Types and examples of cross merchandising
There are several ways to implement cross merchandising depending on the defined objectives.
- Options that fit the customer’s purchasing mission:
If you buys pizza base, you will probably need among other ingredients cheese, sauce, olives, etc. If everything is at hand near the dough, it will be of great help and generate additional purchases.
- Products aligned with the customer profile:
What do diapers have to do with beers? In the US, a large retailer realized that the majority of diaper shoppers were men. They went out at night to buy the product and it wasn’t the only thing they took back home as many used the opportunity to buy cans of beer. When such products were intentionally placed side by side, sales skyrocketed.
- Products associated with experiences or season:
From ordinary situations, such as a Sunday lunch, to seasonal occasions such as summer or Christmas, everything is a great opportunity to practice cross merchandising. In summer backpacks, beach chairs, quick snacks, insecticide, sunscreen, games, sandals are all articles of different categories that can be implanted in the same physical universe.