{"id":7605,"date":"2022-10-13T10:40:19","date_gmt":"2022-10-13T10:40:19","guid":{"rendered":"https:\/\/pospotential.com\/?p=7605"},"modified":"2024-05-14T15:38:49","modified_gmt":"2024-05-14T15:38:49","slug":"reflexions-sur-la-presence-en-lineaire-limportance-des-ruptures-de-stock","status":"publish","type":"post","link":"https:\/\/pospotential.com\/fr\/blog\/reflexions-sur-la-presence-en-lineaire-limportance-des-ruptures-de-stock\/","title":{"rendered":"Pr\u00e9sence en lin\u00e9aire et ruptures de stock"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cn8vd6-a5d17787909163e0787391d3ac5d923b\">\n.avia-section.av-k4cn8vd6-a5d17787909163e0787391d3ac5d923b{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/outofstock.webp);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k4cn8vd6-a5d17787909163e0787391d3ac5d923b main_color avia-section-default avia-no-border-styling  encabezado-single-blog avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-66 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='66' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7605'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-7usef-2195258c4daf499cd559ed31cfc36249 sc-av_four_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7usef-2195258c4daf499cd559ed31cfc36249\">\n.flex_column.av-7usef-2195258c4daf499cd559ed31cfc36249{\nborder-radius:0px 0px 0px 0px;\npadding:50px 50px 50px 50px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-7usef-2195258c4daf499cd559ed31cfc36249 av_four_fifth  bloque-encabezado-single-blog first no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><section  class='av_textblock_section av-k4cnb9i3-a18f01074c03cb0102241ec4b627d62e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"headers\">R\u00e9flexions sur la pr\u00e9sence en lin\u00e9aire : l&#8217;importance des ruptures de stock<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" >Gilles Dallest\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-313a3d-fa25b25832b4b5b597152b8432b62683 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-313a3d-fa25b25832b4b5b597152b8432b62683\">\n.flex_column.av-313a3d-fa25b25832b4b5b597152b8432b62683{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-313a3d-fa25b25832b4b5b597152b8432b62683 av_one_fifth  bloque-encabezado-single-blog no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" ><\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<div class='flex_column_table av-pbh47-22418633c640e1e10f7114eba54519d0 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pbh47-22418633c640e1e10f7114eba54519d0\">\n.flex_column.av-pbh47-22418633c640e1e10f7114eba54519d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pbh47-22418633c640e1e10f7114eba54519d0 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-6a72df0092618b9e77adcdb6a3784cec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Nous avons fait de l\u2019antique art de la vente une science qui est enseign\u00e9e dans les \u00e9coles de commerce, est l\u2019objet de th\u00e8ses de doctorat et pour laquelle les entreprises d\u00e9pensent des millions en missions de conseil, en consultants experts et m\u00eame en outils d\u2019<strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/intelligence-artificielle\/\">intelligence artificielle<\/a><\/strong>. Je suis cependant toujours surpris de voir que tr\u00e8s souvent le crit\u00e8re le plus fondamental de tous n\u2019est pas contr\u00f4l\u00e9 \u00e0 100% :<\/p>\n<blockquote>\n<p><em>\u00ab\u00a0si le produit n\u2019est pas dans le magasin, il ne peut se vendra pas !\u00a0\u00bb\u00a0\u00a0 <\/em><\/p>\n<\/blockquote>\n<p>Ainsi parlait mon chef de ventes au jeune vendeur de yaourts que j\u2019\u00e9tais il y a plus de 35 ans lorsque j\u2019ai commenc\u00e9 mon voyage dans le monde de la grande consommation. Face au rayon ultra-frais de mon premier magasin, un petit \u00ab Super U \u00bb d\u2019Armenti\u00e8res, dans le nord de la France, je pris conscience de ce qui selon lui devait \u00eatre la premi\u00e8re de mes priorit\u00e9s : la pr\u00e9sence en lin\u00e9aire.