This author has not written his bio yet.
But we are proud to say that Gilles Dallest contributed 93 entries already.
As any professional from the FMCG world can tell you, 25 years after Category Management crossed the Atlantic, it still hasn’t become the standard for collaboration between retailers and suppliers that it promised to be.
There is more and more talk about “Net Revenue Management” applied to the field of mass consumption, but what is it really about? What are its applications and benefits and most of all?
No a day goes by without talking about “big data” and it’s true that so much information about human activity has never been generated as today.
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