At every stage the product evolves, providing new benefits to users and offering an increasingly intuitive and personal experience.
At the commercial level the availability of the product has become total since we find it at any point of sale and always with several formatting options.
This example shows us how a category can evolve as its penetration on the market increases, providing new benefits to the consumer and improving their experience. In this case, if we had to keep a single element, we would say that the downsizing of the packaging has been the key, evolving from 5-liter containers to as little as 100ml tubes in some cases: a 98% decrease!
In this example of category development one can talk of “survival of the smallest” ?