“The ability to deliver a box of fresh donuts on a Friday for Saturday’s family breakfast”
This specific box of donuts has TWO DAYS of shelf life when it arrives at the store. It is a special weekends family format and if nobody buys it on Friday or Saturday, it will have to be thrown away on Monday.
Being able to offer this type of product to the shopper is only possible with a direct store delivery and with a logistics flow controlled from A to Z by the manufacturer.
This model enhances the brand, the experience and the moment of truth!
Its price? A highly developed and proprietary delivery and sales structure.