{"id":7749,"date":"2023-05-16T08:53:37","date_gmt":"2023-05-16T08:53:37","guid":{"rendered":"https:\/\/pospotential.com\/?p=7749"},"modified":"2024-05-14T15:25:47","modified_gmt":"2024-05-14T15:25:47","slug":"sell-in-vs-sell-out-un-kpi-fondamental-de-lefficacite-logistique-et-de-la-demande","status":"publish","type":"post","link":"https:\/\/pospotential.com\/fr\/blog\/sell-in-vs-sell-out-un-kpi-fondamental-de-lefficacite-logistique-et-de-la-demande\/","title":{"rendered":"Sell in vs sell out : un KPI fondamental de l\u2019efficacit\u00e9 logistique et de la demande"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4cn8vd6-2e3c0a12e15080fceb1b92fc7ce7db2a\">\n.avia-section.av-k4cn8vd6-2e3c0a12e15080fceb1b92fc7ce7db2a{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pospotential.com\/wp-content\/uploads\/datasellout.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k4cn8vd6-2e3c0a12e15080fceb1b92fc7ce7db2a main_color avia-section-default avia-no-border-styling  encabezado-single-blog avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-66 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='66' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7749'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-7usef-2195258c4daf499cd559ed31cfc36249 sc-av_four_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7usef-2195258c4daf499cd559ed31cfc36249\">\n.flex_column.av-7usef-2195258c4daf499cd559ed31cfc36249{\nborder-radius:0px 0px 0px 0px;\npadding:50px 50px 50px 50px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-7usef-2195258c4daf499cd559ed31cfc36249 av_four_fifth  bloque-encabezado-single-blog first no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><section  class='av_textblock_section av-k4cnb9i3-a18f01074c03cb0102241ec4b627d62e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"headers\">Sell in vs sell out : un KPI fondamental de l\u2019efficacit\u00e9 logistique et de la demande<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" >Gilles Dallest\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-313a3d-fa25b25832b4b5b597152b8432b62683 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-313a3d-fa25b25832b4b5b597152b8432b62683\">\n.flex_column.av-313a3d-fa25b25832b4b5b597152b8432b62683{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-313a3d-fa25b25832b4b5b597152b8432b62683 av_one_fifth  bloque-encabezado-single-blog no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-k4cnu2w4-59ff2f184c280ce20693fe4dcbe8d4c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock bloque-encabezado-single-blog'  itemprop=\"text\" ><\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<div class='flex_column_table av-pbh47-22418633c640e1e10f7114eba54519d0 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pbh47-22418633c640e1e10f7114eba54519d0\">\n.flex_column.av-pbh47-22418633c640e1e10f7114eba54519d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pbh47-22418633c640e1e10f7114eba54519d0 av_one_full first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-6a72df0092618b9e77adcdb6a3784cec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Sell-in ? Sell-out ? &#8230; Pour quoi faire ?<\/strong><\/h2>\n<p>Sell in et sell out sont deux concepts associ\u00e9s \u00e0 la vente du produit, depuis le moment o\u00f9 il quitte l\u2019usine jusqu\u2019\u00e0 ce qu\u2019il atteigne le consommateur final.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d\">\n.flex_column.av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m8rrz-03f7497bbf3636c1c62a8b9ec24bdc9d av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ucvj7-d7ccecfc8829660cb1b14ab3bfa730bc\">\n.avia-image-container.av-3ucvj7-d7ccecfc8829660cb1b14ab3bfa730bc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-3ucvj7-d7ccecfc8829660cb1b14ab3bfa730bc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3ucvj7-d7ccecfc8829660cb1b14ab3bfa730bc av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7828 avia-img-lazy-loading-not-7828 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/sellin.webp\" alt='' title='sellin'  height=\"348\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/sellin.webp 1000w, https:\/\/pospotential.com\/wp-content\/uploads\/sellin-300x104.webp 300w, https:\/\/pospotential.com\/wp-content\/uploads\/sellin-768x267.webp 768w, https:\/\/pospotential.com\/wp-content\/uploads\/sellin-705x245.webp 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7749'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a1j70-b6fba55fa77160ea83e055c0a2d61717\">\n.flex_column.av-a1j70-b6fba55fa77160ea83e055c0a2d61717{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-a1j70-b6fba55fa77160ea83e055c0a2d61717 av_one_half first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lb2d2ifi-44a270d4a3986601b9e76ead44255b00\">\n#top .av_textblock_section.av-lb2d2ifi-44a270d4a3986601b9e76ead44255b00 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-lb2d2ifi-44a270d4a3986601b9e76ead44255b00 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>Qu\u2019est-ce que le sell-in ?