datos

How Big Data Analytics Drives Success in the FMCG Industry

Find out how big data analytics is revolutionizing the FMCG industry and how companies can take advantage of it to make informed decisions, identify consumption patterns, predict demand, optimize the supply chain and improve marketing strategies. Gain a significant competitive advantage and achieve business success in this dynamic business environment.

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datos

How Big Data Analytics Drives Success in the FMCG Industry

Find out how big data analytics is revolutionizing the FMCG industry and how companies can take advantage of it to make informed decisions, identify consumption patterns, predict demand, optimize the supply chain and improve marketing strategies. Gain a significant competitive advantage and achieve business success in this dynamic business environment.

The use of artificial intelligence in the world of FMCG: Are we ready for the future?

We will analyze how Artificial Intelligence is revolutionizing this field and how we can expect it to continue doing so in the future. Read on and find out how AI is changing the game in the FMCG industry!

Sell in vs sell out: a fundamental KPI of logistics efficiency and demand

Sell In and Sell Out are two concepts associated with the sale of the product, from the moment it leaves the factory until it reaches the final consumer.

The 3 fundamental KPIs in times of inflation

Inflation has returned after decades of nearly stable prices. We thought double-digit price increases had disappeared forever and here they are, rewriting the rules of the game that seemed engraved in stone.

On-shelf availability and out of stock

Out of stock, Absence and how to remedy it. The fact that a reference is not present in store can have various causes, the main ones being:

Numeric Distribution and Weighted Distribution: two fundamental KPIs

Distribution is surely the most important of all KPIs. It allows knowing if and where a product is present in store and one thing is certain: if the product is not on the shelves, it will not sell! The distribution of its ranges has therefore to be the first concern of all manufacturers. There are two complementary concepts in terms of distribution: "Numeric Distribution", or ND, and "Weighted Distribution", or WD.

"E-commerce" and FMCG: threat or opportunity?

The pandemic from which we don’t seem to be emerging has had an unexpected accelerating effect on the entire field of the digitalization of society with important consequences in our daily lives

Obtaining and exploiting sell out data: obstacles and accelerators

The availability and analysis of sell out data make it possible to mitigate sales development by correctly activating key levers such as: efficient distribution and assortment, effectiveness of the introduction of innovations, fight against out of stocks, Effective promotions

With which key lever to start an analysis based on store sell out data?

So, to the question: “with what key levers to start a basic sell-out analysis?” I would answer: "with the one that seems to be most relevant for the category and the channel in question". Perhaps it is an answer that helps very little, but it is the most logical. For a manufacturer of “liquid” products such as milk, water or beer that have as characteristics large pack sizes and high levels of rotations leading to in-store replenishment problems, reducing out of stocks will clearly be a priority. On the other hand, for those who are dedicated to manufacturing chocolate bars, a category where fierce competition is focused on the field of promotions, it will be necessary to optimize above all promotional mechanisms and visibility.

The decision tree that hides the forest

How can a decision tree be defined? The most effective is to listen to the shopper to understand his decision-making process. For this we can use ad hoc studies based on focus groups or questionnaires, but the most interesting methodologies are based on observation in store (real or virtual) followed by questions to the shopper.

Product-in-store innovation: an increasing challenge

The number of innovations in FMCG has declined regularly for ten years, as shown by the study "Radar of Innovation 2020" carried out by Kantar and Promarca

From product marketing to shopper marketing

Modern marketing was formally born in the 30s in the United States when manufacturers moved from a production strategy (the famous quote by Henry Ford: “The customer can choose the color of his car, as long as it is black”) to a sales and marketing strategy in which the goal is to meet the consumer's expectations in terms of product availability and characteristics.

3 key market trends in FMCG

The world of retail is on roller coaster ride since the start of COVID-19 and 2021 is bringing some more loops! Here is our top 3 of trends we have seen in 2021 so far...

Join the dark side, we have ice cream!

M&M's, Nocilla, Cacaolat, Ferrero, Raffaello, Haribo, Oikos... all the blockbuster brands in the world of snacking and confectionary have decided to move on to the "dark side" and invest in one of the fastest growing categories in grocery retail: ice creams.

Reduce your size by 98% and conquer the world!

At POS Potential we are always curious of best practices of operational excellence within the FMCG world and today we’d like to share an example of product innovation focused on packaging, and more specifically on pack size.

Discover how POS Potential helps with digital solutions for growth

‘POS Potential’ means ‘point of sale potential’ because that’s exactly the goal that we’ve set for ourselves: to help retailers and suppliers seek out hidden growth by improving operational excellence at store level.

Omnichannel distribution: the rise of shopper centric strategies

At POS Potential we feel good about the following definition (take a deep breath before reading): Omnichannel: a customer-centric distribution strategy that puts emphasis in a deep understanding and definition of a brand's target market/buyer persona by which a brand makes its products available where its customers are shopping, delivering a unified and personalized experience across the channels where it is present.

POS Data: which are the relevant KPIs at store level?

Proper tracking of point-of-sale activity is one of the keys to operational excellence. However, it is sometimes not so easy to effectively prioritize the different datasets available. The purpose of this post is to try and provide some clarity starting with making the difference between quantitative "results" data "operational excellence" indicators used to track and optimize sales at the level of each store.

"Smart data": a generational issue?

Perhaps it’s because I’m slowly but steadily approaching the big 60, but there is a type of comment that really gets on my nerves: when a customer – or potential customer – tells me ‘our sales teams are too traditional [read: on the older side] to manage sell-out data’.

Let's talk about Category Management

As any professional from the FMCG world can tell you, 25 years after Category Management crossed the Atlantic, it still hasn’t become the standard for collaboration between retailers and suppliers that it promised to be.

Is Danone on the same innovation path as Ferrari?

We are all too familiar with some of the values that have defined the iconic Italian supercar manufacturer: performance, exclusivity and something we would call "Italian". Over the years these values have been implemented in a very effective innovation strategy based on one very specific concept: scarcity.

Discover
our Blog
!

Is Danone on the same innovation path as Ferrari?

We are all too familiar with some of the values that have defined the iconic Italian supercar manufacturer: performance, exclusivity and something we would call “Italian”. Over the years these values have been implemented in a very effective innovation strategy based on one very specific concept: scarcity.

net revenue

Net revenue management with smart data?

There is more and more talk about “Net Revenue Management” applied to the field of mass consumption, but what is it really about? What are its applications and benefits and most of all?

smart data is new sexy

¡Smart (data) is the new sexy!

No a day goes by without talking about “big data” and it’s true that so much information about human activity has never been generated as today.

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