What is the share of shelf?
The share of shelf is a KPI that allows us to measure the on-shelf presence of a brand/manufacturer compared to the competition.
There are 3 main methods that allow us to calculate the share of shelf:
- Method 1 – facings count: ratio of a manufacturer’s number of facings vs. total of the category/competition
- Method 2 – shelf centimeters measurement: shelf space ratio in centimeters occupied by a manufacturer vs. total category/competition (used for example when packaging sizes are not homogeneous across the category)
- Method 3 – image recognition: using photographs/videos of the complete shelf and applying various algorithms, one can record the share of references of a given manufacturer/brand vs. total category.