<\/p>\n<p>Il s\u2019agit ici non pas du choix ou de la pertinence de <strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/assortiment\/\">l\u2019assortiment<\/a><\/strong>, mais de sa pr\u00e9sence. Il n\u2019y a pas de myst\u00e8re ou de th\u00e9orie compliqu\u00e9e dans le fait que les produits n\u00e9goci\u00e9s doivent se retrouver dans un lin\u00e9aire au terme de leur voyage commenc\u00e9 comme mati\u00e8re premi\u00e8re de fabrication.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29\">\n.flex_column.av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m8rrz-8f2cf69465bdf8ab8a45c8d6dd62af29 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knyix3ie-14a87b2c9dc117d97ff5e0b16eecc89a\">\n.avia-image-container.av-knyix3ie-14a87b2c9dc117d97ff5e0b16eecc89a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knyix3ie-14a87b2c9dc117d97ff5e0b16eecc89a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knyix3ie-14a87b2c9dc117d97ff5e0b16eecc89a av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7611 avia-img-lazy-loading-not-7611 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/outofstock.webp\" alt='supply chain' title='outofstock'  height=\"1920\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/outofstock.webp 1920w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock-300x300.webp 300w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock-1030x1030.webp 1030w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock-80x80.webp 80w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock-768x768.webp 768w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock-1536x1536.webp 1536w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock-36x36.webp 36w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock-180x180.webp 180w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock-1500x1500.webp 1500w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock-705x705.webp 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7605'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62\">\n#top .av_textblock_section.av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>L\u2019absence et comment y rem\u00e9dier<\/strong><\/h2>\n<p>Le fait qu\u2019une r\u00e9f\u00e9rence ne soit pas pr\u00e9sente en magasin peut avoir des causes vari\u00e9es dont les principales sont :<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7j7r2b-26a752dde56bdfde7a63af1e438430e4\">\n.flex_column.av-7j7r2b-26a752dde56bdfde7a63af1e438430e4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7j7r2b-26a752dde56bdfde7a63af1e438430e4 av_one_half first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l92kyqy6-20f72321c89756fa27ba69e4e29cc723\">\n#top .av_textblock_section.av-l92kyqy6-20f72321c89756fa27ba69e4e29cc723 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l92kyqy6-20f72321c89756fa27ba69e4e29cc723 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><u>En lin\u00e9aire<\/u><\/p>\n<ul>\n<li>Rupture industriel : du fait d\u2019un probl\u00e8me de fabrication ou de logistique, le produit n\u2019est pas livr\u00e9 au distributeur<\/li>\n<li>Rupture li\u00e9e \u00e0 la diff\u00e9rence entre stock th\u00e9orique et stock physique : le stock calcul\u00e9 en magasin (livraisons moins ventes) ne prend pas en compte la d\u00e9marque inconnue. Par cons\u00e9quent, le syst\u00e8me de commande automatique ne commande pas le produit m\u00eame s\u2019il est sans stock physique.<\/li>\n<li>Rupture due au param\u00e9trage de la commande : le produit n\u2019est pas command\u00e9 en quantit\u00e9 suffisante pour couvrir la demande entre deux livraisons.<\/li>\n<li>Probl\u00e8me de mise en rayon : le produit est dans la r\u00e9serve du magasin mais n\u2019est pas mis en rayon en raison du manque de personnel ou de priorisation.<\/li>\n<li>Espace lin\u00e9aire insuffisant : l\u2019espace disponible ne permet pas le placement de tous les produits n\u00e9goci\u00e9s ou pas en quantit\u00e9 suffisante pour que le stock lin\u00e9aire ne soit pas \u00e9puis\u00e9 les jours de demande importante.