<\/strong><\/h2>\n<p>Le <strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/sell-in\/\">sell in<\/a><\/strong> est le chiffre d\u2019affaires ou la quantit\u00e9 d\u2019unit\u00e9s vendues d\u2019une marque ou d\u2019une r\u00e9f\u00e9rence par un fabricant ou un grossiste \u00e0 un distributeur ou \u00e0 un point de vente.<\/p>\n<p>Ce concept est associ\u00e9 \u00e0 des \u00ab livraisons \u00bb dans un laps de temps qui peut \u00eatre effectu\u00e9 de mani\u00e8re centralis\u00e9e (vers les plateformes logistiques du distributeur) ou directement au point de vente. Ce dernier mod\u00e8le de livraison directe au point de vente a commenc\u00e9 \u00e0 dispara\u00eetre \u00e0 la fin des ann\u00e9es 90 au profit des livraisons centralis\u00e9es.<\/p>\n<p>La centralisation de la distribution a g\u00e9n\u00e9r\u00e9 d\u2019importantes \u00e9conomies de co\u00fbts et une am\u00e9lioration de l\u2019efficacit\u00e9 de la cha\u00eene logistique au prix de la perte de la visibilit\u00e9 des ventes par point de vente pour les industriels.<\/p>\n<p>Certains d\u2019entre eux conservent encore aujourd\u2019hui ce mod\u00e8le de livraison directe au magasin dans certains pays comme c\u2019est le cas pour Danone ou le groupe Bimbo.<\/p>\n<p>Pour r\u00e9cup\u00e9rer la visibilit\u00e9 de la vente au niveau du point de vente, les fabricants peuvent compter sur les <strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/donnees-de-sell-in\/\">donn\u00e9es de sell out<\/a><\/strong> par magasin fournies par les distributeurs.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2loakz-612bde3cdd610d74d6f53ff19a7a5a2d\">\n.flex_column.av-2loakz-612bde3cdd610d74d6f53ff19a7a5a2d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2loakz-612bde3cdd610d74d6f53ff19a7a5a2d av_one_half flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ld8r5q6f-4387b3c36be7ff447166d4d76469042c\">\n#top .av_textblock_section.av-ld8r5q6f-4387b3c36be7ff447166d4d76469042c .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-ld8r5q6f-4387b3c36be7ff447166d4d76469042c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>Qu\u2019est-ce que le sell-out ?<\/strong><\/h2>\n<p>Le<strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/sell-out\/\"> sell out<\/a><\/strong> est le chiffre d\u2019affaires ou la quantit\u00e9 d\u2019unit\u00e9s d\u2019une marque ou d\u2019une r\u00e9f\u00e9rence vendues aux acheteurs\/<strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/consommateur\/\">consommateurs<\/a><\/strong> finaux dans les points de vente. C\u2019est ce qui \u00ab sort \u00bb des magasins et c\u2019est pourquoi le terme \u00ab sell out \u00bb est utilis\u00e9 en anglais.<\/p>\n<p>Ces ventes peuvent \u00eatre agr\u00e9g\u00e9es de mani\u00e8re centralis\u00e9e (un panel de distribution est bas\u00e9 sur les ventes sell out) mais elles sont surtout tr\u00e8s int\u00e9ressantes \u00e0 analyser au niveau de chaque point de vente.<\/p>\n<p>Pour un fabricant livrant ses produits aux plateformes logistiques des distributeurs, disposer de donn\u00e9es de sell out au niveau du magasin est le seul moyen d\u2019obtenir une visibilit\u00e9 des ventes au niveau le plus fin et de comprendre le \u00ab <strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/moment-de-verite\/\">moment de v\u00e9rit\u00e9<\/a><\/strong> \u00bb (moment of truth) de la rencontre <strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/shopper\/\">shopper<\/a><\/strong>\/produit.<\/p>\n<p>Le partage de ces informations est de la responsabilit\u00e9 des distributeurs et d\u00e9pend beaucoup de la politique de chacun d\u2019entre eux, ainsi que de la culture commerciale de chaque pays. Cependant, des collaborations \u00e0 cet \u00e9gard se d\u00e9veloppent entre les industriels et les distributeurs dans le but de d\u00e9velopper les march\u00e9s.<\/p>\n<\/div><\/section><\/div>\n\n<div class='flex_column_table av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gy5w7-32f1b83814000428a8cf33a2b0437bd1\">\n.flex_column.av-gy5w7-32f1b83814000428a8cf33a2b0437bd1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gy5w7-32f1b83814000428a8cf33a2b0437bd1 av_one_half first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8l70b-16bc2825c0d32baf7d7b8b28e17cc8a5\">\n.avia-image-container.av-8l70b-16bc2825c0d32baf7d7b8b28e17cc8a5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-8l70b-16bc2825c0d32baf7d7b8b28e17cc8a5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-8l70b-16bc2825c0d32baf7d7b8b28e17cc8a5 av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5806 avia-img-lazy-loading-not-5806 avia_image ' src=\"https:\/\/pospotential.com\/wp-content\/uploads\/shoppermarketing_bg.jpg\" alt='supply chain' title='shoppermarketing_bg'  height=\"1125\" width=\"1500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/pospotential.com\/wp-content\/uploads\/shoppermarketing_bg.jpg 