de ventes a d\u00e9pass\u00e9 les 9 milliards d\u2019euros en 2020. Ce m\u00e9canisme permet de supprimer les co\u00fbts de livraison et d\u2019am\u00e9liorer la rentabilit\u00e9 des ventes en ligne pour les distributeurs.<\/li>\n<li><strong style=\"color: #00b4ac;\"><em>Direct-to-consumer :<\/em><\/strong> encore peu d\u2019industriels du monde des produits de grande consommation se sont lanc\u00e9s dans le secteur D2C mais la tendance pourrait potentiellement s\u2019acc\u00e9l\u00e9rer \u00e0 mesure que les co\u00fbts d\u2019organisation d\u2019un tel canal diminuent. Notre exemple pr\u00e9f\u00e9r\u00e9 \u00e0 ce jour est celui de Danone Waters en Espagne et de leur incroyable offre \u00ab Fontvella en casa \u00bb : rapide, simple \u00e0 utiliser et sans frais de livraison pour de l\u2019eau livr\u00e9e \u00e0 votre porte&#8230; incroyable ?<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pbh47-c1afb8be4c7d42b4481e13dae19415cb\">\n.flex_column.av-pbh47-c1afb8be4c7d42b4481e13dae19415cb{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pbh47-c1afb8be4c7d42b4481e13dae19415cb av_one_half flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knyix3ie-3fc5c85ac17a8bddee82680aebb6b408\">\n.avia-image-container.av-knyix3ie-3fc5c85ac17a8bddee82680aebb6b408 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knyix3ie-3fc5c85ac17a8bddee82680aebb6b408 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knyix3ie-3fc5c85ac17a8bddee82680aebb6b408 av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5071 avia-img-lazy-loading-not-5071 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/drive-supermarket.jpg\" alt='supply chain' title='drive-supermarket'  height=\"915\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/drive-supermarket.jpg 1000w, https:\/\/pospotential.com\/wp-content\/uploads\/drive-supermarket-300x275.jpg 300w, https:\/\/pospotential.com\/wp-content\/uploads\/drive-supermarket-768x703.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/drive-supermarket-705x645.jpg 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7wi4n-f1e90928273ef9b5df2b279a84fc0c07\">\n.flex_column.av-7wi4n-f1e90928273ef9b5df2b279a84fc0c07{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7wi4n-f1e90928273ef9b5df2b279a84fc0c07 av_one_half first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knyix3ie-6b71f49df3bd91ba7c578e17d4cb10c9\">\n.avia-image-container.av-knyix3ie-6b71f49df3bd91ba7c578e17d4cb10c9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knyix3ie-6b71f49df3bd91ba7c578e17d4cb10c9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knyix3ie-6b71f49df3bd91ba7c578e17d4cb10c9 av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5075 avia-img-lazy-loading-not-5075 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/partners-icecream.jpg\" alt='supply chain' title='partners-icecream'  height=\"854\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/partners-icecream.jpg 1000w, https:\/\/pospotential.com\/wp-content\/uploads\/partners-icecream-300x256.jpg 300w, https:\/\/pospotential.com\/wp-content\/uploads\/partners-icecream-768x656.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/partners-icecream-705x602.jpg 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gy5w7-5faea5b536904968516e302adb8b6726\">\n.flex_column.av-gy5w7-5faea5b536904968516e302adb8b6726{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gy5w7-5faea5b536904968516e302adb8b6726 av_one_half flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span style=\"color: #00b4ac;\"><strong>2) L\u2019innovation par les partenariats<\/strong><\/span><\/h3>\n<p>Nous avons r\u00e9cemment parl\u00e9 dans notre blog de la fa\u00e7on dont les marques s\u2019engagent dans des partenariats sur la cat\u00e9gorie des glaces en s\u2019appuyant sur de grandes marques existantes des secteurs de la confiserie ou du chocolat.<\/p>\n<p>Haribo, M&amp;M\u2019s, Oikos, Ferrero : ce ne sont l\u00e0 que quelques-unes des nombreuses marques qui ont d\u00e9cid\u00e9 de passer des \u00e9tag\u00e8res aux cong\u00e9lateurs et d\u2019\u00e9largir ainsi leur univers de produits.