Find out how big data analytics is revolutionizing the FMCG industry and how companies can take advantage of it to make informed decisions, identify consumption patterns, predict demand, optimize the supply chain and improve marketing strategies. Gain a significant competitive advantage and achieve business success in this dynamic business environment.

Sell In and Sell Out are two concepts associated with the sale of the product, from the moment it leaves the factory until it reaches the final consumer.

Out of stock, Absence and how to remedy it. The fact that a reference is not present in store can have various causes, the main ones being:

The pandemic from which we don’t seem to be emerging has had an unexpected accelerating effect on the entire field of the digitalization of society with important consequences in our daily lives

So, to the question: “with what key levers to start a basic sell-out analysis?” I would answer: "with the one that seems to be most relevant for the category and the channel in question". Perhaps it is an answer that helps very little, but it is the most logical. For a manufacturer of “liquid” products such as milk, water or beer that have as characteristics large pack sizes and high levels of rotations leading to in-store replenishment problems, reducing out of stocks will clearly be a priority. On the other hand, for those who are dedicated to manufacturing chocolate bars, a category where fierce competition is focused on the field of promotions, it will be necessary to optimize above all promotional mechanisms and visibility.

The number of innovations in FMCG has declined regularly for ten years, as shown by the study "Radar of Innovation 2020" carried out by Kantar and Promarca

The world of retail is on roller coaster ride since the start of COVID-19 and 2021 is bringing some more loops! Here is our top 3 of trends we have seen in 2021 so far...

At POS Potential we are always curious of best practices of operational excellence within the FMCG world and today we’d like to share an example of product innovation focused on packaging, and more specifically on pack size.

At POS Potential we feel good about the following definition (take a deep breath before reading): Omnichannel: a customer-centric distribution strategy that puts emphasis in a deep understanding and definition of a brand's target market/buyer persona by which a brand makes its products available where its customers are shopping, delivering a unified and personalized experience across the channels where it is present.

Perhaps it’s because I’m slowly but steadily approaching the big 60, but there is a type of comment that really gets on my nerves: when a customer – or potential customer – tells me ‘our sales teams are too traditional [read: on the older side] to manage sell-out data’.