As any professional from the FMCG world can tell you, 25 years after Category Management crossed the Atlantic, it still hasn’t become the standard for collaboration between retailers and suppliers that it promised to be.
We are all too familiar with some of the values that have defined the iconic Italian supercar manufacturer: performance, exclusivity and something we would call “Italian”. Over the years these values have been implemented in a very effective innovation strategy based on one very specific concept: scarcity.
There is more and more talk about “Net Revenue Management” applied to the field of mass consumption, but what is it really about? What are its applications and benefits and most of all?
No a day goes by without talking about “big data” and it’s true that so much information about human activity has never been generated as today.
