Dissemination of information
Last point just as critical as the previous ones: make sure that the information reaches the professionals who can take advantage of it such as KAM, field salespeople, trade marketing, shopper marketing, product marketing or the supply chain.
Therefore it is important that reports, alarms or analyses have an intuitive and flexible form and are integrated into a communication system that allows their use to be integrated into the daily lives of the teams, adding value and improving process efficiency.
Unfortunately, too often business intelligence projects are designed too ambitiously or only from a theoretical or technological point of view. In these cases, the process of using the data can quickly become a heavy and complicated additional job for users who will stop using it because they do not see the added value.
The complexity of this whole process is the reason why more and more companies in the sector are using POS Potential’s services. Our mission is to support them throughout this “journey”: from identifying available and relevant data sources to making teams available and training.
POS Potential also ensures the constant adaptation of the technical means and analyses necessary for the evolution of the market and the needs of its customers. Thus only, can leveraging sales data to drive operational excellence really become a long-term strategic process.