<\/li>\n<li>Diff\u00e9rence entre la r\u00e9f\u00e9rence \u00ab disponible sur plateforme \u00bb et \u00ab obligatoire \u00bb : le responsable de magasin ou chef de rayon est responsable de la d\u00e9finition de son propre assortiment \u00e0 partir de la gamme disponible en entrep\u00f4t. C\u2019est une situation de moins en moins fr\u00e9quente avec la centralisation de la d\u00e9finition des assortiments mais qui existe toujours et n\u00e9cessite de la part du chef de secteur un v\u00e9ritable acte de vente et de conseil lin\u00e9aire au niveau du magasin.<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5htnbn-3f23191023f9363628fbbf781ffff518\">\n.flex_column.av-5htnbn-3f23191023f9363628fbbf781ffff518{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5htnbn-3f23191023f9363628fbbf781ffff518 av_one_half flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l92kz5jf-46c474859b73fb93626ddcd2d6130945\">\n#top .av_textblock_section.av-l92kz5jf-46c474859b73fb93626ddcd2d6130945 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l92kz5jf-46c474859b73fb93626ddcd2d6130945 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><u>En promotion<\/u><\/p>\n<p>La <strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/rupture-de-stock\/\">rupture<\/a><\/strong> promotionnelle est un grand potentiel d\u2019am\u00e9lioration. Souvent, la promotion convenue, organis\u00e9e, pay\u00e9e et efficace n\u2019atteint pas son potentiel maximal en raison du manque de produits.<\/p>\n<ul>\n<li>Promotion non mont\u00e9e en magasin\u00a0:\n<ul>\n<li>Le produit n\u2019est pas arriv\u00e9 \u00e0 temps pour la date de d\u00e9but de la <strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/promotion\/\">promotion<\/a><\/strong><\/li>\n<li>Trop de promotions pr\u00e9vues pour l\u2019espace disponible en magasin (<strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/tete-de-gondole\/\">t\u00eates de gondoles<\/a><\/strong>, \u00eelots promotionnels)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Rupture promotionnelle :\n<ul>\n<li>Commande insuffisante en raison pr\u00e9vision erron\u00e9e, g\u00e9n\u00e9ralement li\u00e9e \u00e0 la crainte de g\u00e9n\u00e9rer un surstock.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n\n<div class='flex_column_table av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gy5w7-32f1b83814000428a8cf33a2b0437bd1\">\n.flex_column.av-gy5w7-32f1b83814000428a8cf33a2b0437bd1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8l70b-9584917d13db71cf5a796b4831fde183\">\n.avia-image-container.av-8l70b-9584917d13db71cf5a796b4831fde183 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-8l70b-9584917d13db71cf5a796b4831fde183 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-8l70b-9584917d13db71cf5a796b4831fde183 av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7614 avia-img-lazy-loading-not-7614 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/outofstock2.webp\" alt='supply chain' title='outofstock2'  height=\"1920\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/outofstock2.webp 1920w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock2-300x300.webp 300w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock2-1030x1030.webp 1030w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock2-80x80.webp 80w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock2-768x768.webp 768w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock2-1536x1536.webp 1536w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock2-36x36.webp 36w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock2-180x180.webp 180w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock2-1500x1500.webp 1500w, https:\/\/pospotential.com\/wp-content\/uploads\/outofstock2-705x705.webp 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-eayez-444c1aa35aeb3593dc2006b71df0ace9 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-eayez-444c1aa35aeb3593dc2006b71df0ace9\">\n.flex_column.av-eayez-444c1aa35aeb3593dc2006b71df0ace9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-eayez-444c1aa35aeb3593dc2006b71df0ace9 