POScast #4 – Innovation Review: Raffaello ice cream

Gilles Dallest

Stanislas Dallest from POS Potential reviews the main innovations in the retail industry. In this episode, Stanislas explains what are the main success drivers of Ferrero’s new ice-cream range:

0:00 – Intro
1:02 – Stand out packaging design
1:38 – Range extansion to counter seasonality effects
2:43 – Premium pricing strategy
3:45 – Exclusive distribution through hyper- and supermarkets

POScast aims to share the latest trends and best practices in the FMCG and retail industry in a series of podcasts, articles and interviews.

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