1500w, https:\/\/pospotential.com\/wp-content\/uploads\/shoppermarketing_bg-300x225.jpg 300w, https:\/\/pospotential.com\/wp-content\/uploads\/shoppermarketing_bg-1030x773.jpg 1030w, https:\/\/pospotential.com\/wp-content\/uploads\/shoppermarketing_bg-768x576.jpg 768w, https:\/\/pospotential.com\/wp-content\/uploads\/shoppermarketing_bg-705x529.jpg 705w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-eayez-444c1aa35aeb3593dc2006b71df0ace9 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-eayez-444c1aa35aeb3593dc2006b71df0ace9\">\n.flex_column.av-eayez-444c1aa35aeb3593dc2006b71df0ace9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-eayez-444c1aa35aeb3593dc2006b71df0ace9 av_one_half flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><section  class='av_textblock_section av-k4b8xxgm-6a72df0092618b9e77adcdb6a3784cec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Sell in vs sell out : un KPI fondamental de l\u2019efficacit\u00e9 logistique et de la demande<\/strong><\/h2>\n<p>Parmi les <strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/kpi\/\">KPIs<\/a><\/strong> fondamentaux d\u2019un outil de <strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/business-intelligence\/\">Business Intelligence<\/a><\/strong>, il est tr\u00e8s int\u00e9ressant de pouvoir comparer les donn\u00e9es de vente sell-in et sell-out. Soustraire les quantit\u00e9s vendues au shopper\/consommateur (sell-out) des quantit\u00e9s livr\u00e9es au distributeur (sell in) permet de calculer le \u00ab <strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/stock-in-trade\/\">stock in trade<\/a><\/strong> \u00bb, c\u2019est-\u00e0-dire le niveau de produits disponibles dans le r\u00e9seau de magasins et \/ ou d\u2019entrep\u00f4ts.<\/p>\n<p>Pour les \u00e9quipes de demand planning des fabricants, ces informations permettent d\u2019ajuster les pr\u00e9visions de ventes et les plans de production des usines, notamment en fonction des r\u00e9sultats et du plan promotionnel et ainsi d\u2019am\u00e9liorer l\u2019efficacit\u00e9 de la cha\u00eene logistique et la r\u00e9ponse \u00e0 la demande des consommateurs en r\u00e9duisant les risques de <strong><a href=\"https:\/\/pospotential.com\/fr\/glossaire-bi-et-grande-consommation\/rupture-de-stock\/\">ruptures de stock<\/a><\/strong>.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k584ornz-67bb848f28e8aeb703de2c06e66e510d\">\n.avia-section.av-k584ornz-67bb848f28e8aeb703de2c06e66e510d{\nbackground-color:var(--verde1);\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-k584ornz-67bb848f28e8aeb703de2c06e66e510d main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7749'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5859jlf-2733466d6488858df1a8c7fd94f5f768\">\n.flex_column.av-k5859jlf-2733466d6488858df1a8c7fd94f5f768{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k5859jlf-2733466d6488858df1a8c7fd94f5f768 av_one_full first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62\">\n#top .av_textblock_section.av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k4b8xxgm-32606b18c5d2e5391c591b00e4105b62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>Si vous \u00eates arriv\u00e9\u00b7e jusqu\u2019ici, vous \u00eates \u00e0 deux doigts de pouvoir vendre plus et mieux ! Qu\u2019avez vous pens\u00e9 de ce post ?<\/h2>\n<\/div><\/section><br \/>\n<br \/>\n<section  class='av_textblock_section av-kfs1117z-684ba4c095934365c834b5bac4cdc811 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 10px;\">ThinkBI SLU traite les donn\u00e9es personnelles afin de r\u00e9pondre \u00e0 votre demande ou demande avec votre consentement. Pour en savoir plus sur la fa\u00e7on dont nous g\u00e9rons vos donn\u00e9es personnelles et pour exercer vos droits, veuillez vous r\u00e9f\u00e9rer \u00e0 notre politique de confidentialit\u00e9.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sell in et sell out sont deux concepts associ\u00e9s \u00e0 la vente du produit, depuis le moment o\u00f9 il quitte l\u2019usine jusqu\u2019\u00e0 ce qu\u2019il atteigne le consommateur final.<\/p>\n","protected":false},"author":7,"featured_media":6643,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-7749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/posts\/7749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/comments?post=7749"}],"version-history":[{"count":6,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/posts\/7749\/revisions"}],"predecessor-version":[{"id":8368,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/posts\/7749\/revisions\/8368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/media\/6643"}],"wp:attachment":[{"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/media?parent=7749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/categories?post=7749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pospotential.com\/fr\/wp-json\/wp\/v2\/tags?post=7749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}