So the bottom line is, even past the price obstacle, it is not easy to become a Ferrari owner. And yet the company is performing astonishingly well!
Wouldn’t you want to emulate such a successful strategy?
And to some extend you would be surprised to find that the iconic French yogurt maker Danone is going down the same innovation line: scarcity.
Danone, together with Carrefour, is now launching a limited edition strawberry yogurt prepared with saved strawberries not sold due to the COVID-19 pandemia (link below). Of course the product adheres to its very own values, among them a strong social commitment from the brand that is now deeply anchored in the company’s DNA.