POScast #6 – Innovation review: Danone’s new drinking yogurt

Stanislas Dallest

Stanislas Dallest from POS Potential reviews the main innovations in the retail industry. In this episode, Stanislas explains what are the main success drivers of Danone’s new drinking yogurt:

0:00 – Intro: Danone’s new drinking yogurt
0:38 – Value proposition: increase on-the-go consumption
1:31 – Packaging: large format + individual usage
3:25 – Pricing strategy: 4x price/units increase!
4:14 – Distribution focus: strong potential in impulse channels

POScast aims to share the latest trends and best practices in the FMCG and retail industry in a series of podcasts, articles and interviews.

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