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-6a72df0092618b9e77adcdb6a3784cec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>La pr\u00e9sence de l\u2019assortiment convenu en magasins rel\u00e8ve bien entendu de la responsabilit\u00e9 du distributeur. Cependant, la complexit\u00e9 de la gestion de dizaines de milliers de r\u00e9f\u00e9rences en s\u2019assurant que toutes atteignent les lin\u00e9aires en quantit\u00e9 suffisante est un d\u00e9fi face auquel le soutien et la collaboration avec les fabricants peuvent \u00eatre tr\u00e8s utiles.<\/p>\n<h2><strong>Comment un fabricant peut-il s\u2019assurer de la pr\u00e9sence de ses r\u00e9f\u00e9rences en lin\u00e9aire ?<\/strong><\/h2>\n<p>Nous avons vu qu\u2019il y avait de nombreuses raisons pour lesquelles un produit ne se trouve pas dans le magasin o\u00f9 il devrait \u00eatre. Une fois identifi\u00e9es ces anomalies, il est possible d\u2019y rem\u00e9dier par la n\u00e9gociation, le merchandising ou une meilleure planification de la demande. Cependant, la cl\u00e9 de tous ces processus est l\u2019identification de la \u00ab non-pr\u00e9sence \u00bb des r\u00e9f\u00e9rences.<\/p>\n<p>Historiquement, lorsque les fabricants visitaient et livraient directement tous les magasins avec des \u00e9quipes de livreurs-vendeurs, il \u00e9tait tr\u00e8s simple d\u2019aller les chercher dans le camion de vente ou de les commander directement pour la prochaine visite. Avec la centralisation de la logistique, les visites en magasin sont devenues plus limit\u00e9es et il y a tr\u00e8s peu de forces de vente suffisamment \u00e9toff\u00e9es pour permettre des visites physiques au-del\u00e0 des hypermarch\u00e9s, lorsqu\u2019elles ne se limitent pas aux plus grands de ceux-ci.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-1bbeb-ef11cf1c3debf45097febdf779dbc3c1 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bbeb-ef11cf1c3debf45097febdf779dbc3c1\">\n.flex_column.av-1bbeb-ef11cf1c3debf45097febdf779dbc3c1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1bbeb-ef11cf1c3debf45097febdf779dbc3c1 av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><section  class='av_textblock_section av-l92l3gj9-59129cfcb9926c9fc5771b4f7c1523ca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Deux questions se posent alors :<\/p>\n<ol>\n<li>Est-il essentiel qu\u2019un chef de secteur visitant un hypermarch\u00e9 consacre la majorit\u00e9 de son temps de visite \u00e0 relever les lin\u00e9aires ?<\/li>\n<li>Comment pouvons-nous nous assurer que les assortiments n\u00e9goci\u00e9s pour les magasins non visit\u00e9s sont\u00a0bien pr\u00e9sents ?<\/li>\n<\/ol>\n<p>La solution passe par l\u2019utilisation de <strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/donnees-de-sell-out\/\">donn\u00e9es de sell out<\/a><\/strong> partag\u00e9es par les distributeurs. Avec une fr\u00e9quence hebdomadaire, ou mieux quotidienne, d\u2019informations, il est possible d\u2019identifier quelles sont les r\u00e9f\u00e9rences qui ont \u00e9t\u00e9 vendues dans un magasin donn\u00e9 puisque \u00ab si elle se vendent, c\u2019est qu\u2019elles ont pr\u00e9sentes ! \u00bb<\/p>\n<p>Le calcul et l\u2019int\u00e9gration des <strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/rotation\/\">rotations<\/a><\/strong> de chaque produit dans chaque point de vente permettent d\u2019identifier les baisses ou l\u2019absence de ventes correspondant \u00e0 un d\u00e9faut de pr\u00e9sence. Pour rendre le travail des \u00e9quipes commerciales ou logistiques plus efficace et plus simple, il est \u00e9galement possible de param\u00e9trer des alarmes en fonction de la priorit\u00e9 strat\u00e9gique des gammes.