Entries by Stanislas Dallest

Join the dark side, we have ice cream!

M&M’s, Nocilla, Cacaolat, Ferrero, Raffaello, Haribo, Oikos… all the blockbuster brands in the world of snacking and confectionary have decided to move on to the “dark side” and invest in one of the fastest growing categories in grocery retail: ice creams.

Omnichannel distribution: the rise of shopper centric strategies

At POS Potential we feel good about the following definition (take a deep breath before reading): Omnichannel: a customer-centric distribution strategy that puts emphasis in a deep understanding and definition of a brand’s target market/buyer persona by which a brand makes its products available where its customers are shopping, delivering a unified and personalized experience across the channels where it is present.

Is Danone on the same innovation path as Ferrari?

We are all too familiar with some of the values that have defined the iconic Italian supercar manufacturer: performance, exclusivity and something we would call “Italian”. Over the years these values have been implemented in a very effective innovation strategy based on one very specific concept: scarcity.