What is a facing?

“Facing” is a term that can be used in two different ways in the world of FMCG.

Common name: Facing refers to the number of identical products that the consumer has in front of him on a shelf, on a single or several levels. For example, if ten products are stacked on two levels then the facing is 5.  On the other hand, if the two rows of 5 are on two different shelves the facing is 10.  Measured generally in product/packaging units, the facing can also be measured in linear centimeters or cm2.

Action: the facing operation is carried out daily by the store employees and consists in taking the products from the back of the shelf to bring them to the front, completing the number of products if necessary. This action is fundamental for the shelves’ legibility and the image of the point of sale.

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