POScast #5 – Innovation Review: Old El Paso pockets wraps

Gilles Dallest

Stanislas Dallest from POS Potential analyzes the main innovations in the retail world. In this episode, Stanislas details the keys to Old El Paso’s latest release, the Pockets wraps:

0:00 – Intro
0:43 – A clear value proposition: a product that is easier to use to create new moments of consumption
1:13 – A packaging full of innovations and that is easier to present on the shelf
4:16 – A premium princing strategy for a product with more “features”

POScast aims to share the latest trends and best practices in the FMCG and retail industry in a series of podcasts, articles and interviews.

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