Because, in the end, without quantitative information like sell-out data or loyalty card data (with 90% of this info coming from the supplier), there is no Category Management process. Even if the data is available, the technical challenges involved in converting the raw numbers into actionable insights and growth-drivers may exceed the capabilities and resources of even some of the most prominent companies. This could be due to lack of time, personnel or techniques, or simply because their priorities are more focused on producing, distributing, inventing and negotiating/selling rather than ‘chewing over’ the data.
That is why – in addition to openness, trust and availability of raw data – it’s important to be able to count on a partner that can speed up the process to implementation. A partner who obviously possesses a high level of data-processing abilities, but also provides quick analysis, has extensive sector experience and who is able to understand all your needs – helping you identify insights and opportunities, while guaranteeing trust, transparency and honesty. Ready to kick-start your Category Management processes? At POS Potential, we’re sure we can help!