Sell-Out data are the only type of data supplying the quantitative elements of demand as they are directly sourced from the stores check outs.
They also allow to calculate a wide range of qualitative KPIs once valorized and reworked with the adequate algorithms.
They are exhaustive data as within the data sharing agreements retailers usually supply manufacturers with information pertaining to all circuits and channels including smaller supermarkets and convenience stores.
The main KPIs available or calculated thanks to POS data are:
Quantitative KPIs (how much?)
- Turnover and progression
- Market share
Operational excellence KPIs (how?)
- Presence of the assortment
Visibility KPIs are actually the only ones that remain out of the scope of the information directly supplied or calculated with sell-out data.