<\/p>\n<p>La disponibilit\u00e9 de donn\u00e9es de <strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/sell-out\/\">sell out<\/a><\/strong> d\u00e9taill\u00e9es au niveau magasin renforce \u00e9galement les processus de planification de la demande, que ce soit en termes de pr\u00e9sence lin\u00e9aire ou de pr\u00e9vision promotionnelle. Les quantit\u00e9s fabriqu\u00e9es et disponibles sont ainsi mieux adapt\u00e9es aux besoins permettant de s\u2019assurer que le produit est toujours pr\u00e9sent lorsque le <strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/shopper\/\">shopper<\/a><\/strong> le n\u00e9cessite.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-2lfaeb-244436091fd9c9c46b7e7e000fa45b08 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2lfaeb-244436091fd9c9c46b7e7e000fa45b08\">\n.flex_column.av-2lfaeb-244436091fd9c9c46b7e7e000fa45b08{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2lfaeb-244436091fd9c9c46b7e7e000fa45b08 av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l947x3ey-ce676c13aae558b1a2cd5a004c167558\">\n.avia-image-container.av-l947x3ey-ce676c13aae558b1a2cd5a004c167558 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l947x3ey-ce676c13aae558b1a2cd5a004c167558 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l947x3ey-ce676c13aae558b1a2cd5a004c167558 av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7618 avia-img-lazy-loading-not-7618 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/roturadestock.webp\" alt='rotura de stock' title='roturadestock'  height=\"233\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/roturadestock.webp 1200w, https:\/\/pospotential.com\/wp-content\/uploads\/roturadestock-300x58.webp 300w, https:\/\/pospotential.com\/wp-content\/uploads\/roturadestock-1030x200.webp 1030w, https:\/\/pospotential.com\/wp-content\/uploads\/roturadestock-768x149.webp 768w, https:\/\/pospotential.com\/wp-content\/uploads\/roturadestock-705x137.webp 705w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-3xsbv7-e2d81701630c492ab336711897008fe8 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3xsbv7-e2d81701630c492ab336711897008fe8\">\n.flex_column.av-3xsbv7-e2d81701630c492ab336711897008fe8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3xsbv7-e2d81701630c492ab336711897008fe8 av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><section  class='av_textblock_section av-2jprw3-e11f11e8fdc8ae75c6aa57cbdabe4dbd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>De cette fa\u00e7on, la technologie vient soutenir le travail du chef de secteur et des \u00e9quipes logistiques pour assurer la disponibilit\u00e9 du produit \u00ab\u00a0est\u00a0\u00bb puisque :<\/p>\n<blockquote>\n<p><em>\u00ab Si le produit est dans le magasin, il est s\u00fbr de se vendre ! \u00bb<\/em><\/p>\n<\/blockquote>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7605'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62\">\n#top .av_textblock_section.av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>Si vous \u00eates arriv\u00e9 jusqu\u2019ici, vous \u00eates d\u00e9j\u00e0 \u00e0 un pas de pouvoir vendre plus et mieux ! si vous ne l\u2019avez pas d\u00e9j\u00e0 fait, suivez nos publications pour g\u00e9n\u00e9rer ce changement !<\/h2>\n<\/div><\/section><br \/>\n<br \/>\n<section  class='av_textblock_section av-kfs1117z-684ba4c095934365c834b5bac4cdc811 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 10px;\">ThinkBI SLU traite les donn\u00e9es personnelles afin de r\u00e9pondre \u00e0 votre demande ou demande avec votre consentement. Pour en savoir plus sur la fa\u00e7on dont nous g\u00e9rons vos donn\u00e9es personnelles et pour exercer vos droits, veuillez vous r\u00e9f\u00e9rer \u00e0 notre politique de confidentialit\u00e9.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ruptures de stock, L\u2019absence et comment y rem\u00e9dier. Le fait qu\u2019une r\u00e9f\u00e9rence ne soit pas pr\u00e9sente en magasin peut avoir des causes vari\u00e9es dont les principales sont :<\/p>\n","protected":false},"author":7,"featured_media":7611,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-7605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Ruptures de stock, L\u2019absence et comment y rem\u00e9dier. 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