Business Intelligence and FMCG Glossary: #selloutdata
Sell out data
What is sell out data?
In the retail world, the term “sell out data” refers to checkout sales data. The sell out data is the only type of data that allows to measure shoppers demand since they come from the actual sales to the consumer at each store.
They also allow to calculate a wide range of qualitative KPIs once valorized and reworked with the adequate algorithms. They are exhaustive data as within the data sharing agreements retailers usually supply manufacturers with information pertaining to all circuits and channels including smaller supermarkets and convenience stores.
The main KPIs available or calculated thanks to POS data are:
Quantitative KPIs (how much?)
- Turnover and progression
- Rotations
- Market share
Operational excellence KPIs (how?)
- Price
- Presence of the assortment
- Listings
- Out-of-stocks
- Innovation
Visibility KPIs are actually the only ones that remain out of the scope of the information directly supplied or calculated with sell-out data.
