POScast #8 – Innovation Review Nescafé capsules

Gilles Dallest

Stanislas Dallest from POS Potential reviews the main innovations in the retail industry. In this episode, Stanislas explains what are the main success drivers of Nescafé’s new capsules:

0:00 Intro: Nescafé in capsule format
0:33 Value proposition: capsules for the mass market
1:26 Pack: same format as Nespresso
3:13 Pricing: cheaper than the main competitor, l’Or
3:53 Distribution: Nestlé (finally) offers capsules in supermarkets

POScast aims to share the latest trends and best practices in the FMCG and retail industry in a series of podcasts, articles and interviews.

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