<\/p>\n<p>On observe ainsi deux mod\u00e8les principaux :<\/p>\n<ul>\n<li><strong style=\"color: #00b4ac;\"><em>D\u00e9veloppement interne : <\/em><\/strong> c\u2019est le cas de Ferrero Espagne qui a pari\u00e9 sur le rachat d\u2019un fabricant de glaces bas\u00e9 \u00e0 Valence pour d\u00e9velopper sa propre production. Une strat\u00e9gie qui suppose un investissement en capital tr\u00e8s \u00e9lev\u00e9 et qui t\u00e9moigne d\u2019une volont\u00e9 de s\u2019\u00e9tablir durablement dans cette cat\u00e9gorie.<\/li>\n<li><strong style=\"color: #00b4ac;\"><em>Co-branding : <\/em><\/strong> les grands fabricants de glaces comme Unilever ou Nestl\u00e9 renforcent leur attractivit\u00e9 aupr\u00e8s des consommateurs en s\u2019alliant \u00e0 d\u2019autres marques par le biais d\u2019accords de co-branding. Un mod\u00e8le de partenariat classique qui offre aux marques un acc\u00e8s rapide \u00e0 la cat\u00e9gorie et des innovations attrayantes pour Unilever\/Nestl\u00e9.<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d\">\n.flex_column.av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d av_one_half first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span style=\"color: #00b4ac;\"><strong>3) Omnipr\u00e9sence des promotions<\/strong><\/span><\/h3>\n<p>La pression sur les prix a consid\u00e9rablement augment\u00e9 en 2021 et notamment du fait de l\u2019intensification de l\u2019activit\u00e9 promotionnelle que nous voyons maintenant PARTOUT.<\/p>\n<p>En Espagne, Par exemple, nous avons observ\u00e9 comment les d\u00e9taillants se sont engag\u00e9s dans une guerre des prix f\u00e9roce depuis la fin 2020. Le d\u00e9clenchement de cette bataille a co\u00efncid\u00e9 avec l\u2019arriv\u00e9e de Lidl sur la troisi\u00e8me marche du podium, juste derri\u00e8re les leaders traditionnels Mercadona et Carrefour. Le distributeur discount allemand \u00e9tant bien connu pour sa politique de prix agressifs, sa croissance insolente dans un contexte de crise aurait tr\u00e8s bien pu \u00eatre le d\u00e9clencheur de cette guerre des prix.<\/p>\n<p>Dans un environnement \u00e9conomique o\u00f9 l\u2019on commence \u00e0 observer une l\u00e9g\u00e8re mais insistante reprise de l\u2019inflation, cette tendance d\u00e9flationniste sur les march\u00e9s de la grande consommation pourrait s\u2019av\u00e9rer tr\u00e8s co\u00fbteuse tant pour les distributeurs que pour les industriels ! De plus, l\u2019assouplissement des mesures de confinement et le retour de la consommation \u00ab hors domicile \u00bb pourraient contribuer \u00e0 mettre encore plus de pression sur les possibilit\u00e9s de croissance des march\u00e9s de la distribution.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pbh47-c1afb8be4c7d42b4481e13dae19415cb\">\n.flex_column.av-pbh47-c1afb8be4c7d42b4481e13dae19415cb{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pbh47-c1afb8be4c7d42b4481e13dae19415cb av_one_half flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knyix3ie-0e8bb9b785c6ed8d6cd6bb397a28117d\">\n.avia-image-container.av-knyix3ie-0e8bb9b785c6ed8d6cd6bb397a28117d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knyix3ie-0e8bb9b785c6ed8d6cd6bb397a28117d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knyix3ie-0e8bb9b785c6ed8d6cd6bb397a28117d av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5081 avia-img-lazy-loading-not-5081 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/promotions-everywhere.jpg\" alt='supply chain' title='promotions-everywhere'  height=\"933\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/promotions-everywhere.jpg 1000w, https:\/\/pospotential.com\/wp-content\/uploads\/promotions-everywhere-300x280.jpg 300w, https:\/\/pospotential.com\/wp-content\/uploads\/promotions-everywhere-768x717.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/promotions-everywhere-705x658.jpg 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vxbel-5f4faae9eccf0f6c4982207cd1fad687\">\n.flex_column.av-2vxbel-5f4faae9eccf0f6c4982207cd1fad687{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2vxbel-5f4faae9eccf0f6c4982207cd1fad687 av_one_full first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-f41c8e2e32825fa1acc76cdd2d39f8f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span style=\"color: #00b4ac;\"><strong># Et apr\u00e8s ?