Numeric Distribution and Weighted Distribution: two fundamental KPIs
Distribution is surely the most important of all KPIs. It allows knowing if and where a product is present in store and one thing is certain: if the product is not on the shelves, it will not sell! The distribution of its ranges has therefore to be the first concern of all manufacturers. There are two complementary concepts in terms of distribution: “Numeric Distribution”, or ND, and “Weighted Distribution”, or WD.
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Numeric Distribution and Weighted Distribution: two fundamental KPIs
Distribution is surely the most important of all KPIs. It allows knowing if and where a product is present in store and one thing is certain: if the product is not on the shelves, it will not sell! The distribution of its ranges has therefore to be the first concern of all manufacturers. There are two complementary concepts in terms of distribution: “Numeric Distribution”, or ND, and “Weighted Distribution”, or WD.