<\/strong><\/span><\/h3>\n<p>Avez-vous vu pu aussi observer de nouvelles orientations dans le monde de la grande consommation en 2021 ? Que pensez-vous des tendances que nous avons mises en \u00e9vidence ? faites-le nous savoir dans les commentaires ci-dessous !<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5065'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62\">\n#top .av_textblock_section.av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>Si vous \u00eates arriv\u00e9\u00b7e jusqu\u2019ici, vous \u00eates \u00e0 deux doigts de pouvoir vendre plus et mieux ! Qu&#8217;avez vous pens\u00e9 de ce post?<\/h2>\n<\/div><\/section><br \/>\n<br \/>\n<section  class='av_textblock_section av-kfs1117z-cddcc3436dbf8c0677916d5a1336c60a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 10px;\">ThinkBI SLU traite les donn\u00e9es personnelles afin de r\u00e9pondre \u00e0 votre demande ou demande avec votre consentement. Pour en savoir plus sur la fa\u00e7on dont nous g\u00e9rons vos donn\u00e9es personnelles et pour exercer vos droits, veuillez vous r\u00e9f\u00e9rer \u00e0 notre politique de confidentialit\u00e9.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2dm5pl-01f9296144a2434c14799bffad9c3731\">\n.flex_column.av-2dm5pl-01f9296144a2434c14799bffad9c3731{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2dm5pl-01f9296144a2434c14799bffad9c3731 av_one_full first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kpqs0gxa-c4a7fa24a59bc5b29f624e1bc6491b66 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong style=\"color: #00b4ac;\">Sources:<\/strong><\/p>\n<p><a href=\"https:\/\/www.olivierdauvers.fr\/2020\/12\/29\/exclu-le-palmares-drive-2020-consacre-sans-surprise-leclerc-et-la-remontee-dintermarche\/\">https:\/\/www.olivierdauvers.fr\/2020\/12\/29\/exclu-le-palmares-drive-2020-consacre-sans-surprise-leclerc-et-la-remontee-dintermarche\/<\/a><\/p>\n<p><a title=\"Join to the dark side, we have ice cream!\" href=\"https:\/\/pospotential.com\/en\/blog\/join-the-dark-side-we-have-ice-cream\/\">https:\/\/pospotential.com\/en\/blog\/join-the-dark-side-we-have-ice-cream\/<\/a><\/p>\n<p><a href=\"https:\/\/www.foodretail.es\/retailers\/cuotas-supermercados-espana-2020-mercado-distribucion_0_1520847921.html\">https:\/\/www.foodretail.es\/retailers\/cuotas-supermercados-espana-2020-mercado-distribucion_0_1520847921.html<\/a><\/p>\n<\/div><\/section><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le monde de la distribution est sur des montagnes russes depuis le d\u00e9but de la crise de la COVID-19 et 2021 ne montre pour le moment aucune tendance \u00e0 l\u2019accalmie ! Nous avons r\u00e9capitul\u00e9 ici le top 3 des tendances de fond que nous avons pu observer jusqu\u2019\u00e0 pr\u00e9sent :<\/p>\n","protected":false},"author":4,"featured_media":5084,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[62,77],"class_list":["post-5065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-fmcg-2-fr","tag-trends-fr"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Le monde de la grande consommation est sur des montagnes russes depuis le d\u00e9but de la crise de la COVID-19 et 2021 ne montre pour le moment aucune tendance \u00e0 l\u2019accalmie\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Stanislas Dallest\"\/>\n\t<meta name=\"google-site-verification\" content=\"WcyjXZ1WI7AbAXGGoe4AJKHwcIiQbvxmOmJ1jsrdRpU\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/pospotential.com\/fr\/blog\/3-tendances-cles-des-marches-de-grande-consommation\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PosPotential\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"3 tendances cl\u00e9s des march\u00e9s de grande consommation | POS Potential\" \/>\n\t\t<meta property=\"og:description\" content=\"Le monde de la distribution est sur des montagnes russes depuis le d\u00e9but de la crise de la COVID-19 et 2021 ne montre pour le moment aucune tendance \u00e0 l\u2019accalmie ! 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